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    Business

    Nikonomics – The Economics of Small Business

    Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, looking to make their first million.

    I bring firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue.

    Each week, I blend humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere.

    Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work.

    Follow me on Twitter @CoFoundersNik or YouTube @NikonomicsPodcast.

    Advertise

    Copyright: © 2024 Nikonomics - The Economics of Small Business

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    162 - AI SERIES: 10 - Understanding the Nuances of Advanced Language Models with Richard Marmorstein May 01, 2025
    Show notes

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Richard Marmorstein (https://x.com/twitchard). In this episode, Richard shares some fascinating ways he's leveraging AI in both his personal life, like creating a custom storybook using Google AI Studio for his son, and professionally, showcasing the expressive text-to-speech capabilities of Hume AI.

    We also dive into practical business applications of AI voice technology and explore the crucial differences between general language models and reasoning models like those from OpenAI.

    Plus, Richard gives us a peek into how he uses AI tools like Claude and ChatGPT to enhance his workflow as a software developer.


    Questions This Episode Answers:
    What is an MCP and how does it enable tool use with language models?
    What makes Hume AI's text-to-speech model different and what are its key use cases beyond creative content?
    What's the difference between using a general model like ChatGPT 4.0 and a reasoning model?
    How can AI assist with coding tasks and serve as a pair programmer?
    What are some unconventional ways to repurpose existing content, like turning a blog into a podcast using AI?
    Enjoy the conversation!
    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 Revolutionizing Conversational AI and TTS

    04:20 Exploring Google's AI Studio and Image Generation

    11:32 Innovations in Text-to-Speech Technology

    15:47 Practical Applications of AI in Content Creation

    20:59 Understanding AI Models and Their Use Cases


    161 - How Lindy Simplifies AI-Powered Business Automation with Elizabeth Knopf Apr 30, 2025
    Show notes

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Liz (https://x.com/leveragedupside) about the blistering pace of AI development and what it means for business owners right now.

    We dive into the difference between traditional LLMs and the new reasoning models from OpenAI and Google, exploring how they go beyond just predicting the next word to actually thinking through problems using methods like chain of thought. Liz shares exciting updates like OpenAI's beefed-up API with a massive 1 million token context window and how this enables tackling complex business tasks, like analyzing thousands of contracts, which used to cost a fortune.

    Plus, Liz gives us a look at Lindy, an automation tool designed for small businesses that makes building these powerful workflows much simpler than older tools like Zapier or Make.com, even demonstrating how it can automate lead enrichment.


    Questions This Episode Answers:
    What's the difference between traditional LLMs and the new AI reasoning models?
    How are expanded context windows and AI memory changing what businesses can do with AI?
    What does 'agentic AI' mean and how is it impacting automation?
    How can businesses manage or QA outputs to deal with AI hallucinations?
    What is Lindy and how can it help small businesses automate tasks more easily?
    Enjoy the conversation!

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 Transforming Contract Review with AI
    03:02 Understanding AI Models: Traditional vs. Reasoning
    05:48 The Evolution of AI: From Analysis to Action
    09:08 Agentic Behavior in AI: The Future of Decision Making
    12:02 Memory and Context in AI: Enhancing User Experience
    15:07 Practical Applications: Cost Savings and Efficiency
    17:55 Ensuring Data Accuracy: Quality Assurance in AI Outputs
    24:23 Exploring QA Systems with AI Models
    27:41 Innovations in Automation: Introducing Lindy
    30:35 Lead Enrichment: Automating Research for Business
    35:59 Agentic Behavior vs. Automation: Understanding the Difference
    40:33 Cost Considerations: Balancing Automation and Human Labor


    160 - AI SERIES: 9 - How Zapier Integrations Unlock the Magic of AI in Business with Olivia Look Apr 29, 2025
    Show notes

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Olivia (https://x.com/0h_look) from The Automated Agency. We dive into the exciting world of AI and automation and how they're supercharging businesses, especially those dealing directly with clients.

