Power Hour Optometry

Latest Episodes:

The Power Hour 09/02/15 Sep 04, 2015

Show notes

You have a “no smoking in the office” policy. Your optician only smokes during allowed break times. When he comes back, he smells like smoke and you believe it is affecting sales in your practice. Can you discuss this with the optician? Can you fire them because of it? What about an employee, who in your opinion, wears too much perfume or cologne?

You know that your millennial patient only responds to text messages. Can you dismiss this horribly non-compliant contact lens wearer via text?

After repeated attempts at re-training, you have decided to fire your receptionist. Just as you’re about to tell her she’s fired, she interrupts with, “I have great news. I’m pregnant!” Now what?

Attorney Ron Goldman, director of legal services for the Power Practice, joins this episode. Listen as we take a deep dive into the above topics along with many others.

The Power Hour 08/26/15 Sep 01, 2015

Show notes

Never one to hold back his oft viewed controversial opinions, Barry discusses:

Why Rx expiration dates undermine a doctor’s credibility

The 5 stages of grief & Warby Parker

The 5 things ODs should never say

An Optician's view of “outside” prescriptions

Why you should give patients a prescription for “plano” as opposed to simply saying, “You don’t need glasses."

The Power Hour 08/19/15 Aug 21, 2015

Show notes

Steve Dorfman from Driven to Excel joins the show. Steve’s background in two diverse industries – hospitality and car sales, allows him to bring a very different point of view to orchestrating a patient’s visit in your practice.

In addition to his 9 imperatives, Steve talks about why the patient experience is the real key to practice profitability. Gary and Steve take a deep dive into this interesting topic and talk about ways you can make it positively memorable and absolutely profitable!

The Power Hour 08/12/15 Aug 14, 2015

Show notes

Their company's vision is, “To be the premium progressive lens designer and vendor in the United States.”

Shamir CEO, Raanan Naftalovich joins the show and discusses how they are doing that in the face of the constantly changing vision care landscape. Raanan opines on everything from the effect of vision care plans, internet eyeglasses and refractions, decreasing emphasis on optical sales, social media and millennials on this eclectic episode.

The Power Hour 08/05/15 Aug 07, 2015

Show notes

When most doctors at this point in their careers would have already retired, Dr. Neil Draisin is forging on. He has continually built larger and larger practices and assimilated nearly every specialty service into his still growing practice, Neil’s drive and enthusiasm to keep pushing his practice forward is contagious. When others are complaining about the Internet and the rest of optometry’s woes, Neil is finding ways to make them work for his practice. Proving that a long career doesn’t equate to a declining, stagnant or boring one, Neil shares his wisdom with us on this episode of the Power Hour.

The Power Hour 07/29/15 Jul 30, 2015

Show notes

Technology is shrinking and autorefractors are no exception. But what does the reduction in size mean beyond simply saving space in your practice? Are there other implications and is this trend likely to continue?

Listen to our guests from Smart Vision Labs as we discuss their technology and handheld technology in general and what the implications might be for your patients and practice.

The Power Hour 07/22/15 Jul 23, 2015

Show notes

Contact lens guru, educator, writer, researcher and lecturer Patrick Caroline takes your calls on this episode of the Power Hour! Pat talks about the reasons for the recent resurgence of GP lenses, how practitioners can get educated and benefit from current new modalities and designs and also what’s on the horizon.

The Power Hour 7/15/15 Jul 17, 2015

Show notes

Listen to the discussion about ethical practice dilemmas. For example, a patient tells you that his last doctor charged him for $5 for a box of “free” trial lenses, another patient tells you their last doctor said she had glaucoma (and she clearly doesn’t) and that she had to be seen (and pay) every three months.

What would you say to these patients? Would you contact their previous doctors? What about if you knew that another doctor in town was committing blatant insurance fraud, or your patient wants to self-refer for cataract surgery to a surgeon who you know is obviously and grossly inept with a long history of poor outcomes?

Don't miss this very special episode where the guest is YOU and YOUR personal experiences!

The Power Hour 7/8/15 Jul 09, 2015

Show notes

Newly elected AOA president, Dr. Steve Loomis, Dr. Carla Mack, from Alcon, Jon Torrey and Dave Plogmann, both from Think About Your Eyes (TAYE) join the next Power Hour. Our guests discuss this important national public awareness campaign that is presented by the Vision Council and the AOA.

The Power Hour 7/1/15 Jul 03, 2015

Show notes

David Friedfeld joins us on this episode to give his thoughts on industry trends. As the president of a large frame company, he shares a different perspective on things like Internet eyeglasses, managed vision care, online refractions, social media as well as a host of other important topics affecting today’s eye care professionals.

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