OPERATORS

E097: Scientist to Entrepreneur Feb 19, 2025

00:00 Introduction

03:08 The Science of Consumer Brands

05:57 Transition from Academia to Entrepreneurship

12:08 Launching a Science-Backed Beauty Brand

14:53 Acquisition and the Future of Beauty Brands

17:46 The Scientific Method in Entrepreneurship

21:04 Data-Driven Decision Making in E-commerce

24:05 Evan's New Venture in Allergy Solutions

36:07 Understanding the Market for Cat Allergy Solutions

39:57 Exploring Product Development and Pricing Strategies

44:52 Building a Lasting Brand: Lessons from Experience

47:14 The Future of Science-Backed Consumer Products

51:58 Navigating Product Development Timelines

57:05 The Role of AI in Accelerating R&D

01:01:09 Commercializing Scientific Innovations

01:10:28 Final Thoughts and Product Promotion

Evan Zhao:

X: https://x.com/EvanZhao6?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Linkedin: https://www.linkedin.com/in/evan-zhao-b0321777/

Pacagen: https://pacagen.com/

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E096: Content Creation & Brand Storytelling Feb 18, 2025

00:00 Introduction and Sponsorships

01:51 Navigating Natural Disasters and Personal Experiences

04:06 Transitioning to the Cannabis Industry

09:50 Challenges in the Cannabis Business

14:04 The Shift to Short Form Content Creation

20:08 The Rise of Short Form Video

26:06 Building a Community Through Content

29:59 The Value of Authentic Content Creation

36:45 Balancing Depth and Breadth in Content Creation

43:10 The Nuances of Selling Information and Courses

51:20 The Importance of Data in Business Operations

01:00:13 Creating Team-Focused Learning Experiences

01:08:56 Short Form Content: The Future of Brand Storytelling

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Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

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E095: Tariffs. Feb 07, 2025

00:00 Introduction

02:25 Understanding the Impact of Tariffs on Trade

05:43 The Reality of Tariffs: Perspectives from the Ground

09:25 Fentanyl Crisis: A National Security Concern

12:35 The Political Landscape: Canada vs. U.S. Tariff Strategies

17:50 Negotiation Tactics: The Art of the Deal

21:34 Manufacturing Decisions: The U.S. vs. Canada

25:55 The Future of Trade: E-commerce and Supply Chain Dynamics

36:21 Navigating Tariffs and Trade Regulations

39:07 The Impact of E-commerce on Domestic Sellers

45:30 The Future of Manufacturing and Trade

55:10 Optimizing E-commerce Strategies

01:01:11 Long-term Business Strategies in a Changing Economy

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Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

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E094: Big Business, Big Challenges: Mastering Resource Management. Feb 05, 2025

00:00 Introduction

02:03 The Importance of Effective Communication

04:01 Luxury Beliefs and Societal Challenges

09:47 Understanding Second and Third Order Effects

18:53 Time Management Strategies for Leaders

31:11 Data Management and Decision Making

35:48 Coaching and Developing Young Talent

39:30 The Power of Multiplication in Leadership

46:33 Investing in Human Capital

49:53 Agency Dynamics and Challenges

59:51 Understanding Product-Market Fit

01:09:50 Navigating Agency Relationships and Loyalty

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Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

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E093: Managing High Performance Teams. Jan 29, 2025

00:00 Introduction

02:03 Cherene's Career Decisions and Work-Life Balance

05:47 Team Dynamics and Management Styles

13:21 Data Management and Decision Making

19:26 Building Effective Teams and Organizational Culture

31:06 Empowering Growth Through Inclusion

38:06 Building a Culture of Trust and Independence

47:23 The Journey of Personal and Professional Growth

57:02 Sustaining Success Through Adversity

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E092: Markets, Conferences, Growth & Optimism. Jan 22, 2025

00:00 Introduction

02:15 Insights from the ICR Conference

09:25 Market Sentiment and Tariffs

14:42 The Importance of Product Development

20:54 Shark Ninja's Unique Brand Strategy

25:51 Balancing OPEX and Future Investments

30:29 Consumer Sentiment and Growth Opportunities

38:54 Consumer Confidence and Market Trends

44:40 Mimetic Behavior in Business

49:27 The Importance of Independent Thinking

54:25 Data-Driven Decision Making

01:00:52 Optimism in American Economic Growth

01:06:05 Building Relationships in a Digital Age

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/

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E091: Passport Acquires Brand Access Jan 15, 2025

00:00 Introduction

02:26 Understanding the DTC SaaS Landscape

03:20 Brand Access: A Solution for Global Expansion

08:08 Passport: End-to-End Internationalization Solutions

12:21 Navigating Compliance in International Shipping19:15 Choosing the Right Partner for Global Sales

27:48 Breaking News: Acquisition Announcement

30:06 Navigating International Logistics Challenges

36:16 The Importance of Strategic Partnerships

42:49 Scaling Operations and Market Expansion

49:18 Future Trends in Global Trade and Compliance

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

E090: The Bentist - 7.42M Subscribers Jan 08, 2025

00:00 Introduction 02:23 The Challenges of the DTC SaaS Landscape 05:09 Ben's Journey into Dentistry and Orthodontics 12:11 The Rise of Social Media in Dentistry 20:07 Building a Brand: The Bentist and TikTok Success 27:17 Transitioning from Employee to Entrepreneur 32:24 Innovative Business Model and Future Plans 34:44 Building a National Dental Brand 37:06 The Economics of Dental Practices 40:57 The Role of AI and Automation in Business 49:16 Deflationary Effects of AI on Industries 01:03:51 Opportunities in the Age of AI Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By:

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E089: “The acceleration we’ve been waiting for” - Paul from BK Beauty Jan 01, 2025

00:00 Introduction

02:00 BK Beauty's Journey and Background

03:04 The Rise of TikTok Shops

10:03 The Mechanics of TikTok Shops and Its Impact

13:53 The Power of TikTok's Algorithm for Commerce

17:46 The Future of Social Shopping and Influencer Marketing

27:37 The Rise of Omni-Channel Marketing

30:51 The Impact of Subsidies on TikTok Shops

34:29 Navigating the Challenges of Live Streaming

38:46 The Future of YouTube Shopping

43:53 The Uncertain Future of TikTok

50:41 Building a Cloud of Economic Interest

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

E088: Thrive in '25 Dec 26, 2024

00:00 End of Year Reflections and Planning 02:14 The DTC SaaS Landscape: Building to Serve 06:33 Year-End Recap and 2025 Planning 10:49 Budgeting and Forecasting for the New Year 14:33 Balancing Growth and Margins 22:37 Inventory Management and Strategic Decisions 31:23 Navigating Demand Planning and Market Share 41:02 Understanding Category Share and Market Dynamics 48:17 Identifying Growth Capacity and Leadership Challenges Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

E087: Can you ever bet against Zuck? Dec 18, 2024

00:00 Navigating the Evolving Landscape of E-commerce

07:45 The Impact of Regulatory Challenges on Business

17:13 The Future of TikTok and Its Implications for Marketing

29:57 The Digital Reformation: A Shift in Information Control

32:44 Impact of TikTok on Marketing Strategies

37:13 Meta's Performance and Advertising Challenges

41:44 Diversification in Advertising Spend

49:56 The Future of Advertising Platforms

55:02 Regulatory Changes in Pharmaceutical Advertising

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E086: Mike's New Brand: Introducing Trevi Dec 11, 2024

00:00 Introduction

04:03 Growth Metrics and Business Valuation

09:59 Launching New Ventures: Trevi's Journey

18:06 The Dynamics of Consumables vs. Hard Goods

26:06 Strategizing for Market Penetration

36:02 The Potential of High Adoption Rates

39:45 Valuing Business Performance and Product Extensions

43:03 Branding Strategies and Market Positioning

49:00 The Importance of Team Focus and Structure

51:25 Navigating Market Dynamics and Consumer Preferences

56:40 The Debate on Brand Integration vs. Independence

01:00:47 Long-Term Vision and Investment in Consumables

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E085: AppLovin and TV ads Dec 04, 2024

00:00 Introduction

03:49 Staffing Solutions and Temporary Agencies

10:13 Exploring New Marketing Channels

20:01 Comparing AppLovin with Traditional Advertising

29:53 The Future of Advertising and Data Integration

31:34 Integrating SMS and Email Marketing

32:26 Exploring the Evolving Landscape of TV Advertising

34:50 Navigating TV Ad Spend and Creative Strategies

38:23 Understanding TV Ad Targeting and Placement

43:14 The Role of Trust in TV Advertising

46:54 The Unique Dynamics of TV as a Marketing Channel

51:11 Maximizing Holiday Sales and Marketing Strategies

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E084: BFCM Pulse Check Nov 26, 2024

00:00 Introduction

06:13 Black Friday Week: Strategies and Expectations

09:12 The Dynamics of Wholesale vs. E-commerce

12:04 The Importance of Communication and Forecasting

14:58 Managing Fulfillment and Operations Effectively

18:10 The Role of Roadshows in Brand Awareness

21:02 The Debate on All-in-One Solutions in E-commerce

35:20 Navigating Forecasting Challenges

37:41 Crisis Management: Nightmares in Business

41:02 Cash Flow Management in Wholesale

44:20 De-risking Your Business

50:30 Leveraging Data for Business Growth

52:54 Balancing Growth and Sustainability

54:09 Community and Support in E-commerce

01:00:24 Final Tips for a Successful Q4

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E083: Curtis Matsko: Operators X Portland Leather Goods Nov 20, 2024

Curtis Matsko, Founder of Portland Leather Goods.

