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    Technology

    NN/G UX Podcast

    The Nielsen Norman Group (NN/G) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

    Advertise

    Copyright: © 467016

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank) Oct 24, 2025
    Show notes

    In this episode, Therese interviews Jay Dutta—Global Head of UX at Deutsche Bank about how designing at scale isn’t just about reaching millions, but about preserving depth: of empathy, culture, and context. With a career spanning Adobe, Flipkart, and MakeMyTrip, Jay reflects on why he’s drawn to complex, broken systems and how those environments offer the richest opportunities for impact. He discusses the importance of designing for the individual within vast systems, and how storytelling, risk-taking, and honoring human experiences can lead to more meaningful and scalable design solutions.

    About the speaker: JayDutta.com | LinkedIn

    DesignUp Conference (Bangalore, India - Nov 3-5, 2025 ): https://designup.io/

    Related NN/G Course: Global UX: Designing and Leading Across Cultures (full-day & half-day courses)

    Related Free NN/G Articles:

    • ‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences (free article)
    • Modify Your Design for Global Audiences: Crosscultural UX Design (free article)
    • Imagery Helps International Shoppers Navigate Ecommerce Sites (free article)

    53. Why You're Not Getting Job Interviews (feat. Hang Xu, Design Recruiter) Sep 26, 2025
    Show notes

    What does it really take to get hired in design today? In this episode, design recruiter and former product designer Hang Xu shares hard truths about what’s changed in hiring, why portfolios miss the mark, and how candidates can better align with what employers actually want. He also talks about his bold new project, OnlyFAANGs.design, where he documents his journey back into design from the recruiter’s seat.

    About Hang Xu: LinkedIn | OnlyFAANGs.design

    Level Up Your UX Career with UX Certification: nngroup.com/learning

    Related Free NN/G Resources:

    • Templates and Tools for UX Job Seekers (article)
    • How to Apply & Secure a UX Job (article)
    • The Return of the UX Generalist (article)
    • How to Get UX Experience Without a Job (video)
    • User Experience Careers Report (free report)
    • More articles & videos about UX careers

    52. Rethinking Users as Ecosystems (feat. authors Mike Youngblood and Ben Chesluk) Jul 18, 2025
    Show notes

    Who do we really mean when we say “the user”? And who gets left out?

    In this episode, Therese Fessenden chats with cultural anthropologists Mike Youngblood and Ben Chesluk, who are challenging overly narrow definitions of users in UX. They explore how systems thinking and anthropology can deepen our understanding of complex user ecosystems — and why rethinking “the user” is more important than ever.

    About the speakers:

    • Mike Youngblood (LinkedIn)
    • Ben Chesluk (LinkedIn)

    About Rethinking Users, including some helpful resources and a link to purchase the book:

    https://www.rethinkingusers.com

    Article about User Ecosystem Thinking:

    https://www.epicpeople.org/toward-ethnography-of-friction-and-ease-in-complex-systems

    Mike & Ben’s other books:

    • The Routledge Companion to Practicing Anthropology and Design, which includes Mike & Ben’s chapter on systems thinking in design anthropology, as well as many other chapters/contributors exploring the role of anthropology in design:
    • Ben’s book Money Jungle is an anthropological study of the redevelopment of New York City’s Times Square.
    • Mike’s book Cultivating Community is an ethnographic study of a massive, grassroots social movement in rural India.

    Related NN/g Articles & Videos:

    • Personas vs. Archetypes (article)
    • Why Personas Fail (article)
    • Ethnography in UX (3-min video)
    • Contextual Inquiry: Inspire Design by Observing and Interviewing Users in Their Context (article)

    51. The Future of Service Design in the Age of AI (featuring Erika Flowers, author of Practical Service Blueprinting) Jun 20, 2025
    Show notes

    What does it mean to design experiences in a world where pixels are no longer the focus? In this episode, service design thought-leader and author Erika Flowers shares her thoughts on how designers must evolve as AI transforms the tools, processes, and expectations of our work. Erika shares lessons from her journey—spanning early web design, pioneering service blueprinting at Intuit, and orchestrating experiences at NASA—and offers a forward-looking take on why skills like facilitation, systems thinking, and storytelling will define the future of design.

    About Erika Flowers: helloerikaflowers.com | LinkedIn

    Related NN/g Courses

    Service Blueprinting

    Accelerating Research with AI

    AI for Design Workflows

    Related Free NN/g Articles:

    • How Service Design Will Evolve with AI Agents
    • The Future-Proof Designer
    • Why I’m Not Worried About My UX Job in the Era of AI
    • More Free Articles on AI

    50. Responsible AI Use for Research Analysis (feat. Alexander Knoll, Co-Founder of Condens.io) May 23, 2025
    Show notes

    AI can do more than it’s ever done… but there’s a lot of unfounded hype, especially when it comes to user research. When should you delegate tasks to AI? And when should you insist on keeping the human in the loop? In this episode, Therese Fessenden sits down with Alexander Knoll, co-founder of Condens, to discuss the strengths and limitations of AI tools for research, and the evolving role of the user researcher.

