Nonprofit Jenni Show

Latest Episodes:

86. Nonprofit PR: How to Work With Media to Attract New Supporters Sep 11, 2020

Show notes

In small and medium nonprofits, marketing duties often fall to the Executive Director or Development Director who don't know the ins and outs of tactics like Public Relations (PR). Recently, Jenni has received a lot of questions about press releases, social media influencers, and other PR topics. This week, we want to demystify nonprofit PR and help your organization build a stronger PR plan.

Nonprofit Jenni Show listeners can get an exclusive discount on Jenni's "Build a PR Plan" Mini-Course! Go online to bit.ly/buildaprplan and use discount code "PR10" to get 10% off the mini-course. The mini-course includes:--A manageable half-hour webinar about how to build your PR plan--A worksheet to start building your PR plan as you watch the webinar--BONUS GIFT: A free copy of Jenni's PR Contact Log Template to help you learn to research and track communications with media partners

Our podcast guests this week are:--Joanna Mazo from Park Center--Samantha Taitano from Mañe'lu

Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more.

All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com.

Produced by Wayfare Recording Co. Music by Emily Summers.

85. 7 Social Media Tips for Nonprofits Aug 21, 2020

Show notes

Jenni receives a LOT of questions about social media best practices for nonprofits, so we wanted to offer a few easy tips to improve your nonprofit's social media presence, engagement, and overall success in earning support for your mission. In this episode of the Nonprofit Jenni Show, we cover seven social media tips that are super easy to implement right away! Jenni also shares a quick update about the new podcast release schedule, and some ways you can help support the podcast.

If you feel like your nonprofit's social media, website, or other marketing materials could use a quick audit, schedule a free half-hour call with Jenni at nonprofitjenni.com/contact

You can also get Jenni's "Nonprofit Social Media Cheat Sheet" for FREE when you sign up for email updates at nonprofitjenni.com!

Finally, if you feel like you need help with your overall web presence (not just your social media), get Jenni's "Website Marketing Mini-Course" at nonprofitjenni.com/coursesandmore for just $49.

Produced by Wayfare Recording Co. Music by Emily Summers.

84. How to Start Internal Conversations About Equity and Race - Part 2 Aug 07, 2020

Show notes

This week, listen to the second part of Jenni's interview with thought leader and advocate Jon Royal about how to bring up the topic of equity and race with your nonprofit's leadership team. (Check out last week's episode to hear Part 1!) We continue talking about how to be sensitive and respectful while still approaching the conversation with bold and inspirational courage.

In this podcast episode, Jon and Jenni mention several resources, including: --Jenni's Racial Justice Awareness Kit, available at nonprofitjenni.com/coursesandmore

Our guest this week is: --Jon Royal (jonroyal@gmail.com)

Produced by Wayfare Recording Co. Music by Emily Summers.

83. Educating Your Staff and Supporters About Equity - Part 1 Jul 31, 2020

Show notes

Ongoing events like the spread of COVID-19 and #BlackLivesMatter have recently made inequities in our healthcare, educational, correctional, and other systems more obvious on a national level. Fortunately, we've seen many nonprofits revisit their Diversity / Equity / Inclusion (DEI) policies (or build completely new ones from scratch) as a result. This week, Jenni speaks again with thought leader and advocate Jon Royal to discuss an example of how your nonprofit can promote equity and racial justice in your community. This episode is Part 1 of 2 -- look for Part 2 next week!

In this podcast episode, Jon and Jenni mention several resources, including:

--Jenni's Racial Justice Awareness Kit, available at nonprofitjenni.com/coursesandmore

--Chenjerai Kumanyika, who you can find on Twitter at twitter.com/catchatweetdown

--The podcast "Seeing White", which you can find at sceneonradio.org/seeing-white --The book "The Color of Law: A Forgotten History of How Our Government Segregated America" by Richard Rothstein

Our guest this week is:--Jon Royal (jonroyal@gmail.com)

Produced by Wayfare Recording Co. Music by Emily Summers.

82. Keep Your Staff and Board Engaged with an Inclusive Culture Jul 24, 2020

Show notes

Many nonprofit leaders are (fortunately) revisiting or creating new Diversity, Equity, and Inclusion (DEI) strategies as a result of systemic inequities that have been revealed by COVID-19 and #BlackLivesMatter. A huge part of an effective DEI strategy is developing an inclusive, supportive culture among your staff and board. This week on the Nonprofit Jenni Show, nonprofit executive Brenda Jimenez joins us (for the second time!) to offer her advice for hiring and retaining awesome team members. We also talk about how to attract the right type of candidates so you don't make a bad hire, and how to promote diversity within your team.

We mentioned several resources in this episode, including:--The June 12 podcast episode featuring Brenda Jimenez called "Tips for Pro Bono Relationships", which you can find on your podcast platform under the Nonprofit Jenni Show--The Nonprofit Leadership Alliance's Cost-of-Turnover Calculator, which you can use for free at nonprofitleadershipalliance.org/calculator --Mentor New York's hiring video, which you can watch at mentornewyork.org/careers --Harvard University's free internal bias tests, which you can take at implicit.harvard.edu/implicit/takeatest.html

Our guest this week is:--Brenda Jimenez from MENTOR New York

Produced by Wayfare Recording Co. Music by Emily Summers.

81. Interns at Your Nonprofit: How to Craft a Fair Internship Jul 17, 2020

Show notes

Starting a nonprofit internship program is no joke. I've heard people flippantly tell nonprofit leaders, "Just get an intern for that!" in response to legitimate complaints about a lack of time to accomplish all the tasks on their plate… But hiring an intern is even more difficult than hiring a new employee because interns are often still figuring what type of career they want to pursue, and usually have little to no prior experience.

