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**Podcasting with Purpose for Life Coaches**

Looking for an easy and intuitive approach to start, launch and scale a podcast, created especially with life coaches in mind? Kara Gott Warner, host and former executive magazine editor, turned life coach with a business mindset “edginess,” shows you how to stop wasting time going down rabbit holes in search of the perfect process. Based on Kara’s 9+ years of experience as a podcaster, teacher and podcast thought leader, she knows it’s NOT about the equipment, the tools, tactics or editing. It’s about creating your voice, and unfurling your beautiful peacock feathers while staying true to your unique vision. Through Kara’s words of podcasting wisdom, you’ll be inspired to speak your message with passion and purpose to conjure up your own special alchemy through the art of the spoken word.

Latest Episodes:

**072 Trisha Malcolm publishes a magazine for fashion forward knitters** Sep 20, 2017
Show notes

Today Kara talks to the Editorial Director and Vice President of Vogue Knitting, Trisha Malcolm. Trisha was the very first guest on this podcast, so we're so glad to have her back again today! Trisha is a magazine publisher with a focus on fashion-forward designs that adapt to the needs of today's knitters. Listen in as we talk about the special 35th anniversary issue of Vogue Knitting Magazine!

“It's a creative job because every issue is different, and every time something new happens, it's exciting!”

-Trisha Malcolm

[Tweet "Behind the scenes of @VogueKnitting - listen in on the #PowerPurlsPodcast!"]

Episode highlights:

Trisha started her career as a high school teacher. Then she got a job at a crafting magazine because she was a teacher who also knew how to do several crafts.

This year marks Trisha's 20th anniversary with Vogue Knitting!

Vogue Knitting started in 1932, so even though this is our 35th anniversary, the brand is 85 years old. In 1972 they stopped publishing the magazine when Conde Nast sold the pattern side to Butterick Patterns and stopped the magazine. In the 1980s there was a big knitting boom again, and Trisha's boss asked Conde Nast to start publishing the magazine again.

The magazine focuses on fashion, but Trisha feels this has become less important because fashion itself has become so much more casual in recent years.

Trisha looks at online videos and photos for fashion shows each season, and then she finds all the sweaters and bundles those images together to create a trend report.

Trisha is starting to see more shawls and wraps on the runway, and she thinks the designers are taking a nod from the knitters of the world (we love our shawls, don't we?).

Trisha redesigned the magazine a year ago to include more "behind the scenes" with designers.

Trisha has big plans to take the magazine into a broader digital environment in order to make the content accessible via phone. She doesn't envision that the print issue will disappear, though.

For the anniversary issue, they invited regular advertisers to choose a favorite pattern
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I take ONE new podcast launch client per month because this how I keep the highest quality in my work, the white glove treatment for YOU.
Invest in the podcast you want to give to the world.
So here’s what you need to do if you want to lock in your spot with me:
Visit karagottwarner.com/services and click on the *Ready, Set, Launch* program and I will immediately be in touch to set up your onboarding session. If you have questions about the program, feel free to email me at kara@karagottwarner.com

070 Fiber Alchemist Francoise Danoy transforms knitters with confidence Aug 23, 2017

Show notes

In this episode Kara talks to knitwear designer and regular coaching client, Francoise Danoy. Francoise is a self-proclaimed Yarn Alchemist: she transforms yarn into knitwear designs for her tribe of Fibre Muses to enjoy, and also teaches others how to become Yarn Alchemists themselves. Her mission is to evolve and grow, and right now the way she does that is by helping her Fibre Muses dive deep into themselves to find their creativity and magic. As a result of working with Francoise, a knitter can transform her yarn into a piece of fiber art, as well as discover and benefit from the magical properties of knitting, in order to create a more meaningful experience.

“Knitting is a quiet kind of magic that not only allows us to take a skein of yarn and transform in into something new, but connects us to our past, helps us stay grounded in the present and shapes our future.”

