Nonprofit Jenni Show

Latest Episodes:

47. Why nonprofits need grassroots marketing Aug 05, 2019

Show notes

"Grassroots marketing" refers to any type of free or inexpensive marketing tactic. So many nonprofit professionals have become obsessed with learning about the newest SEO algorithms and digital marketing tools that it may be helpful to be reminded that some situations really require face-to-face relationships. In this episode, get inspired by examples of nonprofit grassroots marketing campaigns which have been successful in attracting new clients, donors, and volunteers. Here are just a few of the stories you'll hear about movements fueled by grassroots marketing:

A small community festival in Sandy Springs, Georgia capitalizes on political and social trends
The "Wear Red for Women" campaign hosted by the American Heart Association in Atlanta involves competing media outlets and public figures
The YWCA in Middle Tennessee discreetly helps women who may be in violent relationships
A small nonprofit in West Nashville convinces volunteers to pick up trash outdoors in triple digit temperatures

Our guests this episode include:--Megan McInnis from Doing Good--TJ Fletcher from West Nashville Dream Center

Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more.

All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com.

Produced by Wayfare Recording Co. Music by Emily Summers.

46. Partnering with AmeriCorps: 3 unique experiences Jul 29, 2019

Show notes

Learn what it's like to work with AmeriCorps as an individual or as an organization. Three AmeriCorps alumni share their unique experiences, each serving under a different branch of the AmeriCorps organization.

Our guests this episode include:--Michelle Gustafson with Caritas of Austin--Joseph Gutierrez with Maddox Charitable Fund--Savannah Buttery, most recently with a volunteer program called Wwoof

Produced by Wayfare Recording Co. Music by Emily Summers.

45. Two Resources for Social Enterprises Jul 15, 2019

Show notes

If you're thinking about starting a social enterprise, you'll need lots of support! In this episode, we'll talk about two resources to help you get started, grow, and develop professionally to strengthen your impact.

Our guests this episode include:--Rachel Schaffer Lawson from Schaffer Law Firm--Kila Englebrook from Social Enterprise Alliance

Produced by Wayfare Recording Co. Music by Emily Summers.

44. How Nonprofits Can Own Social Enterprises Jul 08, 2019

Show notes

Learn how forming a social enterprise can provide your nonprofit with an additional stream of revenue, support your mission, and tie into your existing programs.

Our guests this episode include:--Brad Kimbler from Staff360 (owned by Safe Haven Family Shelter)--Daniel Furbish from Oasis Bike Workshop (owned by Oasis Center)

Produced by Wayfare Recording Co. Music by Emily Summers.

43. Workplace Culture, Climate, and Benefits in the Social Sector Jul 01, 2019

Show notes

When resources are scarce, you may feel like it's impossible to build a healthy culture and climate for your team. Unfortunately, a toxic workplace leads to even more financial difficulties due to high turnover and burnout, recruiting and training expenses, and interrupted relationships with your constituents. How can you honor your team, your mission, and your budget all at the same time?

Our guests this episode include:--Meredith Benton with The Healing Trust--Trevor Benitone with Adams Keegan--Anonymous Nonprofit Professional

Produced by Wayfare Recording Co. Music by Emily Summers.

42. How to Start a Young Professionals Group with Your Nonprofit Jun 24, 2019

Show notes

Young Professionals (YP) Groups can help your nonprofits spread awareness of its mission to new generations, increase your donor base, and plan for successions. Engaging young professionals is becoming ever more vital as Baby Boomers start to retire from their long-held leadership positions! Learn how to create an effective YP Group, YP Committee, or Junior Board at your nonprofit.

Our guests this episode include:--Jasmyn Alvarez with Park Center--Amos Glass with the Nashville Repertory Theatre

Produced by Wayfare Recording Co.Music by Emily Summers.

41. How to Plan Capital Campaigns Jun 17, 2019

Show notes

Hear from two Development Directors who recently completed capital campaigns. each fundraising millions of dollars. One campaign involved major renovations for a historic theatre, and the other built a brand new facility, including a commercial kitchen and revenue generating meeting space.

Our guests this episode include:--Brooke Bernard with Belcourt Theatre--Teri Sloan with Nashville Food Project

Produced by Wayfare Recording Co.Music by Emily Summers.

40. Complicated Client Stories Jun 10, 2019

Show notes

The public can have trouble understanding why a social issue is so difficult to solve, and it's up to you to explain all the layers that cause the problem. How do you explain why it's so difficult to end addiction, sex trafficking, and other mammoth issues?

Our guests this episode include:--Pamela Sessions and Savak Millis from Renewal House--Emily Willmore from End Slavery Tennessee

Produced by Wayfare Recording Co.Music by Emily Summers.

39. Future-Proof Your Nonprofit with Technology Jun 04, 2019

Show notes

Learn how to make your organization resilient to change with a technology infrastructure you actually understand how to use. Even if you have all the right technology systems in place, they won't do any good if you don't know how to use them or if they all operate in silos!

Our guests this episode include:--Blake Stockard from Kumwe Systems--Alicia Bell from Graceworks Ministries--Nick Bicknell from Little Green Light

Produced by Wayfare Recording Co.Music by Emily Summers.

38. Collaborating with Corporations May 27, 2019

Show notes

In our first episode of Season 4, Jenni talks about how nonprofits can partner with companies beyond the standard event sponsorships and corporate grants. If your organization hasn't considered how to involve businesses in your programming, client services, volunteer groups, and other creative approaches, get some inspiration from this episode.

Our guests this episode include:--Melissa McWilliams from Fannie Battle Day Home--Chad Kahn from DipJar

Produced by Wayfare Recording Co. Music by Emily Summers.

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