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    Business

    One Percent Better

    Imagine how your life would be transformed if you could get 1% better every day. Every week since 2017, your host Joe Ferraro (@FerraroOnAir) releases a new episode designed to help you improve your mindset, language, and behavior.

    Advertise
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    • Google Play
    • Spotify

    Latest Episodes:
    Girl Scout Cookies Conquered My Fear of Sales Mar 12, 2024
    Show notes

    MY OFFER

    Since July 1, 2017 I've promised you actionable ways for all of us to get 1% better in our: Mindset | Language | Behavior

    I've shared inspiring stories, practical advice, and damn good conversations with some of the most successful people in the world.

    Today is no exception.

    Quick Links:

    Join the Mailing List

    Coaching Opportunities

    Episode: Don't Confuse Price & Value

    Onto today's episode:

    We've all felt that fear of "being too salesy" when trying to promote our products or services. But what if the key to confident, authentic selling was right under our noses the whole time...in the form of neighborhood Girl Scout cookie sellers?

    On this episode, I share stupefying stories of watching colleagues casually sell Girl Scout cookies for their daughters in shockingly effective yet refreshingly simple ways. From group text threads to order forms on the break room table, their straightforward "Here's an awesome product, who wants it?" approach opened my eyes to sales without desperation.

    Listen in & you'll learn powerful mindset shifts like:

    Proudly Offering Value When you truly believe your offering helps people, you shouldn't hesitate to share it.

    Simplicity Trumps Complexity Part of the genius was making it stupidly easy to purchase with low-pressure tactics .

    Detaching from Outcomes The sellers never begged, guilt-tripped, or took the "no's" personally because they had zero attachment to any single sale.

    By the end, you'll be inspired to confidently sell like a Scout - authentic enthusiasm, smooth simplicity, and a liberated, resentment-free attitude towards anyone who passes. It's not pushiness, it's serving people value you believe in.

    I also share a special offer tailored just for you on mastering question-asking skills and 1-on-1 coaching to help you communicate at your highest level.

    If you've been holding back on selling your gifts to the world, this fun, analogous episode will have you selling with unshakable Girl Scout cookie confidence!

    Don't forget to check out these links:

    Join the Mailing List

    Coaching Opportunities

    Start Here: Organized Back Episodes

    Thanks for listening to Episode 292...8 away from 300!

    --Joe

    PS: If you've made it this far, you'll love the best two sales profesionals I know: Colin & Garrett


    This Entire Idea is Bananas: Tyler Gillum | Manager of The Savannah Bananas Feb 27, 2024
    Show notes

    Since July 1, 2017 I've promised you actionable ways for all of us to get 1% better in our: Mindset | Language | Behavior

    I've shared inspiring stories, practical advice, and damn good conversations with some of the most successful people in the world.

    Today is no exception.

    Quick Links:

    Join the Mailing List

    Coaching Opportunities

    Start Here: Organized Back Episodes

    Onto today's conversation.

    In case you've missed it . . .The Savannah Bananas emerged in October 2015 with a mission to inject fun back into baseball and inspire fans everywhere.

    Following the departure of minor league baseball after a 90-year stint in the city, the challenge of generating excitement for a collegiate summer team proved daunting. Everything transformed on February 25, 2016, with the announcement of the team's quirky moniker, the Savannah Bananas. Despite local skepticism and criticism, the name garnered widespread attention, earning accolades as logo of the year from national media outlets. Since their inaugural season, the Bananas have consistently sold out every game, exceeding 200 consecutive sellouts. Transitioning from the Coastal Plain League to playing Banana Ball year-round in 2022, the Bananas now field two independent professional teams, the Savannah Bananas and The Party Animals. With a focus on fast-paced, entertaining play, the Bananas have attracted former MLB stars like Jonny Gomes and Bill Lee, as well as local standout Josh Reddick, cementing their status as a beloved and innovative force in baseball entertainment.

    Today's guest is the manager of The Savannah Bananas, Tyler Gillum.

    He shares actionable ways to improve, including . . .

    Mindset Telescope Goals and Microscope Habits. Tyler discusses the team's ambitious goal of reaching one billion fans, emphasizing the importance of setting massive goals while focusing on daily habits to achieve them, showcasing the Savannah Bananas' relentless pursuit of growth.

    Language Authenticity. Tyler emphasizes the importance of authenticity and fun in the Savannah Bananas' approach to engaging fans, sharing stories of unconventional promotional ideas and community impact initiatives.

    He also says "Boom, Baby!" often : )

    Behavior Crazy Ideas and Promotional Stunts. We discuss stories of the Savannah Bananas' unconventional promotional ideas, including potential parachuting stunts, playing shirts against skins, and creating memorable experiences for fans.

    Banana Land at Sea. Tyler unveils the ambitious plan of hosting 3000 Banana fans on a cruise to the Bahamas, demonstrating the team's commitment to pushing boundaries and creating unforgettable experiences for supporters.

    Community Engagement. Tyler reflects on the team's impact on fans, sharing heartwarming stories of children aspiring to be Savannah Bananas players and the team's efforts to give back to the community through initiatives like donating baseball gloves.

