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    Business

    Podcasting Made Simple

    Podcasting Made Simple helps podcast hosts and podcast guests reach more listeners, create better interviews, and earn more from podcasting. Each week, Alex Sanfilippo and other podcasting industry experts share practical strategies for podcast growth, podcast guesting, audience growth, podcast marketing, and podcast monetization. Whether you’re a host or guest, you’ll learn how to improve on your side of the mic and get more from every podcast interview!

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    Copyright: ℗ & © 2019 Creating a Brand

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    Latest Episodes:
    How to Engage Listeners and Influence Podcasters | Johnny Ball Sep 13, 2022
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/192
    One of the most useful and important books ever written on connecting and influencing people was Dale Carnegie's How to Win Friends and Influence People but it's old, the examples are old and even the modernized version is old. In this episode, Johnny Ball goes through key principles from How to Win Friends and Influence People that apply to us in the world of podcasting that we could be using to land more appearances and deeper networking connections and how we can use them in 2022 and beyond.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/192


    Becoming an Influential Local Podcaster | Mike Ham Sep 06, 2022
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/191

    What's your favorite coffee shop or your favorite restaurant? Where do you get your haircut? What nonprofit in your town do you support? Everyone has those places in their community but the stories of those people tend to get overlooked. In this episode, Mike Ham explains that as podcasters, we tend to chase the big-name guest or the national audience, but there is real power in being THE person in your community giving a voice to places in your backyard. Are there challenges? Of course, but the rewards are endless.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/191


    Selling to Podcast Hosts Instead of Listeners | Chris Williams Aug 30, 2022
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/190
    Deconstruct and reimagine the podcast marketing processes you think you understand. Podcasting profitably today is the opposite of everything you’ve ever learned. In this episode, Chris Williams challenges us to take a step back and see what’s really going on behind the microphones of the best high-ticket sales and lead gen hosts and guests in podcasting.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/190


    Why Podcast Hosts Should Never Write a Book | Michael DeLon Aug 23, 2022
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/189

    Your podcast is your platform. But it shouldn't be your only platform. In this episode, Michael DeLon explains how podcasters can amplify their leadership position by creating a book without writing a word. You speak on your podcast and you should use the same process to create your book. As a thought leader, you need to stand out in the crowded podcasting space. Being an Amazon best-selling author of your own book is the fastest way to accomplish that. But doing it on your own takes a lot of time, effort, and know-how. Make the process as simple as possible by speaking your book, instead of writing it. It's the fastest, easiest, and most enjoyable way to become an author!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/189


    How to Effectively Get Booked on Podcasts | Kay Suthar Aug 16, 2022
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/188
    In this episode, Kay Suthar will share with you the top 3 proven and tested methods that have benefitted several other Podcast Guests. You will learn how to become confident as a Guest, the do's and don'ts of appearing as a Guest on Podcasts, and how to get the host to invite you back on their Podcast, again and again! And ultimately become a Sought-After podcast guest with hosts chasing you down!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/188


    Monetizing Your Podcast with a Digital Product | Steph Taylor Aug 09, 2022
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/187
    In this episode, Steph Taylor shares three main things, 1) Why a digital product is the perfect low-risk monetization strategy, whether you're a seasoned podcaster or just starting out. 2) What makes a good digital product in 2022 and how to develop a profitable digital product idea, even if you're not an "expert" in anything. 3) Why you don't need to build a library of products—it only takes one digital product to totally change the trajectory of your business, for real. This strategy is how Steph turned a $197 product into $750,000 of sales in under 12 months.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/187


    You Never Know Who's Listening | Todd Cochrane Aug 02, 2022
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/186
    In this keynote episode, Todd Cochrane (Founder of Blubrry Podcasting and one of the first 40 podcasters ever) delivers The State of Podcasting Address for PodPros Q3, which contains details of the past, present, and insights into the future of the podcasting industry. Additionally, Alex brings up the topic of podcast listenership, which leads Todd to share an inspiring story about how we never know who's listening. This is a notetaking-worthy conversation that you won't want to miss!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/186


    Making Podcasting a Natural Long-Term Part of Your Life | Alex Sanfilippo Jul 26, 2022
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/185
    In this episode, Alex Sanfilippo shares something that has been bothering him about the podcasting experience; on both sides of the mic. And it's that there's a lot of friction involved with podcasting and life when it comes to balance. Alex shares an alternative way to view, produce, and share your podcast. He calls it, "frictionless podcasting" and shares ways to make podcasting a natural, long-term part of your life that will lead to less stress but more fulfillment.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/185


    Jordan Harbinger's Podcasting Success Story Jul 19, 2022
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/184
    In this keynote interview, Alex Sanfilippo interviews Jordan Harbinger about his podcasting journey. Jordan shares about how he got started, the struggles he faced along the way, and ultimately what has led him to the success he has seen today with more than 15 million downloads on The Jordan Harbinger Show every month! Get ready to be challenged and inspired by podcasting industry celebrity, Jordan Harbinger!
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/184


    Turning a Small Podcast Audience Into Customers | Ina Coveney Jul 12, 2022
    Show notes

    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/183
    Most podcasters don't have a huge audience. But they still want to make an impact and sell their services using this platform. Listen as Ina Coveney shares how she was able to monetize her business to 6 figures without ever cracking the 1K follower mark on any social media platform. In this talk, Ina explains how to position yourself for success with only a tiny audience.
    MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/183


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