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Podcasting Secrets — Marketing
Podcasting Secrets

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts.

Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to:

Choose the perfect niche,
Get invited to speak on other shows,
Build relationships with influencers and potential customers,
Master high-quality audio recording,
Build a platform that you own,
Boost discoverability on podcast platforms,
Turn your passion into profits,
Build your credibility, authority, and thought leadership,
And so much more!
Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more.

Whether you’re a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

Latest Episodes:

How This Podcast Brings In 75% of Her Clients Without Cold Pitching (with Beverly Cornell) Jul 28, 2026

Show notes

Most podcasters guard their downloads and forget to guard the thing that actually holds their business together. Beverly Cornell learned that lesson the hard way. She built a podcast back in 2007 that passed a million downloads and became required listening for Michigan State economics students, then lost the whole thing, files and domain, when a relationship ended and an ex kept the assets.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Beverly reveals why she now owns her files, accounts, and domain start to finish, how she turns the people she wants as clients into guests so a large share of her business runs through the show, why she treats each interview like a discovery call, and how she brands the whole guest journey down to the calendar link.

Want a show that builds authority and brings the right clients to you? Own your assets first, then make your guest list your growth engine. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators who turn shows into real businesses.

Follow, Like & Subscribe:

Podcasting Secrets: Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Beverly Cornell: Website: https://wickedlybranded.com/
Podcast: https://wickedlybranded.com/marketing-podcast/
LinkedIn: https://www.linkedin.com/in/beverlycornell
YouTube: https://www.youtube.com/channel/UCMael_qxs7iHCypVhVh_kMA
Instagram: https://www.instagram.com/wickedlybranded/
Apple: https://podcasts.apple.com/us/podcast/wickedly-branded-marketing-magic-the-messy-middle/id1729820075
Spotify: https://open.spotify.com/show/6w30Bg2kXmtnhxuLVLjLXB

50 to a Dollar: The Global Ad Strategy for Scaling Your Channel (with Ben Olmos) Jul 21, 2026

Show notes

Most podcasters treat YouTube as a US-only platform. Ben Olmos built DissedMedia from scratch on a fully bootstrapped budget, growing 800 to 1,000 new YouTube subscribers per video spending just $20 per post, by targeting English speakers across the globe.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Ben reveals how to grow your YouTube subscriber count using global paid promotion for under $20 a video, how the PERMA framework from positive psychology gives podcasters a practical structure for content that sustains both the creator and the audience, and why finding your podcasting tribe is what gets you through hard seasons when motivation disappears.

Want a low-budget YouTube growth strategy that actually works? Start by targeting English speakers globally and making sure your content is properly tagged for discovery. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that last.

Follow, Like & Subscribe:

Podcasting Secrets: Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Ben Olmos: Website: https://www.benolmos.com
DissedMedia: https://www.dissedmedia.com
Daily Pitch: https://www.dailypitch.news
YouTube: https://www.youtube.com/@TheDailyPitchNews
LinkedIn: https://www.linkedin.com/in/benolmos/
Apple Podcasts: https://podcasts.apple.com/us/podcast/dissedmedia-a-startup-story/id1687025948

How One Podcast Strategy Eliminated Price Wars to Attract Premium Clients (with Monica Allen) Jul 14, 2026

Show notes

Most small business owners do not fail because the idea was wrong. They fail because the math never worked. Monica Allen co-founded Zeus's Closet, an Atlanta-based branded apparel and embroidery business she has run for more than two decades, and launched the Become Your Own Boss podcast after watching the same pricing conversation play out at her front counter more times than she can count.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Monica reveals why pricing without counting every cost is one of the fastest ways a business runs out of money in the first five years, how her podcast accidentally built a coaching business she never planned for, and why owning your podcast feed and email list protects you in ways social media never will.

If you are a small business owner or podcaster building something that lasts, this episode is for you. Subscribe and follow Podcasting Secrets with Nathan Gwilliam for weekly conversations with creators building shows that grow and monetize.

Follow, Like & Subscribe:

Podcasting Secrets: Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Monica Allen: Website: https://www.monicaallen.com/
Podcast: https://www.monicaallen.com/podcast
Instagram: https://www.instagram.com/becomeyourownbosspodcast/
LinkedIn: https://www.linkedin.com/in/monica-massey-allen-8a3b6612/
Apple: https://podcasts.apple.com/us/podcast/become-your-own-boss-tips-for-starting-and-growing/id1509600261
Spotify: https://open.spotify.com/show/1GEYCe9XuZ5OynbnjdOX0d
Zeus's Closet: https://zeussescloset.com/

Why Publishing Three Times a Week Helps Accelerate Podcast Growth Rates (with Trish Manzo) Jul 07, 2026

Show notes

Most podcasters send a cold email and wait. Trish Manzo picks up a physical phone. She launched the Ride to Independence podcast about a year ago and grew it to roughly 45,000 YouTube subscribers by publishing three themed episodes a week and booking the guests she wants with old fashioned cold calls. Before podcasting she built a children's music program that served more than 450 families and ran it for 18 years before selling it.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Trish Manzo reveals why cold calling converts where email and LinkedIn quietly stall and why she books guests on the first call, how giving each topic its own day of the week trains listeners to come back, why she is building the audience first and letting monetization wait, and how a surprise press junket had her interviewing seven actors back to back in four hours.