    Olivia shares her expertise on using tools like Zapier and ChatGPT to streamline workflows and even build entirely new systems. Get ready to explore the practical applications of AI in making your business run smoother!


    Questions This Episode Answers:
    How is AI currently being used in business?
    What is Zapier and how does it help connect different business apps?
    Why is it important to understand your business systems before implementing AI?
    Do you always need existing systems in place before you can automate?
    Where should overwhelmed entrepreneurs start with automation?
    Enjoy the conversation!

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 Unlocking AI Potential in Automation

    02:53 The Role of APIs in AI Integration

    06:00 Exploring Automation Tools: Zapier and Make

    08:52 Building Effective Workflows with Automation

    12:03 Leveraging AI for Enhanced Business Processes

    15:00 Creating Custom Automations: A Step-by-Step Guide

    17:53 Integrating AI into Existing Systems

    21:11 Utilizing AI for Data Management and Analysis

    24:03 Overcoming Challenges in Automation

    27:08 Advice for Entrepreneurs: Starting Small with Automation


    159 - From Storage Units to $52 Million: An Entrepreneur's Playbook with Nick Huber Apr 28, 2025
    Show notes

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Nick Huber (https://x.com/sweatystartup). We dive deep into Nick's incredible entrepreneurial journey, from his early days in the moving and storage business to building a self-storage empire and his latest venture: the acquisition of the global talent company, Somewhere.

    We explore his unique approach to business, his no-nonsense "sweaty startup" philosophy, and how he built a massive online audience. We also chat about his brand new book, "The Sweaty Startup, how to get rich doing boring things". Get ready for an insightful conversation packed with real-world business wisdom!


    Questions This Episode Answers:
    How did you get started in entrepreneurship?
    What was the "massive win" early in your career?
    Why did you decide to buy Somewhere?
    What's your philosophy on building an audience online?
    What's one key thing you look for when hiring?
    Enjoy the conversation!

    __________________________
    Love it or hate it, I'd love your feedback.
    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.
    __________________________
    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
    Spotify: https://tinyurl.com/5avyu98y
    Apple: https://tinyurl.com/bdxbr284
    YouTube: https://tinyurl.com/nikonomicsYT
    __________________________
    This week we covered:

    00:00 Building a Self-Storage Empire
    02:53 The Journey of Entrepreneurship
    05:46 Leveraging Social Media for Growth
    09:11 Acquisition and Business Expansion
    12:03 Navigating Financial Decisions
    14:55 The Future of Outsourcing Talent
    24:01 The Weight of Responsibility in Entrepreneurship
    25:28 Navigating the AI Landscape
    30:49 The Challenge of Hiring Executives
    34:13 The Art of Leadership and Team Building
    38:05 Competition and Market Dynamics
    43:54 The Journey of Writing a Book
    __________________________
    www.sweatystartup.com

    www.nickhuber.com

    www.sweatystartupbook.com

    www.somewhere.com/nick

    www.boltstorage.com

    www.recostseg.com

    www.adrhino.com

    www.spidexx.com

    www.boldseo.com

    www.webrun.com

    www.titanrisk.com

    www.recruitjet.com

    www.hubermethod.com

    www.x.com/sweatystartup

    www.instagram.com/sweatystartup

    www.linkedin.com/in/sweatystartup

    www.youtube.com/sweatystartup
    www.tiktok.com/sweatystartup

    www.threads.net/@sweatystartup.com

    https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606


    SPECIAL EPISODE - WTF is Going On with Nikonomics??? Apr 25, 2025
    Show notes

    A quick update from Nik: exciting guests are on the way, and the show is evolving. Nikonomics is going all-in on AI for boring businesses—plus a sneak peek at a new community (maybe?) and a potential AI incubator.

    Subscribe to my newsletter to get other, custom insights:

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨


    158 - AI SERIES: 8 - How Different AI Models Excel in Specific Use Cases with Jake Colling Apr 24, 2025
    Show notes

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Jake Colling (https://x.com/JacobColling). We dive into the exciting world of AI and automation and how it's reshaping the way businesses operate.

