PEOPLE PASSION PURPOSE podcast with host Nina L. Kovner

Calico Hair: Your Salon Brand Content Is Your Marketing Oct 22, 2024

In this episode, Nina shares a reminder that sometimes it's best to keep the snark in the group chat. Whether it's the latest Calico Hair trend, or things some salon clients do that give you the ick, you need to remember that your salon brand content is your marketing, and everything you post, share, like and comment on can be seen by your current salon clients and potential future clients. Jokes are fun, however, they do not always land well with salon clients, and could create a crack in the trust you've worked so hard to build with them in your salon, which can greatly diminish lifetime salon client value, the amount of happiness, joy, referrals, and revenue your clients bring you over the lifetime of your relationship. The blog from 2015 mentioned in this episode can be found here. You can find Passion Squared on the socials here, and the web here. Thank you so much for listening.

Let's Catch Up: Finding New Rhythms Oct 15, 2024

In this super imperfect episode, Nina shares a raw and real look at finding a new rhythm after a big move to Park City, Utah. Whether it's pumping gas for the first time in six years, getting into someone else's black Subaru Outback, to working in a super rad coworking space after working from home for the last twelve years, there is nothing clean or perfect about learning new things and finding new rhythms. In fact, it most times is messy and frustrating, and also magical, and empowering. Whether it's change you hoped and prayed for or change that was forced upon you, change is inevitably hard. Our daily tools we use with our clients are;

1. Be where your feet are 2. Slow, steady and strategic 3. Pause, process, proceed If you have the means, please do whatever you can to support those who experienced devastation from the hurricanes. To support beauty professionals, consider donating to the Professional Beauty Association Disaster Relief Fund. Thank you for listening.

Special Guest: David Thurston of Butterfly Loft Salon + Danger Jones Aug 18, 2024

In this episode, we welcome a VERY special guest, David Thurston, owner of Butterfly Loft Salon and founder and CEO of Danger Jones. David shares his journey into the salon industry, his insightful and inspiring stories about taking risks, and how Butterfly Circus created a monumental shift in the salon industry, building community and the power of independent education. David also shares his recent ventures, including a music documentary and vision for the Danger Jones brand. David also reflects on the importance of personal branding and gives us a vulnerable, behind-the-scenes look at his current 100 videos in 100 days challenge, which ends up as a little therapy sesh for Nina lol. You can find David on the socials here, Alexis Thurston's TikTok here, and Danger Jones here and here. Thank you David for being our VERY special guest. We LOVE you!

Client Shaming, Building Trust, and Your Salon Brand Aug 04, 2024

In this episode, Nina revisits 'your content is your marketing', emphasizing the importance of creating content that aligns with your specific salon brand and audience. There is a big difference between marketing for local salon clients versus marketing as industry influencers, and to be effective, content needs to be relatable and valuable to your specific audience to build trust, relationships, and ultimately, a local salon clientele. We also talk about the Olympics, duh, and how inspiring it is to see mental health at the forefront, thank you, Simone Biles! You can find Passion Squared on the web here, on the socials here, and learn more about A School here and the Creating Your Awesome Brand course here. Thank you for listening!

Independent Stylist + Educator Insights: Amanda Harsche, Forma Collective Salon + Danger Jones Jul 28, 2024

In this episode, we welcome Amanda Harsche, an independent stylist, educator, and content creator from Denver, Colorado to the pod. Amanda shares her journey to becoming a hairdresser, despite initial resistance from her parents, how she built a salon clientele in a small town, authenticity and simplicity in creating content, and her unwavering commitment to making hair education accessible to all. We talk about Amanda’s struggles with mental health, her incredible milestone of achieving six months of sobriety, the importance of self-care as a hairdresser, and the value of a strong support system. You can find Amanda on the socials here and at Forma Collective Salon here. Thank you Amanda for being our guest and sharing your insights, experiences, and wisdom. We LOVE you!

Growing Your Salon Business Without Relying Solely on Social Media Jul 21, 2024

In this episode, Nina dives into how salons can grow without depending solely on social media. We talk about the importance of understanding how different marketing strategies fit different types of businesses, like not confusing influencer and content creator marketing strategies with your local salon business marketing strategies. We discuss the fundamentals of new client engagement and existing client retention strategies, optimizing review and referral platforms, post-experience texts, email marketing, and local community engagement. Nina also underscores the need for consistency, time dedication, and moving through your fears to build a strong foundation, rooted in the fundamentals, grow your salon business, and feel more joy. YAY! You can learn more about A School here, and the Creating Your Awesome Brand Course here. Your ratings and reviews help this podcast become more discoverable to folks like you who find value in the episodes. We'd be so grateful if you took a moment to share your experience through a rating, review, or simply sharing this pod with your friends. Thank you so much for listening!

Salon Owner Insights: Brenda Amaral of Gwen Mireille Salon & Spa + True Hair Education Jul 14, 2024

In this episode, Nina welcomes back Brenda Amaral, owner of Gwen Mireille Salon & Spa in Raynham, Massachusetts, and founder of True Hair Education. Brenda shares her journey transitioning from booth renter to an employment-based salon owner, emphasizing the importance of overcoming fears and regrets. She speaks about her early challenges in leadership and the significance of having mentors. Our conversation dives into True Hair Education's mission of providing unbranded, fundamental hair color education to empower stylists to make more informed, confident decisions. Brenda also discusses the importance of self-care, healthy boundaries, and continuous learning in her professional journey. You can find Brenda and True Hair Education on the web here and on the socials here. Thank you Brenda for being our guest, we LOVE you!

Let’s Catch Up: Creative Slumps, Content Creation, Seeking Context Jul 03, 2024

In this episode, Nina shares some thoughts about creative slumps in content creation including a process to work through your slump. We talk about the importance of genuine connections and the struggle with passive content consumption, the difference between creating content for marketing your business and influencers who create content as a business, and the need for a periodic reset to find inspiration, value, and back into your rhythm. We also touch on the importance of seeking context in the online space. You can find Passion Squared on the socials here and on the web here. Thank you for listening!

Salon Owner Insights: Sean Paisant of Entrust Hair Jun 19, 2024

In this episode, Nina welcomes Sean Paisant, Owner of Entrust Hair in Portland, Oregon, and seasoned haircutting educator. Sean shares his journey of building, leading, and growing Entrust Hair over the past 14 years, the origins of Entrust, the shift from an employment-based to a lease-based salon model, the importance of focusing on community and connection between clients and other hairdressers in the salon, and valuable insights into building a loyal clientele through offline word-of-mouth and elevated salon experiences. Sean also shares his view of some of the challenges and changes in the salon industry, the significance of having a routine, and finding his rhythm. You can find Sean on the socials here and Entrust Hair here. You can find Passion Squared on the socials here and on the web here. Thank you Sean for being our guest, and my awesome neighbor, we love you!

ENCORE EPISODE: What To Do When Your Salon Business Is Slow Jun 12, 2024

Originally aired January, 31, 2024 In this episode, Nina shares some thoughts about the 'everyone is slow' narrative being shared on the salon industry socials. The fact is, not everyone is slow, busy, sad, happy, or anything. This is another example of black-and-white thinking, coupled with remembering the algorithms can be deceiving and distracting. Nina also shares insights on some key areas of your salon business to look at when things slow down and you don't know why starting with having clarity around your salon brand story which is the foundation for every decision you make in your business. You can learn more about Creating Your Awesome Brand, a complete course for beauty pros here, and find Passion Squared on the socials here and the web here. You can find examples of the post experience salon client communications here. Thank you so much for listening, and if you know someone who needs to hear this episode, I'd be super grateful if you shared it with them. Thank you!

Salon Owner Insights: Stacey Rackham of Mint Hair Crafting Salon + Melt Head Spa Jun 05, 2024

In this episode, Nina welcomes back Stacey Rackham, leader and owner of Mint Hair Crafting Salon in Ferndale, Michigan. They dive right into Stacey's new concept, Melt, which focuses on scalp care and head spa experiences inspired by Japanese wellness techniques. Stacey discusses her journey of creating the Melt head spa experience, the challenges faced, and the overwhelmingly positive feedback from salon guests and her team. We talk about how Mint Hair Crafting builds new guest relationships through staying active in local Facebook groups and events like her recent puppy yoga fundraiser, and how she continues to enhance the Mint Hair Crafting experience. We also discuss Stacey’s dedication to nurturing her salon guests and team, and yes, we also talk about our shared love for Taylor Swift. Lol. You can find Mint Hair Crafting on the socials here, on the web here, and find Stacey here. Thank you Stacey for being our guest. We love you!

