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    Business

    Operators

    In the world of ecommerce, a legendary text group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world’s biggest brands have denied its existence for years, until now. Four titans known as the “Operators” are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Sean Frank (CEO, Ridge), Jason Panzer (President, HexClad), Mike Beckham (CEO, Simple Modern) & Matt Bertulli (Founder, Pela Case x Lomi).

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    Copyright: © OPERATORS

    • Apple Podcasts
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    • Spotify
    Latest Episodes:
    E090: The Bentist - 7.42M Subscribers Jan 08, 2025
    Show notes

    00:00 Introduction 02:23 The Challenges of the DTC SaaS Landscape 05:09 Ben's Journey into Dentistry and Orthodontics 12:11 The Rise of Social Media in Dentistry 20:07 Building a Brand: The Bentist and TikTok Success 27:17 Transitioning from Employee to Entrepreneur 32:24 Innovative Business Model and Future Plans 34:44 Building a National Dental Brand 37:06 The Economics of Dental Practices 40:57 The Role of AI and Automation in Business 49:16 Deflationary Effects of AI on Industries 01:03:51 Opportunities in the Age of AI Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By:


    Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    E089: “The acceleration we’ve been waiting for” - Paul from BK Beauty Jan 01, 2025
    Show notes

    00:00 Introduction

    02:00 BK Beauty's Journey and Background

    03:04 The Rise of TikTok Shops

    10:03 The Mechanics of TikTok Shops and Its Impact

    13:53 The Power of TikTok's Algorithm for Commerce

    17:46 The Future of Social Shopping and Influencer Marketing

    27:37 The Rise of Omni-Channel Marketing

    30:51 The Impact of Subsidies on TikTok Shops

    34:29 Navigating the Challenges of Live Streaming

    38:46 The Future of YouTube Shopping

    43:53 The Uncertain Future of TikTok

    50:41 Building a Cloud of Economic Interest



    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    E088: Thrive in '25 Dec 26, 2024
    Show notes

    00:00 End of Year Reflections and Planning 02:14 The DTC SaaS Landscape: Building to Serve 06:33 Year-End Recap and 2025 Planning 10:49 Budgeting and Forecasting for the New Year 14:33 Balancing Growth and Margins 22:37 Inventory Management and Strategic Decisions 31:23 Navigating Demand Planning and Market Share 41:02 Understanding Category Share and Market Dynamics 48:17 Identifying Growth Capacity and Leadership Challenges Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    E087: Can you ever bet against Zuck? Dec 18, 2024
    Show notes

    00:00 Navigating the Evolving Landscape of E-commerce

    07:45 The Impact of Regulatory Challenges on Business

    17:13 The Future of TikTok and Its Implications for Marketing

    29:57 The Digital Reformation: A Shift in Information Control

    32:44 Impact of TikTok on Marketing Strategies

    37:13 Meta's Performance and Advertising Challenges

    41:44 Diversification in Advertising Spend

    49:56 The Future of Advertising Platforms

    55:02 Regulatory Changes in Pharmaceutical Advertising


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw


    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Postscript.

    https://postscript.io/


    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators


    Sign up to our weekly newsletter here: https://www.9operators.com/

    E086: Mike's New Brand: Introducing Trevi Dec 11, 2024
    Show notes

    00:00 Introduction

    04:03 Growth Metrics and Business Valuation

    09:59 Launching New Ventures: Trevi's Journey

    18:06 The Dynamics of Consumables vs. Hard Goods

    26:06 Strategizing for Market Penetration

    36:02 The Potential of High Adoption Rates

    39:45 Valuing Business Performance and Product Extensions

    43:03 Branding Strategies and Market Positioning

    49:00 The Importance of Team Focus and Structure

    51:25 Navigating Market Dynamics and Consumer Preferences

    56:40 The Debate on Brand Integration vs. Independence

    01:00:47 Long-Term Vision and Investment in Consumables


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw


    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Postscript.

    https://postscript.io/


    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators


    Sign up to our weekly newsletter here: https://www.9operators.com/

    E085: AppLovin and TV ads Dec 04, 2024
    Show notes

    00:00 Introduction

    03:49 Staffing Solutions and Temporary Agencies

    10:13 Exploring New Marketing Channels

    20:01 Comparing AppLovin with Traditional Advertising

    29:53 The Future of Advertising and Data Integration

    31:34 Integrating SMS and Email Marketing

    32:26 Exploring the Evolving Landscape of TV Advertising

    34:50 Navigating TV Ad Spend and Creative Strategies

    38:23 Understanding TV Ad Targeting and Placement

    43:14 The Role of Trust in TV Advertising

    46:54 The Unique Dynamics of TV as a Marketing Channel

    51:11 Maximizing Holiday Sales and Marketing Strategies


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Postscript.

