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    News

    Next Ten Words

    Next Ten Words focuses on in-depth analysis and critique of the personal technology industry. Every week Michael Gartenberg, Rene Ritchie, and guests go beyond the soundbite to the next ten words. And the ten after that.

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    Latest Episodes:
    Three photos down, with Ross Rubin May 29, 2017

    Industry analyst Ross Rubin joins Gartenberg and Ritchie to discuss Google’s new Photos features, Apple’s possible responses, the market for drones, Siri as a speaker *dock*, and more.


    35: Father of Smartwatches, with Bill Geiser May 20, 2017

    Bill Geiser, who's worked on wearables from Microsoft Spot to Palm to Fossil to HP, talks to Gartenberg and Ritchie about the state of the modern wrist.


    34: Mr. Snell from California May 15, 2017

    33: Q2 2017, with Neil Cybart May 09, 2017

    Neil Cybart joins Gartenberg and Ritchie to discuss Apple’s Q2 2017 financial results, including iPhone in and outside of China, iPad mini vs. iPad large screen, Apple Watch and wearables as a business, and more.


    32: MacBooks & Marathons, with Dana Wollman May 01, 2017

    Dana Wollman of Engadget joins Gartenberg and Ritchie to talk fitness trackers for athletes and the state of laptops.


    31: Six messaging apps before lunch, with Matthew Panzarino Apr 21, 2017

    When did Apple know it had to change gears on Mac Pro, and will it have a similar moment of clarity with iMessage and making it multi-platform? Matthew Panzarino of TechCrunch joins Gartenberg and Ritchie for our first, regular, second-guessing show.


    30: Surface vs. Mac, with Brian Hall Apr 16, 2017

    Brian Hall, currently of Doppler Laps, formerly VP of Microsoft Devices, joins Gartenberg and Ritchie to talk about Microsoft Surface and its position relative to Apple with creatives and pros.


    29: Follow the Mac Pro money, with Nilay Patel Apr 09, 2017

    Apple held a special summit to get word out about an all-new, all-modular Mac Pro… coming next year. But what did Apple know and when did they know it? Gartenberg, Ritchie, and special guest Nilay Patel of The Verge go beyond the soundbite with the Next Ten Words.


    28: Galaxy S8 vs. 'iPhone 8', with Lisa Hope King Apr 03, 2017

    Lisa Hope King of Cheddar.tv joins Gartenberg and Ritchie to talk about Samsung’s new Galaxy S8 and what it does — and does not — mean for Apple and the next iPhone.


    27: (Product) Red Devices, with Dan Moren Mar 26, 2017

    Apple has a new RED iPhone, non-Air iPad, spring watchbands, and Clips video app. Gartenberg, Ritchie, and special guest Dan Moren discuss what this means now — and for an April event.


    26: The competition, with Daniel Bader Mar 19, 2017

    Daniel Bader returns to the show to talk to Gartenberg and Ritchie about Mobile World Congress, the LG G6, state of mobile cameras, OLED, and the tablet market.


    25: The new influencers Mar 11, 2017

    Gartenberg and Ritchie dive deeper into Apple's current relationship with creative pros, who the "new influences" might be, Lightning vs. USB-C, and what's in a name… or brand.


    24: Big Block of Cheese Day Mar 01, 2017

    In the grand tradition of the West Wing, Gartenberg and Ritchie have put a 2-ton block of cheese out in the foyer of the podcast for any and all listeners who may be hungry — or have questions about Apple. (And we are absolutely making a mental list of those who are snickering, and even as we speak we are preparing appropriate retribution…!)


    23: Apple TV, with Jason Snell Feb 12, 2017

    Following up on Q1 2017, Gartenberg and Ritchie speak with special guest Jason Snell of Six Colors on Apple TV: What it was meant to be, what it ended up being, and where it goes from here.


    22: Q1 2017, with Neil Cybart Feb 01, 2017

    Special guest Neil Cybart of Above Avalon joins Gartenberg and Ritchie to talk Apple's blockbuster Q1 2017 earnings and where the company goes from here.


    21: Artificially Intelligent, with Carolina Milanesi Jan 14, 2017

    Artificial Intelligence is the new, trendy marketing term but how intelligent are our devices and assistants? Gartenberg, Caldwell, Ritchie, and special guest Carolina Milanesi discuss Alexa, Siri, Google, Facebook, and more!