- Francoise Danoy

[Tweet "Inspiration abounds when designer @ArohaKnits talks business on the #PowerPurlsPodcast!"]

Episode highlights:

Francoise was a guest on episode 26, and we're so happy to have her back again!
Francoise is a knitwear designer living in Osaka, Japan. Her father is French and her mother is Maori.
Francoise refers to herself as a yarn alchemist – she helps knitters transform their yarn into pieces of fiber art
Francoise wants to inspire her fibre muses to help them feel confident about creating beautiful hand knits.
She has been designing for 2.5 years, knitting for 3 years.
Kara and Francoise work together with Kara’s 1:1 coaching service – they have had a monthly call for years now.
Coaching gives Francoise an outside perspective on her business and lets her know she's not alone.
Francoise says: When it comes to achieving goals, it’s less about succeeding or failing and more about doing the work.
The accountability aspect of coaching helps Francoise with the “getting it done” portion of her goal-setting process.
Francoise says that her sessions with Kara gives her a major confidence boost.
She also loved getting in-person help with TNNA from Kara.
Kara recommends the use of an editorial calendar to plan out your content each month and quarter.
Francoise says her design process hasn’t changed over the years, but she is more efficient now.
She also teaches that same process to others now so they can build a design business.
How long does it take to make a design? For hats, 1-2 months, shawls 2-3 months, garments longer.
The longest amount of time in the whole process is the test knitting.
Kara recommends always hiring a test knitter in order to preserve your passion for knitting.
Francoise says it’s still fun for her to kni

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I take ONE new podcast launch client per month because this how I keep the highest quality in my work, the white glove treatment for YOU.
Invest in the podcast you want to give to the world.
So here’s what you need to do if you want to lock in your spot with me:
Visit karagottwarner.com/services and click on the Ready, Set, Launch program and I will immediately be in touch to set up your onboarding session. If you have questions about the program, feel free to email me at kara@karagottwarner.com

069 Marketing Advice from Leanne Pressly, CEO of Stitchcraft Marketing Aug 09, 2017

Show notes

In this episode Kara is joined by Leanne Pressly, the CEO of Stitchcraft Marketing. Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and loves to spin yarn, make her own clothes and quilt. She lives in Colorado with her husband, teenage daughter and a menagerie of pets.

“The rapid pace of change means you're NEVER going to be in front of your social channels all the time. Half the battle is just having a solid social media plan and following through on the work. Let the rest go.”

-Leanne Pressly

[Tweet "Soaking up TONS of #marketing advice from Leanne of @Stitchcraftmktg on #PowerPurlsPodcast!"]

Episode highlights:

Leanne began her career in the fiber crafts when she met Deb Robson while pulling weeds on a farm in Colorado!
Listen to the episode to hear about Leanne's whimsical first knitting project.
Leanne worked at Interweave while she finished her graduate school program in Colorado.
Leanne's "light bulb moment" came when she realized that there was a need for fiber arts businesses to hire someone to mange their newsletters and social media.
Stitchcraft's clients own businesses in all areas of the hand crafting world, from fabric to yarn to paper crafts and more.
Stitchcraft manages many different areas of a client's business, depending on that client's needs.
Stitchcraft's sweet spot is social planning, strategy, and execution but they also offer content planning and marketing, pattern support, and more.
Leanne advocates that even a B2B (business to business) company needs to have a social media plan and an active presence on social media channels.
Leanne says that the growth in the industry has been mostly positive: "Competition's good for everybody - it raises all ships," she says.
Leanne started a podcast so that she could share the common advice she gives several clients with a wider audience.
Leanne loves to invite guests to the show who can share their expertise with her listeners.
In her daily life, Leanne still knits and spins regularly. She loves a

068 Abby Glassenberg, Maker, Sewer & Co-Founder of Craft Industry Alliance Jul 26, 2017

Show notes

In this episode, Kara welcomes Abby Glassenberg, sewing pattern designer, craft book author, teacher, and writer. On her blog, WhileSheNaps.com, she writes about the sewing industry, running a creative business, and the online culture of craft. Abby has been blogging since 2005 and shares the value of a blogging, and how hers is at the heart of her crafting business. She's also the co-founder of the Craft Industry Alliance, a trade association for crafting professionals.