00:00 Introduction

05:01 The Move to Mexico and Manufacturing Growth

11:14 The Evolution of Portland Leather

16:51 Marketing Strategy and Product Development

22:32 Supply Chain Control and Efficiency

28:52 Future Plans and Business Growth

32:14 Building a Competitive Supply Chain

35:10 The Importance of Quality Leather

38:05 The Vegan Leather Debate

41:42 Marketing as a Core Strategy

46:01 Managing Growth and Operations

51:43 Innovative Marketing Tactics

57:02 The Role of Secondary Markets

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E082: Election Tariffs? Nov 13, 2024

00:00 Introduction

04:23 Post-Election Implications for Business

10:57 The Future of Manufacturing

18:23 Automation and Robotics in Production

24:45 Manufacturing Shifts and Domestic Assembly

32:41 The Future of Global Supply Chains

39:34 The Balance of Globalism and Nationalism

46:43 Consumer Optimism and the Future of Building

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Mike's Tweet:

This is what the future of manufacturing looks like. Plan accordingly https://x.com/mikebeckhamsm/status/1854720690097623212

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E081: Business Debt Nov 06, 2024

00:00 Introduction

03:07 E-commerce Challenges and Event Insights

05:50 Principles and Personal Values in Business

09:11 The Role of Debt Financing

12:00 Understanding Debt vs. Equity

14:52 Navigating Amazon and Alternative Platforms

21:00 Debt Strategies for Growth

27:10 Debt and Business Strategy

36:29 Understanding Debt Recapitalization and Its Mechanics

39:45 Liquidity Options and Their Implications

42:30 Building Relationships with Banks for Credit

45:21 Types of Debt: From Merchant Cash Advances to Equipment Financing

52:49 The Importance of Cash Flow in Debt Management

55:30 E-commerce Trends and the Role of SMS Marketing

01:00:57 YouTube as a Marketing Channel: Challenges and Opportunities

01:07:57 The Power of LTV and Subscription Models

01:09:53 The Importance of Quality Data in MTA

01:12:44 Identifying Ideal Customers for Northbeam

01:16:28 Best Practices from Disruptive Brands

01:25:40 Understanding Customer Acquisition Costs

01:30:55 The Role of Metrics in Marketing Success

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Mike's Tweet Reference: https://x.com/waitbutwhy/status/1852749247445168523

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E080: Boardroom to Playroom Oct 30, 2024

00:00 The Chaos of Entrepreneurship and Parenting

06:14 The Balancing Act of Family and Business

19:56 The Myth of Work-Life Balance

28:01 Creating Supportive Work Environments for Parents

30:58 Balancing Work and Family Life

35:28 The Role of Caregivers in the Workplace

38:51 Intentionality in Life Management

40:47 The Wave Model of Life Balance

44:54 Setting Boundaries at Work and Home

49:51 Empowering Others and Personal Agency

57:30 Scarcity and Focus in Life Management

01:01:41 The Complexity of Priorities

01:10:55 Teaching Kids About Money

01:19:01 Instilling Drive and Responsibility in Children

01:30:15 Real-World Experience and Entrepreneurial Education

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Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0#

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E079: The Pro’s and Con’s of being a CEO Oct 23, 2024

00:00 Introduction

06:01 Engagement with Sports Teams

09:49 Understanding Sports Audience Demographics

12:07 The Challenges of Sponsorships

15:49 Navigating College Sports and NIL Opportunities

19:57 The CEO Experience: Challenges and Responsibilities

23:50 The Pressure of Growth and Expectations

28:07 Managing People and Organizational Growth

31:50 The Complexity of Team Dynamics

35:05 Firing and Organizational Fit

35:35 Navigating Difficult Conversations as a CEO

39:15 The Hedonic Treadmill and Human Resilience

41:31 The Loneliness of Leadership

45:19 Understanding History and Critical Thinking

51:11 Managing Career Trajectories in a Costly Environment

01:02:27 The Cost of Living Crisis and Its Implications

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0#

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E078: Going Global Oct 16, 2024

00:00 Introduction

02:57 Leadership Retreats and Team Dynamics

05:53 Traveling for Business: The China Experience

09:04 Consumer Behavior Insights from Italy

11:48 Cultural Differences in Retail and Consumer Products

15:06 The Impact of American Brands Abroad

18:12 Navigating International Markets and Localization

23:56 Conclusion: The Future of Global E-commerce

38:10 Understanding Lululemon's Unique Market Position

41:03 Challenges of International Expansion

43:54 The Complexity of Diversification

48:08 Insights from the Main Street Summit

52:05 Economic Perspectives Ahead of the Election

56:46 The Future of American Economics

01:01:10 The Value of American Citizenship

01:04:01 Reflections on Modern Society and Progress

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

E077: In Conversation with the Candy King Oct 09, 2024

00:00 Introduction

06:06 From Swords to Candy: The Pivot

12:49 Innovating in the Candy Market

20:55 Challenges of Retail vs. DTC

29:52 Navigating Cash Flow and Retail Relationships

39:02 The Importance of Product and Market Fit

49:16 Consumer Behavior and Market Trends

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https://postscript.io/

Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

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E076: Ecommerce Comeback Oct 02, 2024

00:00 Introduction

02:26 Understanding System One and System Two Thinking

18:28 The E-commerce Landscape: Current State and Future Predictions

39:31 Strategies for Q4: Optimism and Discounting

01:01:54 The Role of TikTok Shops in E-commerce

00:00 Introduction 02:26 Understanding System One and System Two Thinking 18:28 The E-commerce Landscape: Current State and Future Predictions 39:31 Strategies for Q4: Optimism and Discounting 01:01:54 The Role of TikTok Shops in E-commerce Sean's References to Tweets: Tweet 1: https://x.com/SeanEcom/status/1840498444756304243 Tweet 2: https://x.com/MarketingMax/status/1838926707111378966

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E075: Purpose Driven Business Sep 25, 2024

00:00 Introduction

01:25 The Power of Purpose in Attracting and Retaining Talent

08:04 Creating Focus and Guiding Decision-Making with Mission and Purpose

17:07 The Role of Margin in Fueling Positive Change

26:30 Authenticity and Trust in Communicating Purpose

30:23 Addressing Skepticism around Corporate Purpose

30:51 The Importance of a Clear and Focused Mission

38:17 Avoiding Mission Scope Creep

41:37 Balancing Mission and Diverse Perspectives

46:58 Endurance and Compounding Effects of Mission-Driven Teams

57:03 The Power of Personal Branding with Purpose

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

E074: Growth hacking profit with Mehtab Sep 18, 2024

00:00 Introduction

02:04 Optimizing Supply Chain for Increased Profitability

08:01 Reducing Fulfillment Costs with a Better 3PL

10:51 Re-engineering Products to Eliminate Waste

14:39 Building Relationships with Suppliers for Cost Savings

20:04 The Power of Being Likeable in Business

21:31 Shrinkflation: A Profitability Hack

24:51 Finding the Optimal Price Point through Price Testing

28:58 Pricing Testing for Increased Profitability

30:23 The Power of Bundling

31:48 Optimizing Supply Chain and Shipping Dynamics

39:33 Cutting Wasteful Marketing Spend

48:10 The Role of Brand Marketing

52:59 Harnessing the Power of Email and SMS Marketing

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

E073: How to Manage Your Wealth Sep 11, 2024

00:00 Introduction

07:24 The Viral Tweet and Perspectives on Wealth Advisors

15:21 Promise 1: Control

16:14 Promise 2: Exclusive Access to Investment Opportunities

24:25 Promise 3: Access to Events

25:49 Promise 4: New Financial Instruments

26:48 Promise 5: Safety

27:15 Conclusion and Importance for Entrepreneurs

28:13 Borrowing Against Non-Liquid Assets: Benefits and Risks

31:34 The Controversy of Taxing Unrealized Capital Gains

39:17 The Importance of Having a Clear Sense of Purpose

44:03 The Need for Liquidity to Weather Economic Storms

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More Sep 04, 2024

00:00 Introduction 02:18 The Pros and Cons of Running Sweepstakes 10:09 The Impact of Sweepstakes on Revenue and Customer Engagement 13:30 Q4 Planning: Leveraging Gift-Giving for Increased Sales 18:16 TV Advertising and Other Marketing Channels 23:49 Q4 Sales: Gift-Giving vs. Gift-for-Self 30:45 Finding the Perfect Gifts 32:11 Advertising Strategies for the Holiday Season 34:38 The Power of Direct Mail in Marketing 49:30 The Risks of Publicly Traded Chinese Companies 54:12 The Impact of Personal Appearance on Professional Success

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

E071: Catching up with Austin Aug 28, 2024

00:00 Introduction

03:32 The Value of Time and Convenience

07:49 Bias to Impact and Velocity in Work

13:29 Leadership Styles and Kindness vs. Gentleness

19:12 Resilience and Embracing Failure as a Leader

26:21 Creating a Culture of Risk-Taking and Learning from Failure

31:48 The Importance of Being Anti-Fragile as a Leader

38:30 Longevity and Persistence in Business

44:34 The Key to Success: Duration and Self-Discipline

49:29 The Partnership Between Northbeam and Meta

52:43 Consumer Spending Trends and the Outlook for Q4

01:16:33 The Importance of a Clear and Concise Hook

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E070: The Risks and Rewards of Hypergrowth Aug 21, 2024

07:41 The Importance of Making Low-Impact Decisions

09:36 The Role of Leadership in Decision-Making

11:25 Learning from Mistakes and Allowing the Team to Make Mistakes

14:48 Identifying High-Leverage Decisions

16:44 Making High-Leverage Decisions in the Cookware Industry

21:14 Forecasting and Planning for the Future

31:06 The Advantage of Being in a Growing Category

34:21 The Significance of Intrinsic Growth Rate and New Customer Acquisition

38:37 The Role of Brand Equity in Expanding into New Product Categories

44:12 The Risks and Rewards of Hyper-Growth

46:56 The Competitiveness of the Consumer Durables Industry

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E069: How to run sales like a 9-figure brand Aug 14, 2024

00:00 Introduction

03:24 Discussion on Personal Networks and Investment Opportunities

06:46 Investing in Unique Business Opportunities

09:12 Balancing Personal and Professional Priorities

11:06 Maximizing Sales on Prime Day

13:41 Amazon's Brand Awareness Strategy

18:45 Strategies for Running Deals and Discounts

23:28 Gradual Discounting and Protecting Margins

27:15 Segmenting SKUs by Channel to Avoid Conflicts

28:40 Avoiding Algorithmic Price Matching and Differentiation

30:00 The Power of Bundles and Sets in Increasing AOV

31:28 Framing and Anchoring Prices on a D2C Website

38:38 Setting Prices for Profitability

49:16 The Effectiveness of Giveaways and Contests

54:59 Considerations for Running Giveaways

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E068: Taylor Holiday - Part 2 Aug 07, 2024

00:00 Introduction & The Reality of E-commerce Growth

31:26 Disparity in E-commerce Growth

33:20 Challenging the Perception of E-commerce

35:08 Challenges Faced by Seven-Figure and Eight-Figure Stores

45:41 Growth Rates of Seven-Figure and Eight-Figure Stores

53:07 Comparison of Growth Rates

55:20 Challenging Conventional Wisdom

58:36 The Importance of Having a Competitive Advantage

01:03:20 The Correlation Between Customer Sentiment and the Market

01:04:47 Setting Realistic Growth Expectations

01:07:40 The Role of Capital in Driving Growth

01:09:02 Understanding the Broader Market Context

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Sign up to our weekly newsletter here: https://www.9operators.com/

E067: Taylor Holiday - Part 1 Jul 31, 2024

00:00 Introduction and Overview

03:22 The Impact of Cap Tables on the Organization

05:17 Equity as a Tool for Employee Retention08:38 The Power Dynamics of Board Control

23:21 The Importance of Trust in Equity Allocation

26:46 Reflecting on Past Decisions: What Would You Change?