The Year of Perspective for The Salon Industry: Adapting to New Salon Realities May 29, 2024

In this episode, Nina revisits the January 2024 episode on perspective for the salon industry, and reflects on significant global and consumer trends impacting the salon industry from 2023 to 2024, emphasizing the importance of providing care, building trust, and creating value for salon clients. We dive into topics ranging from customer psychology and economic factors to specific salon industry trends such as the skinification of hair. Nina highlights the need for businesses to adapt to consumer behaviors, improve salon client experiences, and stay focused on the fundamentals of growing your salon business, focusing on lifetime client value and the importance of clear communication and consistent experiences, online and off, and strategies to retain clients, manage prices, and realign business practices, concluding with advice on focusing on fundamental values and avoiding the distraction of online discourse. You can find Passion Squared on the socials here and here, on the web here, and Creating Your Awesome Brand, a complete course for beauty professionals here. Thank you so much for listening!

Salon Owner Insights: Danielle Green of Radically Curly Salon May 22, 2024

In this episode, Danielle Green, the owner, and creator of Radically Curly Salon, an employment based salon in Las Vegas returns to the pod. We discuss Danielle's recent move to a large salon from a quad salon suite, to accommodate her growing clientele and team. Danielle shares the journey and motivations behind creating the Radically Curly Salon brand, which focuses on celebrating all natural textures of hair. Danielle also discusses her wisdom and insights from the build-out of the new Radically Curly location including the importance of external support systems like a business attorney and CPA, and the challenges and rewards of transitioning to a larger space. We also discussed marketing strategies, client referrals, self-care practices, and maintaining healthy boundaries as an entrepreneur. You can find Radically Curly Salon on the socials here and here, on the web here. Thank you Danielle for sharing your wisdom, again, with us! And thank you to our listeners for being here. We love you!

Elevated Salon Prices Require Elevated Salon Experiences May 15, 2024

In this episode Nina dives deeper into a recent Reel they shared on the connection between your salon brand, your salon experiences, and your salon prices. When your prices are aligned with the experience you deliver, and you’re attracting salon clients who see value in the experience for the price, you are good. When your salon prices are out of alignment with the experience you deliver, that's where you may struggle. We also talk about the importance of context when absorbing content on the socials about your salon pricing. The Reel mentioned in this episode can be found here. You can learn more about the Creating Your Awesome Brand course here, find us on the socials here and here, and on the web here. Thank you so much for listening!

Salon Owner Insights: Kristen Peckich of La Pomponnee Salon May 08, 2024

In this episode, Nina sits down with Kristen Peckich, the owner of La Pomponnee Salon in Pittsburgh, Pennsylvania. We discuss Kristen's 32 years as the owner and leader of an employment-based salon, her unusually low turnover of team members and clients, her salon leadership philosophy, lessons learned, and transitioning from working behind the chair into a full time leadership position. We also talk about Kristen’s most impactful marketing strategies focusing on client care and how Kristen practices self-care while serving others. Thank you Kristen for being an inspiration to our industry and for being our guest on the pod. You can find La Pomponnee on the socials @lapomponnee Thank you for listening!

Online Discourse and Its Impact on Your Salon Brand and The Salon Industry May 01, 2024

In this episode, Nina revisits a conversation around our collective loss of perspective as an industry thanks to the algorithms on social media feeding into our fears and insecurities by amplifying the most enraging pieces of content. Remember, your content is your marketing, and what you choose to engage with online has a direct impact on your salon business and brand. And when you choose to engage, you are feeding these ridiculous narratives about our industry and causing harm to your nervous system, mental wellness, and salon business. Nina also shares a few tools to help you stay focused on what matters, and less on what doesn’t. You can find us on the web here, and on the socials here and here. You can listen to the 2024 The Year of Perspective for The Salon Industry here and the Instagram post mentioned here. You are so loved. Thank you so much for listening!

Non-Competes, Building Trust and Your Salon Brand Apr 24, 2024

In this episode, Nina talks about the recent ban on non-compete agreements in the US and why that’s awesome news for the salon industry in creating a positive and supportive environment for your salon team members, focusing on building trust through clear communication, expectations, and shared vision. Nina also talks about how this new ruling is directly connected to your salon brand story which is the foundation for your Salon Team Handbook, which is about building trust, clarifying your salon brand values, and helping create a healthy salon culture. You can learn more about Creating Your Awesome Brand, A Complete Course for Beauty Professionals here, and find Passion Squared on the socials here and here. Please share this episode with folks you feel would gain value from the message. Thank you so much for listening!

Generational Discourse: A Tale As Old As Time Apr 17, 2024

In this episode, Nina share insights on generational discourse drawing from their own experiences as a young hairdresser and marketer, the importance of listening to different generations and their perspectives, and how it applies to both your salon business and life and shares some tips from a blog they wrote in 2013 on how to be a more empathetic leader to future generations. Nina also shares why the word awesome has always been a big part of their vocabulary. You can find Passion Squared on the web here, and on the socials here and here. Thank you so much for listening! You are awesome!

The Trouble with Comparing Your Salon Brand To The One Down The Street Apr 10, 2024

In this episode Nina dives into the trouble with comparing your salon brand to the one down the street, revisiting a Passion Squared blog post from 2014 on the importance of having clarity around your own salon brand story, marketing strategy which includes your salon pricing, your business objectives, desired outcomes, overhead, and all the things. This episode also includes a little reminder about your rhythm, knowing that some days you’ll be in your flow, some days you’ll be on fire, and some days, like for Nina today, you will be in your slow era. All the days and eras matter. And so do you. You can find us on the socials here and here, on the web here, the Creating Your Awesome Brand, a complete course for beauty professionals here, and The Pricing Playbook Class mentioned in this episode here. Thank you for listening.

How Salon Clients Find You Online and The Missing Context of Charging Your Worth Apr 03, 2024

In this episode, Nina dives into a few key actions that can have an immediate impact on your salon business and brand. New salon clients find you via search, whether it be through search engines, voice, AI, referral platforms or the socials. Every word matters, which means your captions are more important than ever. In this episode I share an exercise I did that proved how social media posts can significantly contribute to how your salon comes up in search engines. We also talk about the missing context of the ‘charging your worth’ messaging in the salon industry, and give you some fundamental tools to help you refocus your energy on your own salon brand and get out of comparison. You can find us on the socials here and here, on the web here, and Creating Your Awesome Salon Brand, a complete course for beauty professionals here. Thank you so much for listening!

Let's Catch Up: Repurposing Content, Healthy Boundaries, Walls, Salon Service Discounting And More Mar 27, 2024

In this episode on the pod, Nina comes to you for a little catch up after being under the weather this month to celebrate Passion Squared's 12th birthday, dive into respurposing content, navigating sick days with salon clients, healthy boundaries vs. walls in your salon business, and some things to consider before discounting your salon services when you're business is slow and you're not sure why. Thank you so much for listening! Whether you've been here since day one or just arrived, thank you for your trust, support, and love. We're so grateful you're here. Links mentioned in this episode: Creating Your Awesome Brand Course Passion Squared Episode Timestamps

01:52 Celebrating 12 Years of Passion and Gratitude

03:44 The Importance of Healthy Boundaries and Your Salon Business

07:44 The Difference Between Healthy Boundaries and Walls

11:28 The Impact of Discounting on Your Salon Brand and It’s Value

ENCORE EPISODE: The $100K Email: Building Care, Trust, and Value with Your Existing Salon Clients Feb 28, 2024

In this episode, originally aired in June 2023, Nina shares some simple, high-impact ways to show your salon clients you care, build trust, and create more value for them. These simple actions, which have nothing to do with social media or algorithms, can help you retain awesome clients, and help you generate more revenue in the process. Also in this episode, Nina shares the real reason behind their obsession with squirrels, birds, and trees which is a story of hope and healing. You can find Nina and Passion Squared on the web here and on the socials here and here. Thank you for listening!

Your Salon Social Media Content Is Your Marketing Feb 21, 2024

In this episode, Nina dives into the connection between your salon brand story and your salon's social media content and shares some simple processes to stay focused on creating content that connects you to the salon clients you wish to serve. If you are looking to streamline your social media content process, build relationships with new clients, get out of comparison, and reduce overwhelm this episode is for you. You can find more information on the Creating Your Awesome Brand Course here, Passion Squared on the web here and on the socials here and here. Thank you so much for listening!

