Stay ConnectedWelcome to the Onward Creatives Podcast. A weekly podcast bridging the gap between creativity and business.
This podcast is for the creative entrepreneur, the one’s who dare, dream and do.
Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Failure! It will happen to all of us! The question isn't "will I fail?" the question is "What do I do when I fail?"
The issue with failure is that it can rob us of what we ultimately want: to feel respected, valued and appreciated. When we fail at something or one of our ideas fails it can sting deeply and if not dealt with correctly can actually derail us.
Here are five ways to get through the failures:
1. Know yourself. Do I have a fixed mindset or a growth mindset?
2. Map out what went wrong. What contributed to the failure?
3. Reflect and pivot. How adjustments can I make going forward?
4. Fill in the gaps. What skills or knowledge do I need to acquire?
5. Get back up and go again.
Are you ready to make your failure work for you? Let's talk! Sign up here for a free consultation.
Welcome to the Onward Creatives podcast. A weekly podcast bridging the gap between creativity and business.
This podcast is for the creative entrepreneur, the one's who dare, dream and do.
Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
Don't do it alone! Join the community!
"How do I build my Instagram following?" I hear this question (and ask it) every day. Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on.
So how do we stand out from the other billion users? The best strategy is to avoid the gimmicks and short cuts and take a human centric approach.
1. Focus on your audience: Why are they on Instagram? Do they want to be entertained or educated? What is the problem they have? How do you solve it? Once you know these answers then you tell a story each and every day. Even on short form channels such as IG stories matter….and ultimately the story is about the audience.
2. Define your identity: We all desire consistency and consistency breeds trust. What is the look and feel of your feed? People will browse your feed and quickly determine whether they should take a deeper look. So the goal is a look that is consistent but also invites curiosity.
3. Tell a story: Think of your feed as one giant story with each day being a page. Once you have your identity and story then post frequently. People are on IG multiple times per day, if you post 1x week you will be virtually invisible to most users. Also make sure to use hashtags to lead more people to your feed.
4. Connect with others: Instagram is a conversation. Traditional media is a one way conversation, don't treat IG like this. Start with your profile….what does it say about you? How does it let your audience know what they can expect and why you matter to them? Use Linktree to add more links to your profile. And once you post, make sure to post on other platforms for maximum impact.
5. Be human: People often ask how to build their following Organically….simple….be organic, be human. We don't like faceless brands, we want to engage with people more than ever before and technology simply facilitates this. Engage with micro influencers is a great way to make human connections. Utilizing stories and live video is another amazing way to make your feed more "sticky". And lastly….always go for a conversation.
Are you ready to build your Instagram strategy? Let's talk! Sign up here for a free consultation.
Welcome to the Onward Creatives podcast. A weekly podcast bridging the gap between creativity and business.
This podcast is for the creative entrepreneur, the one's who dare, dream and do.
Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
Don't do it alone! Join the community!
Marketing, one of life's biggest mysteries! Everyone has questions and everyone also seemingly has an answer. Regardless of the space you're in I see one glaring mistake across the board....not creating content. Content creation is the key in the new value economy.
Interruptions are out....value is in. So many of us are still operating like it was 2005 of 2006 when all you had to do was show up and the world came knocking. Those days are gone and internet requires more than you showing up....it requires resources. You either sacrifice money or time. Time and value are the keys as it engages beyond an interruption. So how do you create content?
1. Identify your audience
2. Define THEIR problem
3. Determine your preferred channel
4. Be there, be consistent and be social
5. Create sawdust
Are you ready to solve your marketing problem? Let's talk! Sign up here for a free consultation.
Welcome to the onward creatives podcast. A weekly podcast bridging the gap between creativity and business.
This podcast is for the creative entrepreneur, the one's who dare, dream and do.
Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
Don't do it alone! Join the community!
Compare and despair, most of us have felt the bitter sting. We're confronted in real time with the delta between our success and the success of others. We may not see their bank account but we see their likes, comments, features, endless vacations and it leaves us with the horrible sting of compare and despair. What do we do with it?
1. Embrace it and let it propel us
2.Celebrate the success of others
3.Learn from their successes
4. Always dig into the reality
5. Be patient. Nothing happens overnight!
Make sure to check out my friend Cait's floral business:
https://www.instagram.com/wildblomst/
Are you ready to discover, launch or grow your big idea? I'd love to help! Sign up here for a free consultation.
Welcome to the onward creatives podcast. A weekly podcast bridging the gap between creativity and business.
This podcast is for the creative entrepreneur, the one's who dare, dream and do.
Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
Don't do it alone! Join the community!
Entrepreneurs and creatives have more in common than they think. Both have ideas they want to see come to life and both have to develop their skills to make it happen. So if the overall goal is the same, to see an idea come to life, then the skills required are also the same.
Here are the Ten Things Entrepreneurs can Learn from Creatives:
1. You need self awareness
2. Vision is required
3. Resilience is a must
4. Be ready to pivot
5. You need a healthy dose of narcissism
6. Develop the discipline of practice
7. Courage is required
8. Always be teachable
9. See life as a show
10. Live with optimism
If you need some help with content creation, let's talk! Sign up here for a free consultation.
