Off The Charts Business Podcast with Nathalie Lussier

Latest Episodes:

#029: The Importance of Tracking Metrics May 26, 2014

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If you don’t have a system to track all of your metrics then your business might as well be blowing in the wind. And that’s fine if you’re making enough money but this “not knowing” can be the cause of a lot of unnecessary uncertainty and anxiety.

So here is a super simple way for you to start tracking the most important metrics in your business, through the concept of “the dashboard”.

You can check out the related post and video for this episode here.

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#028: Giving Up? Here’s What To Do Instead May 22, 2014

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Are you thinking of giving up before you give it your all?

Seth Godin calls this The Dip. It’s that really uncomfortable place that you get to right before you break through to another level.

Let me give you a few examples of what happens when you’re experiencing entrepreneurial self-help growing pains.

You can check out the related post and video for this episode here.

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#027: Creative Problem Solving May 19, 2014

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Today we talk about how to stop issues from lingering in your business.

Just because it’s always been done that way, doesn’t mean you need to do it that way too.

My big caution to you is this: do not operate your business from a “default” position… actively decide what you want to create, so you don’t wake up years later wondering why you’re in this business at all.

You can check out the related post and video for this episode here.

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#026: Business Priorities Practically Guarantee Results May 15, 2014

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Find out how to set your own business priorities and see how the results start to add up.

Without business priorities, you’re destined to face each day in reactive mode and go to bed wondering why you didn’t get anything done. Sound familiar?

That’s because when you’re first starting your business you might be trained more as an employee or student than as a business owner. This means that you might be used to reacting to other people’s priorities instead of setting your own.

You can check out the related post and video for this episode here.

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#025: Are You Promoting Too Much? May 12, 2014

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No one wants to feel like a used car salesperson. Today, we talk about what to do to promote your business just the right amount.

Everyone of us has a comfort level when it comes to promoting ourselves and our business.

That is, until we recognize that the work that we’re doing is actually meant to help other people, and that if we’re not promoting or marketing properly, then what we’re actually doing is denying people who need our help.

The problem becomes, finding the fine line between promoting enough to ensure people know about your solution, and not promoting too much that you feel like a used car salesperson. Yuck.

You can check out the related post and video for this episode here.

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#024: How to Get the Most Out of Programs and Coaches May 08, 2014

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In episode 24, I answer a question I’m often asked. Which programs and coaches should I sign up for and how do I make the most of them?

It can be totally overwhelming deciding which products will help you grow your business, which coaches can zero in on the things you need help with, and of course implementing all of this advice too.

If you’re anything like me, you love learning. You love the word “new” and you’re always on the lookout for new ideas, concepts, and know-how. That begin said, you still understand the power of “tried and true” foundations, too!

You can check out the related post and video for this episode here.

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#023: How To Trick Yourself Into Doing The Most Important Things May 05, 2014

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In episode 23 of the podcast, I share 4 tricks that helped me grow my business.

When it comes to having your own business, you’re the boss. You can do what you want, when you want.

Of course we all know that you only get results from doing the “right things” in your business. Unfortunately, these things tend to be ones that we put off the most because they’re scary or they take more time and effort.

So how can you trick yourself into doing what it takes move your business forward and make more money? I’ll show you how.

You can check out the related post and video for this episode here.

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#022: Failed Business Got You Down? May 01, 2014

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In episode 22 of the podcast, I share my experiences starting new businesses and why it’s totally okay.

Failed businesses are nothing to be ashamed of!

You know that statistic that 4 out of 5 businesses fail? When you think about these numbers it can be really depressing, especially if you’re just starting out and you don’t want to be one of the failed businesses in these charts.

Today I want to share my take on the whole “failed businesses” thing and help reframe this sad statistic.

When I think back through my entrepreneurial history, I know I’ve gone through way more than 5 business ideas and attempts.

You can check out the related post and video for this episode here.

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#021: Entrepreneurial Pricing Advice That Works Apr 28, 2014

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In episode 21 of the podcast, we look at how to figure out what you should charge in your business.

When you’re first starting out online, it can be tough deciding on an entrepreneurial pricing strategy for your products and services.

So today we’re talking about how to choose what price you should be charging, and whether you should be displaying your prices on your website or not.

When it comes to choosing a price, there are a number of things to consider.

You can check out the related post and video for this episode here.

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#020: How To Look Good in Pictures for Your Website Apr 24, 2014

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In episode 20 of the podcast, we’re talking about how to look good in pictures for your website.

One of the advantages of having a personal brand is that people can connect with you as a person. But it can be tough to convey who you are in a split second that it takes someone to land on your website.

That’s why I believe that the photos you have on your website really impact your brand.

In fact, if you don’t have a lot of money to spend on web design, you can usually elevate the professionalism of your brand just by having really high quality photos of yourself.

You can check out the related post and video for this episode here.

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