Show notes
MANY rather EVERYONE is talking about the importance and value of community for NFT success but is anyone really saying ANYTHING????
Is anyone breaking down the core aspects of a community in regards to what that community looks like and the difference between:
- a community vs network
- community vs audience
- community vs over-hyped discord?
On this episode I breakdown the difference in each of these based on my 20+ years building communities both online and offline and in many cases failing to build the foundation and core aspects I share here and only learning at the end what I should have done from the start!
I also will be talking a lot about the community on this podcast but from different perspectives, because we can't just throw out the word "community" and believe one example works for all scenarios. Scenarios such as:
- Community building for NFT project founders
- Community evaluation for NFT investors
- Community responsibility for active community members
- Community ownership and how its conveyed and shared
- Community success: defining the purpose and passion
On this episode, I focus on the last one and the two aspects that I feel are essential for community long-term success, not just hype pre-mint that dies soon after the art is revealed.
1. Must define what the success of the community looks like not from the founder's eyes but the communities eyes. (This will evolve as the community evolves)
2. Map out MEASUREABLE goals for the community that will allow you to stay on track towards that success and celebrate along the way.
Lastly, I make a bold prediction:
"Projects that fail to sell out their entire 10k mint but empower their core community members will be the most successful projects a year from that original mint."
And here is a clip from an essay that I live by:
"The takeaway: 1,000 true fans is an alternative path to success other than stardom. Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans. On your way, no matter how many fans you actually succeed in gaining, you’ll be surrounded not by faddish infatuation, but by genuine and true appreciation. It’s a much saner destiny to hope for. And you are much more likely to actually arrive there" from 1k fans essay written in 2008!
Don't underestimate the power of 1k true fans! Read this to learn more as it's my guiding essay and has been for 10 years: https://kk.org/thetechnium/1000-true-fans/
Links shared on this episode:
Shoutout to the Giraffe Tower NFT and the powerful community Gary Henderson is growing on Discord: https://discord.gg/3kr4bcN47t
ADHD creator coin: https://rally.io/creator/ADHD/
CryptoDadsNFT Community: https://opensea.io/collection/thecryptodads
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