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    Park Leaders Show

    Park Leaders connects the wisdom of Park Managers, leaders in the park system, and thought leaders of the business world with up and coming park leaders. This is the show for Park Rangers, Park Managers, and leaders who want to have an impact. Join host Jody Maberry as he talks to park leaders from all over the world.

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    Copyright: © 2019 Park Leaders

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    Latest Episodes:
    Motivation Based Interviewing with Carol Quinn Jul 14, 2015
    Show notes

    Lee Cockerell has said "Your most important responsibility is to hire and promote the right people for your organization." If that is true, we need to take a hard look at the way we hire people.

    Carol Quinn, CEO of Hire Authority, joins the Park Leaders Show to talk about how you can improve your hiring.

    Carol has helped many companies, including Disney, hire the right people. In this episode, we talk about what typical interviews look like, and why relying on gut feeling is a mistake.

    Carol also gives us an introduction to Motivation Based Interviewing (MBI).

    To learn more about MBI, you can find information and free resources on HireAuthority.com. Carol is the author of Motivation Based Interviewing and Don't Hire Anyone Without Me.

    This interview with Carol Quinn will give you a headstart in understanding what you can do differently to hire high performers.


    12 Steps to Enhance a Visitor Experience with Eric Watilo Jul 07, 2015
    Show notes

    Recently, Eric Watilo issues a document to parks in his region of Washington State Parks giving ideas to make sure visitor's have a better experience when they visit parks. When I saw the information Eric was getting out to people in parks, I knew I had to share it with you. Eric did not create this list for people to read and check a box. This is content meant to be discussed and considered.

    Eric joins me on the Park Leaders Show to discuss his list of 12 Steps to Enhance a Visitor Experience.

    If you are reading this in email, CLICK HERE to listen to the episode and go in depth with the 12 Steps.

    12 Steps to Enhancing a Visitor's Experience
    1. Smile – As simple as this may seem, not everyone smiles.
    2. Greet Them – Use words to make them feel welcome.
    3. In-Person is Priority – Never break off a face-to-face interaction with a visitor to answer the telephone or speak with another employee.
    4. W.I.N – W.I.N stands for "What's Important Now."
    5. Please and Thank You – Say it. Say it often. We all like to hear please and thank you.
    6. You're Welcome – Do not say "No Problem." Use your manners and say "You're Welcome".
    7. Recognize Who You Work For – Every one of us in Parks is a government employee.
    8. It Is What You Say – What you say to a park visitor can strongly influence they experience have at the park.
    9. Find the Answer and Follow-up – From time to time a visitor will ask you a question you do not have the answer to. Instead of saying "I don't know" and leaving it there, tell the visitor you do not know but that you will find out and get back to them.
    10. Make Time for the Visitor – I understand in parks it is not always possible to do this, but when you can take the time to show a visitor what they are looking for, you certainly should.
    11. "Thank You for Supporting Our Parks" – After every financial transaction you make with a customer, thank the guest for their support.
    12. Listen to Park Leaders Podcast – In particular, listen to this episode about customer service with Lee Cockerell.

    In addition to Eric Watilo's list, I have added for steps of my own to enhance a visitor's experience.

    1. You are putting on a Show Every day – At Disney World employees are called Cast Members because they play a role in the big show they put on every day. You may not be at Disney World, but you are putting on a show every day.
    2. Your personal problems don't matter to the park visitor – I am not saying your personal problems don't matter. I just want to be clear that your personal problems do not matter to the park visitor. Your issues should not get in the way of delivering top notch service.
    3. Wear the Hat – If you are a park ranger you need to wear the iconic flat hat when you interact with park visitors. If park visitors don't get to see a park ranger often, then seeing you should meet their expectations. And they expect you to wear the flat hat.
    4. Serve like it is your mother – Have you ever had a loved one receive wonderful service? How did that make you feel? Your mother is special to you and you want others to treat her that way. This is exactly how you should treat every park visitor.

    Music for the Park Leaders Show is provided by Jason Harrod.


    Working in a Remote Park Jun 30, 2015
    Show notes

    Big Bend National Park is one of the most remote parks in the lower 48 states. Allen Etheridge, Chief Ranger at Big Bend, shares the experience of working at such a remote park.

    Allen explains the lifestyle of living and working in a remote park. A remote park fosters a tight group who work together and play together. It becomes even more important to involve everyone on the team socially and in work.

    Ranger Etheridge also discusses the role of a Chief Ranger. He provides purpose, motivation, and direction to the staff at Big Bend. A Chief Ranger needs to know, understand, and explain the message of the superintendent, as well as bring forth issues of the staff to the superintendent.

    We also discuss interviewing and what to look for as you talk to job candidates.

    Reading a wide variety of leadership books is important for anyone in a leadership position. Entreleadership by Dave Ramsey is one book Allen Etheridge recommends.


    From Corpsmember to Park Ranger with LaJuan Tucker Jun 23, 2015
    Show notes

    LaJuan Tucker received an introduction to conservation with the Texas Conservation Corps. She started as a crew member and eventually became a staff member.