SPECIAL GUEST Candice Moore On Emotional Fitness and Stepping Into Your Truth Feb 14, 2024

In this episode, Nina sits down with special guest, and long-time friend Candice Moore. Candice is the owner of Moore Grace, a company dedicated to healing, restoration, and hope at the soul level. Candice is a transformative leader, a powerful motivational speaker, a gifted storyteller, and a published author. In this episode, Candice shares what emotional fitness and wellness look and feel like, both at work and in our everyday lives from identifying, processing, and healing traumas, to how to show up fully for yourself, and those you serve and care about. This is a must-listen episode for those of you committed to doing the inside work, building your self-love and self-worth, and feeling more purpose and joy in your lives and businesses. You can find Candice online here and on the socials here and here. Thank you for listening. You are so loved.

ENCORE EPISODE: Justifying Your Value, Worth and Price Feb 07, 2024

In this episode, which originally aired on February 6, 2023, Nina dives deeper into an Instagram post shared last week on being mindful about creating content drenched in justification around the value, worth, and pricing of your brand services and products. Whether you are a stylist, a salon, a fitness trainer, a massage therapist, a lash artist, or a content creator, always remember your content is your marketing. When you find yourself sharing content that speaks to your value, worth, and pricing, ask yourself who is this targeting and whether is it adding value and solving a problem for those you serve. Your current clients already know the value of the experience you deliver at the price you set. Your future clients will decide that they value the experience you deliver at the price you set. Those who don't see value in the experience you deliver at the price you set aren't your people. If you are ready to gain clarity around your brand and say goodbye to justifying, you can find the Creating Your Awesome Brand Course here. You can find Nina and Passion Squared on the socials @passionsquared and on the web at passionsquared.net Thank you for listening.

Things To Look At When Your Salon Business Is Slow Jan 31, 2024

In this episode, Nina shares some thoughts about the 'everyone is slow' narrative being shared on the salon industry socials. The fact is, not everyone is slow, busy, sad, happy, or anything. This is another example of black and white thinking, coupled with remembering the algorithms can be deceiving and distracting. Nina also shares insights on some key areas of your salon business to look at when things slow down and you don't know why starting with having clarity around your salon brand story which is the foundation for every decision you make in your business. You can learn more about Creating Your Awesome Brand, a complete course for beauty pros here, and find Passion Squared on the socials here and the web here. Thank you so much for listening, and if you know someone who needs to hear this episode, I'd be super grateful if you shared it with them. Thank you!

SPECIAL GUEST Ira Pope Sage On Becoming A Hairdresser, Educator, Navigating Fears and Healthy Mindsets Jan 24, 2024

In this episode, Nina sits down with long-time friend and award winning hairdresser Ira Pope Sage. They talk about everything, from how Ira became a hairdresser, to his first years as an educator, to navigating his fears and helping others navigate theirs as an educator, to what creates an awesome salon or education experience, to the daily rituals that help Ira stay healthy, grounded and strong. This is a must listen episode for everyone in the salon industry, there are so many gems Ira shared to help you. You can find Ira and his tour dates on the socials here, and find Passion Squared on the web here, and on the socials here. Thank you Ira for being our special guest, we LOVE you! And thank YOU for listening!

ENCORE EPISODE: Dismantling The ‘Professional Salon Products Aren’t Profitable’ Myth Jan 18, 2024

We’re sharing this episode again (original episode aired June 2023) as the myth around professional salon products not being profitable keeps coming back to our inbox, as recently as this week. In this episode, Nina talks about the true purpose of providing home care solutions for your clients and some of the false narratives being shared in the professional salon industry. The truth is, your salon client's happiness matters not just on the day of their salon visit, but also, all the days in between. The purpose of offering home care is not about money or profits, it's one of the results, however, not the most important result, which is client happiness, convenience, and lifetime client value, which is the amount of happiness, joy, referrals, and revenue your client brings you over the lifetime of your relationship. Nina also breaks down the simple math of professional home care, dispelling a narrative about it not having any profit. These narratives, which lack significant context, cause harm and create confusion. It doesn't have to be that way. Together, we can change the narrative, which allows you to make more aligned decisions for your salon business and brand. Thank you so much for listening. You can find Passion Squared on the web here and on the socials here and here.

Salon Client Education, Haircare Myths and Lifetime Client Value Jan 10, 2024

In this episode, Nina dives deeper into a post shared last week on the Passion Squared socials that spoke to the Stanley cup memes and folks comparing them to investing in professional salon products. The memes were funny and also created an opportunity to talk about brand value and lifetime salon client value. The deeper dive in this episode is about understanding the connection between educating your salon clients, and how that can translate into lifetime client value; the amount of joy, happiness, referrals and revenue your clients bring you over the lifetime of your relationship. Nina shares some perspective and insight from a comment on that post, challenging the idea of recommending 'non-professional' product alternatives to salon clients who do not have the budget for professional products. The truth is, the actual value and differentiation of professional salon products come from you, the pro, the expert behind the bottle, and not always from what's inside the bottle. Please listen to this with an open heart and mind. And if you have questions, I'd love to hear from you. You can find the original post here, and find us on the socials here and here, and the web here. Thank you for listening!

2024: The Year of Perspective for The Salon Industry Jan 03, 2024

In this episode, Nina proclaims 2024 to be the year of perspective for the salon industry. One viral TiKTok or some comments from random strangers on the Internet is not fact, or truth. The algorithms are designed to feed off our enragement and discourse. Because of that, we are collectively losing perspective around how different salon businesses and models work, how salons make decisions aligned with their brands, and how salons grow. Whether it be overcorrecting and confusing healthy boundaries and walls, connecting the prices you charge and client feedback with your personal worth, tossing out the fundamentals of client retention and happiness, deciding salon business ownership wasn’t for you, having the best year ever, or the worst, we talk about it all to help you regain and retain perspective to have a more awesome, authentic and aligned with your brand year. You can find Passion Squared on the socials here and here, and on the web here. You can learn more about Creating Your Awesome Salon Brand here. Thank you so much for listening. Cheering you on, every day, always!

SPECIAL GUEST Roxan McDonald On Storytelling, TikTok, Not Being Nice and So Much More Sep 01, 2023

In this special episode of the pod, Nina is joined by author, writer, storyteller, content creator, and small business owner Roxan McDonald. Roxan shares her story of how she became a writer and storyteller, her viral rise on TikTok, not being nice, where gratitude fits in her recovery and life, moving to a new country and we dive into Roxan’s latest creation, the Spiritual AF Activity Book and Journal. You can find Roxan on the socials here and her new book here. You can find Passion Squared on the socials here and on the web here. Thank you so much for listening!

Navigating Difficult Conversations with Salon Clients Jul 03, 2023

In this episode, Nina responds to a question from Evan Joseph about dealing with a salon client who is being unreasonable and combative. There are several things to consider when deciding how to handle upset or angry salon clients; your business Agreements, your brand, lifetime client value, and the outcome you seek. Having healthy boundaries is essential in business, and Nina shares a few different ways to respond to these situations in a healthy way along with an example from My AwesomeAF Healthy Boundary Handbook which has several conversation frameworks like this to help you navigate the most common issues that arise. You can find Nina on the socials here and here, and on the web here. You can get a copy of My AwesomeAF Healthy Boundary Handbook here. Thank you so much for listening. And thank you @evanjosephcurls for inspiring this episode.

Dear Salon Industry, We Need To Talk About Home Care Solutions for Your Clients Jun 20, 2023

In this episode, Nina talks about the true purpose of providing home care solutions for your clients and some of the false narratives being shared in the professional salon industry. The truth is, your client's happiness matters not just on the day of their salon visit, but also, all the days in between. The purpose of offering home care is not about money or profits, it is one of the results, however, not the most important result, which is client happiness and convenience. Nina also breaks down the simple math of professional home care, dispelling a narrative about it not having any profit. These narratives, which lack significant context, cause harm and create confusion. It doesn't have to be that way. Together, we can change the narrative, which allows you to make more aligned decisions for your business and brand. Thank you so much for listening. You can find Passion Squared on the web here and on the socials here and here.

The $100K Email: Building Care, Trust, and Value with Your Existing Clients Jun 05, 2023

In this episode, Nina shares some simple, high-impact ways to show clients you care, build trust, and create more value for them. These simple actions, which have nothing to do with social media or algorithms, can help you retain awesome clients, and help you generate more revenue in the process. Also in this episode, Nina shares the real reason behind their obsession with squirrels, birds, and trees which is a story of hope and healing. You can find Nina and Passion Squared on the web here and on the socials here and here. Thank you for listening!

