Stay ConnectedNo Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.
This podcast is hosted by the founders of ContraBrand Agency, Sean “Brandman” Taylor and Jacorey “Kohrey” Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.
Copyright: © Copyright 2023 BRANDMAN NETWORK
We're looking for 10 Artists to Work With For A FULL YEAR:https://www.nolabelsnecessary.com/grow/?el=ytmanager
Interested in going direct-to-fan with the best text and email platform for musicians? Visit www.foreverfanmusic.com/?el=nlnyt202 to start your free 14-day trial!
This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing
We're looking for 10 Artists to Work With For A FULL YEAR:https://www.contrabrand.agency/?el=jinterviewFull Interview:https://www.youtube.com/watch?v=0Y-hOf-hcUI
Looking to build a website that matches the quality of your content? 🔥 Visit www.foreverfanmusic.com/new-website-musicians-need/?el=nlnyt201 to discover the best type of websites for musicians this year.
This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. #NoLabelsNecessary #indieartist #musicmarketing
Timestamps:
0:44 Viral Content Trap – Why Organic Views Don’t Equal Conversions
2:08 Conversion Gap – The Hidden Cost of Clicks and Engagement
2:29 Album Covers Matter – Simple Visuals That Drive Streams
3:48 Cover Art Options – Still Covers, Moving Covers & Lyric Videos
7:18 3 Design Tools – Photoshop AI & Cover Art Market Insights
9:11 DIY Editing – Leveraging Canva for Quick, Unique Covers
15:03 Wrap-Up – Elevate Your Music Branding
We're looking for 10 Artists to Work With For A FULL YEAR:https://www.contrabrand.agency?el=ytalbu
Looking to build a website that matches the quality of your cover art? 🔥 Visit www.foreverfanmusic.com to discover the best type of websites for musicians this year.
This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.
Work with us directly! Schedule a call to apply for our Gold Member Program:https://nolabelsnecessary.com/gold?el=1k
Timestamps:
1:24 Why ads are essential in every strategy
1:50 Finding three clips for ad content
2:17 Album covers vs. music videos for ads
3:58 Importance of multiple creative assets
4:41 Choosing an audience & targeting the right market
5:55 Ad spend breakdown: $10/day per ad
6:54 Evaluating ad performance: Clickthrough rate & cost per click
7:52 Scaling the best-performing ad ($300 total budget)
8:22 Allocating the remaining $700
8:27 Option 1: Influencer campaigns (social media PR)
9:02 The importance of a strong narrative
10:38 Defining an engaging story for PR campaigns
12:00 Examples of viral narratives & storytelling
13:06 Paying influencers for reaction videos
14:02 Upload channels for organic promotion (e.g., Escape Tracks, Mosh Pit)
15:46 - Comparing PR vs. reaction videos for maximum reach
16:48 The value of micro-influencers in music marketing
17:27 Testing music potential before scaling a campaign
19:52 The $1,000 budget is for testing, not final results
20:38 Learning from campaigns to refine future marketing
21:03 Outro & key takeaways
Interested in going direct-to-fan with the best text and email platform for musicians? Visit https://foreverfanmusic.com to start your free 14-day trial!
This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.
Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing
Work with us directly! Schedule a call to apply for our Gold Member Program:https://nolabelsnecessary.com/gold?el=influenceranalysis
Timestamps:
0:29 Understanding Influencer Pricing
1:31 Calculating Cost Per View (CPV) for Your Budget
3:42 The Hidden Costs Influencers Consider
6:05 Why Views Don't Always Equal Impact
7:52 Finding the Right Influencer for Your Music
10:45 Leveraging Influencer Trends for Your Brand
15:04 Different Types of Value from Influencers
20:53 Crafting a Long-Term Influencer Strategy
42:03 Final Thoughts & Negotiation Tips
Interested in going direct-to-fan with the best text and email platform for musicians? Visit www.foreverfanmusic.com to start your free 14-day trial!
This channel is run by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.