    LaJuan worked directly with young people of color who were interested in college or careers related to conservation. In this interview, LaJuan explains the common questions and concerns young people have about careers in conservation.

    LaJuan parlayed her experience with the Conservation Corps to become a park ranger with the city of Austin, Texas. LaJuan credits her time with the Texas Conservation Corps as the catalyst to her becoming a park ranger. Had she not been exposed to conservation, she would not have become a ranger.

    With the Austin Parks, LaJuan works on impactful projects such as Wildlife Austin. Austin is doing critical work to protect the Monarch Butterfly.

    LaJuan Tucker is a model of the impact and headstart the Conservation Corps and Corps Network can give to young people.


    Exploring Wildlife Education with Mary Ann Bonnell Jun 09, 2015
    Show notes

    County Parks play a vital role in the grand scheme of parks. A County Park system usually manages parks that range from urban to wilderness. County Parks are often a stepping stone between City Parks and a family making the leap to recreating in State or National Parks.

    Mary Ann Bonnell, Visitor Services Supervisor with Jefferson County Open Space

    Mary Ann Bonnell has experience in City Parks, State Parks, and non-profit organizations. Mary Ann is proud of her role with Jefferson County Open Space and the quality of life County Parks offer in her Colorado home.

    In this episode of the Park Leaders Show, we examine the role of County Parks. Mary Ann also discusses urban wildlife and wildlife education. Through education, urban wildlife can connect people to the bigger natural world.


    Updates about Park Leaders Jun 02, 2015
    Show notes

    This week is a short episode to provide updates on what is going on with Park Leaders.

    Thank you for the great feedback about the episode with Betty Soskin. It was a delight to interview her, and I am pleased you liked it as well. If you haven't listened to that episode yet, you don't want to miss it.

    I have some upcoming trips. Perhaps we can meet up? I will be in Dallas in early August, and Asheville, NC in October. If you live nearby, and would like me to visit your park, get in touch. Or, if you would like to set up a speaking engagement, it would be fantastic to give a presentation about parks for you.

    The People of Parks Project is going away soon. If you have not had a chance to lend your voice, you can do so here.

    Would you like to be a contributor for Park Leaders? I have two opportunities for you. First, I am going to start including articles on the website. If you would like to contribute an article about parks, get in touch. I could use your help. Second, I want to include stories from Park Rangers other than myself on the Park Leaders Show. If you have a story you would like to share, reach out. Let's get your story on the show.

    Have you checked out Creating Disney Magic yet? Creating Disney Magic is a show I do with Lee Cockerell. It is a weekly show about leadership, management, and customer service. There is plenty of value packed into the 15-minute episodes.


    Wisdom From the Oldest Park Ranger in America May 26, 2015
    Show notes

    This episode of the Park Leaders Show felt like I was talking to history. Betty Soskin is the oldest park ranger in the United States. Betty is 93 years old.

    Betty Soskin, Oldest Park Ranger. Photo by NPS

    Yes, that is impressive. But even more impressive is Betty did not become a park ranger until she was 85 years old. Talking with Betty, I got the feeling she did not necessarily become a park ranger, she became part of the narrative of Rosie the Riveter National Historic Park, and that involved wearing a park ranger uniform.

    "Whatever I do, they call rangering. But I would be doing it anyway because it is the only thing I know."

    Betty Soskin first collected national attention when she was furloughed during the government shutdown. When asked what the government should do to end the shutdown, Betty replied, "I am not wise enough to tell them what to do, except to get out of my way."

    The government shutdown was an obstacle to Betty's telling her story and getting important work done. Betty tackles each day with a sense of urgency rarely seen in people decades younger than her.

    Betty's story is an American story that can be told by no one else I have ever met. Her message, her life, and her contribution to the National Park Service is a story you don't want to miss. This episode goes much deeper than parks. We talk about history, wisdom, and diversity.

    5.16.15 - Betty Reid Soskin interviewed on The Today Show (click to watch on YouTube)


    Creating Magic in Parks with Lee Cockerell May 19, 2015
    Show notes

    Lee Cockerell, former Executive Vice President of Operations for Walt Disney World, returns to the Park Leaders Show to talk about how parks can create magic.

    Previously, Lee has been on the Park Leaders Show to talk about what parks can learn from Disney and nine customer service rules.

    Since the last time Lee joined us, he has published a new podcast, Creating Disney Magic. Creating Disney Magic is a short, weekly podcast focused on leadership, management and customer service.

    You can find Creating Disney Magic on iTunes, Stitcher Radio, TuneIn Radio, Spreaker, or on Lee's Website.

    Lee also discussed his new book, Time Management Magic. This book will transform the way you approach time management and help you move from surviving to thriving.

    Lee also tells us how parks can create magic. He offers advice on how parks can communicate through the entire organization, focus on customers, and deliver a great experience for employees and visitors.

    Parks can get more done with a better attitude. Better productivity can equal getting 20% more staff in parks. Don't underestimate how much better you can be.

    You can create magic too.