27:41 Navigating the Challenges of Equity and Ownership

38:02 The Importance of Open Communication and Fairness

45:17 Understanding the Psychology of Equity and Monetization

53:24 Insights into the E-commerce Industry: A Preview of Data

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E066: Special guest episode with the founder & CEO of Flexport Ryan Petersen Jul 24, 2024

00:00 Introduction

03:18 Overview of Flexport and its Services

08:09 Differences between Flexport and Shopify in Fulfillment

10:04 Utilizing Real-Time Data for Supply Chain Planning

14:47 The Importance of Visibility and Communication in Logistics

17:56 Challenges in the Freight Forwarding Industry

18:25 Choosing the Hardest Businesses and the Value of Simplifying to Amplify

23:33 Expanding into Omni-Channel Fulfillment and B2B Distribution

28:12 The Complexity of Wholesale Orders and Physical Retail Partnerships

31:06 The Importance of Integration and Communication in Supply Chains

34:50 Building a Robust System for Handling Demand

38:38 The Importance of Holistic Service and Avoiding Fragmentation

39:04 Improving Delivery and Unloading Processes

49:57 The Rise of E-commerce and its Impact on Air Cargo

53:45 Challenges and Non-compliance in Customs Clearance

58:59 The Transition from Operator to Investor

01:02:19 Capital Allocation and Return on Invested Capital

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E065: Capital, Investment & Politics Jul 17, 2024

00:00 Introduction

03:12 Weekend Recap and Discussion on Aging

06:26 Transitioning from Fluid Intelligence to Wisdom

09:20 The Political Landscape and the Biden Presidency

13:41 The Importance of Privacy and Anonymity on Social Media

15:30 The Influence of Generational Shifts on Institutions

18:12 The Role of Swing Voters in Elections

20:53 The Need for Competent and Moderate Leadership

22:22 The Value of Wisdom and Experience

25:37 The JP Morgan Founders Forum and Insights from Jack Ma

30:19 The Importance of Financing a Business Through Internal Cash Flow

31:18 The Challenges of Transitioning to Generating Free Cash Flow

34:39 Establishing a Strong Culture Early On

36:05 Challenges in the Private Equity Market for M&A

37:03 The Rise of AI and Its Impact on Investment

37:32 Understanding the Chinese Economy and Geopolitical Risks

43:45 The Need for Contingency Plans in Manufacturing

45:19 The Importance of Immigration in Building a Strong Manufacturing Ecosystem

56:09 The Movement of Millionaires out of the UK

57:04 The Decline in Foreign Investment in China

01:04:33 Assessing the Growth Story of China

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E064: Manage your time like a 9-figure CEO Jul 10, 2024

00:00 Introduction

03:09 The Role of an Executive Assistant

06:06 Finding and Trusting an EA

08:49 When to Hire an EA

10:15 Different Perspectives on Having an EA

20:21 Balancing Personal and Work Tasks

23:12 Avoiding Lifestyle Creep

26:34 The Lumpy Nature of Needing an EA

30:21 Finding Time as a CEO

43:28 Aligning Personal and Business Finances

48:31 Optimizing Processes and Priorities

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E063: Part 2: How to build resiliency into your business Jul 03, 2024

00:00 Introduction

00:31 Understanding the Challenges of Inventory Management and Fulfillment

06:32 Building a Resilient Business through Channel and Market Diversity

10:39 The Importance of Sustainable Competitive Advantages and Modes

13:50 Productive Paranoia and Risk Mitigation for Long-Term Success

23:40 The Strategy of Sharing Information and Fortifying the Business

26:28 Building in Public

28:17 Accountability and Learning

29:44 Finding a Community

38:12 Recognition and Resilience

47:29 Leading Through Challenges

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona Jun 26, 2024

00:00 Introduction

08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce

14:51 Segmenting Advertising Strategies for New and Returning Customers

24:21 Challenges in Measuring Customer Acquisition Costs

27:08 Utilizing Data Warehouses and Technologies for Customer Analysis

31:51 Tracking and Attributing Customer Data

41:18 The Power Law Distribution of Customer Behavior

49:26 TV and Influencer Marketing as Awareness Plays

54:31 Understanding the Media Mix and Targeting the Core Group of Customers

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

E061: Part 1: How to build resiliency into your business Jun 19, 2024

00:00 Introduction 03:18 Building Resilience: Lessons from the Meta Summit 08:59 Diversification: Mitigating Risks in a Platform-Driven World 24:10 The Evolving Role of AI in Marketing 27:30 Investing in Resilience: Strategies for Long-Term Success 28:57 The Challenges of the E-commerce Ecosystem 29:55 The Risks of Relying on Algorithms 31:19 Transitioning from the Marketplace to 1P 34:35 The Importance of Understanding Your Numbers 45:38 The Global Competition in E-commerce 53:06 Building Resilience in the E-commerce IndustryOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

E060: Defending Your Time, Standing for Something, HexClad Super Bowl Ad & More! Jun 12, 2024

00:00 Introduction and Overview of Topics 01:20 The Impact of ERP Systems on Inventory Management 05:32 The Influence of Social Media on Public Discourse 07:02 The Disruption of Traditional Media and Commerce by Digital Platforms 13:26 The Relevance of Super Bowl Ads in the Current Media Landscape 32:15 The Cost and Value of Working with Creative Agencies 37:32 The Impact of Brand Equity and Branding Investments 45:26 The Frustration of Cold Emails and the Importance of Strategic Networking 53:30 Complexities of Government Funding Programs and Ethical Decision-Making
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E059: Meta, Consumer Sentiment & Be a Cockroach! Jun 05, 2024

00:00 Introduction

08:34 Understanding Consumer Sentiment and Advertising Strategies

15:23 The Impact of Meta on Business Performance

33:36 E-Commerce Strategies and Customer Acquisition

47:43 Brand Expansion and Product Lines

59:33 Brand Equity and Category Expansion

01:03:24 The Challenge of Hubris in Business

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E058: The Secret to Ecommerce Success? The Human Factor May 29, 2024

00:00 The Business of People: Navigating Hiring Challenges

10:22 Organizational Culture and Leadership Impact

29:02 Navigating the Challenges of Hiring and Building Leadership

35:00 The Impact of Growth on Organizational Dynamics

49:48 Executive Roles and Leadership Structure

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E057: Operators in Session with Cherene Aubert May 22, 2024

00:00 Introduction

03:41 Chaurene's Career Journey and Leaving Bobby

08:06 Growth and Challenges at ILIA Beauty

14:17 Lessons from Bobby and the Importance of Customer Obsession

22:07 Skills and Insights from the Agency World

27:25 Remote Work and Managing High-Performing Teams

34:22 Generating Sustainable Growth

36:38 Building an Organic Customer Acquisition Baseline

37:38 Alternative Growth Strategies: New Products and Distribution Channels

38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization

39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies

39:29 Hiring the Right Talent and Creating a Holistic Compensation Package

54:46 Focusing on High-Leverage Points for Maximum Growth

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E056: 9-Figure Brand Health Check May 15, 2024

00:00 Introduction

00:32 International Expansion and Diversification

01:28 Streamlining Logistics and Inventory Management

11:31 The Challenges of Launching New Products

12:55 The Benefits of Planning Product Launches in Advance

28:26 The Impact of Digital Marketing on Sales

30:24 Paid Ads and Physical Retail

40:27 Challenges of Scaling a Business

45:39 Building a Positive Work Culture

54:56 The Importance of People Management

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E055: The AI Takeover, Formal Education Decline, Ecom Tech Disruptions & The Future of Employment May 08, 2024

00:00 Introduction: Outsourcing, AI, and the Future of College Education

03:44 The Impact of Remote Work on American Workers

06:30 The Rise of the Global Workforce

26:41 Reevaluating the Concept of Equity in a Global Economy

27:39 The Rise of Robotics and AI in the Workforce

29:07 Remaining Competitive in a Changing Job Market

31:32 The Future of Credentialing

35:09 The Gig Economy and the Freelancification of Work

37:24 Government Policies and the Impact on Employment

47:37 The Changing Nature of Education and Learning

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E054: TikTok and Cool Brands May 01, 2024

00:00 Government Bureaucracy and Productivity

07:05 Enforcement of Intellectual Property

14:37 The Speed of Government Action

30:45 The Impact on Brands and Creators

41:04 Innovative Brands: Malbon Golf and Rude

53:29 Challenges of Growing a Fashion Brand

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E053: Temu & Politics Apr 24, 2024

00:00 Introduction and Overview 08:10 The Impact of Taxes on Entrepreneurship 15:20 The Rapid Growth of Temu 33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce 41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property 52:04 Being Proactive and Vigilant in Protecting Your Business

Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/

E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More Apr 17, 2024

00:00 Introduction

08:02 Transitioning from Agency to In-House

30:34 Unlocking New Levels of Growth

37:26 Expanding into Consumables and Higher-End Appliances

46:29 Segmenting Ad Sets for New Product Categories

57:37 Measuring and Comparing Creative Metrics

01:08:28 Maximizing Potential through Editing Existing Creative

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E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More Apr 10, 2024

00:00 Introduction and Overview

09:04 Personalized Investing

16:33 Growing your brand is hard

27:50 Managing Illiquid Assets

38:32 Employee Stock Ownership Plans (ESOPs)

50:31 Investing in Growth Before It's Needed

58:00 HexClad and Amazon

01:09:24 Q1 Recap at Simple Modern

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E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion Apr 03, 2024

00:00 Introduction

03:09 Panzerism: Trust No One

04:06 Termination of Relationship with an Agency

07:53 Success, Failure, and Overvaluing Contributions

09:46 Building Trust and Hiring Practices

13:32 Challenges with Meta Advertising

15:00 Diversification into Other Channels

25:17 Transitioning to Other Channels

27:40 The Importance of Profitability and Knowing Your Numbers

30:01 Dealing with Meta Performance Issues

31:01 Navigating Conversion Lag and Meta Changes

36:19 Balancing Growth and Efficiency

47:17 The Power of Product, Market, and Channel

48:40 The Success of Retail Stores

57:37 Expanding into International Markets

59:35 The Importance of Translating Content

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E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy Mar 27, 2024