    About Alexander & Condens: LinkedIn | Condens.io

    Research Repository Guide: https://condens.io/guides/research-repository-guide/

    On-Demand Recording of Condens Event: Making an Impact with User Research: How to Drive Change and Get Noticed

    Alex’s Article with NN/g: Common-Sense AI Integration: Lessons from the Cofounder of Condens

    Other Related NN/g Articles & Courses:

    • Free Articles about AI & UX
    • Course: UX Basic Training
    • Course: Accelerating Research with AI
    • Course: AI for Design Workflows
    • Course: Designing AI Experiences



    49. Design Leadership & Org Design (feat. Peter Merholz, co-author of Org Design for Design Orgs) Apr 18, 2025
    Show notes

    In this episode, Peter Merholz—co-founder of Adaptive Path and co-author of Org Design for Design Orgs—joins us to talk about what it really takes to build and scale effective design teams. We explore the systems, structures, and leadership mindsets that shape successful organizations, the relationships between product and design teams, and how design leaders can foster clarity, consistency, and impact as their teams grow. Whether you’re managing a team or aspiring to, this conversation is packed with insights on navigating the evolving role of design in today’s organizations.

    Learn More About Peter:

    Website: https://petermerholz.com/

    Newsletter: https://petermerholz.com/newsletter/

    LinkedIn: https://linkedin.com/in/petermerholz

    Podcast: https://findingourway.design/

    Book: https://orgdesignfordesignorgs.com/


    Full-Day Courses (also available in half-day formats):

    DesignOps: Scaling UX Design: https://www.nngroup.com/courses/scaling-ux-design-and-user-research/?utm_source=podcast&utm_medium=social&utm_campaign=ep50

    Product and UX: Building Partnerships for Better Outcomes: https://www.nngroup.com/courses/product-and-ux/?utm_source=podcast&utm_medium=social&utm_campaign=ep50

    Leading Highly Effective UX Teams: https://www.nngroup.com/courses/leading-ux-teams/?lm=pm-ux-different-views-of-responsibilities&pt=article&utm_source=podcast&utm_medium=social&utm_campaign=ep50

    UX Leader: Essential Skills for Any UX Practitioner: https://www.nngroup.com/courses/ux-leadership-skills-for-all/?utm_source=podcast&utm_medium=social&utm_campaign=ep50

    New UX Managers: https://www.nngroup.com/courses/new-manager/?utm_source=podcast&utm_medium=social&utm_campaign=ep50


    Related Free NN/g Articles:

    DesignOps: Study Guide: https://www.nngroup.com/articles/design-ops-study-guide/?utm_source=podcast&utm_medium=social&utm_campaign=ep50

    Product & UX: Study Guide: https://www.nngroup.com/articles/product-and-ux-study-guide/?utm_source=podcast&utm_medium=social&utm_campaign=ep50

    PM and UX Have Markedly Different Views of Their Job Responsibilities: https://www.nngroup.com/articles/pm-ux-different-views-of-responsibilities/?utm_source=podcast&utm_medium=social&utm_campaign=ep50


    48. What is Object-Oriented UX (feat. Sophia Prater, Rewired UX) Mar 21, 2025
    Show notes

    UX practitioners often struggle with shifting requirements and increasing product complexity, making it difficult to design intuitive experiences. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains how this method improves usability, reduces inconsistencies, and streamlines collaboration across teams.

    About Sophia Prater: Bio (via RewiredUX.com) | LinkedIn | Instagram


    Learn more about Object-Oriented UX:

    Upcoming Free UX Level-Up Training

    Sign up for the newsletter

    OOUX Podcast

    OOUX for AI & AI for OOUX (course)


    Related NN/g Courses & Resources:

    UX Basic Training (full-day or 2 half-day course)

    What is Object-Oriented UX? (3-min video)


    47. Designing AI Experiences: What to Consider (feat. Caleb Sponheim PhD, NN/g) Feb 21, 2025
    Show notes

    As AI continues to evolve, designers are increasingly finding themselves tasked with creating AI-powered experiences—often without prior experience in the space. In this episode, NN/g UX Specialist Caleb Sponheim discusses the current state of AI tools, what’s working (and what’s not), and how designers can position themselves to navigate this shift. We also explore what it really means to develop AI safely and how designers can play a role in ensuring ethical, user-friendly AI experiences.

    About the speaker: Bio | LinkedIn

    Full-Day Course: Designing AI Experiences(also available in half-day formats)

    Related NN/g Articles:

    • Artificial Intelligence Glossary
    • How Do Generative AI Systems Work?
    • Redefine Your Design Skills to Prepare for AI
    • AI Features Must Solve Real Problems
    • More Free Articles on AI

    46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales) Jan 24, 2025
    Show notes

    As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research Maria Rosala sits down with ResearchOps pioneer Kate Towsey to explore how ResearchOps can help teams think strategically about the impact and efficiency of their research.

    Learn more about Kate Towsey Kate’s Book: Research That Scales: The Research Operations Handbook Kate's Substack: Scaling and Systematising Research Kate’s Masterclasses in Australia and Europe: Defining a ResearchOps Strategy, 2025 Kate's ChaCha Club - a member's club for ResearchOps professionals: https://chacha.club/

    NN/g Courses and Content on ResearchOps Full-Day Course: ResearchOps Free Article: Research Ops 101 4-min Video: Strategic vs Reactionary Research 4-min Video: Research Repositories 101 3-min Video: Research Participant Database


    45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist) Dec 20, 2024
    Show notes

    Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Bridging Intention to Impact, shares his thoughts on how to create and evaluate products that center on meaningful user outcomes.

    Connect with Connor Joyce


    Order the book

    Related NN/g Resources & Courses:

    • Free Articles on Analytics & Metrics
    • Report on UX Metrics & ROI
    • Full-Day or 2 Half-Day Course on Measuring UX and ROI

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