Welcome to the onward creatives podcast. A weekly podcast bridging the gap between creativity and business.
This podcast is for the creative entrepreneur, the one's who dare, dream and do.
Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
For more inspiration and resources for your life visit us at:
It's the question so many of us struggle with. How do I get more attention? Traditionally the path has been ads but those days have changed. Content creation is the new ad and unlike an ad can actually solve a problem. The key to content gaining attention is the vertical approach. Vertical is where you create content around a subject applicable to multiple industries or groups. Here's how to do it...
1. It's about skill not occupation. If you're a video producer you could focus on your skills as a story teller. You could articles for multiple different publications, blogs, podcasts or Youtube videos instructing on how to tell a good story.
2. Determine the horizontals you want to interact with. What spaces do you think could benefit from your skill AND occupation. These spaces are great places to start. Never forget that a CEO is also a dad, so never underestimate different content spaces.
3. Know the platforms. The big question is your platform or theirs. Each bring their advantages and disadvantages and the sweet spot is a balance of both.
4. Execute and be patient. Here's an insider secret....there's no short cut in marketing. Even ads don't work if executing on randomly. Content creation requires a good strategy, consistent execution and patience. The more you create in different spaces the more you develop the reputation as a thought leader. This takes time so keep at it.
If you need some help with content creation, let's talk! Sign up here for a free consultation.
Welcome to the onward creatives podcast. A weekly podcast bridging the gap between creativity and business.
This podcast is for the creative entrepreneur, the one's who dare, dream and do.
Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
For more inspiration and resources for your life visit us at:
The battle is for attention. It sounds new but the fact is the battle has always been for attention. Madison Avenue and the Mad Men have been the gladiators in this battle for years, their tools were TV ads, radio spots and print pieces. So what has changed? The internet and mobile phone have changed everything. We now have access to the same audience they do and the playing field has been leveled.
In spite of how accessible this space is we still struggle with how to get attention. So how do you fight in this new arena and get the limited resource of attention? Content Creation.
There are three key spaces to create content if you want to gain attention.
1. Vertical:Topic Focused Content which Solves a Problem
2. Horizontal: Interest Focused Content with Resources the Life
3. Spherical: Lifestyle Focused Content which Shares the Worldview
Are you ready to gain more attention? Sign up here for a free consultation.
Welcome to the onward creatives podcast. A weekly podcast bridging the gap between creativity and business.
This podcast is for the creative entrepreneur, the one's who dare, dream and do.
Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
For more inspiration and resources for your life visit us at:
The difference between an idle business and a growing one is a growth strategy. Most startups don't survive more than a few years and many side hustles quickly plateau and never reach their full potential. How do we increase our odds of success? A growth strategy.
Regardless of whether the growth is revenue, influence, social following or internally, growth doesn't happen randomly. Long term growth requires a deliberate strategy that focuses everything we do on seeing growth. Here are five key steps to developing a growth strategy:
1. Clarity: You have to know what you want
2. Focus: It's all about growth
3.Strategy: Nothing happens randomly
4. Metrics: How to measure progress
5. Invest, Invest, Invest: There's no slot machine for growth.
Ready to develop a growth strategy? Sign up here for a free consultation.
Welcome to the onward creatives podcast. A weekly podcast bridging the gap between creativity and business.
This podcast is for the creative entrepreneur, the one's who dare, dream and do.
Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
For more inspiration and resources for your life visit us at:
The very thing you need to grow your business is the thing most of us hate....marketing. 64% of us see marketing as annoying and intrusive . We hate it so much we'll pay extra for something to avoid the marketing. So how do we stand out in the marketplace if people tune out the noise.
Value Added Marketing is the key. Disney, Starbucks, Amazon, Toms and Barkbox are just a few brands who have built brands that Add Value to people....and we can't stop loving them.
How do you build Value Added Marketing?
1. Know your customer! It all starts with them.
2. Discover the customer's problem.
3. Sell the solution, not the product.
4. Create a memorable customer experience.
Without Value Added Marketing, your brand is just another to ignore!
Want to discover how value added marketing can help you stand out? Sign up here for a free consultation.
Welcome to the onward creatives podcast. A weekly podcast bridging the gap between creativity and business.
This podcast is for the creative entrepreneur, the one's who dare, dream and do.
Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
For more inspiration and resources for your life visit us at:
The world is quickly shifting to the freelance era. Over 35% of people in the US have some type of side hustle. There are more of us than ever before working on a side business. The big issue that we all face is how to balance it. If we push too hard we could jeopardize both jobs and if we move too slow we risk never gaining momentum.
Here are seven ways to keep the side hustle moving, in balance:
1.Determine Priorities
2. Set goals and timelines
3. Time Block
4. Space Block
5. Be ready to sacrifice
6. Hire or automate
7. Learn to live with the tension
Are you ready to make a living doing what you love? Sign up here for a free consultation.
Welcome to the Onward Creatives podcast. A weekly podcast for the creative dreamers and doers. Whether you're just getting started on your creative journey or your well on your way this is the place for you.
Each week I help you discover your identity and develop a life and career in alignment with who you are. The journey onward starts here.
Join us for Monday Night Live on FB and IG Live 8:30 pm EST.
For more inspiration and resources for your life visit us at:
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