ENCORE: A Different Look at Team Handbooks and Client Agreements May 29, 2023

One way to reduce team discourse, leadership overwhelm and angst is to have clear, simple, aligned, and compassionate communication. And while that sounds like, duh Nina, the truth is it's one of the most common reasons discourse is created in the first place, and why people quit. Unmet expectations, broken promises, or misaligned expectations come back to communication. In this episode, Nina shares the Awesome Team Handbook framework they created for clients of Passion Squared, along with some crucial details and context. Whether it's team, tenant, or client agreements, the more clear you are on your brand, the more clear your communications will be. Healthy communication, happy people. You can find the Team Handbook Template here, the Client Agreements Framework here, and find Nina on the socials @passionsquared and at passionsquared.net Thank you so much for listening!

Healthy Boundaries: Conversation Framework for Pricing Discussions with Clients May 07, 2023

In this episode, Nina shares the Healthy Boundary Conversation Framework from My AwesomeAF Healthy Boundary Handbook to help guide you through some of the more challenging discussions when salon clients are asking about the pricing of your services and when you have a price increase. Nina also walks you through the differences between healthy boundary communications on price increases and no boundary communications. You will immediately feel the difference. You can apply these frameworks to any difficult conversation, and the ones you tend to avoid. We also talk about Taylor Swift, because, of course, we do. You can find My AwesomeAF Healthy Boundary Handbook here and find Passion Squared on the socials here. Thank you so much for listening!

Not Everyone Goes To A Salon: A Lesson In Marketing & Your Mindset Apr 24, 2023

In this episode, Nina shares some much-needed context to help you understand the difference between salon-going and non-salon going consumers, which helps you better define your own target market, dream clients, or what we call at Passion Squared, brand people. When you have clarity around this, you can spend more time focusing on who you serve, and less time and frustration on the folks who simply don't see value in a salon experience or never will. Nina also shares a super important marketing fundamental to help you align your pricing with your brand, strategy, business model, objectives, and desired outcomes and simplify your decision-making. You can find us on the socials @passionsquared and on the web here. Thank you so much for listening!

It's Time To Dismantle The Salon Retail Narrative Apr 03, 2023

In this episode, Nina invites you to dismantle a decades-old narrative about salon "retailing". The truth is, your clients come to you because of your professional experience and expertise which includes how to maintain their hair, skin, etc. at home. The purpose and objective of educating your clients and recommending home care products and tools are to ensure your clients are happy. The outcome of happy clients is a happy business, which includes additional revenue. Money is not the objective, however, it can be one of the outcomes. If you choose not to educate your clients, you cannot get mad when they seek that education elsewhere, be it the drugstore aisle, Amazon, YouTube, or TikTok. You can find the most recent post we discussed in this episode here. You can find us on the web at passionsquared.net and on the socials @passionsquared Thank you so much for listening!

Here Comes The Sun: Lessons About Trauma, Determination, Healing & Hope Mar 20, 2023

In this episode, I share my process and experience of saying yes to a trip to Los Angeles for a special event and all the feelings I had, and the lessons I picked up along the way. This is a story of identifying new traumas, not feeling ready, the healing that comes with feeling your feelings, determination, finding hope again, and celebrating every step, literally and figuratively. A big shout-out of gratitude to David and Alexis Thurston of Danger Jones and every human I was honored to connect with at the event for your trust, compassion, grace, and love. Thank you for being part of my healing. You can find Nina on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening. Here comes the sun!

My Take On Independence and Interdependence from 2013 Mar 06, 2023

In this episode, Nina share's chapter from their book Follow Your Heart, written in 2013. The chapter is called PEOPLE, and it walks you through why the concept of independence is a myth, and why interdependence is really where it's at still to this day. You can apply this concept to both your business and your life because the truth is, you need people, we need people, and none of us would be where we are today without the people who held us, guided us, and lifted us up along the way. You can find Nina on the socials here and the Follow Your Heart digital and audiobook here. Thank you so much for listening! Have a beautiful day.

Commission Percentages vs. Compensation Programs Feb 21, 2023

In this episode, Nina invites you to look at the words and language you use as a salon owner and how they align with your brand and the outcomes you seek. Traditionally, there's been a focus on commission in the salon industry, which becomes problematic and creates unrealistic expectations, confusion, and disappointment. Whether you are an employment-based salon owner or a lease-based salon owner, this is an episode that may be the spark you need to dive deeper into your brand work, and in turn, create a more clear, aligned, consistent and valuable story around the compensation or lease program you offer which can help you find the folks who see value in what you offer and are the best fit for your brand. You can find Passion Squared on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening!

A Different Look At Team Handbooks and Agreements Feb 21, 2023

One way to reduce team discourse, leadership overwhelm and angst are to have clear, simple, aligned, and compassionate communication. And while that sounds like, duh Nina, the truth is it's one of the most common reasons discourse is created in the first place, and why people quit. Unmet expectations, broken promises, or misaligned expectations come back to communication. In this episode Nina shares the Team Handbook framework they created for clients of Passion Squared, along with some crucial details and context. Whether it's team, tenant, or client agreements, the more clear you are on your brand, the more clear your communications will be. Healthy communication, happy people. You can find the Team Handbook Template here and find Nina on the socials @passionsquared and at passionsquared.net Thank you so much for listening!

A Different Look At Team Handbooks and Agreements Feb 13, 2023

One way to reduce team discourse, leadership overwhelm and angst is to have clear, simple, aligned, and compassionate communication. And while that sounds like, duh Nina, the truth is it's one of the most common reasons discourse is created in the first place, and why people quit. Unmet expectations, broken promises, or misaligned expectations come back to communication. In this episode Nina shares the Team Handbook framework they created for clients of Passion Squared, along with some crucial details and context. Whether it's team, tenant, or client agreements, the more clear you are on your brand, the more clear your communications will be. Healthy communication, happy people. You can find the Team Handbook Template here and find Nina on the socials @passionsquared and at passionsquared.net Thank you so much for listening!

Justifying Your Value, Worth and Price Feb 06, 2023

In this episode, Nina dives deeper into an Instagram post shared last week on being mindful about creating content drenched in justification around the value, worth, and pricing of your brand services and products. Whether you are a stylist, a salon, a fitness trainer, a massage therapist, a lash artist, or a content creator, always remember your content is your marketing. When you find yourself sharing content that speaks to your value, worth, and pricing, ask yourself who is this targeting and whether is it adding value and solving a problem for those you serve. Your current clients already know the value of the experience you deliver at the price you set. Your future clients will make a decision that they value the experience you deliver at the price you set. Those who don't see value in the experience you deliver at the price you set aren't your people. You can find Nina and Passion Squared on the socials @passionsquared and on the web at passionsquared.net Thank you for listening.

BONUS Episode Nina Kovner on Branding Jan 31, 2023

Bestie of Passion Squared and the beauty industry Gordon Miller recently launched a new podcast, Social Beauty Makers, and invited Nina on his pod. From Social Beauty Makers A renowned coach, marketer, and thought leader in social and digital media, Nina Kovner, Passion Squared CEO, gives us a 15-minute master class on the fundamentals related to 'brand' and 'branding' -two words too often used interchangeably... in error. Today perhaps more than ever before, the essence of who we are and we show up (as businesses, professionals, or as humans) matters to those we connect with day-to-day. And just as education matters in your craft, so does it matter in raising the bar on your marketing game. Listen in for more. You can find Gordon on the socials @gordnm and Nina @passionsquared

The Difference Between Brand Values and Brand Value Jan 23, 2023

In this episode Nina shares insights into why it's essential to understand your brand values, what those you serve value, and the difference between brand values and brand value. With the recent decision Amazon made to end their Smile program they chose to abandon a part of their brand that was of value for some, and in doing so, moves folks to question Amazon's actual brand values. Your brand story is the foundation of all that you do as a small business owner, and it begins by having clarity of your brand purpose, promise, and people. You can find Nina on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening!

Aligning Your Words with Your Brand Jan 16, 2023

In this episode, Nina shares insights and examples of why it's important to align your words, language, communications, and content with your brand purpose, promise, people, voice, values, and vibe. Your words have energy, meaning, and impact. You want the words you choose to help you move toward the outcome you're seeking while ensuring they are in the language of your client, customer, or consumer. You can find Nina and Passion Squared on the socials @passionsquared and at passionsquared.net Thank you so much for listening!

