Passive Income Through Multifamily Real Estate

Latest Episodes:

Episode #147: Using LinkedIn to Attract Investors with Yakov Smart Nov 09, 2020

Show notes

We all have LinkedIn profiles, but how can we use them to actively pursue leads and build lists of prospective investors? Today’s guest is Yakov Smart, who is considered to be the leading expert when it comes to attracting A-list investors and raising capital using LinkedIn. He’s the author of the book, Disrupting LinkedIn, and a sought after authority by top business owners and sales leaders worldwide. Yakov currently focuses on training and consulting others on how to transform their LinkedIn profiles into priceless relationship-building assets. In this episode, he shares with us some tips and tricks for using LinkedIn to maximize engagement, create powerful connections, and get potential investors curious. We discuss time spent on attracting leads, pushing content, using hashtags, and benefitting from your business page, as well as five ways to build lists of prospective investors that Yakov finds useful. Yakov has some impressive, valuable, and easy-to-implement advice for any real estate investor looking to maximize the potential of their LinkedIn profile, so don’t miss this episode!

Key Points From This Episode:

Yakov tells us about himself and his methodology for helping others attract A-list investors.
Why LinkedIn has become so relevant in recent years, since it was purchased by Microsoft.
The platform’s powerful SEO capabilities and Yakov’s advice for how your profile should look.
LinkedIn profile goals: Establish authority, attract investors, and make them feel understood.
Yakov’s view on articles versus featured content – don’t spend all your time writing articles.
How much time should one spend on attracting leads? Yakov recommends 15-20 minutes.
Tips for pushing content: Consistency is key, as is engaging with other people’s content.
How to use hashtags by picking three to five that relate to the big picture of your business.
The benefits of groups and business pages: Engagement, organic reach, and credibility.
Yakov’s views about LinkedIn as a worthwhile place to advertise on in 5-10 years.
In the final five questions with Lalita, Yakov’s top tools, his biggest career mistake, and more!

Links Mentioned in Today’s Episode:

Yakov Smart on LinkedIn

Yakov Smart on Facebook

Disrupting LinkedIn

Raising Capital Webinars

LinkedIn Advertising

LinkedIn Sales Navigating

APT Capital Group

Passive Income through Multifamily Real Estate on Facebook

Schedule a Call with Kyle Mitchell
Bullpen

Episode #146: Insurance with Daniel Garzella Nov 06, 2020

Show notes

Welcome to Asset Management Friday! Today’s episode is all about insurance, and our special guest is Daniel Garzella, President of The Garzella Group, which is an insurance brokerage that specializes in multifamily property insurance. Dan founded the Garzella Group in 2014 and, prior to starting his own firm, he was selected as one of America’s top commercial insurance agents of the year for five years in a row. This episode focuses on the processes one needs to go through to get the best insurance deal, from learning about the different devices available within multifamily and commercial insurance to learning how the requirements change as the asset increases in value. Dan covers all of this and more, sharing with us how The Garzella Group uses its knowledge and expertise to set itself apart from other insurance companies, helping to reduce your insurance costs by doing extensive market research and creating a number of different options for better value. For more on what new syndicators need to obtain a quote, and some of the things that your asset manager might not be aware of, tune in today!

Key Points From This Episode:

Dan introduces himself and his company, The Garzella Group.
The different services within multifamily and commercial insurance.
Changing insurance requirements as the value of the asset or the loan increases.
The role that consulting groups play on behalf of the lender.
The increase in cost per unit and the financial stability of the carrier after the $25 million mark.
How knowledge and expertise set The Garzella Group apart from other insurance companies.
What new syndicators need to obtain a quote and at what stage of the process they should.
Some of the things an asset manager might not be aware of, including the impact that the insurance policy can have on the operating income.
Dan’s asset management superpower – seeing an issue before it arises and taking care of it.
Reducing insurance costs by doing market research and creating different options.

