Opinion Science

Latest Episodes:

#1: Word of Mouth with Jake Teeny Apr 13, 2020

Show notes

This week I talk to Jake Teeny about his research on word of mouth. When do people pass their opinions along to others? Jake tells me that businesses count word of mouth as a leading form of marketing, but it can be tricky to know exactly how to control it. We talk about when and why people share their opinions, according to the research in social psychology.
(By the way, Jake and I co-author a blog for Psychology Today called "A Difference of Opinion.")
Things we mention in the episode:

Arousal increases social transmission of information (Berger, 2011)
Certainty as a reason to persuade (Cheatham & Tormala, 2015)
Hypocrisy as a form of cognitive dissonance (Stone & Fernandez, 2008)
Atypical things are more popular (Berger & Packard, 2018)
Hit Makers by Derek Thompson (Amazon)

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

Join me over at Patreon: https://www.patreon.com/OpinionScience

Learn more about Opinion Science and catch up on all the episodes at http://opinionsciencepodcast.com/.

Introducing "Opinion Science" Apr 03, 2020

Show notes

Coming Soon: The Opinion Science Podcast
Visit opinionsciencepodcast.com for more.
I’m Andy Luttrell, and I’m excited to introduce the Opinion Science Podcast. It’s a show about the science of people’s opinions, where they come from, and how they change. I’m a social psychologist, and I’ll be talking to other social scientists who study public opinion and persuasion, but I’ll also talk to other experts in the business of understanding and shaping the world’s views. The ideas we’ll explore in this show will give you a glimpse into the psychology of political attitudes, consumer preferences, public health communication, and social activism, just to name a few. But I’m even interested in more mundane opinions…like why some people inexplicably prefer cake over pie. So subscribe now and tune in every other week for these conversations. I think you’ll like it…but form your own opinion.

Join me over at Patreon: https://www.patreon.com/OpinionScience

Learn more about Opinion Science and catch up on all the episodes at http://opinionsciencepodcast.com/.