Care, Trust and Value in 2023 Jan 09, 2023

In this episode Nina shares some insights into how you can double down on caring, building trust, and delivering value for your clients, teams, and tenants this year. Whether you believe a recession is here or on the way, getting back to the fundamentals of building relationships, referrals, retention, and revenue is very much in style. What's out of style is client shaming, blaming, and being inflexible. Care, trust, and value are very much in. Focus on solutions, along with clarity of your brand purpose, promise, and people. You got this! You can find Nina and Passion Squared on the web here and on the socials @passionsquared Thank you so much for listening.

What We Can Learn from New Year’s Day Jan 02, 2023

Welcome back to the podcast, lol! It's been a minute. In this episode Nina shares some wisdom and thoughts around the feelings and hopes of new days and how that can translate into any day of the year. Whether you spend your New Year’s Day in silence and reflection, or out playing in nature, or binge watching your favorite show, prioritizing your self-care is essential to feeling more grounded, present and intentional as a leader, small business owner and human. If feeling more grounded and intentional and self-care is on your 2023 list, this episode is for you. You can find Nina and Passion Squared at passionsquared.net and @passionsquared on all the socials. Thank you so much for listening, and Happy New Year!

Making Decisions and Creating Awesome Client Agreements Jul 12, 2022

In this episode, Nina shares their frameworks for both decision making and creating awesome client agreements, two critically important tools for you to simplify your life as a leader and creative small business owner. The truth is you likely spend way too much time, energy, and stress not making decisions, avoiding problems, and feeling resentful when clients show up late, cancel at the last minute, or not show up at all. Clear, detailed agreements, along with a framework for making decisions and solving problems are your bestie. You can find the Decision Making Framework here and the Creating Awesome Client Agreement Framework here. You can find us on the web here and on the gram here. Thank you so much for listening.

Where You Stand As A Brand and How You Decide Jul 05, 2022

In this episode, Nina share's some insights into why some brands stand up publicly and fight injustices in our world and why some choose not to. This episode is not about politics, it's about clarity of brand story, vision, and values. It's about the choices you make as a brand in relation to what your people value, whether it be clients, team members, or tenants if you are leading a lease-based business. It's about aligning your actions with your brand promises. Thank you so much for listening with an open heart and brain. If you would like to keep the conversation going, you can find us on the gram and on the web. NOTE: This is our first episode after 6 months, and there were some glitches, lol. We decided to keep the glitches in the episode to honor being perfectly imperfect. Perfection is a myth. Repeat as often as needed.

The Not So Great Cancellation, Focusing On What You Can Control + Being Where Your Feet Are Jan 15, 2022

The awesome news is your clients are respecting your Safe In Our Salon Agreements + Protocols and canceling their reservations if they feel ill or have been exposed, the not so awesome news is you may be having a trauma response to your 2020 experience. If this feels relatable, you are not alone.

In this episode, Nina shares some thoughts on how to navigate the current cancellation surge you may be seeing in your salon, some resources, and tools to care for your mental health and wellness, taking a look at your lapsed client list, and reaching out to the people who’ve been too busy and forgot to make a reservation who are healthy and would love to hear from you. Thank you to @hairbrained_offical and to @flamingoloungehair for inspiring this episode. You can find us online at passionsquared.net and on the gram and Facebook @passionsquared Thank you for listening. And remember, do your very best to be where your feet are.

Getting Back To What Matters On Social Media Jan 04, 2022

In this all-new episode of the pod, Nina shares their experience with the recent 33-day social break they took. At Passion Squared, we've been sharing with our clients and community for years about the importance of taking breaks, however, during this break, Nina saw the need for even more time off, and when you are on, remembering your purpose for being there, focusing on who you serve and the solutions you have for those you serve. It's time to get back into a healthy relationship with the socials, stay aligned with your brand purpose, promise, and people and prioritize your mental health and wellness. Thank you so much for listening. You can find Nina and Passion Squared online at passionsquared.net @passionsquared If you are a salon owner, you can learn more about A School here.

ENCORE: Nina L. Kovner On Holidays + Boundaries + Britney Spears Nov 18, 2021

(This episode originally aired on December 24, 2019)

In this episode, Nina shares her experience around navigating the holidays when you struggle to find joy in them, a little but super important rant on Britney memes and mental health, along with reading a few pages from her NEW My AwesomeAF Boundary Book that touches on clients demanding to be squeezed in and talking politics with family. You can get your copy of My AwesomeAF Boundary Book in the Passion Squared Shop here and find Nina on the gram @passionsquared Thank you so much for listening!

ENCORE: Danielle Green On The Hair Love Book + Animated Short Film + The CROWN Act Nov 11, 2021

(This episode originally aired on February 13, 2020) In this episode we sit down with Danielle Green of Radically Curly to talk about the Hair Love book, the recent Oscar win for the Hair Love animated short film, and the CROWN Act. It is currently LEGAL in all but three states (now 14 as of this encore episode) in the US to discriminate against Black people who wear natural, protective and braided hairstyles both in schools and in the workplace. This is racism. Period. Danielle shares her experience as a hairstylist, educator and leader in the movement of not only embracing natural hair texture but falling in love with the hair you were born with. After you listen to this episode, we invite you to join us in signing the petition to get the CROWN Act in all 50 states. Visit bit.ly/CROWNAct to be part of the solution and end this form of discrimination. You can find Danielle on the web @radicallycurly and radicallycurlysalon.com Thank you Danielle for sharing your heart, wisdom and passion with us. We LOVE you.

Fifty Five Lessons + Wisdoms from 55 Years of Living Oct 09, 2021

In this episode of the pod, Nina shares fifty five life and business wisdoms and lessons on their 55th birthday with special guest and bestie Gordon Miller of Hairbrained. Grab your favorite beverage and snack, get cozy, take a listen and if you feel inspired, share some of your wisdoms and lessons with us on the socials. You can find Nina + Passion Squared on the gram @passionsquared @ninakovner and Gordon @gordnm @hairbrained_official Thank you so much for listening and for you trust, support and LOVE. We’re gratefulAF for you. Some Causes Close To Nina’s Heart

Black Trans Travel Fund Marsha P Johnson Institute

Trevor Project Dress Code Project

Best Friends Animal Society

Salt River Wild Horse Management Group

Some Causes Close To Gordon’s Heart

PAWS Chicago Your Local Food Bank

Nina L. Kovner On Business Integrity & Agreements + No Shows + Lifetime Client Value + Venmo Drama Jul 09, 2021

In this What's On My Mind episode we are back with Nina sharing what's been on their mind the last couple weeks. Nina share's their thoughts on business integrity and ethics, business agreements and how they align with your own brand vision and values along with your brand purpose, promise and people. This applies to all aspects of your business and the daily decisions you make as a leader and small business owner. We talk lifetime client value and could not help but talk about the the recent Venmo drama and some things to consider before you make a decision for your own business. You can find us on the gram @passionsquared and on the web at passionsquared.net To listen to the recent episode with Dr. Nancy on Mental Health, click here. To get your copy of My AwesomeAF Boundary Book, click here. To learn more about A School, click here. Thank you for listening and for your trust, support and love.

Kristin Rankin on Pride + Creating Inclusive Salons + Pronouns + The Dress Code Project Jun 08, 2021

In this episode we talk (again!) with Kristin Rankin, hairdresser, owner of Fox & Jane Salon in Toronto + Founder of Dress Code Project. As we celebrate LGBTQIA+ Pride this month, our discussion with Kristin is super relevant as you reflect on how you can be a more inclusive, affirming salon for both your clients + team members. We talk about all the things; salon closures, mental health, pronouns, pricing, the simplicity of removing gender from your services, creating safe spaces for the LGBTQIA+ communities, a graceful way to correct misgendering someone, Pride + more! Thank you Kristin for coming back to the podcast, sharing your passion and for all you do for our communities. We are so grateful for you and your work. You can find The Dress Code Project online at dresscodeproject.com, on the gram @thedresscodeproject and to see gender free pricing and services in action visit Fox & Jane Salon Toronto. To download the Passion Squared 2021 Pride Guide, click here. With love + Pride- Nina @passionsquared

Dr. Nancy Sobel on Mental Health + Wellness As We Enter Our Post Pandemic World May 23, 2021

Content Warning: Depression, Suicidal Ideation & Traumatic Experience

In this comeback episode Nina brings back her therapist, Dr. Nancy Sobel, to talk about all the things mental health. Dr. Nancy Sobel is a psychologist in private practice in West LA specializing in the treatment of trauma and compulsive disorders and has been Nina's personal therapist for the past 14 years. Dr. Sobel has worked in the addiction field for over thirty years and has consulted in the development of treatment programs in the United States and abroad. Dr. Sobel is widely known for her work in the entertainment industry and has developed a unique style of therapy for musicians and artists who spend large amounts of time on the road. She helped develop the MusiCares Addiction Recovery Program, a charity for impaired musicians funded in association with the National Academy of Recording Arts and Sciences.

