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Latest Episodes:

Stretch Goals and the Power of Live Events, Episode 134 Feb 06, 2017

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What we talked about Setting financial stretch goals (and achieving them) The power of saying your goals "out loud" Investing in your business Serving a micro-niche vs a general client base (and how that can help with content strategy) The value and importance of live industry events

After Office Hours, Episode 133 Feb 03, 2017

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Write On, Episode 132 Jan 30, 2017

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What we talked about Getting out from behind the computer and meeting folk Expressing yourself through content Having a professional online persona Getting into the habit of writing with directive journaling v Brainstorming content Promoting your content (and others)

An Epic Rant on Being Different in a Crowded Space Jan 23, 2017

Show notes

What we talked about Being different in a crowded space Internalizing what others are doing and then innovating on it Copying someone's motivation vs copying someone's results Be the freelancer that answers the phone! If your offer isn't interesting and compelling, get a job and learn new things Risk dynamic as a freelancer vs an employee Go deep, not wide

Content Marketing is for Everyone, Episode 130 Jan 16, 2017

Show notes

What we talked about How to do your own content marketing by making a brand plan What to do if you started blogging before you had a brand plan The backstory behind Pamela's new book, Master Content Marketing Writing (confidently) even if you don't feel like a "writer" Content marketing as a creative act Education through content

The Art of Account Management, Episode 129 Jan 09, 2017

Show notes

What we talked about You will never get the complete story from an email or a Slack message. - Karim Marucchi Account management for small agencies and freelancers Using account management as business development Differences between an account manager and a project manager Coming across to your clients as the expert The importance of "face time" vs email Using email as a followup to a conversation, not the conversation itself Tips for composure and "positive control" in tough conversations How to make client delays work in your favor

After Office Hours, Episode 128 Jan 06, 2017

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Zen and the art of mental health maintenance, Episode 127 Jan 02, 2017

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What we talked about The isolation and anxiety many freelancers feel Online relationships vs real-world friends How to make connections online Being your true self online without oversharing Active listening Mental health maintenance How to find the right therapist Yoga!

Serving a vertical niche, Episode 126 Dec 26, 2016

Show notes

What we talked about Benefits and challenges of serving a specific vertical niche Custom theme builds vs commercial Differentiating yourself in a crowded market Sustainable pricing Consolidation/tightening of the WordPress ecosystem Improving the "WordPress experience"

Working with local clients and creating appetizing revenue Dec 15, 2016

Show notes

What we talked about Educating prospective clients The unique challenge of offering services in a small community Preparing for seasonality (the lows and highs) Working locally (vs digitally) Goal setting Building monthly recurring client revenue

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