    Jake, a software developer and founder of the startup Carrot, shares his insights on building and deploying easy-to-use AI workflows. We discuss the rise of different AI models like Gemini from Google, Claude, and OpenAI's ChatGPT, and explore which models excel in different use cases, from document processing to coding and even content creation. Jake also gives us a sneak peek into how Carrot simplifies AI integration for non-technical users, drawing parallels with tools like Zapier and N8n, but with an AI-native approach.

    We even touch on the productivity gains AI tools like Cursor are bringing to software development.


    Questions This Episode Answers:
    What's the easiest way to build and use AI-powered workflows?
    Which AI models are surprisingly effective for specific business tasks like document processing?
    How can businesses leverage AI to automate everyday tasks like lead follow-up?
    What makes AI-native platforms different from traditional automation tools?
    How is the increasing use of AI impacting the speed of software development?
    Enjoy the conversation!

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 The Unexpected Connection with Sam Parr

    02:57 Building Sam's List: The Business Model

    05:49 Navigating the Relationship with Sam Parr

    09:09 The Transition from Corporate to Entrepreneurship

    11:56 The Growth of Sam's List and Its Impact

    14:55 The Journey of an Entrepreneur: Lessons Learned

    24:00 The Decision to Leave Corporate Life

    30:11 Building Sam's List: The Early Days

    35:59 Navigating Challenges and Growth

    42:01 SEO and Content Strategy for Success


    157 - She Was Catfished by Sam Parr Then Launched Sam's List with Kimi Green Apr 23, 2025
    Show notes

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Kimi Green (https://x.com/NotGoKGreen). We dive into the unexpected journey of building Sam's List, a platform connecting individuals with financial professionals. Hear the quirky story of how a random text from Sam Parr of My First Million fame turned into a promising business venture.

    We explore the importance of authenticity in business and the evolution of Kimi's entrepreneurial role.

    Find out more about Sam's List below!

    https://samslist.co/


    Questions This Episode Answers:
    How did Kimi Green initially think she was being catfished by Sam Parr?
    How did a side project selling newsletter ads and a run club marketplace lead to co-founding Sam's List?
    How did Sam's List transition from a side hustle to a full-time commitment?
    How was the decision made for Kimi Green to become the CEO of Sam's List?
    How has the focus on content and SEO become crucial for the growth of Sam's List?
    Enjoy the conversation!

    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 The Unexpected Connection with Sam Parr

    02:57 Building Sam's List: The Business Model

    05:49 Navigating the Relationship with Sam Parr

    09:09 The Transition from Corporate to Entrepreneurship

    11:56 The Growth of Sam's List and Its Impact

    14:55 The Journey of an Entrepreneur: Lessons Learned

    24:00 The Decision to Leave Corporate Life

    30:11 Building Sam's List: The Early Days

    35:59 Navigating Challenges and Growth

    42:01 SEO and Content Strategy for Success


    156 - AI SERIES: 7 - She Shut Down a $1M Biz—Then Built an AI Brain to Replace It, with Abbi Perets Apr 22, 2025
    Show notes

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

    Join me, Nik (https://x.com/CoFoundersNik), as I interview Abbi Perets (https://x.com/abbiperets in this insightful episode. We dive into Abbi's fascinating journey from the early days of freelance writing before Google, navigating the tech boom in Silicon Valley, and her experiences with the evolution of content.

    We also explore her current perspective on how AI is reshaping the writing landscape and how she leverages tools like Claude in her daily work helping experts uncover their hidden value. Hear her practical tips and unique insights on building a successful writing career and adapting to technological changes.


    Questions This Episode Answers:
    How did you figure out how to get paid as a freelance writer in the late 90s?
    What seemingly simple business practice significantly set you apart in the freelance world?
    How did you decide what to write about when you were first starting your freelance career?
    What was your initial reaction to AI being seen as a replacement for writers?
    How do you set up project instructions in Claude to make it a valuable assistant?
    Enjoy the conversation!