Dr. Nancy shares her insight into what we may be feeling, how to navigate those feelings in ourselves and in supporting others along with some practical tools, resources and practices to help with your grief, traumatic experiences and depression.

We also talked briefly about Nina’s personal journey with depression, traumatic experiences and grief along with our current treatment plan. Thank you Dr. Nancy for sharing your expertise, wisdom and heart with us. You can find Dr. Nancy on the gram @gapcreate and Nina @passionsquared

It's OK not to be OK and always remember as lonely as you may feel, you are not alone in your struggle or journey.

Mental Health Resources Calm App

Headspace App

Daring Greatly by Brene Brown

EMDR

Personal Crazy Index

Dr. Kate Truitt Havening

Dr. Rubin Naiman Sleep Hygiene

Suicide Prevention Hotline US

Crisis Services Canada

Trevor Project

Trans Lifeline

National Institute of Mental Health

Dr. Nancy R. Sobel On Mental Health + Hope + Resilience with COVID-19 Mar 27, 2020

In this episode Nina chats with Dr. Nancy Sobel, a psychologist in private practice in Los Angeles California specializing in the treatment of trauma and compulsive disorders and Nina’s personal therapist for the past 13 years. Dr. Nancy shares her expertise, experience and some tools to help you understand and navigate all the stages and feels of this global pandemic. We talk anxiety, fear, guilt, resentment, codependency, routine, ritual, reality, gratitude, hope and more. You can find Dr. Nancy on the gram through her non-profit @gapcreate and on the web at gapcreate.org You can find Nina on the gram @passionsquared Thank you Dr. Nancy for sharing your experience and guidance with us, we love you and are forever grateful for you.

Nina L. Kovner On Communication + Community + Compassion In Crisis Mar 14, 2020

In this episode Nina shares her thoughts around navigating the anxiety, fear and uncertainty around COIVD-19 for salons + small business owners. If you are seeking guidance and support with your client + team communications, click to read Clear Communication Is Kind. Please use TRUSTED news sources for information in your country, state, county and city and be very careful of what you are sharing online. We need more facts, calm, mindfulness and more sharing of resources that are helpful. Your feelings are valid. We are in this together. And we will get through this together. You can find Nina and Passion Squared on the gram @passionsquared We love you and are here for you today and always.

Rebecca Taylor On Paying Artists + Salon Ownership + Mental Wellness Mar 03, 2020

In this episode we sat down with Rebecca Taylor, salon owner, colorist, educator, influencer and mental health advocate. We talked about all the things; her recent departure from a brand she helped create, paying artists, opening her second salon, navigating mental health and so much more. You can find Rebecca on the gram @rebeccataylorhair Thank you Rebecca for sharing your passion, truth and journey. We love you!

Keya Neal On Independent Education + Representation + Blackish Feb 19, 2020

In this LIVE from ISSE with Hairbrained episode we have Keya Neal of Texture vs. Race back with us for round two! We talk about ALL THE THINGS, from the reality of independent education, Keya’s journey in becoming an awesome public speaker, and the recent problematic Blackish episode on black hair and salons. For even more context and education, please listen to Keya’s first episode on the podcast where we discussed cultural appropriation, braided styles and inclusion. A big shout out of gratitude to Keya for coming back and sharing her heart and brain, and to PBA and Hairbrained for creating this space for us to chat and to all the awesome humans who joined us LIVE. You can find Keya on the gram @keya_artistically_neal and on Facebook at Texture vs. Race.

Danielle Green On Hair Love The Book + Animated Short Film + The CROWN Act Feb 13, 2020

In this episode we sit down with Danielle Green of Radically Curly to talk about the Hair Love book, the recent Oscar win for the Hair Love animated short film, and the CROWN Act. It is currently LEGAL in all but three states in the US to discriminate against black people who wear natural, protective and braided hairstyles both in schools and in the workplace. This is racism. Period. Danielle shares her experience as a hairstylist, educator and leader in the movement of not only embracing natural hair texture but falling in love with the hair you were born with. After you listen to this episode, we invite you to join us in signing the petition to get the CROWN Act in all 50 states. Visit bit.ly/CROWNAct to be part of the solution and end this form of discrimination. You can find Danielle on the web @radicallycurly and radicallycurlysalon.com Thank you Danielle for sharing your heart, wisdom and passion with us. We LOVE you.

Kristen Peckich on The Power of Social + Digital Marketing for The Holidays Jan 21, 2020

In this episode I sit down with Kristen Peckich, stylist, leader, bridal specialist and owner of Lapomponnee Salons + MEC Modern Barbering. Kristen has been a salon owner for 28 years and happens to be the same generation as my, Gen X, when the Internet did not even exist to help empower small businesses. Kristen shares her experience around discovering the power of social media, and how, after 28 years, through the use of Instagram, Facebook and Email Marketing, had record breaking Holiday sales. This is a must listen episode for all, but particularly if you are still confused as to how social + digital media can empower your small business. You can find Kristen and her salons on the gram @lapomponnee + @mecmodernbarbering If you are ready to empower your creative small business with social + digital marketing, join our social school program by visiting passionsquared.net/shop

Nina L. Kovner On Exposure Doesn’t Pay The Bills Jan 16, 2020

In this episode I share my experience, wisdom and context around getting paid as a speaker, educator, platform artist and influencer. After 30 years of being an educator, education director and VP of Marketing, Education and Events, I have negotiated hundreds of contracts and today help our clients at Passion Squared understand their value and worth. This is not a black and white one size fits all discussion, but it is one that needs to be clearly understood so you are empowered to advocate and negotiate for yourself. A big shout out of gratitude to all the brands who have invested in and see value in what educators, speakers, platform artists and influencers bring to the table. We see you and appreciate you. And all the gratitude and love to bestie of Passion Squared Rebecca Taylor for inspiring this episode. You can find me on the gram @passionsquared and find my new book along with all the services we offer at passionsquared.net/shop Thank you so much for listening! PS: If you listen all the way to the end you will hear a little song. This is the timer I use when I am working to help me stay focused. Oops!

Gordon Miller + Nina L. Kovner Decade In Review + Ramblings + Predictions Dec 30, 2019

In this extended episode Nina sits down with her bestie Gordon Miller, CEO of Hairbrained.me to talk about the decade in social, digital, the beauty industry, highlights, proud moments along with some predictions of where they see the future of social, digital and more. Buckle up loves, this is a long yet loaded with so much wisdom episode. You can find Gordon on the gram @gordnm @hairbrained_official and Nina @passionsquared Thank you Gordon for being our special guest and to all of our listeners who have been with us the last two years. We are so grateful for you. Happy New Year!

Nina L. Kovner On Holidays + Boundaries + Britney Spears Dec 24, 2019

In this episode Nina shares her experience around navigating the holidays when you struggle to find joy in them, a little but super important rant on Britney memes and mental health, along with reading a few pages from her NEW My AwesomeAF Boundary Book that touches on clients demanding to be squeezed in and talking politics with family. You can get your copy of My AwesomeAF Boundary Book in the Passion Squared Shop here and find Nina on the gram @passionsquared

Andi Scarbrough on Energy + Serving Beyond The Service Nov 14, 2019

In this we chat with Andi Scarbrough, a salon owner, educator, reiki master and founder of Crown Works. We talk the meaning and power of 11:11 (we recorded this episode on 11/11 OMG!), how energy impacts how you show up for yourself, your clients, your team, and so much more deep and profound wisdom. You just gotta listen. Thank you Andi for sharing your spirit and wisdom with us. You can find Andi on the gram @crown_works and at crownworks.net

Nina L Kovner On Instagram Hiding Likes + The Purpose of Social Media Nov 09, 2019

In this episode Nina shares some thoughts around the ongoing test of Instagram hiding likes and the test coming to the US. In addition, Nina helps provide some perspective around the purpose of social media and getting back to what really matters, relationships, solving problems, adding value, listening and more. You can find Nina on the gram @passionsquared and at passionsquared.net. Thank you so much for listening.