    https://postscript.io/


    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators


    Sign up to our weekly newsletter here: https://www.9operators.com/

    E084: BFCM Pulse Check Nov 26, 2024
    Show notes

    00:00 Introduction

    06:13 Black Friday Week: Strategies and Expectations

    09:12 The Dynamics of Wholesale vs. E-commerce

    12:04 The Importance of Communication and Forecasting

    14:58 Managing Fulfillment and Operations Effectively

    18:10 The Role of Roadshows in Brand Awareness

    21:02 The Debate on All-in-One Solutions in E-commerce

    35:20 Navigating Forecasting Challenges

    37:41 Crisis Management: Nightmares in Business

    41:02 Cash Flow Management in Wholesale

    44:20 De-risking Your Business

    50:30 Leveraging Data for Business Growth

    52:54 Balancing Growth and Sustainability

    54:09 Community and Support in E-commerce

    01:00:24 Final Tips for a Successful Q4


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Postscript.

    https://postscript.io/


    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators


    Sign up to our weekly newsletter here: https://www.9operators.com/

    E083: Curtis Matsko: Operators X Portland Leather Goods Nov 20, 2024
    Show notes

    Curtis Matsko, Founder of Portland Leather Goods.


    00:00 Introduction

    05:01 The Move to Mexico and Manufacturing Growth

    11:14 The Evolution of Portland Leather

    16:51 Marketing Strategy and Product Development

    22:32 Supply Chain Control and Efficiency

    28:52 Future Plans and Business Growth

    32:14 Building a Competitive Supply Chain

    35:10 The Importance of Quality Leather

    38:05 The Vegan Leather Debate

    41:42 Marketing as a Core Strategy

    46:01 Managing Growth and Operations

    51:43 Innovative Marketing Tactics

    57:02 The Role of Secondary Markets


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Postscript.

    https://postscript.io/


    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators


    Sign up to our weekly newsletter here: https://www.9operators.com/

    E082: Election Tariffs? Nov 13, 2024
    Show notes

    00:00 Introduction

    04:23 Post-Election Implications for Business

    10:57 The Future of Manufacturing

    18:23 Automation and Robotics in Production

    24:45 Manufacturing Shifts and Domestic Assembly

    32:41 The Future of Global Supply Chains

    39:34 The Balance of Globalism and Nationalism

    46:43 Consumer Optimism and the Future of Building


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw


    Mike's Tweet:

    This is what the future of manufacturing looks like. Plan accordingly https://x.com/mikebeckhamsm/status/1854720690097623212


    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Postscript.

    https://postscript.io/


    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators


    Sign up to our weekly newsletter here: https://www.9operators.com/

    E081: Business Debt Nov 06, 2024
    Show notes

    00:00 Introduction

    03:07 E-commerce Challenges and Event Insights

    05:50 Principles and Personal Values in Business

    09:11 The Role of Debt Financing

    12:00 Understanding Debt vs. Equity

    14:52 Navigating Amazon and Alternative Platforms

    21:00 Debt Strategies for Growth

    27:10 Debt and Business Strategy

    36:29 Understanding Debt Recapitalization and Its Mechanics

    39:45 Liquidity Options and Their Implications

    42:30 Building Relationships with Banks for Credit

    45:21 Types of Debt: From Merchant Cash Advances to Equipment Financing

    52:49 The Importance of Cash Flow in Debt Management

    55:30 E-commerce Trends and the Role of SMS Marketing

    01:00:57 YouTube as a Marketing Channel: Challenges and Opportunities

    01:07:57 The Power of LTV and Subscription Models

    01:09:53 The Importance of Quality Data in MTA

    01:12:44 Identifying Ideal Customers for Northbeam

    01:16:28 Best Practices from Disruptive Brands

    01:25:40 Understanding Customer Acquisition Costs

    01:30:55 The Role of Metrics in Marketing Success


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw


    Mike's Tweet Reference: https://x.com/waitbutwhy/status/1852749247445168523


    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


    Northbeam.

    https://www.northbeam.io/


    Postscript.

    https://postscript.io/


    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators


    Sign up to our weekly newsletter here: https://www.9operators.com/

    Previous 1 12 13 14 15 16 23 Next

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