This week on the Nonprofit Jenni Show, the founder and director of Learning Life shares his experiences developing an internship program, including the way he manages his Summer 2020 interns remotely in the wake of COVID-19. We also talk about how to make internships fair for both parties, especially if you want to open up your internship to candidates who don't have the luxury of being able to afford to take a full-time unpaid position.

Our guest this week is:--Paul Lachelier from Learning Life

Produced by Wayfare Recording Co. Music by Emily Summers.

80. 6 Tips for Online Auctions Jul 10, 2020

Show notes

Back when it first became clear that in-person nonprofit events wouldn't be possible during the COVID-19 pandemic, I recorded a coaching call I had with two nonprofit leaders (Emily and Sydni) to advise them on how to plan their very first virtual fundraising event. They gave me permission to release the recording on my podcast, so I published the call on May 1 in an episode called "Advice for Your First Virtual Fundraising Event". After the call, Sydni downloaded my Silent and Online Auction Guide (available at nonprofitjenni.com/coursesandmore) to decide whether they could pull off an online auction at the event.

This week, Sydni is back on the podcast to share her tips for YOUR next charitable online auction! She gives some advice that comes straight from my Silent and Online Auction Guide, plus she shares the behind-the-scenes story of how her nonprofit planned a successful auction that ended up bringing in an additional $8,700 of event revenue.

Download Nonprofit Jenni's Silent and Online Auction Guide at nonprofitjenni.com/coursesandmore

Our guest this week is:--Sydni Dicke from Williamson County CASA

Produced by Wayfare Recording Co. Music by Emily Summers.

79. Let's Tackle the Incarceration Problem Jul 03, 2020

Show notes

There are a million interconnected issues which have created our monstrous incarceration systems, and incarceration is just one more area where racial inequities become so glaringly obvious. This week on the Nonprofit Jenni Show, two Ameelio representatives come on the show to have a conversation with me about some of the specific failures of our incarceration systems. We discuss the solutions Ameelio offers to nonprofits, those who are incarcerated, and their loved ones. Some of the nonprofits Ameelio has partnered with so far include:

--DreamKit (dreamkitapp.com)--Community Partners in Action (cpa-ct.org)--Perception Programs (perceptionprograms.org)--Inmates to Entrepreneurs (inmatestoentrepreneurs.org)

If your organization is interested in partnering with Ameelio to serve inmates and/or their loved ones, please contact Emma Gray by emailing emma@ameelio.org

If you want to help spread the word about Ameelio's free communication services for inmates and their loved ones, please direct your constituents to ameelio.org

If your organization needs help educating the community about racial injustice and police brutality, you can download the Free or Full version of my Racial Injustice Awareness Kit at nonprofitjenni.com/coursesandmore

Our guests this week include:--Gabriel Saruhashi, Cofounder of Ameelio--Emma Gray, Head of Partnerships and Outreach at Ameelio (emma@ameelio.org)

Produced by Wayfare Recording Co. Music by Emily Summers.

78. ICYMI: Diversity, Equity, and Inclusion (DEI) in the Social Sector Jun 26, 2020

Show notes

In light of the recently revived Black Lives Matter movement, acts of police brutality, and following riots and protests, I thought it was important to look back at some conversations I had back in January with a couple experts in equity. Originally entitled "I'm Not Interested in Equality Because Equality Isn't Good Enough", this episode has become extremely relevant again as nonprofit leadership teams review their DEI policies and goals.

I also talk about some free and affordable communications tools your team can use to spread the word about systemic racism and how community members can help advocate for the rights of the Black community. You can find these tools at nonprofitjenni.com/coursesandmore

Our guests this week include:--Jon Royal, who works as a theatre director and a social sector thought leader--Chandra Williams, the CEO of Center for Student Achievement Solutions

Produced by Wayfare Recording Co. Music by Emily Summers.

77. How to Tell Your Nonprofit's Story, Even in the Midst of Crisis Jun 19, 2020

Show notes

Nonprofit storytelling is hard… And it gets even harder when unexpected crises come up in the world, such as the COVID-19 pandemic and heartbreaking cases of racial injustice. This week, we're getting advice from some storytelling experts so you can keep inspiring your donors, volunteers, and other supporters in the midst of crisis. We also talk about Jenni's new Awareness Kits to help your nonprofit educate the community about COVID-19 and Racial Injustice. Get a free version of each kit at nonprofitjenni.com/coursesandmore

Our first guest is Dan Reed, CEO of SEED Fundraisers. He offers tips for nonprofit leaders and fundraisers to keep soliciting donations, especially if you feel like it's inappropriate for you to do so right now. For example, you may feel like it's insensitive to ask for donations if your nonprofit isn't directly contributing toward COVID-19 relief or advocacy efforts against police brutality. Dan mentions one of SEED Fundraisers' most relevant resources right now: the "Scaling Through Crisis" Huddle which you can find at https://www.seedfundraisers.com/huddles

We also chat with Kyle Matthews, Executive Director of Beat NB. Kyle's team has to be sensitive with their storytelling at all times because the families they serve are all going through a crisis as their child struggles with neuroblastoma. He also shares how the COVID-19 pandemic has impacted their storytelling.

Our guests this week include:--Dan Reed from SEED Fundraisers--Kyle Matthews from Beat NB

Produced by Wayfare Recording Co. Music by Emily Summers.

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