Abby has an undergraduate degree in history from Johns Hopkins and a master’s degree in education from Harvard. She taught middle school social studies in Mississippi through Teach For America, and 6th grade in the Newton Public Schools before becoming a textile artist. She’s the author of three sewing books. Abby lives in Wellesley, Massachusetts with her husband and three daughters.

“Pursue your interests as though it was your job - every day, on a regular schedule, thoroughly and professionally. That’s how you build a job doing what you love.”

-Abby Glassenberg

[Tweet "I'm listening to maker, #podcaster & sewing designer @AbbyGlassenberg on #PowerPurlsPodcast!"]

Episode highlights:

When she became a mom, Abby knew she wanted to figure out how to work from home
Abby discovered blogging in 2004 at it's still the heart of her business
Abby shares how she's always been intrigued in making and sewing and figured out how to combine this on her blog
Back in 2005, Abby crafted while her daughter Roxanne was napping, and came up with the name While She Naps for her blog
Abby soon entered the world of Etsy with her stuffed animals, which is what Abby is best known for
Abby discusses how the blogging world has changed since she started
Blogging tools are easier to use today then they were back in the early days, but harder to get noticed
How she founded Craft Industry Alliance with Kristin Link

066 Beyond Knitting & Crochet: Weaving It All Together with Yarnworker Liz Gipson Jun 28, 2017

Show notes

In this episode, we're talking all things weaving with special guest, Liz Gipson, known as Yarnworker in the yarn universe! We go beyond knitting and crochet and explore the influence that weaving has had in the yarn crafting world over the past several years. Liz shares her experiences, passion and knowledge as an expert weaver, editor, author and teacher. Liz writes a popular weaving for knitters column for Knitty and regularly contributes to blogs and fiber-related publications.She's the author of A Weaver's Guide to Swatching and has had numerous appearances on PBS, DIY and HGTV networks, where she introduced weaving and spinning to the yarn crafting world. Visit her Patreon Community and help Liz build her online weaving school!

"Developing a strong responsible relationship with your readers and asking them to support you takes guts, but it's worth it. Authentic reader relationships pay off in so many unexpected ways and are infinitely satisfying—I firmly believe that community-funded content is the new black."

-Liz Gipson

[Tweet "Hey, I'm listening to @Yarnworker talking all things weaving with #yarn on #PowerPurlsPodcast!"]

Episode highlights:

Liz shares how she launched a series of popular weave-alongs after she lost teaching samples

How the weave-alongs spurred Liz into a new direction, launching her Patreon Campaign to create an online weaving school

Liz expresses her gratitude that her weaving life allows for so many opportunities for reinvention

She started her career as an occupational therapist, but then felt despondent and stumbled upon an opportunity to travel to New Zealand to learn about sheep and fiber production

Liz studied wool science for a year in New Zealand which began her love affair with the yarn

How she began career in the early days of craft digital publishing

Learn how Liz created a bridge to from weaving to the knitting and crochet world with the introduction of small looms

Learn more about Liz:

Website: Yarnworker.com

Liz's books and products

Facebook: Facebook.com/Yarnworker

Instagram: Instagram.com/yarnworker

Patreon:

**065 Top 10 Mistakes New Designers Make & How to Avoid Them** Jun 14, 2017
Show notes

In this episode, Kara puts on her editor's hat to talk about the top 10 mistakes new designers make so you can avoid them! In her experience as editor of Creative Knitting magazine, there are several of common proposal issues she would encounter. As you'll learn, some are very simple and easy to implement, but ... often easy to forget!

