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Podcasting Secrets

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts.

Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to:

Choose the perfect niche,
Get invited to speak on other shows,
Build relationships with influencers and potential customers,
Master high-quality audio recording,
Build a platform that you own,
Boost discoverability on podcast platforms,
Turn your passion into profits,
Build your credibility, authority, and thought leadership,
And so much more!
Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.

Whether you’re a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

Latest Episodes:

Podcasting Secrets: Growth Hacks from Top Podcasters to Skyrocket Audience, Engagement & Revenue Sep 16, 2025

Show notes

In this summary episode of Podcasting Secrets with Nathan Gwilliam, discover the strategies that separate successful podcasters from the 90% who quit. We compiled insights from leading hosts and industry veterans to uncover what actually drives growth, audience engagement, and revenue. Learn why brain science proves clarity beats emotion in storytelling, the Disney content wheel strategy that creates unstoppable momentum across platforms, and the counterintuitive truth about letting your audience grow your show instead of chasing vanity metrics. Top hosts reveal why sponsors care about audience synergy over download numbers, the copying framework that helps you find your authentic voice, and why PR investment outperforms SEO tricks every time. Plus, the audacious question strategy used by award-winning documentary podcasters and the simple audience engagement tactics that turn listeners into advocates who promote your show better than any marketing campaign.

Featured Experts:

JJ Peterson (StoryBrand), Joanna Penn (The Creative Penn Podcast), Andrew Romans (Fireside with a VC), Lindsay McMahon (All Ears English Podcast), Rob Walch (Libsyn VP), Brian Tran (Winners Club Podcast), Pete Turner (Break it Down Show), Danielle Desir Corbett (The Thought Card Podcast), Rob Greenlee (Spoken Life Media), John Biewen (Scene on Radio)

Follow, Like & Subscribe:

Podcasting Secrets:

Website: https://podcastingsecrets.com/

YouTube: https://www.youtube.com/@podcasting-secrets

Instagram: https://www.instagram.com/podcastingsecrets/

LinkedIn: https://www.linkedin.com/company/poduppodcasting/

Nathan Gwilliam:

LinkedIn: https://www.linkedin.com/in/nathangwilliam/

JJ Peterson (StoryBrand Expert)

LinkedIn: https://www.linkedin.com/in/dr-j-j-peterson-1b4011a2

Instagram: https://www.instagram.com/drjjpeterson/?hl=en

Story Brand LinkedIn: https://www.linkedin.com/company/storybrand/

Website: https://storybrand.com/

Joanna Penn (Author & Podcaster)

YouTube Channel: https://www.youtube.com/watch?v=3kLGYht30Y4

Website: https://www.CreativePennBooks.com

Reddit Profile: https://www.reddit.com/r/writing/comments/12uhtr/i_am_joanna_penn_selfpublished_author_of/

Facebook: https://www.facebook.com/TheCreativePenn/

Instagram: https://www.instagram.com/jfpennauthor

Andrew Romans (VC & Podcaster)

LinkedIn: https://www.linkedin.com/in/romans/

Website: https://www.7bc.vc/

YouTube: https://www.youtube.com/@AndrewRomansVC

Lindsay McMahon (All Ears English)

LinkedIn: https://www.linkedin.com/in/lindsay-mcmahon-7a6236107

YouTube: https://www.youtube.com/@AllEarsEnglishPodcast

Website: https://www.allearsenglish.com/

Instagram: https://www.instagram.com/all_ears_english/

Rob Walch (Podcasting Pioneer)

LinkedIn: https://www.linkedin.com/in/podcast411/

Instagram: https://www.instagram.com/robwalch/?hl=en

Podcast Website: https://podcast411.libsyn.com/

Brian Tran (Content Creator)

Instagram: https://www.instagram.com/mr.briantran/

TikTok: https://www.tiktok.com/@mrbriantran

Youtube: https://www.youtube.com/@Mr.BrianTran

Podcast: https://podcasts.apple.com/gb/podcast/the-winners-club/id1558733170

Pete Turner (Live Podcast Host)

Website: https://www.breakitdownshow.com/

YouTube: https://www.youtube.com/peteaturner

LinkedIn: https://www.linkedin.com/in/peteaturner

Danielle Desir Corbett (The Thought Card)

LinkedIn: https://www.linkedin.com/in/danielledesir

Portfolio: https://danielledesir.com/

Podcast: https://thoughtcard.com/podcast/

Rob Greenlee (Podcast Hall of Famer)

Website: https://robgreenlee.com

Instagram: https://www.instagram.com/robwgreenlee/?hl=en

Twitter/X: https://x.com/robgreenlee?lang=en

Mastodon: https://podcastindex.social/@robgreenlee

YouTube: https://www.youtube.com/@RobGreenlee

Professional Profile: https://www.podheros.com/heroes/rob-greenlee

John Biewen (Scene on Radio)