Want to grow faster without a bigger budget? Pick up the phone, book the guest you actually want, and give your listeners more than one reason a week to come back. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building audiences that compound.

Follow, Like & Subscribe:

Podcasting Secrets: Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Trish Manzo: Show Website: https://www.ridetoindependence.com
Business Website: https://zoomconcierge.com
LinkedIn: https://www.linkedin.com/in/trish-manzo-072368156/
YouTube: https://www.youtube.com/@ridetoindependencepodcast
Instagram: https://www.instagram.com/ridetoindependence/
Apple: https://podcasts.apple.com/us/podcast/ride-to-independence-business-growth-with-current/id1811379306
Spotify: https://open.spotify.com/show/4xu9i1S6wLUVAsLTBKUaOa

How Podcasting Drives Business Trust, High-ticket Clients, & Systemic Growth (with Patrick Lonergan) Jun 30, 2026

Show notes

Most podcasters chase downloads, sponsors, and ad revenue. Patrick Lonergan built something different. He is a tax strategist whose clients save an average of $280,000 a year, and his podcast is how they find him. The strange part is that the show has not earned a dollar directly. For two to three years he talked himself out of starting it. Now he turns away 29 of every 30 guest requests.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Patrick reveals the filter behind a show that gets to say no, why hosting your own mic beats cold pitching to get booked on other shows, and how a recorded conversation turns an ideal prospect into a pre-sold client. He also breaks down the episode buffer that keeps busy seasons from breaking the rhythm, the year-long commitment that separates the people who grow from the people who quit, and the "don't be beige" positioning that earns loyal listeners.

If you want a podcast that brings in clients instead of just downloads, this conversation gives you the playbook.

Subscribe and follow Podcasting Secrets with Nathan Gwilliam for weekly conversations with creators building shows that grow and monetize.

Follow, Like & Subscribe:

Podcasting Secrets: Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Patrick Lonergan: Podcast: https://vitalstrategies.com/
Tax Consulting: https://vitalwealth.com/
Free Tax Resources: https://vitalstrategies.com/tax
LinkedIn: https://www.linkedin.com/in/patricklonergan/
YouTube: https://www.youtube.com/@VitalStrategies
Instagram: https://www.instagram.com/vital.strategies
Apple: https://podcasts.apple.com/us/podcast/vital-wealth-strategies/id1716929954
Spotify: https://open.spotify.com/show/1T5vJ5MlAg9yNXXOf7ppws

He Spent $75 on a Podcast. 0 Cold Pitches. Today, It Books Law Clients at $500 an Hour (with Mitchell Beinhaker) Jun 23, 2026

Show notes

Most podcasters chase guests, downloads, and sponsors. Mitchell Beinhaker built the opposite. He started The Accidental Entrepreneur for 75 dollars after seeing a Pat Flynn video, and 400 episodes later the show runs as a content engine for his New York and New Jersey law practice. Guests pitch to get on, booking agencies reach out, and new business arrives through referral instead of cold outreach.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Mitch reveals the 100 episode milestone that changed how the industry treated him, the micro influencer outreach move that brought him his first real following, and the simple editing template and email system that let a busy attorney publish for seven years without burning out.

Want a podcast that markets your business while you stay focused on your real work? Treat the show as a content engine, publish with a system, and let trust bring the right people to you. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that grow their business.

Follow, Like & Subscribe

Podcasting Secrets:
Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj
Nathan Gwilliam:
LinkedIn: https://www.linkedin.com/in/nathangwilliam/
Mitchell Beinhaker:
Website: https://beinhakerlaw.com/
Personal site: https://mitchbeinhaker.com/
LinkedIn: https://www.linkedin.com/in/beinhakerlaw/

He Records 1 Hour a Week and Surfs Bali While His Podcast Sells (with Jaryd Krause) Jun 16, 2026

Show notes

Most podcasters assume they need paid ads to grow. Jaryd Krause proves the opposite. After he got banned from Facebook ads and watched a business that ran on up to $20,000 a month in ad spend fall apart, he rebuilt his business on a podcast with zero ad spend, and the clients started coming to him.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Jaryd Krause, founder of Buying Online Businesses and host of the Buying Online Businesses Podcast, shares how he advises on acquisitions up to $20 million while working five to ten hour weeks from Bali. Jaryd breaks down the content garden approach that attracts buyers instead of chasing them, the ad funnel that turns one short clip into an email list, why he rejects about 99% of guest pitches and hunts the guests he wants instead, and the simple naming move that makes a show sellable later.

He also explains why he does not lean on sales calls anymore, how banking episodes ahead buys real freedom, and why building your show for others beats building it for the money.