The world doesn't need another boxy sweater pattern. Tell the unique story behind your design. You are your own best marketing machine, and the design proposal is your best first impression.

[Tweet "I'm listening to how to avoid the 10 common mistakes new #knit designers make on #PowerPurlsPodcast!"]

Episode highlights:

The 10 common mistakes, how you can avoid them if you follow these steps:

Tell a story - share the vision behind your design and sell the editor on it!

Clearly illustrate your idea through sketch or photo

State the design skill level

DON'T list yarn as "generic" - be specific!

Know your yarn! What's hot and new? Do your research!

Provide multiple swatches - especially for special shaping: armholes, necklines, bust shaping

Follow the designer guidelines and style before submitting to a publisher/yarn company

Deliver what you promise - if you suggest a garment then be ready to write your pattern in multiple sizes

DON'T send your proposal in the body of an email with photo attachments

DO create a 1-2 page pdf containing all the components in one document

Click here to get the free checklist!

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I take ONE new podcast launch client per month because this how I keep the highest quality in my work, the white glove treatment for YOU.
Invest in the podcast you want to give to the world.
So here’s what you need to do if you want to lock in your spot with me:
Visit karagottwarner.com/services and click on the *Ready, Set, Launch* program and I will immediately be in touch to set up your onboarding session. If you have questions about the program, feel free to email me at kara@karagottwarner.com

Support Power Purls Podcast! — **064 Kitting It All Together with Holistic Yarn Crafting** Jun 07, 2017
Show notes
Makers and yarn crafters are talking more and more these days about how their craft is helping them to de-stress and create a sense of calm, and many use it as a vehicle to mindfulness and holistic living. In this episode, Kara chats about how our knitting can be that bridge to a more meaningful and integrative approach to all aspects of our life. How it can help us be happy and well and connect body, mind and spirit.

Knitting often dictates life, and life often dictates knitting.

[Tweet "I'm listening to how to de-stress with #knitting on #PowerPurlsPodcast!"]

**Episode highlights**

Creating rituals surrounding our knitting

How knitting can serve our anchor when we feel the ground fall from beneath us

Knitting as a morning routine

Why does knitting make us feel so good?

What is knitting intuition and how can we trust in it?

How spontaneously picking up your needles can be a form of therapy

Bridging the gap between the technical and the divine

Kara's journey to podcasting and her quirky approach

Why Kara started Power Purls Podcast and where it's going

Trusting the process when we're knitting even if we're not sure what comes next

Kara shares her two parallel paths - creativity and heath and wellness and how she has "knit them together"

Kara shares how her quest for wellness became passion to help others

How a knitting journal can be a mix of technical and creativity and doodles. Find your intuitive quirky approach

In the Power Purls Patreon Community, Kara shares "minisodes" that marry these two worlds

How joining the Power Purls Community helps move the needle on your yarn crafting life

PowerPurlsPodcast.com/Community to learn about workshops, challenges, unreleased recordings and group coaching

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I take ONE new podcast launch client per month because this how I keep the highest quality in my work, the white glove treatment for YOU.
Invest in the podcast you want to give to the world.
So here’s what you need to do if you want to lock in your spot with me:
Visit karagottwarner.com/services and click on the *Ready, Set, Launch* program and I will immediately be in touch to set up your onboarding session. If you have questions about the program, feel free to email me at kara@karagottwarner.com

063 Ask Kara & Tabetha Anything - Get Your BURNING Knitting Questions Answered! May 22, 2017

Show notes

In this Q&A-style episode, Kara welcomes returning guest and "sidekick in crime," Tabetha Hedrick for another edition of Ask Kara & Tabetha Anything! Kara and Tabetha answer questions from live video audience during the live version of Power Purls Podcast, airing every Friday on the Power Purls Facebook page. Click here to watch the video and chime in with your own questions, or leave them in the comments below.

"How you put it all together thorough your own style, voice, and construction is what makes a design unique."