Nina L Kovner On My Year of Daring Greatly Oct 09, 2019

In this episode I share my very personal journey of joy, courage, fear, depression and all the things this past year that brought me to this moment of immense gratitude, the day of my 53rd birthday. This is a very vulnerable and potentially triggering episode for those who deal with depression, eating disorders and suicidal thoughts. Because of that, please be mindful of when and where you listen and also of the resources available to you in the US such as the Suicide Prevention Hotline 1-800-273-8255 The Trevor Project 1-866-488-7386 Trans Lifeline 877-565-8860. Thank you so much for listening and for all your love, grace, patience and support this past year. It gets better. I promise.

Melanie Guzzo on Brand Values + Leadership + Community Oct 04, 2019

In this episode we sit down with Melanie Guzzo of Virtue Vegan Salon and Stay Sharp Education. Melanie is a salon owner, leader, educator, vegan, and all around courageous bad ass. Melanie shares her journey as an artist, how she found clarity around the Virtue Vegan Salon brand values, healthy boundary setting, moving from behind the chair to full time leader, and so much more. You can find Melanie on the gram @melanieguzzo @virtuevegansalon @staysharpnation Thank you Melanie for sharing your story with us. We love you!

Tracy Ftacek on Building A Brand + Culture + Communication Sep 06, 2019

In this episode we sit down with Tracy Ftacek, salon owner, educator, leader and creator of the on demand beauty brand Pretty Convenient. Tracy shares her journey into salon ownership, why culture + communication has become her foundation for success, advice for new owners and so much more. You can find Tracy on the gram @prettyconvenientapp @tracyftacek Thank you Tracy for sharing your story with us. We love you!

Celeste Gonzalez on Advanced Education + Persistence + Finding Her Rhythm Aug 27, 2019

In this episode Nina talks with Celeste Gonzalez, hair + make up artist, salon owner, educator and mama! Celeste’s story is a must listen as she shares her wisdom around being a newer stylist in the pro beauty biz and how her passion for advanced education has propelled her success in just two short years along with how she navigates finding her rhythm and staying out of the comparison game on social media. Thank you Celeste for sharing your story with us. We love you! You can find Celeste on the gram @celestethestylist

Nina L Kovner On Client Shaming On The Socials Aug 15, 2019

In this episode Nina shares her thoughts on putting clients on blast on social media and the not so awesome impact it can have on your business and brand, along with sharing a blog she wrote back in 2015 on the topic. A big shout out of gratitude to @erin.mills on the gram for inspiring this episode. You can find Nina and Passion Squared on the gram @passionsquared Thank you so much for listening.

Katie Tellor on Salon Ownership + Growing Assistants + Social Media Aug 09, 2019

In this episode Nina talks with Katie Tellor, salon owner, leader, educator and owner of Abstrakt Studio in Frisco Texas. Katie shares her story about finding the beauty biz, making the leap into ownership and leadership, how she grows her assistants, how social media has helped empower her biz and so much more! You can find Katie on the gram @katietellorhair @abstraktstudio

Nina L Kovner On Reading Online Reviews + Gratitude Aug 02, 2019

In this episode Nina takes it all the way back to the beginning of the podcast and reads the reviews our awesome listeners have shared along with the wisdom, power and intel that comes when you take the time to dig deep into the experiences your clients are sharing online. This is a must listen episode for all creative small biz folks, in particular, if you are one that fears review sites. You can find Nina on the gram sharing on behalf of her company @passionsquared Thank you so much for listening!

Brenda Amaral on Leadership + Self-Awareness + Inclusivity Jun 27, 2019

In this episode Nina chats with Brenda Amaral, leader, salon owner, educator, board member of ABCH and all around awesome human being. Brenda shares her story about how she discovered her love for the pro beauty biz, why she opened a salon, how she handles team members that leave, the importance of inclusivity and integration in the salon biz, and SO much more. You can find Brenda on the gram @brendolah @gwenmirellesalon and here at Texture vs. Race on Facebook. Thank you Brenda for sharing your story with us. We love you!

Gina Bianca on Salon Ownership + Social Media + Purpose Jun 20, 2019

In this episode Nina chats with Gina Bianca, salon owner, educator, coach and beauty influencer. Gina shares her story about becoming a hairdresser and salon owner along with what inspired her to open and most recently close her first salon. Gina also shares her thoughts on social media, purpose, burnout and more. You can find Gina on the gram at @iamginabianca + @thenetworksalon Thank you Gina for sharing your story with us. We love you!

Lisa Walker On Self Awareness + Priorities + Social Media May 11, 2019

In this episode Nina chats with Lisa Walker, colorist, educator, mama and founder of Balayage Boot Camp + Hairbangers Academy. Lisa shares her inspiring story of how she went from being an excuse maker to taking responsibility for her career, and in doing so, discovered her gift for empowering hair colorists through her honest, tough love style of education and how she finds her rhythm as a working colorist, educator, biz owner, wife and mama. You can find Lisa on the gram @lisalovesbalayage and online at balayagebc.com

Stacey Rackham On Growth + Inclusivity + Leadership Apr 22, 2019

In this episode Nina chats with Stacey Rackham, owner of Mint Hair Crafting salon. Stacey shares her journey on becoming a salon owner, leader, why inclusivity became a brand promise at Mint, and how growth can sometimes be super uncomfortable, and we even hear the sweet story of how Stacey found her fur baby Walter! You can find Stacey (and Walter) on the socials @minhaircrafting @staceyrackhair

Riawna Capri + Nikki Lee on Leadership + Communication + Respect Apr 12, 2019

In this episode Nina sits down with the leaders and co-owners of Nine Zero One Salon, Academy, Beauty Coach TV, In Common Beauty and BeYOUtiful Foundation. Riawna + Nikki share their story of the early days of being salon owners, the lessons they learned, how they have remained awesome business partners and friends, along with why communication and respect have become the foundation for the brands they have created. This is a must listen for anyone thinking about becoming a small business owner and leader. You can learn more about these humans, their brands and causes on the socials at @riawna @nikkilee901 @ninezeroone @beautycoach_com @incommon @beyoutiful_foundation

Alicia The Alchemist on Leadership + Judgement + Finding Her Rhythm Mar 30, 2019

In this episode Nina sits down with @alicia.the.alchemist owner of two salons, educator, new mama and super awesome human! Alicia shares her story of finding the beauty biz, lessons on leadership, delegation, releasing judgement and how she finds her rhythm. You can find Alicia on the gram @alicia.the.alchemist Thank you Alicia for sharing your inspirational story with us!

Caron On Finding her Passion + Lessons from the Military + Mental Health Advocacy Mar 21, 2019

In this episode Nina sits down with Caron, an Army and Navy veteran, hairdresser, makeup artist, small biz owner and mental health advocate. Caron shares her story about discovery the beauty biz as a child, entrepreneurial lessons learned in her military training, and the importance of erasing the stigma of mental health and wellness. You can find Caron on the gram @caronsim and @yesdaaahling and on the web at caronism.com Thank you Caron for sharing your story with us and thank you for your service!

Tina DeSeta on Purpose + Community + Mental Health Mar 12, 2019

In this episode Nina sits down with Tina DeSeta, salon owner, colorist, community builder and mental health warrior. Tina shares about why she became a hairstylist and how her purpose fuels her passion for people to feel seen. You can find Tina on the gram @tinadesetahair and on Facebook at Deseta Hair Design. Thank you Tina for being awesome and sharing your story with us! We love you.

Nina L Kovner on 3 Ways To Show You Care + Grow Consistently Mar 01, 2019

In this episode Nina shares three simple ways you can show your clients you care and grow your business long term. These basic fundamentals are not fancy, new or revolutionary, but if you are not doing them consistently, you will find yourself on the struggle bus more often than not. You can find Nina on the gram @passionsquared and on the web at passionsquared.net

Nina L Kovner on Courage + Being Brave + Walking The Talk Feb 21, 2019

In this episode Nina shares a recent experience she had getting stuck on a highway, alone, at night, in the mountains, in a snowstorm, and all the lessons she learned about being brave, our capacity for strength in scary situations, and the incredible kindness of strangers. Warning: this story may cause some fear and anxiety, but the lessons shared may be worth the temporary discomfort you may feel. You can find Nina on the web @passionsquared and at passionsquared.net

J Ladner on Living Out Loud + Purpose + Influencers Jan 07, 2019

In this episode we sit down with J Ladner, salon owner, educator, artist, influencer, husband and father. We talk purpose, leadership, LGBTQ rights, influencer marketing and OMG all the feels and more. You can find J on the gram @itsmrjladner and at salonjladner.com

2018 Thoughts and 2019 Insights with Nina L. Kovner Dec 27, 2018

In this episode I share some thoughts about 2018 and what I see coming for creative small businesses, online and off, in 2019. On a personal level, I share some raw and oh so honest thoughts about mental health, courage and faith. Thank you so much for listening and for all the love and support in this first year of our podcast. We love you!