If this episode helps you rethink how a podcast can grow a business, subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and building a show that works while you live your life.

Follow, Like & Subscribe

Podcasting Secrets:
Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam:
LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Jaryd Krause:
Website: https://buyingonlinebusinesses.com
LinkedIn: https://www.linkedin.com/in/jarydkrause
YouTube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw
Instagram: https://www.instagram.com/buyingonlinebusinesses/
Apple: https://podcasts.apple.com/us/podcast/buying-online-businesses-podcast/id1455428116
Spotify: https://open.spotify.com/show/54NJNFU0VjO35y4heFBWmx

Bankrupt at 28, He Rebuilt It All on a Podcast (with Matt Haycox) Jun 09, 2026

Show notes

Most podcasters measure success by one number, downloads, and quit when that number stays small. Matt Haycox keeps a different scoreboard. The investor and host of No Bollocks with Matt Haycox went bankrupt at 28, rebuilt after losing it all, and has now recorded around 700 episodes over seven years. His take is simple. A podcast can pay off even if nobody listens.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Matt explains why 300 loyal listeners in the right niche can outearn 300,000 random ones, how the niche trap buries most business shows before episode 20, and how to use the show to open doors with guests who would rarely take your call. He breaks down booking ideal clients as guests, pushing through your rough early episodes, and why dropping the fake highlight reel builds the kind of trust that turns a small audience into real revenue.

Want a podcast that builds authority and brings in business, not just downloads? Focus on the right niche, the right relationships, and consistency you can sustain. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators who are growing and monetizing shows that last.

Follow, Like & Subscribe:

Podcasting Secrets:
Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj
Nathan Gwilliam:
LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Matt Haycox:

Website: https://matt-haycox.com/
LinkedIn: https://www.linkedin.com/in/matthaycox/
YouTube: https://www.youtube.com/@MattHaycox
Instagram: https://www.instagram.com/thematthaycox
No Bollocks Podcast (Apple): https://podcasts.apple.com/gb/podcast/no-bollocks-with-matt-haycox/id1663860906
No Bollocks Podcast (Spotify): https://open.spotify.com/show/3UVPhB8D2igVlqyWWWZCvO

Why the Smartest Podcasters Use Their Show to Build a Membership Not Sell Ads (with Tim Topham) Jun 02, 2026

Show notes

Most podcasters spend years chasing ad deals that never come. Tim Topham took a different path. As the founder and director of TopMusic Co and host of The TopCast, Tim built 470 episodes of a niche podcast for music teachers without ever running a single ad. Instead, every episode fed a paid membership community that replaced his full-time teaching salary, funds a full team, and has run for 10 years straight.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Tim reveals why the podcast should never be the business, how he beta-launched his membership while still teaching full-time, why consistency over years compounds in ways most early podcasters never stay long enough to see, and the screen-recording system that helped him hand off production tasks and protect his time.

If your show is not generating the income you hoped for, this episode reframes the problem. The show is the funnel. Build the right product behind it. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that actually pay.

Follow, Like & Subscribe:

Podcasting Secrets:
Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam:
LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Tim Topham:
Website: https://topmusic.co/
LinkedIn: https://www.linkedin.com/in/timtopham/
YouTube: https://www.youtube.com/topmusicco
Apple (TopCast): https://podcasts.apple.com/us/podcast/the-topcast-the-official-music-teachers-podcast/id972978614
Spotify (TopCast): https://open.spotify.com/show/7pEIphmLpaQS1E4lFbxd3R

How to Break out of the Burnout Loop Killing Your Podcast (with Michal McCracken) May 26, 2026

Show notes

Most podcasters think they quit because they lose motivation. The real reason is more physical than they'd expect. Michal McCracken is a transformational coach and host of the Space and Grace Podcast who helps entrepreneurs build abundant businesses without burning out, by working with the nervous system rather than against it. She built and sold a thriving pet care business, made great money, had amazing staff, and still found herself sitting in her car one morning convinced she was having a heart attack.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Michal reveals why your body treats the publish button like a survival threat, how the three nervous system states (ventral vagal, sympathetic, and dorsal vagal) show up as procrastination, distraction, and pod fade, and how to negotiate with yourself to keep publishing without white-knuckling through the resistance.

Your body isn't broken. It's doing exactly what it was designed to do. The question is whether you know how to work with it. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that last.

Follow, Like & Subscribe:

Podcasting Secrets: Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
Instagram: https://www.instagram.com/podcastingsecrets/
LinkedIn: https://www.linkedin.com/company/poduppodcasting/
Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/

Michal McCracken: Website: https://www.spaceandgrace.me/resources
LinkedIn: https://www.linkedin.com/in/michal-mccracken/
Podcast (Apple): https://podcasts.apple.com/nz/podcast/space-and-grace-podcast-abundant-business-without-burnout/id1776927699
Podcast (Spotify): https://open.spotify.com/show/7Lz9vFTiRaWzwPuDloUZEg

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