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    Business

    Operators

    In the world of ecommerce, a legendary text group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world’s biggest brands have denied its existence for years, until now. Four titans known as the “Operators” are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Sean Frank (CEO, Ridge), Jason Panzer (President, HexClad), Mike Beckham (CEO, Simple Modern) & Matt Bertulli (Founder, Pela Case x Lomi).

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    Copyright: © OPERATORS

    • Apple Podcasts
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    Latest Episodes:
    E060: Defending Your Time, Standing for Something, HexClad Super Bowl Ad & More! Jun 12, 2024
    Show notes

    00:00 Introduction and Overview of Topics 01:20 The Impact of ERP Systems on Inventory Management 05:32 The Influence of Social Media on Public Discourse 07:02 The Disruption of Traditional Media and Commerce by Digital Platforms 13:26 The Relevance of Super Bowl Ads in the Current Media Landscape 32:15 The Cost and Value of Working with Creative Agencies 37:32 The Impact of Brand Equity and Branding Investments 45:26 The Frustration of Cold Emails and the Importance of Strategic Networking 53:30 Complexities of Government Funding Programs and Ethical Decision-Making
    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By:

    Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

    E059: Meta, Consumer Sentiment & Be a Cockroach! Jun 05, 2024
    Show notes

    00:00 Introduction

    08:34 Understanding Consumer Sentiment and Advertising Strategies

    15:23 The Impact of Meta on Business Performance

    33:36 E-Commerce Strategies and Customer Acquisition

    47:43 Brand Expansion and Product Lines

    59:33 Brand Equity and Category Expansion

    01:03:24 The Challenge of Hubris in Business


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA


    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators


    Visit Our Website: https://www.9operators.com/

    E058: The Secret to Ecommerce Success? The Human Factor May 29, 2024
    Show notes

    00:00 The Business of People: Navigating Hiring Challenges

    10:22 Organizational Culture and Leadership Impact

    29:02 Navigating the Challenges of Hiring and Building Leadership

    35:00 The Impact of Growth on Organizational Dynamics

    49:48 Executive Roles and Leadership Structure


    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠


    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators


    Visit Our Website: https://www.9operators.com/

    E057: Operators in Session with Cherene Aubert May 22, 2024
    Show notes

    00:00 Introduction

    03:41 Chaurene's Career Journey and Leaving Bobby

    08:06 Growth and Challenges at ILIA Beauty

    14:17 Lessons from Bobby and the Importance of Customer Obsession

    22:07 Skills and Insights from the Agency World

    27:25 Remote Work and Managing High-Performing Teams

    34:22 Generating Sustainable Growth

    36:38 Building an Organic Customer Acquisition Baseline

    37:38 Alternative Growth Strategies: New Products and Distribution Channels

    38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization

    39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies

    39:29 Hiring the Right Talent and Creating a Holistic Compensation Package

    54:46 Focusing on High-Leverage Points for Maximum Growth


    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠


    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators


    Visit Our Website: https://www.9operators.com/

    E056: 9-Figure Brand Health Check May 15, 2024
    Show notes

    00:00 Introduction

    00:32 International Expansion and Diversification

    01:28 Streamlining Logistics and Inventory Management

    11:31 The Challenges of Launching New Products

    12:55 The Benefits of Planning Product Launches in Advance

    28:26 The Impact of Digital Marketing on Sales

    30:24 Paid Ads and Physical Retail

    40:27 Challenges of Scaling a Business

    45:39 Building a Positive Work Culture

    54:56 The Importance of People Management


    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email


    ⁠⁠⁠Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Subscribe to The Marketing Operators Podcast here:

    https://www.youtube.com/@MarketingOperators


    Visit Our Website: https://www.9operators.com/


    E055: The AI Takeover, Formal Education Decline, Ecom Tech Disruptions & The Future of Employment May 08, 2024
    Show notes

    00:00 Introduction: Outsourcing, AI, and the Future of College Education

    03:44 The Impact of Remote Work on American Workers

    06:30 The Rise of the Global Workforce

    26:41 Reevaluating the Concept of Equity in a Global Economy

    27:39 The Rise of Robotics and AI in the Workforce

    29:07 Remaining Competitive in a Changing Job Market

    31:32 The Future of Credentialing

    35:09 The Gig Economy and the Freelancification of Work

    37:24 Government Policies and the Impact on Employment

    47:37 The Changing Nature of Education and Learning



    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email


    ⁠⁠⁠Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Subscribe to The Marketing Operators Podcast here:

    https://www.youtube.com/@MarketingOperators


    Visit Our Website: https://www.9operators.com/

    E054: TikTok and Cool Brands May 01, 2024
    Show notes

    00:00 Government Bureaucracy and Productivity

    07:05 Enforcement of Intellectual Property

    14:37 The Speed of Government Action

    30:45 The Impact on Brands and Creators

    41:04 Innovative Brands: Malbon Golf and Rude

    53:29 Challenges of Growing a Fashion Brand


    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠


    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/

    E053: Temu & Politics Apr 24, 2024
    Show notes

    00:00 Introduction and Overview 08:10 The Impact of Taxes on Entrepreneurship 15:20 The Rapid Growth of Temu 33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce 41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property 52:04 Being Proactive and Vigilant in Protecting Your Business



    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/

    E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More Apr 17, 2024
    Show notes

    00:00 Introduction

    08:02 Transitioning from Agency to In-House

    30:34 Unlocking New Levels of Growth

    37:26 Expanding into Consumables and Higher-End Appliances

    46:29 Segmenting Ad Sets for New Product Categories

    57:37 Measuring and Comparing Creative Metrics

    01:08:28 Maximizing Potential through Editing Existing Creative


    Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠


    Powered By:


    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Sendlane.

    https://learn.sendlane.com/operators


    Visit Our Website: https://www.9operators.com/

    E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More Apr 10, 2024
    Show notes

    00:00 Introduction and Overview

    09:04 Personalized Investing

    16:33 Growing your brand is hard

    27:50 Managing Illiquid Assets

    38:32 Employee Stock Ownership Plans (ESOPs)

    50:31 Investing in Growth Before It's Needed

    58:00 HexClad and Amazon

    01:09:24 Q1 Recap at Simple Modern


    Operators Exclusive Slack: ⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠


    Powered By:


    Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.https://www.northbeam.io/


    Sendlane.https://learn.sendlane.com/operators


    Visit Our Website: https://www.9operators.com/

    Previous 1 15 16 17 18 19 23 Next

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