Podcast Website: https://sceneonradio.org/

LinkedIn: https://www.linkedin.com/in/john-biewen-3b199b13/

TEDx Talk: https://www.youtube.com/watch?v=oIZDtqWX6Fk

Seeing White Series: https://sceneonradio.org/seeing-white/

Blog: https://buttondown.com/KeepingScOR

#PodcastingSecrets #PodcastingSecretsShow #PodcastingTips #PodcastStrategy #PodcastGrowth #PodcastMonetization #PodcastMarketing #AudienceDevelopment #ContentStrategy #Storytelling #PodcastSponsorship #ContentCreation #PodcastCommunity #IndieCreators #PodcastingIndustry #YouTubePodcast #PodcastingBusiness #PodcastingAdvice #PodcasterLife #PodcastLife

Growing 200K Followers by Reverse Engineering Top Creators Aug 12, 2025

Show notes

Meet Brian Tran, who built a multi-million dollar portfolio and launched nine companies before turning 30, all without ever working for someone else. Growing up in a rough neighborhood watching his immigrant parents struggle, Brian discovered Rich Dad Poor Dad as a kid and became obsessed with assets versus liabilities. He started as a 21-year-old realtor knocking on doors, then systematically reinvested every dollar into building his empire. In this episode of Podcasting Secrets with Nathan Gwilliam, Brian reveals his strategy for growing 200K social media followers by studying successful creators, why he takes his young children to Vietnamese orphanages to teach gratitude, and his approach to hiring teams that run his businesses while he focuses on his strengths. He shares the mindset techniques that carried him through tough months, why he gives equity to employees, and how his podcast opens doors that money alone cannot. Brian's journey proves that understanding money fundamentals early and staying focused on assets over liabilities creates compound success across multiple ventures.

Connect with Brian Tran:
Instagram: @MrBrianTran
TikTok: @MrBrianTran
Youtube: @Mr.BrianTran
Podcast: The Winner's Club

Holistic Nutritionist Builds 34K Facebook Community Into Paid Podcast Empire Jul 15, 2025

Show notes

In this episode of Podcasting Secrets with Nathan Gwilliam, meet Nathalie Niddam, who transformed her declining magazine advertising career into a thriving longevity podcast that attracts premium sponsors within months of launch. After her 34,000-member Facebook community landed in "Facebook jail," Nathalie discovered the hard truth about building on platforms you don't control and pivoted to creating paid membership communities that generate sustainable revenue. She shares her strategy for landing sponsors in just 6-8 months by targeting niche audiences willing to pay premium rates, and reveals the sales skills from her advertising background that helped her negotiate deals most podcasters never achieve. Nathalie explains her transition from managing an overwhelming free community to building two profitable membership tiers, the guest vetting AI tool that saves hours weekly, and the production systems that keep her podcast running smoothly. With her unique blend of scientific expertise and business acumen, Nathalie proves that starting with authentic passion and strategic thinking can create a podcast empire that serves both audience and bottom line.

Connect with Nathalie Niddam:

Website:

https://www.natniddam.com/

Podcast:

Longevity with Nathalie Niddam (available on all platforms)

LinkedIn:

https://www.linkedin.com/in/nathalie-niddam-78b5891/

Instagram:

https://www.instagram.com/nathalieniddam/

Follow Nathan Gwilliam:

LinkedIn:

https://www.linkedin.com/in/nathangwilliam/

Follow Podcasting Secrets:

Website:

https://podcastingsecrets.com/

YouTube:

https://www.youtube.com/@podcasting-secrets

Instagram:

https://www.instagram.com/podcastingsecrets/

LinkedIn:

https://www.linkedin.com/company/poduppodcasting/

$1.7B Sales Expert Turns Garage Podcasting Fails Into Edutainment Gold Jul 08, 2025

Show notes

In this episode on Podcasting Secrets with Nathan Gwilliam, meet Joe Ingram, who transformed his embarrassing garage podcasting disasters into a top 5% global show that generates revenue through an unconventional VIP membership model. After his mother-in-law interrupted a live interview with a jar of pickles and his backdrop collapsed during a crucial Apple executive interview, Joe discovered that authentic failures create deeper audience connections than polished perfection. In this episode, Joe reveals his "edutainment" strategy that blends humor with education to drop ego barriers and boost memory retention by 300%. He shares why booking guests nine months in advance beats chasing celebrity interviews, his $49 VIP model that lets audience members join live recordings, and the brain chemistry secrets behind why people remember funny content longer. With over $1.7 billion in sales generated and 30+ years of training experience, Joe proves that starting imperfectly in your garage can lead to sustainable podcast success when you prioritize serving your audience over looking professional.