Keya Artistically Neal on Texture + Race + Diversity + Inclusion Dec 04, 2018

In this episode, I sit down with the beautiful and passionate Keya Neal, artist, educator, master colorist, and founder of Kolour Kulture and Texture Vs. Race. Keya shares her story of how she became a hairdresser and why she has created a movement designed to break barriers and open up important conversations to empower artists and help them see that hair is a texture and not a race. You can find Keya on the gram @keya_artistically @texturevsrace @thekolourkulture on Facebook in the Texture Vs Race Facebook group and online at kolourkulture.com and texturevsracce.com

Benjamin Jay on Online Marketing + Recruitment + Passion Nov 21, 2018

In this episode I sit down with my long time friend Benjamin Jay, Salon Owner, Marketer + Leader at the Hair Loft LTD in Chicago. Ben shares his wisdom about marketing, social & digital media, recruitment, retail, passion and more. You can find Ben on the gram @bnjmnjy and his salons @thehairloftltd

Dre Demry-Sanders on Vulnerability + Discrimination + Women of Color Oct 02, 2018

In this episode, I have the honor of sitting down with Dre Demry-Sanders, session stylist, hairdresser + passionate activist. We talk about inspiring Dre’s story, women of color, hair, discrimination, inclusion, mental health and so much more! You can find Dre on the gram at @dre_on_hair and on her website at dreonhair.com

Kellyn Anderson on Brand Vision + Purpose + Leadership Aug 29, 2018

In this episode we sit down with Kellyn Anderson, Leader + Educator at Bow and Arrow Collective in Boston. We talk about Kellyn’s journey as a salon owner, developing and staying true to her purpose and brand, what leadership looks like, and the emotional journey of being a small business owner. You can find Kellyn on the gram at @kellyn.bowandarrow and @bowandarrow.collective

Danielle Green on Finding Her Voice + Purpose + Empowering Women Aug 15, 2018

In this episode we sit down with Danielle Green, activist and creator of the Radically Curly brand, whose purpose is to empower women to embrace and celebrate the hair texture they were born with. We talk purpose, brand, society’s twisted notion about how women of color should wear their hair, where the name Radically Curly came from, and more. You can find Danielle on the gram @radicallycurly and on the web at radicallycurly.com

Gordon Miller On Disruption + Amazon + Retail Aug 08, 2018

In this episode Gordon Miller, CEO (Chief Engagement Officer of Hairbrained shares some thoughts on digital disruption, the rise of Amazon in beauty, it’s effects on salon retail, retail in general and what we can do about it. You can find Gordon on the gram @gordnm and Hairbrained at @hairbrained_official + hairbrained.me + hblive.me

Nina Kovner On Perseverance + Comparison + Social Media Jul 15, 2018

In this What’s On My Mind episode Nina shares the truth behind her current state of mind, why it’s so important to acknowledge the lows as well as the highs and how to pull through it all. She also shares a little riff on comparison, knowing your brand, finding time for social and content creation. You can find Nina on the gram @passionsquared

Kristin Rankin on Gender Free Haircuts + Safe Spaces + The Dress Code Project Jun 19, 2018

In this incredibly emotional and inspiring episode we talk with Kristin Rankin, owner of Fuss Hair Studio in Toronto + Founder of The Dress Code Project and Gender Free Haircut Club. This is a must listen to any small business that offers services traditionally defined by gender, specifically, salon owners + hairstylists. As Kristin so powerfully shares… “fluidity of our gender is the future of our society”. You can find The Dress Code Project online at dresscodeproject.com, @thedresscodeproject and learn more about Kristin’s approach to gender free services at fusshairstudio.com

Gordon Miller On Online Learning + Digital + Inspiration May 18, 2018

In this episode we bring back our bestie Gordon Miller and talk online learning, education, context (yes, again!), voice, digital, social, inspiration and more. You can find Gordon at hairbrained.me, @hairbrained_official + on his personal Insta @gordnm

Nina L. Kovner on Insta Experts + Context + Why Apr 29, 2018

In this What’s On My Mind episode I share my thoughts context, Insta experts, Insta education and importance of understanding and using The Celery Test as shared by the awesome Simon Sinek in the book Start With Why when both giving and getting advice. You can find me on the gram @passionsquared Thank you so much for listening.

Erica Santos On Commitment + Growth + Career Paths Apr 15, 2018

In this episode Erica Santos of House of Cabelo Salon talks about how she handles the tough stuff of salon ownership, lesson of working with a business partner, career paths, growth, opening a second salon location + more. You can find Erica on the gram @hairbyericasantos Thank you so much for listening.

Nina L. Kovner on Control Issues + Perspective + Social Media Breaks Apr 08, 2018

In this What’s On My Mind episode I share some insights on control issues, finding perspective when plans go sideways, and why and how consistent social media breaks are critical to being an awesome leader. You can find me on the gram @passionsquared Thank you so much for listening.

Nina L. Kovner on The Meaning of Social + the Vero App Mar 04, 2018

In this extended What’s On My Mind episode I share some social media 101, why it’s time to get back to the fundamentals of social and my thoughts on the Vero app. You can find me on the gram @passionsquared Thank you so much for listening.

Shurie Saxelby on Content Creation + Millennials + Empathy Feb 25, 2018

In this episode Shurie shares her journey from photographer to studio owner, her thoughts on understanding the millennial generation + what it takes to create awesome content to build awesome engagement on Instagram. You can find Shurie on the gram @shurie

Noelle Weatherwax on Community + Overcoming Adversity + Leadership Feb 18, 2018

In this episode, Noelle Weatherwax of Concrete Rose Salon in Santa Cruz, shares her journey from being homeless to becoming an unexpected salon owner, why she chose the name Concrete Rose for her business along with the little things that fueled her passion for growing people. You can find Noelle + Concrete Rose Salon on the gram @noelle.concrete.rose and @concreterosesalon

Mahogany Plautz on Salon Studios + Equality + Purpose Feb 11, 2018

In this episode Mahogany Plautz, owner of Carve Salon in Minneapolis, shares her journey into becoming a salon suite owner, how being an educator has empowered her as a leader, and stepping into her purpose of inspiring more equal representation of people of color in pro beauty. You can find Mahogany on the gram @mahoganyhairstylistmpls

Thank you!

Gordon Miller On Entrepreneurship + Leadership + Self-Awareness Feb 04, 2018

In this EXTENDED and oh so honest episode with special Guest Gordon Miller, CEO of Hairbrained, Gordon talks about some of the most common challenges he has experienced with small business ownership + leaderships. The pain that sometimes comes with owning a salon, what to consider before opening, and lots of other juicy wisdom and advice.

Jason McDonald on Ownership + Recovery + Passion Jan 28, 2018

In this episode Jason shares his unplanned journey from stylist to owner, one thing he wish he knew before becoming an owner, the wisdom found in his recovery and what passion + purpose means to him.

Nina L. Kovner on Positivity Jan 21, 2018

In this What’s On My Mind episode I talk the perception that I am always positive and the tools I use to keep my promise to you and live my purpose.

Nina L. Kovner on Anxiety Jan 21, 2018

In this What’s On My Mind episode, I share my thoughts on living and thriving with anxiety and panic disorder and my personal process for dealing with it all.

Aura Mae on Burnout + Self Care + Purpose Jan 21, 2018

In this episode Aura shares her journey of moving with grace through two major burnouts, on how self care has become her guiding light and how purpose her purpose to teach brings her joy.

Nina L. Kovner on Finding Your Rhythm Jan 14, 2018

In this What’s On My Mind episode, I share my thoughts on how balance is unattainable and why finding your rhythm is where I suggest you focus your energy.

Ash Fortis on Early Career Lessons + Social Media + Creative Courage Jan 14, 2018

Ash Fortis shares her journey from beauty school to ownership, how she navigates the sometimes not too pretty part of social media and how she has managed to stay true to her creativity as an artist. This episode has a little appearance by Courage Jude towards the end, lol!

Nina L. Kovner on Algorithms Jan 07, 2018

In this ͞What’s On My Mind͟ episode, I share my thoughts on the latest Instagram algorithm rumors and why you need to ignore it.

Amber Ohara on Perseverance + Self Care + New Beginnings Jan 07, 2018

In this episode Amber shares her experience from 17 years of being a creative small biz owner and how self-awareness is a big reason she has been able to move through the struggle with grace.

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