02:00 Preparing for Father's Day

07:14 Content Planning and Pricing Strategy

11:11 Media Mix and Channel Activation

29:45 Channel Diversification and Crop Rotation

32:39 Initial Wins and Marketing Strategy

33:36 Challenges with Meta Platforms

35:09 Identifying Issues and Taking Action

36:08 Reallocating Budgets and Measuring Incremental Lift

38:47 The Importance of CPM and Channel Diversification

44:12 Building Redundancy and Expanding Product Categories

51:07 Creating Artificial Newness and Leveraging Influencers

52:19 The Importance of Off-Platform Metrics and International Markets

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E048: Roman Khan: Buying and Growing DTC Companies Mar 20, 2024

00:00 Introduction and Background to Roman

06:05 Roman's Journey and Current Ventures

10:14 Lessons from Rocket Internet

13:29 Communication Platforms and Future Plans

24:32 The Importance of Supply Chain Management

31:02 Building Strong Relationships with Suppliers

32:21 Using Factories as Financing Partners

32:55 Negative Cash Conversion Cycles and Negotiation

35:14 Building Transparent and Trusting Relationships with Suppliers

38:38 The Success of Multi-Brand Models

41:28 Investing in Kanpai Foods

44:37 Finding Success in Focusing on a Superpower

49:10 Preparing for the Future Beyond Meta

52:00 Living and Doing Business in Hong Kong

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E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More Mar 13, 2024

00:00 Introduction and Market Update 07:39 D2C Apocalypse: Meta Issues 33:02 The Challenges of Being an Amazon Seller 34:21 The Importance of a Differentiated Value Proposition 35:07 The Evolution of Direct-to-Consumer (DTC) Brands 36:01 The Role of Product and Brand in Retail 37:28 The Potential Ban of TikTok 38:13 Regulatory Concerns and Potential Buyers for TikTok 40:14 The Uncertainty of TikTok's Future 42:31 Considering the Impact of TikTok's Potential Ban 44:21 The Need for Focus and Product Differentiation 45:59 The Difficulty of Attribution in Advertising 48:10 The Importance of Content and Influencers on TikTok 49:17 The Challenges of Diversification in the Current Landscape 53:25 The Value of Focusing on Product Quality 55:14 The Challenges of Being a Low-Profit, Low-Growth Commerce Brand 56:08 The Risks of Going Public as a DTC Brand 58:16 The Importance of Brand Partnerships and Collaboration 59:31 The Summary of the Armageddon Episode

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E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More. Mar 06, 2024

00:00 Ridge Retreat

03:12 Off-Site Team Building

06:08 Challenges of Hosting Retreats

07:36 New Product Launch: Hexclad Pizza Steel

11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness

15:21 Actionable Insights from Brand Awareness Data

20:59 Awareness vs Competitors

25:11 The Size of the Market

29:14 Expanding the TAM

31:05 Brand Awareness vs Brand Affinity

33:01 Building Market Share Regionally

35:24 The Importance of Household Penetration

36:19 Creating Organic Demand and Network Effects

41:21 The Rising Cost of Advertising

44:22 The Limitations of Market Share

51:10 Failure as a Learning Experience

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The Ridge X Marques Brownlee Partnership: A Deep Dive Feb 28, 2024

In this episode, the Operators discuss Ridge's recent announcement that they've partnered with Marques Brownlee, the number one tech YouTuber. The decision to bring in Marques as an investor, advisor, and board member is driven by the belief that creator-led brands are the future. Sean explains that the skills that made Ridge successful in the past, such as digital marketing, are no longer as relevant due to changes in the digital advertising landscape. The partnership with Marques aims to leverage his expertise in content creation and storytelling to elevate Ridge's brand.

01:11 Ridge's Partnership with Marques

05:46 The Importance of Standing Out

08:32 Impact on Marques' Relationships with Competitors

10:27 The Decision to Bring in an Equity Partner

11:38 Considering the Future of Creator-led Brands

15:37 The Marriage of Creators and Successful Brands

22:26 Involvement of Creators in Product Development

23:29 Learning from Hexclad's Partnership with Gordon Ramsay

24:16 Inspiration and Goals for Ridge

24:57 Choosing Influencers: Reach vs. Brand Alignment

27:04 Being Patient and Making the Right Move

28:27 Finding a Person with a Track Record of Relevance

29:09 Tiered Approach to Brand Partnerships

30:37 The Value of Organic Content and Authentic Partnerships

33:06 Building Relationships with Influencers

36:32 The Future of Organic Content for Brands

37:08 Product Roadmap and Influencer Partnerships

38:13 The Power Law of Organic Content

39:01 The Importance of Getting Good at Organic Social

40:21 Expanding into Different Communities and Markets

41:36 Summary and Appreciation

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E044: January retail sales, Yeti’s earnings, Shopify’s Q4 & More Feb 21, 2024

03:42 Discussion on January Retail Sales

24:07 Analysis of Shopify's GMV in Q4

33:09 Panzerism of the week

41:49 Creating a Fun Work Environment

44:00 Yeti's Earnings and Expansion into Cookware

54:00 Challenges in the Bag Industry

01:05:23 The Importance of Gross Margin in Business Growth

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E043: Shopify's price increase, Tapestry's earnings, TikTok as a marketing platform & more Feb 14, 2024

00:00 Introduction and Random Conversations

06:00 Review of Tapestry's Earnings

20:16 Discussion on Amer Sports IPO

28:17 Analysis of Shopify's Price Increase

42:16 Exploring TikTok as a Marketing Platform

46:34 Sean's Bearish View on TikTok

48:29 Overspending on Amazon Advertising

53:24 Evaluation of TikTok

57:13 Assessing TikTok's Audience Trust

59:07 Complexity and Uncertainty in Geopolitics

01:04:43 Handling the Unknown in Business

01:05:38 Geopolitical Considerations

Summary:

In this episode, the Operators discuss various topics including Tapestry's earnings, the Amer Sports IPO, Shopify's price increase, and the effectiveness of TikTok as a marketing platform. They analyze the financial performance and growth potential of Tapestry, a well-run business in the accessories industry. The Operators also share their thoughts on Amer Sports' house of brands and the challenges of being an outdoor brand in a recession. They debate the impact of Shopify's price increase on businesses and the value it provides compared to other platforms. Finally, they discuss the view-through nature of TikTok and its potential as a search engine. The conversation covers topics such as overspending on Amazon advertising, the evaluation of TikTok as an advertising platform, assessing audience trust on TikTok, the complexity and uncertainty in geopolitics, and handling the unknown in business.

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E042: January Performance, International Thoughts, Sean's Challenge, Conditioning Customers & More Feb 07, 2024

00:00 January Performance

03:06 International Expansion

06:23 Competitor Challenges

11:31 The Rise and Fall of Brands

19:01 Surprising January Results

22:03 International Market Opportunities

32:00 Inventory Shortage

38:54 Scaling and Customization Challenges

39:28 Using Pre-Orders to Manage Demand

40:13 Scarcity as an Asset

41:46 Expanding to International Markets

42:16 Leveraging Scarcity for Higher Margins

45:13 Conditioning Customers to Act Quickly

Summary: The conversation covers the performance of the Operators in January, the challenges and opportunities of international expansion, the rise and fall of brands, surprising January results, international market opportunities, and an inventory shortage problem. In this conversation, the Operators discuss various strategies for managing demand and scaling a business. They explore the challenges of scaling custom products, the use of pre-orders to control inventory, and the benefits of scarcity as a marketing tool. They also touch on expanding to international markets and the importance of conditioning customers to act quickly. They also help solve a challenge for Sean.

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E041: Competitors, Avoiding Imitation, Red Ocean Strategy, Timing Expansion, Hero Products & More Jan 31, 2024

Episode 41

Summary

The Operators discuss the topic of competition and how entrepreneurs think about their competitors. They explore the importance of understanding the competitive landscape and share their thoughts on spending time and energy on competitors. The conversation also touches on the concept of red ocean industries and the benefits of being in a growing category. The Operators emphasize the need to focus on running your own race and the dangers of imitating competitors without understanding their context. They also discuss the timing of expanding into new markets and the challenges of measuring success. The episode concludes with insights on learning from aspirational competitors and the importance of taking big swings in business.

Chapters

00:56 Thinking About Competition

07:51 Competition in Red Ocean Industries

09:24 Learning from Competitors

11:41 Competing in Growing Categories

15:49 Share of Wallet and Running Your Own Race

20:14 Avoiding the Trap of Imitation

23:46 Understanding Competitors' Strategies

28:31 Competitors as a Tailwind

32:20 Disruptive Growth and Timing

36:50 Expanding into New Markets

38:43 Specialization and Omni-Channel Approach

43:11 The Challenge of Measuring Success

45:41 The Importance of Product Innovation

49:35 The Combination of Competitive Advantages

54:05 Learning from Aspirational Competitors

56:36 Paid Ads and Focusing on A-Plus Projects

59:02 Avoiding Busyness and Taking Big Swings

Operators Exclusive Slack:https://join.slack.com/t/9operators/s...

In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.

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Visit Our Website:

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E040: Merchandising Deep Dive Jan 24, 2024

00:00 Enhancing customer experience through digital merchandising planning.

10:44 Seasonal merchandise crucial for successful wholesale strategy.

12:55 Research shows too many options can overwhelm.

20:32 Omnichannel complexities and retail trade-offs.

25:38 Exclusive SMU unit requires strategy.

29:50 Business adaptability leads to changes and growth.

38:15 Align products with brand message for success.

44:08 Merchandizing and brand building define company values.

46:29 Capitalizing on chance, seizing marketing opportunities.

51:11 Improving drop strategy based on consumer demand.

01:01:08 Stick to core competency, expand strategically.

Operators Exclusive Slack:

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In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.