Episode highlights

Judy asks: "How does one go about becoming a stitcher?"

Tabetha answers: It's all about reaching out and testing patterns.

Kara answers: just get in there-- don't wait for all the ducks to be in a row!

Fiber Boss Collective is a great resource for designers, knitters, with lots of activity about sample knitting and indie dyer resources.

Why become a person of value by helping others in fiber groups will help you grow relationships.

Why Ravelry is a good resource if you want to get into test knitting.

Robin asks: "I am a combination knitter and I would like to know which stitches I need to do differently in order to follow a pattern and/or have my knitting turn out looking correct."

Kara answers: If you are a combination knitter, purling English and knitting in Continental is a good idea because purling Continental can sometimes cause stitches to slant while working in Stockinette Stitch.

Lousetta asks: "What makes a design unique and/or how many differences in a pattern makes it new? When can a designer claim it as a new submission?

Tabetha answers: How you put it together thorough your own style, voice and construction is what makes a design unique.

One of the biggest questions most new designers have is knowing if it's allowable to use stitch patterns from stitch dictionaries to integrate into a new design.

Jennifer asks: "How did you get started in the knitting/yarn industry? and how long did it take you to gain a following? I just designed & published my first pattern (working on my second one now) and I have a 2x a week vlog but I am so new that I do not have a large following. Help!"

Kara answers: focus on building commu

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Podcasting with Purpose for Life Coaches

-Trisha Malcolm

Episode highlights:

- Katie Krimitsos

Episode highlights:

Mentioned in this episode:

- Francoise Danoy

Episode highlights:

-Leanne Pressly

Episode highlights:

-Abby Glassenberg

Episode highlights:

Even the wisest scholar can’t give you wisdom. They can point the way, but you must develop wisdom through your own experiences.

5 ways to develop your knitting super powers:

MOVE THE NEEDLE ON YOUR KNIT BIZ!

Click here to sign up for a free 30-minute creative business "discovery session" with Kara!

"Developing a strong responsible relationship with your readers and asking them to support you takes guts, but it's worth it. Authentic reader relationships pay off in so many unexpected ways and are infinitely satisfying—I firmly believe that community-funded content is the new black."

-Liz Gipson

Episode highlights:

Learn more about Liz:

The world doesn't need another boxy sweater pattern. Tell the unique story behind your design. You are your own best marketing machine, and the design proposal is your best first impression.

Episode highlights:

Click here to get the free checklist!

Knitting often dictates life, and life often dictates knitting.

"How you put it all together thorough your own style, voice, and construction is what makes a design unique."

Episode highlights

Related Podcasts

Links

Stay Connected

Our TOPPODCAST Picks

Follow Us

Stay Connected

Podcasting with Purpose for Life Coaches

-Trisha Malcolm

Episode highlights:

- Katie Krimitsos

Episode highlights:

Mentioned in this episode:

- Francoise Danoy

Episode highlights:

-Leanne Pressly

Episode highlights:

-Abby Glassenberg

Episode highlights:

Even the wisest scholar can’t give you wisdom. They can point the way, but you must develop wisdom through your own experiences.

5 ways to develop your knitting super powers:

MOVE THE NEEDLE ON YOUR KNIT BIZ!

Click here to sign up for a free 30-minute creative business "discovery session" with Kara!

"Developing a strong responsible relationship with your readers and asking them to support you takes guts, but it's worth it. Authentic reader relationships pay off in so many unexpected ways and are infinitely satisfying—I firmly believe that community-funded content is the new black."

-Liz Gipson

Episode highlights:

Learn more about Liz:

The world doesn't need another boxy sweater pattern. Tell the unique story behind your design. You are your own best marketing machine, and the design proposal is your best first impression.

Episode highlights:

Click here to get the free checklist!

Knitting often dictates life, and life often dictates knitting.

"How you put it all together thorough your own style, voice, and construction is what makes a design unique."

Episode highlights

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