Tweetables:

“The insurance isn’t going to pay the loan amount just because it’s the loan amount, they’re not going to pay the market value just because it’s the market value, they’re going to pay the cost to rebuild it. We would push for the reconstruction cost and we can actually do that using the appraisal that the lender ordered in order to validate the deal to begin with.” — @garzellagpmfra [0:06:11]

Links Mentioned in Today’s Episode:

The Garzella Group on Twitter

Daniel Garzella on LinkedIn

The Garzella Group: Insurance and Financial Services

Request a Quote from The Garzella Group
redIQ

Passive Income Through Multifamily Real Estate Facebook Group

APT Capital Group

Episode #145: Real Estate Domination with Jerome Maldonado Nov 02, 2020

Show notes

Jerome Maldonado’s passion for, and knowledge of, real estate development (and the art of making money), will pique everyone’s interest in the subject. He started out with very little, managed to survive the 2008 recession, and has built up an extremely successful real estate development company, J. Jacob Enterprises Inc. Jerome focuses on the opportunities that exist in seemingly dire situations, and through hard work, skill, and the valuable relationships he has built up over his 20 years in the real estate business, he managed to sail through the shock of the COVID-19 pandemic unscathed. One of his current main ventures is warehouses, specifically those which service the booming e-commerce industry; Jerome sees the beauty in this ‘ugly real estate’ and is excited about the potential for major capital generation in this space. Jerome is clearly a master of his field and he is eager to impart his wealth of knowledge (and knowledge of wealth) onto others. His Real Estate Domination event is taking place on the 6th, 7th, and 8th of November 2020 - whether you are looking to ‘compound your success’ or are still on the road to making a success of yourself, this online event is not one to be missed! Link to the webinar registration can be found below.

Key Points From This Episode:

Why the “ugly real estate” space is exciting.
Massive growth in the e-commerce sector.
Impacts of the COVID-19 pandemic on the hospitality industry.
The mental phases that real estate owners experience when they are in financial distress.
When the best time is to make a profit in real estate.
Taking advantage of challenging situations in order to create opportunities and wealth.
What to expect from the upcoming Real Estate Domination event (and why you should attend!).
Importance of establishing good business relationships.
Learning from mistakes: don’t become overconfident and sloppy.

Tweetables:

“Where there’s a downturn, there’s also opportunity” — Jerome Maldonado [0:02:04:3]

“That’s where wealth is made and you can either be a part of the problem or you can be a part of the solution. When you’re a part of the solution, you’re creating economic opportunity. ” — Jerome Maldonado [0:11:28:7]

“What I love about real estate is that I can compound my capital and so that is my phrase; compound your success.” — Jerome Maldonado [0:24:11:5]

Always stay true to your systems, your beliefs and your underwriting and what you are taught, regardless of how the market is. - Jerome Maldonado [0:24:31:9]

Links Mentioned in Today’s Episode:

Jerome Maldonado

Jerome Maldonado on Instagram

Real Estate Domination

APT Capital Group

Elite Real Estate Society

Elite Real Estate Society (webinar registration link)
Bullpen

Episode #144: Community Management with Eric Upchurch Oct 30, 2020

Show notes

Sometimes we might forget the importance of community and engagement in the field of real estate and particularly the multi-family sector. Here to talk to us about community management and the best ways to use it as a tool for your business, is Eric Upchurch from Active Passive Income! He has a strong message about getting out of your comfort zone and getting a community involved, with a specific focus on honoring military heroes of the past! Eric explains the reasons he believes community engagement to be so important to all of us, and we talk about some of the events and campaigns which he has run. The conversation also covers the financial impact that community management can have and Eric gives us a few great examples of the results he has seen. We touch on learning fast and taking lessons forward before Eric unpacks his own asset management superpower; as you may have guessed, networking! As a somewhat surprising introvert, Eric needs time to recharge and be alone but that does not mean he does not go out and connect when the time is right! For these and a host of further lessons from a great young voice, listen in today!

Key Points From This Episode:

Eric's young career in multi-family real estate after his military service.
Why is community engagement so important in the multi-family space?
The hero-based approach to real estate that Eric and his company follow.
Other initiatives and events that Eric uses to engage the community.
An example of the great results that Eric and his company has seen from these strategies.
How community engagement can affect the financial aspect of the business.
The efficacy of using Facebook Marketplace during and before the coronavirus crisis.
Eric's attitude towards trial and error; learning and moving on as fast as possible.
Eric's asset management superpower; super networking!