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https://learn.sendlane.com/operators

Visit Our Website: https://www.9operators.com/

E039: Creative, Top Of Funnel, Productivity Hacks, Delegation, Brand Performance & More. Jan 17, 2024

00:00 The Importance of Taking Time Off 03:27 The Productivity Hack of Taking Space 05:05 Defining Productivity for Different Roles 10:18 The Lion Work Ethic 12:20 The Value of Planning and Prioritizing 13:53 The Importance of Delegating and Empowering Others 19:27 Differentiating Between Where and Why vs. What and How 22:30 The Potential of TV Advertising 24:14 Exploring Different Top-of-Funnel Sources 27:37 The Role of Owned Retail in Top-of-Funnel Awareness 29:15 The Limitations of Podcasts as a Top-of-Funnel Channel 31:29 The Potential of Out-of-Home Advertising 35:20 The Impact of Retail Stores on Top-of-Funnel Awareness 37:01 The Importance of Branding and Credibility 38:46 The Value of Short-Form Content for Social Media 43:41 The Power of Owned Content and Content Production 46:12 The Importance of Social Media Content 49:24 Determining the Budget for Content Production 51:39 The Role of Content Production in Success 51:59 Finding the Right Balance of Creative Content 52:08 The Challenge of Content Saturation 54:30 The Impact of Ads on Brand Performance 55:20 The Importance of Storytelling in Advertising 56:23 Strategic Advertising Approaches 57:13 Market Penetration and Brand Domination The conversation covers the importance of taking time off, the productivity hack of taking space, defining productivity for different roles, the value of planning and prioritizing, differentiating between where and why vs. what and how, the potential of TV advertising, exploring different top-of-funnel sources, the impact of retail stores on top-of-funnel awareness, the power of owned content and content production, and the importance of finding the right balance of creative content. The conversation explores various aspects of advertising and content creation, including the challenge of content saturation, the impact of ads on brand performance, the importance of storytelling in advertising, strategic advertising approaches, market penetration and brand domination, appreciation for knowledge, creating fake clips for advertising, determining ad spend and content investment, improving podcast production quality, and sponsorship and customer satisfaction. Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators

E038: The Inventory Deep Dive. Jan 10, 2024

00:00 Introduction and Importance of Inventory Management 01:24 The Complexity of Inventory Management 03:20 Factors Affecting Inventory Risk 05:27 Time-Based and Seasonal Inventory Risks 07:23 Product Market Fit and Specificness as Inventory Risks 09:15 The Financial Engineering Aspect of Inventory 10:04 The Impact of Inventory on Lending and Credit 13:15 The Importance of Managing Downside in Inventory 15:32 The Risks of Overstocking and Understocking 19:09 The Impact of Macro Factors on Inventory 21:25 The Ideal Size and Growth of a Business 23:52 The Importance of Operating Paranoid and Planning for Risk 27:26 Considering the Competitive Landscape in Inventory Management 32:51 The Risks of High Growth and the Ideal Size for a Business 37:08 The Impact of Category Risk on Inventory 40:32 The Role of Domestic Manufacturing in Resilience and Growth 42:17 The Importance of Brand and Speed 43:11 The Advantage of Customizable Products and Agility 44:12 Taking Shots on Goal and the Role of Domestic Manufacturing 45:16 The Impact of Speed and Global Logistics 46:14 Scaling Up with Domestic Manufacturing 47:13 The Challenge of Inventory Management 48:44 Cutting Inventory and Making Decisions 50:07 Expanding Manufacturing into New Markets 51:33 The Structural Advantage of Established Businesses 52:57 Recycling and Upcycling Inventory 56:03 The Reality of Destroy and Field 58:07 Being Analytical and Unemotional about Inventory 01:02:15 Intentionality, Preparation, and Consistency Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Summary This episode discusses the importance of inventory management and the risks associated with it. The conversation covers various factors that affect inventory risk, including time-based risks, seasonal risks, and product market fit. The financial engineering aspect of inventory is also explored, highlighting the impact of inventory on lending and credit. The discussion emphasizes the need to manage downside in inventory and the risks of overstocking and understocking. The impact of macro factors on inventory and the ideal size and growth of a business are also discussed. The episode concludes with a focus on the role of domestic manufacturing in resilience and growth. In this episode, Mike Beckham and Matt Bertulli discuss the importance of brand and speed in driving excess returns. They explore the advantage of customizable products and agility in the market. They also delve into the role of domestic manufacturing in taking more shots on goal and scaling up with successful products. The conversation highlights the challenges of inventory management and the need to make decisions when inventory becomes heavy. They also touch on the potential for expanding manufacturing into new markets and the benefits of recycling and upcycling inventory. The episode concludes with a focus on the importance of being analytical and unemotional about inventory and the need for intentionality, preparation, and consistency in business operations.

Operators Bonus Episode - The Sendlane Panel Event Jan 03, 2024

Operators Bonus Episode

E037: 2024 Planning, How Ridge Launched Watches, Move Back To Bootstrapping, CEOs Just Write & More Jan 03, 2024

00:00 Introduction and New Year's Celebration 01:29 Annual Planning and Quarterly Execution 03:17 Purpose and Use of Reporting

08:36 The Role of CEOs in Reporting 10:58 Expectations for 2024 in the DTC Industry 19:31 The Nature of Human Behaviour and Risk 24:47 Review of E-commerce Performance in 2023 29:23 Expanding Target Audience and Design 35:14 Targeting Niche Audiences 38:44 New Stuff, New Places, New People 41:10 Generating Demand and Acquiring New Customers 42:49 Conversion Rate for New Categories 44:13 Building a Product Line for Acquisition 47:05 Short-Term vs Long-Term Thinking 50:34 Launching Watches and Product Iteration 52:08 Expanding Global Presence 53:29 Stop Focusing on Exits and Run Your Business 55:10 Returning to Bootstrapping Principles 57:23 Reevaluating the Company's Direction 58:03 Excitement for the Year AheadOperators Exclusive

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In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.

Powered By:Fulfil.io.

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The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

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https://learn.sendlane.com/operators

Visit Our Website: https://www.9operators.com/

Follow us on Twitter:

Sean (Host) / @seanecom

Jason (Host) / @jasonpanzer

Matt (Host) / @mbertulli

Mike (Host) / @mikebeckhamsm

Finn (Producer) / @finn_radford

Northbeam (Partner) / @northbeam

Fulfil.io (Partner) / @fulfilio

Sendlane (Partner) / @sendlane

We Rise Together.

E036: The Big Debate: Remote or Office? Featuring Steven CEO of Cuts Clothing VS Sean CEO of Ridge. Dec 27, 2023

This is a special unreleased episode. The third show ever recorded by the Operators.

(00:00) Introduction and Appreciation (01:57) The Effectiveness of Facebook Ads (03:35) The Role of Other Advertising Platforms (06:11) The Importance of In-Market Demand (08:17) The Debate: Remote vs. In-Office Work (17:03) Advantages of In-Office Work (21:23) The Challenges of Hybrid Work (25:35) The Future of Work: Remote or In-Office? (32:14) The Long-Term Trend of Work from Anywhere

Operators Exclusive Slack:https://join.slack.com/t/9operators/s...Operators

In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.

Powered By:

Fulfil.io.

https://bit.ly/3pAp2vu

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

https://www.northbeam.io/

Sendlane.

https://learn.sendlane.com/operators

Visit Our Website: https://www.9operators.com/

We Rise Together.

E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More Dec 20, 2023

December Pulse Check Peak Gift Giving Period Measurement of ROAS & MER Marketing Spend and Meta Ads Cost Caps Media Mix and Advertising Platforms Google vs. Facebook Advertising Different Advertising Strategies for Different Businesses The Role of Demand Generation and Search Factors Influencing Success on Facebook and Google The Importance of Intent Capture and Creation The Dominance of Meta (Facebook) in Advertising The Influence of Facebook Ad Dollars on E-commerce The Future of Measurable Word of Mouth Using Transaction Data for Word of Mouth Analysis The Complexity of Facebook's Ad Auction Software The Advancement of AI and Compute Power The Challenges of Measuring and Leveraging Word of Mouth Discussion of Marketing Predictions for 2024 Impact of Interest Rates on Housing Market Housing Market and Potential Financial Crash AI Taking Over Advertising Growth of Meta Shops and others Amazon's Role in the Fight Against Competitors Should Amazon Acquire TikTok? Wrap-up and Announcement of Future Episode on Inventory and Demand Planning Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E034: Seans Skill Tree Framework, Personal Finance, Ad Efficiency at Scale, Avoiding Emotional bias Dec 13, 2023

00:00 Introduction and Personal Updates 01:22 Twitter Game and Ecommerce Metrics 04:18 Using Logos on Websites 06:05 Opinions and Authenticity on Twitter 09:25 The Skill Tree Framework for Ecommerce 13:43 Taking Opportunities and Working at Growing Companies 19:19 The Nuances of Ecommerce and Individual Businesses 21:07 Personal Balance Sheets and Financial Security 25:20 The Impact of Personal Balance Sheets on Decision Making 31:51 The Role of Personal Balance Sheets in Entrepreneurship 35:09 The Impact of Personal Balance Sheets on Business Decisions 36:33 The Efficiency of Advertising and Customer Base Size 37:35 Customer Acquisition Channels 39:00 Importance of Scale and Total Addressable Market (TAM) 39:21 Measuring Repeat Customer Rate and Lifetime Value (LTV) 40:53 Analyzing Revenue from Returning Customers 46:02 Using Analytics Tools for Cohort Analysis 47:23 LTV to CAC Ratio and Decision Making 51:10 Making Rational Decisions and Avoiding Emotional Bias Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E033: Cyber Monday Results, Contract Manufacturing, Global Commerce Dynamics, Market Competition. Dec 06, 2023

00:00 Exciting holiday sales followed by January slowdown. 04:32 Demand pulled forward during sales? 06:47 Embrace competition; it's a lever. 15:31 Rise in national brand sales surpasses expectations. 18:45 Innovation and freshness drive marketing success. 21:49 Water bottle manufacturing builds billion-dollar industry. 23:50 Silicone lid production is cost-prohibitive compared to China. 29:32 We need capital and better incentives for manufacturing. Dependence on China is a business fragility. 30:38 Long-term mindset, diverse paths, wins, losses. 35:36 Understanding production leads to effective product design. 37:33 Prepare, protect, excel through manufacturing efficiencies. Inventory agility. 43:54 Automation trend prediction: Will production shift closer to customer locations? 48:57 US manufacturing vulnerability. 52:40 A strong America creates stable business growth. 55:34 US had power, didn't conquer. 58:24 Trade and business contribute to a better world. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E032: Black Friday Results Show, Q5 Planning, Maximising December, Market Trends, OOH Ads & More Nov 29, 2023