    The Myth of the Well Rounded Ranger May 12, 2015
    Show notes

    When I was a park ranger, the former director of our agency used to preach the concept of the well-rounded ranger. I believe his message was that our agency needed to train rangers for more than law enforcement. He wanted us to think in terms of service, and not enforcement.

    If focusing on service is what he meant, he was correct. But the concept of a well-rounded park ranger is hurting parks.

    Sure, there are people like Tom Betts at Bandelier National Monument who can do everything. Tom is true a well-rounded ranger. But I was not. And chances are that you are not either.

    And that is OK.

    It is a benefit to your park that you are not well rounded. Not being well rounded means you are strong in some areas that can be a tremendous help to your park.

    It also means you have weaknesses. There are some things you are not good at. That is OK.

    In fact, a good park manager knows how to consider the strengths and weaknesses to assemble a great team.

    Now, I expect park rangers to know enough to solve problems and get things done. But often, that does not mean the individual ranger needs to know how to do the actual work. The ranger needs to be able to recognize there is a problem and begin the process to solve the problem.

    The idea of a well-rounded ranger, taken too literal or too serious, creates an environment that focuses on weaknesses and hampers strengths. Let me give you an example. Auto maintenance is a weakness of mine. In fact, I have no interest in it at all.

    At one point in my career, I worked for a supervisor who felt park rangers who felt all rangers should complete the same tasks. Each ranger was responsible for doing the same tasks the same amount of times. This took people away from doing what they were strongest at to improve in areas where they were the weakest.

    I get the desire to have everyone on the team contribute to all areas of the operation, which would be why you may want well-rounded rangers. But it just doesn't work.

    The well-rounded ranger concept forces everyone to spend an inappropriate amount of time improving their weaknesses. Great teams set people up to build on their strengths. Great leaders know this and assemble teams with strengths in mind.

    If taken too far, the well-rounded ranger concept is like having every member of a baseball team spend too innings at each position during a game. In that case, you get an outfielder spending time practicing to throw a fastball rather than perfecting his craft if catching fly balls.

    In the wonderful book Business Brilliant, author Lewis Schiff examines the traits of self-made millionaires. Lewis Schiff tells us –

    A Gallup poll found the 87% of working Americans felt that finding your weaknesses and fixing them is the best way to achieve outstanding performance. Sixty-one percent of workers say they need to focus on their weaknesses because that's where they feel they have the most room for growth. In follow-up interviews, they said that improving weak areas makes them feel more responsible more well-rounded and less vulnerable to embarrassment and risk of failure. They feel conscientious about working with their weaknesses, and hope that the practice will shield them from future reproach and failure. Meanwhile, self-made millionaires are spending each day avoiding their weaknesses in order to stay focused on their strengths where distinction, fulfillment, and profits are found. Hour by hour, day by day the workers from this survey protect themselves by becoming more well-rounded and ordinary while the millionaires enrich themselves by becoming more specialized and extraordinary.

    That information from Business Brilliant may work for a self-made millionaire, but you may be wondering how it applies to you and parks. Consider this. When you promote the strengths of your team, it allows you to fill holes on your team with someone who is strong in the areas you need the most.

    So a well-rounded ranger needs to be looked at in a different way. A well-rounded ranger is someone confident in her strengths. A well-rounded ranger can realize there is a problem and knows how to solve it, likely with the assistance of other people. A well-rounded ranger does not ignore things they do not like in favor of what they do like. A well-rounded ranger understands when and how to step up to help a teammate.

    But the well-rounded ranger, the ranger who can do everything, that well-rounded ranger is a myth.

    To me, it is a choice to be well-rounded and ordinary or specialized and extraordinary.

    What do you think of the concept of a well rounded ranger?


    Connecting Parks to Communities with Cassius Cash May 05, 2015
    Show notes

    Great Smoky Mountains National Park is the most popular National Park in the United States. People come from all over the eastern half of the country to visit the Smoky Mountains and drive visitation higher than park service icons such as Yellowstone or the Grand Canyon. The key to operating Great Smoky Mountains is not necessarily the visitors who come from other places, the key is connecting to the community.

    Cassius Cash, Superintendent of Great Smokey Mountain National Park

    The importance of connecting a park to the local community is exactly why Cassius Cash is the perfect fit for Park Superintendent. New to his role at Great Smoky Mountains, Cassius brings his concept of Listen - Learn - Build and is intent on connecting to the local community.

    Cassius come to Great Smoky Mountains from Boston, where he served as the Superintendent as Boston National Historic Park and Boston African American National Historic Site. In Boston, Cassius used stories to rebrand the park and built impactful connections in the community. Superintendent Cash also took a deeper look into the historic stories most people know to find additional stories that include more people.

    Finding more inclusive stories is a key to building more interest and support in our parks and Cassius Cash is a model of how to put those stories to work. Inclusive stories connect parks to people of different backgrounds, interests, and geographies.

    Superintendent Cash understands it does not matter if he is in an urban Boston park or park in the Appalachian mountains, connecting to the community and including everyone is the key to a thriving park.


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