    Practical Advice Relentless Pursuit of Growth. Tyler provides practical advice for aspiring entrepreneurs and leaders, highlighting the importance of setting ambitious goals, staying true to oneself, and focusing on daily habits to achieve long-term success.

    Inspiring Stories Impact and Community Engagement. Tyler shares heartwarming stories of children aspiring to be Savannah Bananas players and the team's efforts to give back to the community through initiatives like donating baseball gloves, showcasing the team's commitment to making a positive impact beyond the baseball field.

    This episode offers an inspiring look into the world of the Savannah Bananas and their fearless pursuit of unconventional ideas and ambitious goals. Tyler's passion for creating memorable experiences for fans shines through, leaving listeners inspired to dream big and challenge the status quo.

    Thank you so much for being a part of this community for 291 episodes!

    Don't forget to check out these links:

    Join the Mailing List

    Coaching Opportunities

    Start Here: Organized Back Episodes

    Thanks for listening!

    --Joe


    Ask Questions Like a Journalist So You Don't Need Wayne Newton Feb 13, 2024
    Show notes

    You are not Wayne Newton. I am not Wayne Newton. Your conversation partner is not Wayne Newton. Today on the podcast, I tell you why all that matters.

    After you listen, if you find yourself craving more, head HERE to inquire about limited 1:1 coaching opportunites.

    TL/DR

    Ask questions like a journalist hunting for pull quotes. At 81 years young, Wayne has more media training than a politician embroiled in an international scandal. That's why when he got two horrendous questions lobbed at him this week, he took the questions and turned them from coal to gold. Most people don't do this automatically. Most people accept mediocre questions and give boring, mediocre answers. When we are locked in conversations that matter, our questions need to do more. Listen as Wayne takes close-ended, clunky questions and tells a micro story, adds depth and emotion, and leaves us with a lasting feeling. Larry in your department won't do that when faced with a dud of a question. Unless you use this short cut: Ask questions like a journalist hunting for pull quotes. You can't print: "there's no question about that." --Wayne Newton You can't print: "Yes." You CAN print provocative, fun, emotional, high-energy quotes that you only got because you asked a damn good question. The next time you are in a conversation, think like a journalist. Instead of: "Do you feel like you've kinda become, to some degree, the institutional memory of Las Vegas?" Ask: "You've become the institutional memory of Las Vegas. What's your reaction when you hear that?" Instead of: "Do you feel like Las Vegas is being treated like a real American city in a way that maybe it wasn't always in people's minds?" Ask: "How has Las Vegas changed since 1957 when you arrived?" I promise you will find gold, even when it's not Wayne Newton you are talking to.

    Remember to connect HERE if you are on the hunt for damn good conversations.

    In the meantime, thanks for listening to Episode 290!

    --Joe


    Don't Kill Your Sponsorship Dream: Justin Moore Shows Us How to Land Partnerships That Pay Real Money Jan 23, 2024
    Show notes

    I would love to get to know you better. Please click on the link below to answer a few short questions that will help me make the show even better?

    Help Me Make the Show 1% Better 🙏

    Today I present my conversation with Justin Moore.

    Justin is a Sponsorship Coach & the founder of Creator Wizard, a community that teaches you how to find & negotiate your dream brand partnerships.

    Today we discuss:

    • The number 1 mistake creators make while hoping to land sponsors
    • An easy-to-follow script to approach your dream brand partner
    • The myth of download numbers holding back sponsorships
    • What to do if you are just getting started as a creator

    and much more.

    One more thing . . . If you are a founder, entrepreneur, author, or presenter looking to crush your next opportunity in front of a microphone, Let's Have a Conversation.

    As always, thank you for listening to Episode 289!

    --Joe


    Overdeliverance: Experiences that Surpass Ridiculously High Expectations Jan 16, 2024
    Show notes

    My Rao's Story

    Today I want to share a new idea.

    Overdeliverance

    In a world where the mantra "under promise, over deliver" has become commonplace, let's challenge the status quo and introduce a new concept: Overdeliverance.

    Overdeliverance is not about modest commitments and barely exceeding them; it's about setting bold expectations and still surpassing them with confidence and flair.

    Imagine a realm where promises are not mere assurances, but declarations. A world where commitment is not a cautious whisper, but a resounding proclamation. One Percent Better celebrates the philosophy that excellence is not found in playing it safe but in daring to push boundaries day after day.

    This episode shares four stories showcasing the magic of Overdeliverance.

    I invite you to share real-life stories from businesses and your personal life where you have experienced or embraced an audacious, over-promised and over-delivered experience.

    Email me joe@onepercentbetterproject.com

    Overdeliverance can be a catalyst for personal growth, professional success, and the elevation of standards. Challenge conventional wisdom and strive for that extra mile.

    I would love to hear what you think.

    Don't forget to visit some of my favorite past episodes all in one organized place HERE in The Vault

    As always, thanks for listening to Episode 288!

    --Joe


    The Best Coach You've Never Heard Of: A Conversation w/ Jon VanderWal Dec 05, 2023
    Show notes

    Would you be willing to answer a few short questions to help the show get even better? Head HERE to help me get 1% better!