    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 Introduction and Background

    00:53 Freelance Writing Journey

    05:38 Balancing Family and Career

    08:40 Impact of AI on Writing

    14:00 Exploring AI Tools

    20:40 Using Claude for Writing

    21:43 Integrating Personal and Professional Life with AI

    21:33 Choosing Claude Over ChatGPT for Content Creation

    22:43 Setting Up Projects in Claude

    23:19 Detailed Project Instructions and Guidelines

    24:50 Writing Style and Preferences

    27:20 Using AI for Decision Making and Feedback

    33:00 Leveraging AI for Personal and Professional Organization

    35:26 Project Knowledge and Capacity in Claude

    36:10 Conclusion and Contact Information


    155 - Can AI Replace Your Sales Team? I Tested It with John Long Apr 21, 2025
    Show notes

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

    Join me, Nik (https://x.com/CoFoundersNik), as I interview John Long of Thynk.AI. We dive into the fascinating world of AI agents and how they're being used to automate crucial business processes like communication with customers.

    John shares the story behind Thynk.AI, revealing how they use AI to help other businesses leverage this powerful technology. We even get a live demonstration of their AI agent, Eric, in action! It's a look at the present and future of AI in business that you won't want to miss.


    Questions This Episode Answers:
    What is your business?
    What models do you use and for what purposes?
    Has the AI agent technology progressed and gotten better?
    Is there kind of like an ideal customer that this works for?
    How is the podcast done?


    Enjoy the conversation!
    __________________________

    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 Introduction and Overview of Think.ai

    01:53 AI Models and Use Cases

    02:45 AI in Podcasting

    05:55 The Origin Story of Think.ai

    07:47 Capabilities Beyond Sales

    08:49 AI Integration and Customer Interaction

    17:30 The 10-80-10 Principle

    18:40 Live Demo of Think.ai

    19:58 CRM System Overview

    20:19 AI Interaction Demonstration

    22:05 Training AI Agents

    23:20 Live AI Call Test

    29:35 AI's Future in Business

    29:59 Integration with High Level

    32:13 Adoption and Growth of AI

    37:33 Conclusion and Final Thoughts


    154 - Which AI Tools Are Worth Your Time? Use Cases and Future Potential with Chris Koener Apr 18, 2025
    Show notes

    🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

    Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy) in a fascinating conversation diving into the practical applications of AI for businesses. We explore the landscape of Large Language Models (LLMs), uncovering which ones entrepreneurs are actually using and for what.

    We also touch upon surprising insights into tools that work alongside these AI models and even debate the potential biases within ChatGPT. Plus, stick around as we brainstorm innovative marketing strategies, including the bold move of using billboards for podcast promotion and the challenges of tracking their impact.


    Questions This Episode Answers:
    What's the most popular LLM right now?
    What are people mainly using ChatGPT for?
    Which LLM is actually used by more people in aggregate?
    What's a surprising AI tool many developers are raving about?
    How do you even begin to track the success of a billboard ad for a podcast?
    Enjoy the conversation!

    __________________________
    Love it or hate it, I'd love your feedback.

    Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.

    __________________________

    MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe

    Spotify: https://tinyurl.com/5avyu98y

    Apple: https://tinyurl.com/bdxbr284

    YouTube: https://tinyurl.com/nikonomicsYT

    __________________________

    This week we covered:

    00:00 Exploring AI Use Cases in Business

    03:01 Comparing Popular LLMs: ChatGPT, Claude, and More

    05:57 The Role of AI in Coding and Project Management

    08:52 Sales and Revenue Generation with AI

    11:48 AI's Unbiased Nature and Its Implications

    15:09 Using AI for Personal and Relationship Insights

    18:01 Innovative Marketing Strategies with AI

    21:03 The Future of AI in Business and Mediation


    Previous 1 13 14 15 16 17 31 Next

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