00:00 Efficient preparations ease BFCM stress. 09:06 Focusing on DTC, working with retailers. Exciting results. 13:18 Inventory shortage, long lead times, monitoring closely. 18:16 Amazon's sales surpass other retailers during holidays. 22:33 Effective Black Friday strategy: volume over creativity. 28:50 Truck driver trolls authorities in the name of cheap ads. 35:31 $100 million spent to sponsor NFL game. 41:56 Negotiating with vendors in e-commerce relationships. 44:13 Striving for vertical integration in consumer distribution. 52:00 Shopify's GMV growth and industry state discussed. 55:07 Amazon outperformed Black Friday sales, peak closer to Christmas. 01:02:46 Challenges of managing seasonal inventory and sales. 01:06:19 Spotlight bias, big brands sell to TJ Maxx. 01:11:18 Refusing trouble. Special deep end screen shot. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E031: Black Friday Special: Deals, Customer Experience, Operations, Success Metrics, Trends & More Nov 22, 2023

03:28 Cautious optimism as sales already exceed expectations. 09:44 Group learning is valuable; spending and believing. 13:28 Late ad start, YouTube TV for awareness. Facebook lacks reach and knowledge. Create awareness ourselves. Scale up on peak hits, manage spend. Ex Roomba CMO advised against unnecessary spending. 19:33 Data suggests success of OOH billboard campaign. 22:49 Local focus crucial for building consumer brands. 27:33 Mixing digital and physical marketing is crucial. 38:18 Custom AI solution found unknown failure points. AI tools could reveal unseen issues. Potential for AI-powered chat-based support. 44:45 Teaching critical thinking in business decisions. 45:49 Advertising decisions require thoughtful consideration and trade-offs. 51:28 Control obsession, excel at what you do. 01:01:31 Monoculture in messaging platforms stifles free speech. 01:07:53 Leaders must focus on fewer things. 01:08:45 Black Friday predictions are not happening. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E030: Amazon & Meta Join, Authentic Brands Group Welcome Shein, Ridge Launch Travel, Q4 Pulse Check. Nov 15, 2023

25 listeners get 25% off the new Ridge travel range. First come first serve 25 only. Use code: operatorspod

02:12 Apple EU regulation of its App store, Meta resisted compliance, leading to data flow disruption and the subsequent 2021 debacle. Facebook invested heavily in rebuilding data flows and is now strengthening ties with Amazon, a company that Apple has a strained relationship with, as they open up their walled gardens. Shopify is already connected to this network. 09:57 Email and SMS capture important for media buying math, Amazon's walled garden data could be troubling for Facebook ads. 11:31 Is it cheaper to sell on Shopify than Amazon? With changes in media buying and traffic acquisition, it's worth considering. The benefits could be great for brands focusing on products and building a brand, as Facebook becomes a more commerce-driven ad platform. Commerce has been driving a significant portion of Facebook's results. Maybe this is a positive direction to take. 17:17 Global market potential is overlooked in favor of US consumer obsession. Expanding in India or Africa could be a smarter move. 22:43 Convenience drives higher prices. 30:25 Both wholesale and direct sales are successful. Ridge offers new products to wholesalers for 30 days, but Amazon and the website generate the most sales. 40:37 Commerce struggles with discovery online; Shopify has 2 million brands, making it difficult. In contrast, Costco offers a limited selection that attracts buyers. 47:01 The period before Thanksgiving sees strong sales, with anticipation for a successful Q4, despite some concerns about consumer spending. 51:43 Q4 is an opportunity for retailers to clean up their balance sheets by offering deep discounts to move inventory. 56:31 Authentic Brands Group who own Forever 21 partner with Shein to enable better reputation in America and prepare for an IPO. 01:01:03 Ridge special discount for listeners on new travel line. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E029: DSC Acquisition, ERP, Strategy, BFCM Tips. Plus Operators Are Joined by Sharoon CEO of Fulfil. Nov 08, 2023

[00:02:32] Non-disclosure of data indicates intentional misdirection. [00:03:17] Shopify dominating the e-commerce industry confidently. [00:09:51] Unilever holds minority stake of Dollar Shave Club, why? [00:11:59] End of toxicity surrounding DTC industry acquisitions? [00:15:36] M&A is difficult; deals often fail. [00:20:07] "I wish I said 'I don't know' more." - Mike. [00:22:01] Be direct when asking for a something. [00:26:12] Brands buy multiple software pieces; integration fails. Sharoon. [00:30:32] HexClad's success with Fulfill enables calmness. [00:34:28] Don't implement ERP systems too early. [00:36:29] ERP implementation failures due to being early. [00:44:33] Results-driven manager sets financial objectives and defines success for team. [00:48:07] Leaders need focus, competent teams, and guidance. [00:54:02] Value of OKRs: Aligning leadership, maximizing profit. [00:56:35] Early on, simplicity is crucial for success. [00:59:49] Getting ad credit from tertiary ad networks over BFCM.

Operators Exclusive Slack:https://join.slack.com/t/9operators/s...

Operators Job Board:https://operators.niceboard.co

In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.

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The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

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We Rise Together.

E028: Future of Chinese Manufacturing, Hello Bello Breakdown, Celebrities as Partners, Luxury Brands Nov 01, 2023

[00:02:48] China: diversifying manufacturing class. [00:03:47] China diversifying manufacturing location. [00:08:52] HexClad considering steel requirement, exploring other manufacturing countries like Mexico, Vietnam, India for future expansion. [00:14:04] Vertical integration, American-made claim, steel tariffs, selling in China; takeaways from Sean China trip. [00:20:47] Hello Bello, just a restructure? [00:22:53] Positive outcome: Resetting cap table benefits Hello Bello. [00:25:23] Celebrity companies facing bankruptcy. [00:29:00] Considering celebrity endorsement. [00:33:44] Alcohol: Celebrity partnerships - worth the risk? [00:37:02] Luxury brands leverage celebrities for desire. [00:39:04] Luxury brands trade on mystique and appeal. [00:44:08] Vibes, campaigns, and luxury fashion brands. [00:45:59] Canada Goose overexposed? [00:51:15] Panzerism: Why do it now? Eliminate distractions, decide better. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E027: Building Houses, Price Sensitivity, Amazing Tech, Growth Teams, Strategic Planning & More Oct 25, 2023

[00:06:00] House building [00:08:52] Price insensitive Canadians eagerly buy everything; friends seek bargains. [00:10:05] Consumerism's paradox: price insensitivity and the deal. Relative happiness and wealth perception amidst inflation concerns. [00:14:32] "Company values customers, rejects external funding - impressive." [00:18:36] Brilliant move: from high street to high-end luxury. [00:21:01] Planning 2024, expanding globally, growing cautiously. [00:25:34] In down markets, control inputs, not outputs. Pay attention to leading indicators. [00:27:11] Profitability concern due to skewed perspective and empathy. [00:32:43] Profit model projects future, helps decision-making. [00:34:03] Stress testing business for various scenarios. [00:39:27] Patience is vital for entrepreneurs' success. [00:43:04] Long-term view, value perception, successful partnership. [00:46:12] Unpredictable future, long-term loyalty with people. [00:49:12] Executive team aligns goals, monitors progress. [00:50:57] Strong product development and growth strategy. [00:55:49] Chief growth officer quarterbacks company's growth. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together.

E026: Consumer Takeovers, AI VS VC, Zuck's Digital & Physical Infusion, Q4, Alo IPO & More Oct 18, 2023

[00:02:20] Impending influx of consumer company takeovers. [00:05:42] VC, SAAS: Destroyed by AI. [00:11:35] Zuck: merging of physical and digital worlds. [00:13:29] Chefs are like rock stars. [00:18:23] Q4 [00:20:48] Unused credit line, positive balance sheet, tax filing. [00:24:53] Dividend recap: profitable enough for large loan. [00:32:19] Alo VS Lulu [00:33:00] Alo IPO [00:38:02] Black Friday to Christmas, consumer behavior compressed. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E025: Q3 Results, Global Growth, Scaling 1-10, Consumer Landscape Speculation, Interest Rates & More Oct 11, 2023

[00:04:00] Q3 recap. [00:15:45] HexClad expected to dominate Q4. [00:26:51] 1-10M business growth. [00:29:51] Scaling requires process, system, team, organization. [00:38:24] Panzerism. [00:47:07] Consumer behavior changes speculation. [00:54:24] Political Predictions and Concerns. [01:00:21] Canada, what's happening? [01:05:34] People are emotional, not rational in consumerism. [01:11:13] Collectables. Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E024: Aggregator Models Thrasio, Diversification, Ecom Acquisitions, Brand Value Longevity & More Oct 04, 2023

[00:03:09] Discussion on Thrasio and holdco model. [00:03:42] Thrasio's business model: acquisition, consolidation, profit. [00:07:36] Flawed aggregator investment thesis; only public markets. [00:13:06] Leveraging media machine, scaling brands on Amazon. [00:15:10] Value-driven growth on Amazon requires synergy. [00:20:01] Holdco and conglomerates have valuable characteristic. [00:23:09] Hesitant about holdco, distractions and lack of diversification. [00:26:11] Leaders must avoid shiny object syndrome. [00:28:26] Acquiring brands, liking consumers, admiring conglomerates. [00:33:33] Leading, team, pioneer, models, human element, business. [00:38:45] LVMH: European brands show patience, longevity. [00:41:40] Technology enables quick scaling but also quick downfall. [00:44:32] Limited revenue growth, questioning the pursuit of doubling. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E023: Cashback Tactics, Growing Categories, Taking on Incumbents, 2024 Ecom Headwinds & More Sep 26, 2023

00:02:58 Amex loyalty, payment issues, scaling challenges summarized. 00:07:50 Scaling business, focus on enterprise value. 00:13:18 Recommended credit cards. 00:18:36 Consumer brand focuses on lifestyle, not cookware. 00:23:52 Drinkware becomes fashion for scale. 00:31:59 Importance of nimbleness and avoiding conventional wisdom; concern over plastic water bottle sales. 00:35:03 Companies crush traditional playbook, adapt, pay attention. 00:47:18 Loan repayment implications. 00:54:15 Conference: Less salesy, more value added. 00:55:18 All in summit debrief. 01:00:44 LA not good for running or events.Operators Exclusive Slack:https://join.slack.com/t/9operators/s...Operators Job Board:https://operators.niceboard.coIn the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.Powered By:Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsFulfil.io.https://bit.ly/3pAp2vuVisit Our Website: https://www.9operators.com/Follow us on Twitter:Sean (Host) https://twitter.com/SeanEcomJason (Host) https://twitter.com/JasonPanzerMatt (Host) https://twitter.com/mbertulliMike (Host) https://twitter.com/mikebeckhamsmFinn (Producer) https://twitter.com/finn_radfordNorthbeam (Partner) https://twitter.com/northbeamFulfil.io (Partner) https://twitter.com/fulfilioSendlane (Partner) https://twitter.com/SendlaneWe Rise Together.