Connect with Joe Ingram:

Website - thegeniuslinks.com

Podcast - Sales Genius (available on all platforms)

LinkedIn - joeingram

280K Miles to 120k subscribers: This Podcaster Chose Local Impact Over Global Fame Jul 01, 2025

Show notes

Meet Lance A. Slatton, who drove 280,000 miles across Michigan helping caregivers before discovering he could reach more people without leaving his studio. After caring for his father turned into a 2.5-year journey that sparked his home care company, Lance launched his podcast during COVID to continue serving the 64 million family caregivers in America. He reveals why turning down lucrative sponsorship deals protects his credibility, his "mini documentary" approach that earned him 120K YouTube subscribers, and why he produces four different shows while maintaining his day job as a senior case manager. Lance shares the difference between sponsorships and brand ambassadorships, why quality over quantity drives his content strategy, and the episode featuring an Australian mother's secret that still impacts his parenting decisions. His story proves that serving your community authentically creates more sustainable success than chasing viral fame.

Connect with Lance A Slatton:
Website: lanceaslatton.com

LinkedIn: lanceaslatton

Instagram: officiallanceaslatton

Podcast: allhomecarematters.com

Youtube: @AllHomeCareMatters

Behind the Mic: 20 Years of Podcasting Secrets from Libsyn’s VP Jun 24, 2025

Show notes

What happens when you get a 15-minute phone call from Joe Rogan asking for help with his struggling podcast? Rob Walch found out in the early 2000s when the future king of podcasting was just another comedian whose hosting couldn't handle the traffic. As VP of Podcaster Relations at Libsyn and creator of the first podcast about podcasting (Podcast 411), Rob Walch has spent over 20 years watching the industry evolve from hand-coded RSS feeds to billion-download juggernauts. In this episode, he shares the behind-the-scenes stories and battle-tested strategies that shaped modern podcasting. Rob's journey from customer to employee at Libsyn gives him a unique perspective on what actually works versus what sounds good in theory. Whether you're just starting out or looking to optimize an existing show, his 20+ years of hands-on experience offer actionable insights you won't find anywhere else.

Connect with Rob Walch:

Email: rob@libsyn.com

The Feed Podcast (with Elsie Escobar): thefeed.libsyn.com

Try Libsyn hosting: libsyn.com

How an Accidental Fundraiser Built Podcast Authority in the Nonprofit Space Jun 17, 2025

Show notes

Meet Rhea Wong, who transformed her "accidental fundraiser" background into one of the top voices in nonprofit podcasting through "Nonprofit Lowdown." Starting her podcast as an excuse to hang out with impressive friends in New York City, Rhea has built a loyal audience in her niche by delivering no-BS, tactical advice grounded in real trenches experience. She reveals why choosing a small pond over competing with Joe Rogan has made her a recognized authority, how podcasting became her secret weapon for opening doors with foundations and major donors, and the mistakes she wishes she'd avoided around monetization. Discover how consistency beats perfection, why being real about the struggles of running nonprofits resonates with audiences, and how Rhea mines her podcast content for her book, keynotes, and consulting sales. Her journey shows that sometimes the best podcasting strategy is simply being yourself while serving your community with practical solutions they can actually use.

The Story Doctor's Formula: How to Make Your Story Irresistible Jun 10, 2025

Show notes

JJ Peterson holds a PhD in storytelling and has transformed marketing for companies from Microsoft to small bakeries using a simple seven-element story formula. In this episode, JJ reveals why most podcasters position themselves as the hero when they should make their audience the star of the story. He breaks down the exact framework that helped Tempur-Sealy become the world's largest mattress company and explains how your brain processes 35,000 decisions daily while filtering out anything that burns too many mental calories. JJ exposes the fatal mistake that causes audiences to tune out within seconds and shares his "empathy plus authority" method for becoming the guide your listeners desperately need. This isn't abstract theory—it's the battle-tested blueprint that turns confused audiences into devoted followers who take action.

Building a Travel Empire in Just 4 Weeks of Vacation with Chris Christensen Jun 03, 2025

Show notes

Silicon Valley tech executive Chris Christensen reveals how he built a six-figure podcasting business while working 60+ hour weeks at companies like Apple and eBay. Learn how his "stupid idea" for a travel show launched in 2005 grew to 4 million annual downloads and unlocked adventures to 75 countries, including press credentials alongside the Pope. Chris shares his counter-intuitive interview approach that radio consultants hated but listeners loved, his ruthless content standards that protect audience trust, and the exact revenue breakdown of his $100K business. Discover why consistency trumps talent, how 47 episodes per year created a retirement dream job, and why Chris believes podcasting is a marathon, not a sprint - with 97% of shows never reaching his download numbers.

University-Backed Podcaster's 18 Million Download Blueprint with John Biewen May 27, 2025

Show notes

John Biewen transformed from a small-town Minnesota basketball player to a documentary podcaster with 18 million downloads and two Peabody nominations. His counterintuitive approach? Tackle the biggest, most controversial topics other hosts avoid. When John launched his series on whiteness and racism, he expected to lose half his audience -instead, his downloads exploded 20-fold and changed his podcast's entire trajectory. He reveals why asking audacious questions about history's thorniest subjects builds massive audiences while safe topics fail. John's university-backed model eliminates revenue pressure, letting him spend 12+ months researching single seasons that deliver life-changing content. This episode breaks down his proven formula for turning complex historical deep-dives into podcast gold without chasing trends or sacrificing editorial freedom.

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