Tweetables:

“Two years ago I had zero experience, didn’t even know regular people like us could buy multi-family properties.” — @ADPassiveIncome [0:01:11]

“We believe that not only should veterans own as much of America as possible but we owe it to the communities that we invest in to make them a better place to live.” — @ADPassiveIncome [0:04:01]

Links Mentioned in Today’s Episode:

APT Capital Group

The Garzella Group

Eric Upchurch Email
redIQ

Active Duty Passive Income

Active Duty Passive Income on Twitter

Eric Upchurch on Instagram

Episode #143: The Impact of COVID-19 on the Real Estate Industry with Neal Bawa Oct 26, 2020

Show notes

While COVID-19 is a total black swan event and it is hard to predict its effects, it could be a blessing in disguise for multifamily. Neal Bawa joins us again on the show today, and this time to give us his data-driven insights into the impacts of coronavirus on real estate. Neal is a technologist, data scientist, and self-proclaimed geek. He is the CEO and Founder of the highly successful commercial real estate investment company Grocapitus Investments and is also the CEO of MultifamilyU, an apartment investing education company. A big takeaway from our chat with Neal is about how we only feel the effects of recessions in real estate after a long lag. With COVID things have been slightly different though, and Neal gives us his insights into why we will see rents continue to drop but in the long run, the fact that multifamily is a need-based asset could make it extremely recession-resistant. From there, we hear about what Neal is doing to cover himself for the coming temporary dip, and also hear about a great opportunity this situation has brought in the form of Fannie Mae loans now being available at 2.8% for a 10-year fix. Wrapping up, Neal gives us some of his research-backed perspectives on which markets we should be investing in right now, before we shoot our usual final four questions his way. For valuable insights on the effects of COVID-19 on multifamily, be sure to tune in today!

Key Points From This Episode:

Neal’s road from tech into real estate and what his current portfolio looks like.
The impacts of COVID on real estate and why this is a black swan event for the market.
That the real estate market feels the effects of recessions after a long lag and why.
Effects of COVID on multifamily specifically: A bright future after a temporary rent growth dip.
Why multifamily will be the least affected asset class of all because it is need-based.
Low delinquency rates in multifamily, except for in C-class, because of poverty.
What might happen once people realize how recession-resistant multifamily is.
Neal’s strategy to focus on occupancy to get him through the next few months.
Why the aggressive vaccine strategy happening worldwide gets Neal’s approval.
The opportunity presented by Fannie Mae loans being available at 2.8% for a 10-year fix.
Good and bad markets to be investing in according to Neal’s data-driven insights.
One thing COVID has taught Neal about the unpredictability of black swan events.

Links Mentioned in Today’s Episode:

Neal Bawa on LinkedIn

Neal Bawa on Twitter

Neal Bawa Email

Multifamily University

Grocapitus Investments

Episode 55 with Neal Bawa

Asset Protection Attorney Wayne Patton

Wayne Patton Contact Number

Passive Income through Multifamily Real Estate group on Facebook

Kyle Mitchell on Facebook

Gary Lipsky

APT Capital Group

Episode #142: Disposition with Michael Becker Oct 23, 2020

Show notes

Going full cycle on deals is often very important, particularly when you’re trying to build a track record. But seeing a deal through till the projected end isn’t always necessary if returns are high before this point. Today's guest, Michael Becker, Principal at SPI Advisory, is here to share more on disposition with us. In this show, Michael sheds light on a host of disposition-related topics, such as SPI’s adaptive approach to selling their properties, why he believes that going full cycle is necessary for newer operators and the importance of not being over-distributed when exiting a deal. Along with this, we also get into keeping a pulse on trailing and forward-looking numbers, and why you shouldn’t think a deal is done if it’s only under contract. For this and much more, tune in today!

Key Points From This Episode:

Learn more about Michael’s background and what SPI Advisory does.
Find out about SPI’s flexible, data-driven approach in planning to sell properties.
An example of a property SPI sold and some of the KPIs they were tracking to know the right time.
Michael’s advice for operators who have not yet gone full cycle on a deal.
Some of the biggest lessons Michael has learned working on 1031 exchanges.
Find out the details of what goes into wrapping up a deal.
The biggest challenge Michael has faced when selling a property and his asset management superpower.