E022: Full House of Operators. Growth Targets, Differentiation, Role of a CEO, Trending News & More Sep 20, 2023

[00:05:17] Setting growth target, big partnerships, HexClad, expanding customer base [00:10:38] Mayhem, slow hiring, key hires, delegating. Getting there. [00:14:39] Digging into valuable MMM Media Mix modeling. [00:15:33] Leading with empowered, talented individuals for success. [00:20:13] Leadership has different layers and responsibilities. [00:22:45] Scheduled days with themes for different tasks. [00:29:07] Enterprise sales team in Lomi, unusual in DTC. Coach communicator, politician. Love consumer, retail. In the weeds. Small team, Seal team. Love product, visuals, culture. Love consumer. [00:31:30] Teaching principles, abstraction, and leadership principles. [00:34:37] Working on initiatives, being a shrink. [00:39:43] No premium spices, go for HexClad. Ideas? [00:43:06] Roadmap, optimization, brand, distribution, inconsistency, frustration. [00:47:56] Shortage of competent operators in business competition. [00:50:52] Socks, jewelry, and targeting niche audiences. [00:53:47] Upcoming events, podcast, and supportive community. [00:58:16] Shopify impresses by partnering with Amazon. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E021: Operators Q&A: International Expansion, Pivoting & Adaptability, Organic Content & More Sep 13, 2023

[00:00:00] Unexpected encounter leads to golf opportunity. [00:10:11] Perceived limit low, raising organic reach cap. [00:14:41] Organic versus paid scaling: a dual challenge. [00:18:36] Marketing and product need different approaches. [00:27:57] Getting in front of customers is crucial. HexClad initially focused on demonstrations in Costco, then shifted to online ads. Media Mix modeling is valuable for growth. [00:35:02] Expanding market internationally, starting with Amazon. Opportunity for growth in Europe, Canada, Mexico. [00:39:12] Ridge has localized websites for international customers. [00:47:08] Scale determines effectiveness of marketing strategies. [00:53:20] Be skeptical, debunk everything, question conventional wisdom. [00:57:44] Intelligence embraces being wrong and fluid. [01:00:52] Ridge's LTV problem will be solved. [01:06:31] Conflict in business partnerships can be beneficial. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

Episode 020: Mastering The Art of Product Licensing. A Deep Dive Conversation With The Operators. Sep 06, 2023

[00:02:56] Licensing: Mickey Mouse, NFL, big IPs. Structured how?

[00:04:29] Territories, channels, products, royalties: Licensing essentials.

[00:07:43] Licensing creates revenue and limits competition.

[00:11:53] 'PhD' levels discuss brand collaborations, licensing agreements.

[00:14:03] Two layers: IP in licensing agreements, risks.

[00:18:08] Licensing expands brand through partnerships and products.

[00:23:56] Look beyond obvious licenses for brand partnerships.

[00:27:40] Licensing intersects our business through relationships and influencers.

[00:35:17] Using targeted marketing to attract licensing agreements.

[00:41:15] Licensing risk is high due to inventory.

[00:46:34] Sales spike, infrastructure key for success. Licenses drive future growth.

[00:49:09] Licensing deals simplify agreements for unique products.

[00:52:50] Licensing legitimizes business, pays for association. Win-win relationships rare. Invest, start small, learn, then grow.

[00:57:19] Long term perspective crucial for success.

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E019: Building Business Moats: Strategies, IP, Competitive Advantages, Knowledge, Patents & More Aug 30, 2023

00:02:22 Consumer businesses need competitive advantages for success. Building scale and expanding into new categories give companies an edge. Limited moats exist for consumer products as network effects are often absent. Scale brings cost and exploration benefits that smaller competitors lack. Strategic decisions should align with the business. IP, policy, and contract modes are crucial elements for success in the waste management industry. Legislation and unique supply chains create barriers for imitation. 00:08:42 Capitalism drives manufacturing to China, causing IP violations. 00:12:22 IP without prosecution is worthless; expensive legal actions are necessary to protect it. 00:18:00 Growing businesses easier, defensibility harder. Licensing as a powerful strategy for growth. 00:27:05 The DTC world needs more than just a great product. User experience and packaging are not enough. Competitive advantage comes from IP and inherent knowledge. 00:31:36 Three modes: experience, money, relationships. Impact on business. 00:38:01 Invest in different sizes, more inventory, physical assets. 00:42:44 Encourage strategic thinking to ensure success. 00:47:53 Switzerland and Comanches: hard to invade. Moats are essential. 00:56:05 Nespresso: Impressive business model and success. 00:57:39 Staten Island scam almost cost millions. Be vigilant. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... The Sendlane event is SOLD OUT. 10 tickets remain. To win one for FREE join the slack above and Message Jimmy Kim. First 10 to do so will win a ticket. Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E018: How To Price Your Products. A Deep Dive Special. Aug 23, 2023

[00:02:23] Close relationship with Callaway and Travis Matthew. Topgolf is future of company. [00:05:54] Late to market, focused on value. [00:08:33] Cost Plus pricing: Calculate costs, add markup. Weaknesses: Customer perception, competition's pricing. [00:13:32] Extensive price history, AOV increase, wallet market. [00:15:02] Gucci wallet: affordable gift with high demand. [00:18:39] Affordable premium product, strong email deliverability. Exceptional. [00:21:44] Pricing strategy: gross margin, cost optimization, discounts. [00:25:38] Failed auction website experiment reveals psychological pricing. [00:29:49] Differentiation is key in pricing strategy. [00:33:46] Audit costs and lack of systems explained. [00:37:42] Price psychology and price buckets are important. A Dutch auction maximizes revenue. Consider industry-specific price buckets for better pricing. [00:42:18] Supply and demand is real, price affects demand. Testing pricing can be helpful. Successful retailers discount. Higher pricing acquires fewer customers. Luxury brands target fewer customers. Understand who you're trying to talk to. Pricing drives customer acquisition. Lower prices can introduce people to a brand. [00:48:14] Surviving middle market through omnichannel pricing. [00:49:56] Multiples mean nothing. Factors: growth, profit, sector, supply, demand. [00:53:57] Zimmerman sold for $1.6 billion, impressive. The importance of actual money in deals. Value determined by what someone pays. [00:57:47] Think like competitors, know your value, sell. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E017: How Do You Build Brand Equity? A Deep Dive Special With The Operators. Aug 16, 2023

00:01:44 Trade show booth laughter fuels brand motivation. 00:03:57 HexClad's successful brand building and growth. 00:11:02 TAM size: average; acquiring millions of new customers a year; need to go international, focus on repeat rate; think about true servable market; brand equals capital B brand; need a functional product, fashion game is cyclical; Dyson and Apple as examples. 00:13:52 Great brands start with superior functional improvement. 00:22:12 Brand emote, invest in functional over fashion. 00:27:40 Consistency is key in building a brand. 00:29:28 Affordable pricing, experienced team, good deliverability. Impressive trajectory, strong NPS score, organic growth. 00:36:05 HexClad redefined and dominates its category. 00:38:11 Defy gravity: Spend less, increase sales. 00:42:23 Start business in industry with low scores. 00:46:05 Elon Musk: A generational builder having fun. 00:47:55 Elon buys social media network, leveraging network effects. 00:51:00 Different opinions on brand, few exceptions. 00:54:52 Infer. Lomi. Cute name from dirt. 00:57:48 Embrace disagreement. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More Aug 09, 2023

[00:03:57] Questioning the relevance of the media spend model. [00:10:23] Innovative ad agency with flexible payment plans. [00:13:23] Amazon advertising, agencies can be helpful, learn first. [00:18:02] "Not a great salesperson, let's talk about work." [00:24:41] Agency red flags, client tenure, trusted agencies. [00:31:35] Partnerships with aspirational brands can be beneficial. [00:38:54] Media-commerce combo: content and brands unite. [00:49:13] Launching products [00:59:53] Newness makes marketing easier and improves sales. [01:07:24] Broad audience appeal, diversified marketing mix. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More Aug 02, 2023

https://www.mykitsch.com/ Jeremy: https://twitter.com/JeremyThurswell?s=20 [00:03:12] Kitsch backstory [00:12:14] Unintentional business success, Faire platform adoption. [00:15:44] Omnichannel success, importance of D2C, event announcement. [00:24:51] Omnichannel strategy targets incremental customer acquisition. Channel conflict creates internal tension and challenges. [00:29:58] Physical retail needs unique products for success. [00:35:54] Maximizing physical retail space is crucial. [00:45:19] Think omnichannel, section in store, product breadth. [00:47:59] Set up a shelf, see what it looks like. [00:52:17] D2C dictionary: wholesale, specialty, mass market, club, convenience, independent. [00:59:17] Wholesale strategy: advantage of independent retailers. [01:05:16] Building credibility leads to trust and success. [01:08:33] Keurig strategically expands brand through targeted distribution. [01:13:53] Retail varies by environment, attracting different customers. Walmart values driving new customers, while big retailers aim to appeal to a broader income range. Ulta is popular with Gen Z and launching new products there is desired. Each retail environment requires expertise and a big-picture view. Limited physical space in retail adds value for strategic partnerships. Retail provides consistent revenue and margin consistency. Margin compression can be challenging for retailers. Contracts are pre-negotiated. [01:19:21] The struggle with antiquated infrastructures. Whole Foods focuses on wellness, spa, and sleep products, placing them near aromatherapy items. [01:24:15] Successful Kitsch power couple prioritizes relationship for business success. In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E014: The Operators Focus on Culture. Hiring Unconventionally, Paying Top Talent, Meetings, Values. Jul 26, 2023

[00:02:59] Unconventional hiring strategy: trust-based recruitment success. [00:05:11] CEO Jeff runs the business day-to-day, while the Matt focuses on product and marketing. Trust is crucial for high-performance teams. Trust is built through interactions and time. Hiring someone in a leadership position requires trust. [00:10:58] Recruiter found experienced operator for venture fund. [00:13:19] Profits interest for celebrities, no shares. Need VP-level protege. Compensation and thoughts on 300k? [00:17:02] Unique advantages attract top talent, not just money. [00:22:24] Culture-driven team with focus on results. Hesitant about expanding meetings and remote work. [00:30:52] Culture impacts meetings. Record them. No agenda, cancel the meeting. [00:31:47] Work culture: meetings, time, collaboration, and trust. [00:37:19] Leadership matters whether remote or in person. [00:39:44] Culture influences performance, but meetings increase with more employees. It's a constant balancing act. [00:41:57] Values and consistency are key to success in an organization. [00:46:24] Work expands to fill time: reduce it. [00:51:07] Set time limits, make decisions, move forward. [00:53:03] Positive feedback on a great idea. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E013: Prime Results, Hiring Execs, China, Ecommerce Health, Investing, Panzerism & More. Jul 19, 2023