Want to grow your music career? Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing
Work with us directly! Schedule a call to apply for our Gold Member Program:https://nolabelsnecessary.com/gold?el=ytcity
Interested in going direct-to-fan with the best text and email platform for musicians? Visit www.foreverfanmusic.com to start your free 14-day trial!
This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career? Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing
Interested in going direct-to-fan with the best text and email platform for musicians? Visit www.foreverfanmusic.com to start your free 14-day trial!This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career? Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing
Interested in going direct-to-fan with the best text and email platform for musicians? Visit www.foreverfanmusic.com to start your free 14-day trial!
Timestamps:0:06 Transform Any Loop into a Hit1:05 Boom Bap is Back: Reviving Classic Styles2:11 Nailing the Early 2000s Vibe4:46 Remix Magic: Comparing Versions5:10 Why Fans Love Multiple Versions of One Song6:10 The Game-Changer: Sampling Yourself7:23 Teaching AI Urban Slang for Better Tracks9:46 Baby Timbo Trap Version11:14 Creating the Perfect Hood Persona12:09 Unlocking Pop Gold with AI Melodies16:28 How Timbaland is Redefining Music Production with AI19:00 AI + Creativity: The Ultimate Collab22:11 Describing Sounds to Build Better Beats27:05 Why Detailed Prompts are Key to Killer Tracks31:10 How to Sample Yourself and Stay Original37:01 Personas: The Secret to Nailing itThis channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.
In this special episode of No Labels Necessary, we're trying something unique talking to multiple individuals around the industry in 3 different roles. An A&R, a renowned IG music curator, and a Director of communications at a thriving distribution platform.
We're asking each of these individuals one question that is largely to do with the trends of 2025 to come and a major factor when it comes to increasing the value of your catalog.
This is a short episode, but it's a good one. Let us know if you want to see us do more of these!
Timbaland Interview that every artist needs to WATCH!
Interested in going direct-to-fan with the best text and email platform for musicians? Visit www.foreverfanmusic.com to start your free 14-day trial!Timestamps:0:00 Timbaland’s Early Struggles: “I Thought My Sound Was Trash”0:44 Build Your Business as an Artist: Timbaland’s Advice1:07 Autotune’s Journey: From Hate to Necessity1:50 Knowing When to Pivot: Reading the Energy of the World2:47 Recognizing the Right Time: Timbaland on Ending a Season4:02 Reigniting Passion: Why Timbaland Had to Like His Own Work Again4:46 Letting the Wave Pass: Timbaland’s Strategy for Reinvention5:28 The Comeback Art: Timbaland’s Philosophy on Preparation6:02 Lessons in Life: The Art of Reinvention with Timbaland7:17 Finding Inspiration: Timbaland’s Approach to Creative Collaboration8:42 Stronger Together: Kanye and Timbaland’s Masterclass in Frequency10:11 Timbaland’s Science of Hits: Crafting Captivating Soundscapes12:27 Analog vs. Digital: How Timbaland Sees Technology in Music15:11 Becoming Great: Timbaland’s Journey to Recognizing His Sound18:18 Battling Imposter Syndrome: Timbaland Accepts His Greatness19:32 Losing and Regaining His Gift: Timbaland’s Humbling Moment22:00 The Inner Enemy: Faith and Mental Strength in Timbaland’s Journey28:45 Streaming as Salvation: Timbaland’s New Creative Portal39:06 AI and Creativity: Timbaland Calls It a “Second Opinion”54:52 Direct-to-Fan Relationships: Timbaland on Freedom and Hard Work1:00:52 Embracing Tech: Timbaland’s Vision for the Future1:06:04 Hits Redefined: Timbaland’s New Way of Thinking About Success1:15:04 Dr. Strange of Music: Timbaland Reflects on His SuperpowerGet Access to our growth strategies and tools HERE!!! https://foreverfanacademy.com/nln?el=nlntimboListen to Our Podcasts Here:https://podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community👇🏽http://www.nolabelsnecessary.com/#NoLabelsNecessary #indieartist #musicmarketing
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