Tweetables:

“Just because the deal’s in contract, doesn’t necessarily mean it’s going to close.” — Michael Becker [0:05:15]

“You are just going to make a decision based on the available information you have in front of you right now and then the future is uncertain. So, the further out you go the less certain it is going to be.” — Michael Becker [0:08:08]

Links Mentioned in Today’s Episode:

SPI Advisory

Michael Becker on LinkedIn

Old Capital Real Estate Investing Podcast

Garzella Group
redIQ

Passive Income Through Multifamily Real Estate Facebook Group

Episode #141: Crushing It In California Real Estate with Juan Huizar Oct 19, 2020

Show notes

There are three main objections to investing in the California real estate market: there is a barrier to entry, the cap rates are too low, and the properties are too expensive. On today’s show, listeners will hear real estate broker Juan Huizar convincingly refute each of these popular claims, showing that this market not only has a promising future but is performing surprisingly well despite the recession. The show starts with our guest sharing his story of coming to the US with his family at a young age and how his parents instilled in him the values of perseverance and a strong work ethic. After being told that an accounting degree was the ticket to a prosperous financial future, Juan obtained this degree intending to become a CPA, but his path crossed with someone who introduced him to real estate investing and who led him to ultimately switch directions after graduation. We change gears to speak about the notoriety of the Southern California market, and Juan unpacks each of the common concerns and explains why none of them should deter an investor. This is not, after all, a get-rich-quick game but rather one that guarantees success if you stick it out for long enough. Juan offers advice for dealing with states like California that are not friendly to landlords, and he talks about the possibility of still landing cash flow deals in the area and where he believes the market is moving in the next three to five years. Listen in to also hear about his biggest-ever mistakes and his surefire formula for deciding whether to buy a property or not.

Key Points From This Episode:

Learn about Juan’s background as an immigrant and the values his parents instilled in him.
Obtaining a degree and accounting yet turning down the big firms.
Juan talks about the person who introduced him to real estate and became his mentor.
A summary of how the California real estate market is currently performing.
Why you should not focus on the purchase price but on the payment/rent you are getting.
Unpacking (and debunking) the perceived challenges of California real estate investing.
The problem with looking only at the cap rate when deciding to invest or not.
This is not a get-rich-quick strategy but a get rich guaranteed—if you give it enough time.
Advice for overcoming the challenges related to investing in a landlord-unfriendly state.
Tenants who are waiting in line to move in and other benefits of investing in SoCal.
Juan on whether you can still get cash flow or only appreciation in California markets.
A prediction of where the California market is headed in the next three to five years.

Links Mentioned in Today’s Episode:

Juan Huizar on LinkedIn

California State University, Long Beach

Asset Management Virtual Summit

Passive Income through Multifamily Real Estate group on Facebook

Kyle Mitchell on Facebook

Gary Lipsky

APT Capital Group

Episode #140: Virtual Asset Management Summit Wrap Up with Kyle & Gary Oct 16, 2020

Show notes

Today, Kyle Mitchel and Gary Lipsky look back at their latest summit, talk about the raging success that it was, and why you can’t miss out on the next one. The Asset Management Summit was hosted in September and October, and was born out of one question: How do we become best-in-class operators in asset management? To create maximum value, Gary and Kyle got in touch with the best speakers in the business and asked them to share their industry knowledge. For Kyle, this summit wasn’t just about sharing insider tips. It was about breaking down the barrier between competitor and community. Their summit was a space where like-minded individuals could come together, share their know-how, and improve themselves professionally. In this episode, you’ll hear Kyle and Gary’s favorite takeaways from the summit, including system methods for asset management and how to go about asking the right questions. You’ll also catch a glimpse of the future, as the two talk about future summits and a book set to be released in early 2021. Be sure to tune in!

Key Points From This Episode:

Introducing you to the segment theme of building better systems and becoming a best-in-class operator.
Recapping the Virtual Asset Management Summit.
Gary and Kyle’s motivation for the summit came from the question: how do we become best-in-class operators?
Teasing the next summit which is scheduled for April 2021.
A quick look at how you could have benefited from the summit.
Kyle on breaking down the barrier between community and competitors.
Their top three takeaways from the summit.
Discover the value of having useful asset management systems.
Using the correct systems to help you ask the right questions.
Understand the importance of managing the managers, specifically property managers.
Gary goes into his favorite aspects of the summit and the things he learned.
Hear about the need for great communication.
If you missed the summit, there are over 40 recordings available.
Looking ahead to the launch of their book in 2021.