00:02:17 Amazon's Prime Day exceeded expectations, with some sellers reporting significant increases in sales compared to normal days. 00:25:47 Factors affecting success: marketing, forecasting, costs, logistics. Favorable exchange rate benefits importing. American consumers healthier than China and Europe. E-commerce competition increasing. 00:31:53 Difficulties in China's business environment due to COVID-19 and currency exchange rates. 00:33:34 Retailers push back on price increases. China's impact on market and competitiveness. 00:40:17 China's reliance on food imports grows, manufacturing jobs shift to Vietnam and Mexico, challenging future ahead. 00:46:36 Real estate buyers ignore prices with Chinese money. 00:51:14 Time kills all deals; keep momentum. 01:00:50 My focus jumps around for urgency. 01:06:34 Investing in distractions won't grow net worth. 01:12:42 Exceptions: relational opportunities and watchlist investments. 01:18:50 Finance history: financialization dominates, private equity profits. 01:21:22 Operate your own business, bet on yourself. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E012: Twitter vs Threads, Prime Day Deal/No Deal, Definitive COGS, Margins, Profit Per Day & More Jul 12, 2023

00:02:53 Bet against Zuckerberg? No. Killed Snapchat and Twitter. Sean is bummed about rebuilding social graph on threads. 00:06:58 Twitter's alienation may lead to new communities. 00:13:19 June highlights: suffering and key metrics discussed. CAC target achieved, sales up 100% with 20% lower CAC. North Beam saved the business. 00:16:21 Approach to Prime Day has changed, no major discounts. 00:20:31 Prime Day: margins, discounts, customer behavior. 00:26:09 Million-dollar accounting costs lead to a failed audit. 00:32:47 Wholesale shipments, chargebacks, accounting nightmare, ERP, profit per day, optimize for dollars. 00:36:59 "Have a plan, avoid reckless spending." 00:44:12 Email and SMS are commodity services. SendGrid is commonly used for sending emails. Shopify is not a commodity service. Winning in commodity services requires price and service. 00:47:37 Minimize COGS, focus on key financial P&L. 00:52:58 Different pricing approaches in DTC and retail. 00:57:23 Brand creates monopoly and determines value. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E011: Choosing The Right Business, Communication, AI Commerce, Entrepreneurial Experience & More Jul 05, 2023

[00:04:45] Returns fraud website exposed fraudulent refund practices. [00:09:19] NetSuite as a fulfillment solution didn't work for us. We chose Fulfil.io. [00:12:35] Alex had a successful exit selling Morning Brew. He started an outdoor game called The Plunge but decided to shut it down due to the small market size and the difficulty of the game. [00:17:18] Expertise lines up, network successful. No consumer business. [00:22:14] Evercore is a bad bank, Goldman is good. Love winning or love consumer? Choose wisely. [00:27:23] Northeam gives us warm fuzzies with spending. [00:36:58] Competitive advantage: brand, knowledge, teams, systems. [00:38:17] Summarizing the need for effective communication in a growing organization. [00:43:20] Sendlane is better than Klaviyo. [00:46:01] Panzerism: Get to the point fast. [00:49:54] Separating brand and business, Overstock.com triumphs. [00:55:15] Interest rates rising, dry powder and capital calls. [01:02:14] Limiting new ventures due to Ridge's success. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

E010: Katy Mimari Founder & CEO of Caden Lane in Conversation With The Operators & More Jun 28, 2023

Katy’s incredible story, Caden Lane. (02:16)

The problems with wholesale retail. (18:50)

Growing to 30m as the only executive. (23:30)

The C word bump (29:00)

Walking away from 100M (36:15)

Selling to PE (38:13)

Boosting LTV at scale (45:00)

Panzerism (51:45)

Dealing with negativity (54.00)

Identity TAM (01:13:00)

In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

Check out Katy's brand: https://cadenlane.com/

Join our exclusive Slack group for brand owners and operators: https://join.slack.com/t/9operators/shared_invite/zt-1wdex39hh-p1zIxOP6GrvqOo1dWq3zUA

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Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/

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Show TwitterSean (Host) https://twitter.com/SeanEcom

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E009: Mehtab Karta, META Cheat Codes, Financing, Panzerism, Covid, 13-week Cash Flow Model & More. Jun 21, 2023

How to not pay your META creditors? (01.11) Mehtab intro (02.27) Financing eCommerce (17.40) Was Covid actually good for business (37.57) Value propositions (47.55) 13-Week Cash Flow Model (01.05.00) Rules for Managing Your Business (01.08.00) In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

E008: Meta Summit Recap, Marketing Complexity, Perfectionism, Action vs. Inaction Bias, & More Jun 14, 2023

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More Jun 07, 2023

(01:15) The role of luck in success

(04:25) Time in the game matters

(08:45) Worst things we've done as a business

(09:30) Sean- It got legal

(10:50) Matt - Shut it down

(16:15) Two hero products confuse pixels (20:00) Jason - Driving garbage traffic

(25:00) HexClad product diversification

(27:30) Homepage takeovers suck

(30:30) Advertising diminishing returns

(33:50) Facebook scammers

(38:15) Facbook - BOF, MOF or TOF

(46:19) Amazon advertising inefficiencies

(01:05:21) Mike - Worst business bets

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

Powered By Northbeam.https://www.northbeam.io/

Each of the 9 figure operators use Northbeam to measure everything and scale everywhere.

Visit Our Website: https://www.9operators.com/

Follow us on Twitter:

Sean (Host) https://twitter.com/SeanEcom

Jason (Host) https://twitter.com/JasonPanzer

Matt (Host) https://twitter.com/mbertulli

Mike (Host) https://twitter.com/mikebeckhamsm

Finn (Producer) https://twitter.com/finn_radfordNorthbeam (Partner) https://twitter.com/northbeam

We Rise Together

E006: Marty Wholesome Goods, De-Risking Talent, Data & Testing, Gamers, Panzerism, Prime Day & More. May 31, 2023

Marty Sullens. Managing Partner at Wholesome Goods.

Twitter: https://twitter.com/Sumohax0r

(03:20) Intro

(04:16) Marty Story

(09:35) Wholesome Goods Structure

(18.30) Building your own data models

(25:26) Healthy abrasion

(32:20) Unicorn role

(41:53) Panzerism

(50.00) Hire Gamers

(59:00) Prime day knowledge drop

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More. May 24, 2023

Attribution modelling (MER, mixed media) (03:30) Branding (Simple Modern) (19:00) Klaviyo (25:00) Panzerism (35:00) How most brands are sold (38:00) Ridge Regrets (51:00) In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

E004: Organisational Structure, Taking Vacations, Panzerism, Negotiation, TV Advertising & More. (Listen until the end, it's worth it). May 17, 2023

Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Show Breakdown: Intro (00:54) Org structure (02:09) Panzerism (33:25) Negotiation (36:36) Taking vacation (39:11) Buying TV Advertising (48:20) Special Bonus (Stick around until the end. It's worth it) Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Show Twitter Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam We Rise Together

E003: People Cost, Panzerism, Asymmetric Risk, Shopify Layoffs, Flexport & More. May 10, 2023

(2:13) Operators intro

(5:15) Revenue and People Cost

(18:00) Panzerism - work hard

(26:15) Asymmetric Risk

(40:18) Shopify Layoffs

(52:00) Flexport and Logistics

Powered By Northbeam. Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: ⁠https://www.9operators.com/⁠ Follow us on Twitter: Sean Host: https://twitter.com/SeanEcom Jason Host: https://twitter.com/jasonpanzer Matthew Host: https://twitter.com/mbertulli Mike Host: https://twitter.com/mikebeckhamsm Finn Producer: https://twitter.com/finn_radford Show: https://twitter.com/9operators NorthBeam: https://twitter.com/northbeam

E002: Should consumer brands be public, Strategy for 2023, When to use 3PL, Being a CEO & more May 03, 2023

(3:00) Strategy at HexClad for 2023

(7:00) Ridge. Are you pushing for growth or preparing for growth

(10:00) HexClad. What is your future of fulfilment and ops

(11:00) Ridge. Your experience with 3PL

(19:00) Proactive vs reactive strategy and action

(38:00) Digging into consumer IPOs

(01:01:00) 2023 strategy for Matt

Powered By Northbeam.

Visit Northbeam

Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/ Follow us on Twitter:

Northbeam (Partner)⁠ Show Twitter Sean (Host) Jason (Host) Matt (Host) Mike (Host) Finn (Producer)

E001: Welcome to The Show, Bootstrapped VS Venture, Salary & Distributions, How Much Lawyers Make, The Value of Bankers, Sharing is Powerful. Featuring Our Fourth Host Mike Beckham. Apr 26, 2023

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

Powered By Northbeam.Visit Northbeam Each of the 9 figure operators use Northbeam to measure everything and scale everywhere.

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Show Breakdown

Part 1: Introduction to the podcast and its purpose Discussion about entrepreneurship and why it's important Introduction of the guests and their backgrounds

Part 2: Discussion about the importance of customer feedback Importance of pivoting in business How to deal with criticism and rejection

Part 3: The role of authenticity in business and building a brand The importance of understanding your market and competitors Strategies for scaling a business

Part 4: Discussion about raising capital and venture capital The pros and cons of bootstrapping versus raising capital Importance of building relationships in the industry

Part 5: Discussion about building a strong team and company culture Importance of finding the right people for the job Strategies for effective leadership and communication

Part 6: The importance of having a strong mission and vision for your business How to create and communicate a clear mission and vision statement Strategies for staying true to your mission and values

Part 7: Discussion about the challenges and rewards of entrepreneurship Importance of having a strong support system Strategies for overcoming challenges and staying motivated

Part 8: Discussion about the role of innovation and creativity in business Importance of continuous learning and improvement Strategies for fostering innovation and creativity in the workplace

Part 9: Discussion about the importance of patience and long-term thinking in business Balancing profitability and enterprise value Strategies for setting yourself up for success in the future

Part 10: Recap of the key topics discussed in the previous episodes Insights and takeaways from the guests Closing remarks and preview of upcoming episodes

We Rise Together

OPERATORS (Trailer) Apr 25, 2023

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