    Agressive wins.

    So says today's guest Jon VanderWal.

    VanderWal has coached his way to the top ranks of D3 basketball, and according to someone I trust, "Jon is the best coach I have ever seen operate."

    Learn more about Jon HERE

    In our conversation, Jon and I break down:

    • His blueprint for building a championship program & culture
    • Why recruiting comes down to sales
    • The daily intensity that fuels his team's aggression
    • How confidence is a cornerstone of his philosophy
    • Walking the line between connection and competition

    Jon provides a masterclass in leadership, motivation, and perseverance. His conviction and authenticity jump through the microphone.

    As always, thanks for listening to Episode 287!

    --Joe

    PS: Don't forget to visit some of my favorite past episodes all in one organized place HERE in The Vault


    286 Episodes Later: Start Here Nov 25, 2023
    Show notes

    The One Percent Better Vault

    1. Click & browse
    2. Text the link to a friend or family member

    Thank you so much for being a valuable part of the One Percent Better Community!

    --Joe

    Here's that link again: The Best of One Percent Better


    Getting 1% Better at Mastering Change w/ Brad Stulberg Nov 14, 2023
    Show notes

    Would you be willing to answer a few short questions to help the show get even better?

    Head HERE to help me get 1% better!

    Change happens. Growth is optional.

    Today's guest, Brad Stulberg has thought more about mastering change than anyone I know. His new book is Master of Change: How to Excel When Everything Is Changing Including You.

    In our conversation, Brad and I get tactical on:

    • How to build rugged resilience when change strikes
    • Responding flexibly when plans or expectations shift
    • The power of living aligned to your core values
    • Why accepting struggle builds confidence
    • The key to being stable through periods of instability
    • Why the shoulder might be the best metaphor for navigating change

    Brad brings science, coaching experience, and personal wisdom together. His insights will transform how you navigate change in life and work.

    This is a masterclass in staying grounded when facing tests. You'll learn mindset shifts and practices to become a change master.

    Interested in 1:1 coaching to take your communciation to the next level? Want to nail your next job interview or save years of frustration on your podcast launch?

    Let's connect: Joe@onepercentbetterproject.com

    As always, thanks for listening to Episode 285!

    --Joe


    Experience vs. Expertise Nov 07, 2023
    Show notes

    Would you be willing to answer a few short questions so that I can make the show even better?

    Head HERE to help me get 1% better!

    Today . . . join me in this thought-provoking conversation as we unravel the intriguing interplay between experience and expertise.

    Let's explore the nuances that distinguish these two concepts--experience, the accumulation of moments and lessons over time, and expertise--pattern recognition, refined knowledge and skill.

    Let's delve into:

    • Whether one can exist without the other
    • Stories that illustrate this dynamic relationship
    • How my favorite football team sparked this question in my mind

    Whether you're navigating a professional path or simply curious about the nuances of mastery along a path to getting 1% better every day, this episode promises to make you think about the unique dance between experience and expertise.

    Email me Joe@onepercentbetterproject.com

    or connect with me on LinkedIn

    As always, thanks for listening to Episode 284!

    --Joe


    Inside the Kansas City Chiefs Front Office with VP of Football Operations Brandt Tilis Oct 30, 2023
    Show notes

    Welcome to this week's episode!

    Would you be willing to answer a few short questions to help me make the show even better? Head HERE to help me get 1% better!

    --->Communication Coaching Opportunity<---

    Looking to level up your communication skills? Dive into personalized 1:1 coaching with me! Unleash the power of authentic expression, refine your job interview skills, and elevate your leadership through tailored sessions designed to help you have damn good conversations. Let's craft your unique communication journey together—where your voice becomes an asset and your message resonates.

    Ready to make an impact? Explore coaching options HERE

    Today, I have secured an exclusive interview with Brandt Tilis, Vice President of Football Operations for the Kansas City Chiefs. This is a rare opportunity as Brandt doesn't often step into the limelight. A big shoutout to the kind soul who made this introduction possible.

    Brandt takes us inside the Chiefs' season, shedding light on his unique role managing the salary cap and negotiating player contracts.

    Key Takeaways from Brandt: 1. Authenticity: Brandt emphasizes being true to himself with no facades.

    2. Diverse Viewpoints: "Our GM Brett Veach does an amazing job getting a diverse viewpoint before making a final decision."

    3. How I Spend My Days: Brandt provides insight into the relentless nature of his role, constantly building relationships, gathering intel, and executing deals.

    4. Honesty: "When there's 1 truth, it's a lot easier to just keep up with that one truth." Brandt underlines the importance of focusing on a single truth, simplifying decision-making and facilitating continuous improvement within the organization.

    This episode offers an exclusive look into the inner workings of one of the NFL's elite franchises through the eyes of Brandt Tilis. Stay tuned for the full conversation, where we explore the front office perspective and gain valuable insights. Stick around after the exit music for something silly and serious : )

    Join the conversation on LinkedIn

    Thanks for joining us in Episode 283!

    --Joe


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