Tweetables:

“We brought the best speakers to our summit to talk about their practices and we weren’t disappointed. We had over the 1,800 people that registered – I mean the feedback has been tremendous, so we are really excited how well it went ” — @garylipsky [0:01:33]

“We’re going to host another one in April, that will only be seven days. We’re still working on that but what an amazing event and it really comes down to the speakers. They shared so much value, every single one of them.” — @kyle_wang1 [0:01:49]

Links Mentioned in Today’s Episode:

Passive Income Through Multifamily Real Estate Facebook Group

Free Call with Kyle or Lalita

Gary Lipsky on LinkedIn

Gary Lipsky on Twitter

Kyle Mitchel on LinkedIn

KyleMitchel on Twitter

LaSalle
VIP

redIQ
Asset Management Mastery

Stitcher

APT Capital Group

Episode #139: DIY Landlording with Laurence Jankelow Oct 12, 2020

Show notes

Not all landlords want to hire property managers. It could be that fees are too expensive and erase the margins completely or just that they would like more control. Whatever the case, landlords need systems to self-manage their property. Today’s guest, Laurence Jankelow, co-founded a company, Avail, that has built an all-in-one suite of tools to help landlords manage their rental properties. We kick off the show by hearing about how Laurence’s desire to earn passive income and achieve financial freedom led him to real estate investing and ultimately starting Avail. He shares the company’s founding story and how it solves the pain points he and his partner, Ryan, faced as self-managing landlords. From there, we learn more about Avail and the tools it offers landlords and tenants. From tenant screening to maintenance requests to rental payments, the platform currently offers a range of services that are both safe and convenient for users. There are several other features in the pipeline, which Laurence also sheds light on. We then discuss some of the important systems DIY landlords should have in place along with how to manage out of state properties. As usual, we wrap the show up with our Final Four questions. Be sure to tune in today!

Key Points From This Episode:

Hear about Laurence’s background and his transition from the corporate world to real estate.
Laurence’s motivation for starting Avail and how it grew from an idea on a napkin to where it is now.
Find out more about Avail and the services it offers both DIY landlords and tenants.
Why Laurence and his partner, Ryan, rebranded and ultimately decided on the name Avail.
Avail’s pricing structure and the difference between the unlimited and premium plans.
Hear about how Avail manages maintenance requests from the tenant and landlord side.
How Ryan incentivizes his tenants to help with showings he can’t do himself.
Some other important systems that DIY landlords should have in place.
Learn about the impact that COVID has on Avail’s systems and the market generally.
The importance of setting up systems to help save time and ensure legal compliance.
Why Laurence is passionate about three-unit multifamily investments.
Final four questions with Laurence: The tools he can’t do without, his biggest mistake, and more!

Links Mentioned in Today’s Episode:

Laurence Jankelow on LinkedIn

Laurence Jankelow on Twitter

Laurence Jankelow Email

Avail

Ryan Coon on LinkedIn

Goldman Sachs

TransUnion

G Suite

Asset Management Virtual Summit Free Ticket

Wayne Patton

Wayne Patton’s Number

APT Capital Group

Passive Income Through Multifamily Real Estate Facebook Group

Free Call with Kyle or Lalita

Episode #138: Do You Really Know Your Tenants with Fritz Ritter Oct 09, 2020

Show notes

Fritz Ritter and his team at Kronos Investment Partners are skilled at obtaining tenant data to help them form their business plans and fit properties with the appropriate amenities. The age, family size, professions, and hobbies of your families play a large role in the type of property that they are interested in. In this episode, Fritz shares his tools and strategies for creating tenant profiles that can be used to make smart investment choices. For Fritz, understanding the lifestyle of your prospective tenant is key to serving them well and getting the most out of your assets.

Key Points From This Episode:

Learn some background about our guest Fritz Ritter and his journey into multifamily.
The most important tenant information to obtain.
What the strategic evaluation of a target area (SEOTA) entails and how it serves them.
The tools they use to source the information.
Examples of how they use the information to provide the preferred amenities.
The importance of understanding the lifestyle of your prospective tenant.
Tips for implementing and building effective systems.

Tweetables:

“We go into the demographics and the psychographics of the tenants in those areas from various sources online and build up that profile and get as much information as we can. And this helps us build the business plan.” — Fritz Ritter [0:02:05]

“The better you can understand the lifestyle of your prospect tenant, the better you are going to be able to serve them.” — Fritz Ritter [0:04:13]

Links Mentioned in Today’s Episode:

Fritz Ritter on LinkedIn

Fritz Ritter Email

Kronos Investment Partners

City-Data.com

Buy It, Rent It, Profit!

Passive Income through Multifamily Real Estate Group on Facebook

Kyle Mitchell on Facebook
redIQ