    20: Painting the target, with Chuq Von Rospach Jan 07, 2017

    Special guest Chuq Von Rospach joins Gartenberg, Caldwell, and Ritchie to discuss Apple’s 2016 report card, including shipping, Mac desktops, and exceeding expectations.


    19: Failure to ship Dec 17, 2016

    Apple was known for seldom pre-announcing and almost always shipping on time, so what’s going on with AirPods and Apple Watch and iPhone supply this year? Also, Microsoft comes gunning for MacBook Pro.


    18: Death of the smartwatch, with Daniel Bader Dec 12, 2016

    Gartenberg, Ritchie, and special guest Daniel Bader talk about the state of the smartwatch: Android Wear 2.0 delays, Motorola 360 exists, Pebble buyouts, Apple Watch market, and more!


    17: State of the Mobile Nov 26, 2016

    As 2016 comes to a close, Michael Gartenberg and Rene Ritchie discuss the state of Mobile across Microsoft and Google and their highest profile vendors, and Apple.


    16: Apple S.W.O.T. Oct 23, 2016

    We’re splitting Gartenberg off into his own podcast and this is the pilot! Listen along as we break down Apple’s strengths, weaknesses, opportunities, and threats going into the end of 2016!


    15: Apple Watch and fitness, with Liz Plosser Oct 06, 2016

    Apple's messaging around Watch Series 2 was fitness-focused, but how does it hold up, and is there really a market for it? Caldwell, Ritchie, and special guest Liz Plosser from Self Magazine discuss!


    14: Missing Macs, with Ben Bajarin Sep 30, 2016

    Apple’s new MacBook has been updated in 2016, but the new MacBook Pros are nowhere to be found, and the Mac mini and Mac Pro haven’t seen updates in years. What’s going on with Apple’s Mac product lines? Gartenberg, Ritchie, and special guest Ben Bajarin discuss!


    13: Smile time Sep 23, 2016

    iPhone 7 has launched and Gartenberg, Caldwell, and Ritchie talk demand forecasting, messaging, media reception, gates, fumbles, and exceeding expectations.


    12: The media is the iPhone message Sep 09, 2016

    iPhone 7 removed the headphone jack and added a two lens camera system, but how well did they sell them on the event stage? Gartenberg, Caldwell, and Ritchie explore the spin!


    11: iPhone upgrade pressure Aug 26, 2016

    Are modern iPhones, iPads, and Macs 'good enough' that the mainstream — and perhaps even early-adopters — no longer feel the need to update? Gartenberg thinks they might be, Ritchie thinks there's lots more to come, and Caldwell... no spoilers, listen along!

    Show notes

    • Bored now
    • Oh no! My current iPhone might be 'good enough'
    • Why stop with the headphone jack? Apple could delete everything!
    • iPhone 7 rumor roundup

    Hosts

    • Michael Gartenberg
    • Serenity Caldwell
    • Rene Ritchie

    Feedback

    Send in your comments, questions, feedback, or follow-up to:

    • Email: appletalk@imore.com
    • Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.
      a

    10: The iPad story Aug 11, 2016

    What's the iPad story? Gartenberg, Caldwell, and Ritchie discuss the narratives Apple has — and hasn't — used to not only sell iPads, but sell the *idea* of iPads.


    09: Unpacking Pokemon Go Jul 15, 2016

    With the success of Pokémon Go, the enormity of the mobile market has been made shockingly clear. Confluence of technologies? Nostalgia and brand power? Thirst for distraction? Gartenberg, Caldwell, and Caldwell discuss what lessons can be learned and what'll come next.


    08: The next iPhone, with Neil Cybart Jul 01, 2016

    Apple's job is to make better iPhones so more people buy them faster. How does a tick, tock, tock design cycle, and removing the headphone jack fit into that? Gartenberg, Caldwell, Ritchie, and special guest Neil Cybart discuss.

    Show notes

    • Apple Unlikely to Make Big Changes for Next iPhone
    • iPhone Warning Signs
    • We don't know jack about the next iPhone
    • iPhone 7 and making Lightning strike twice
    • Imagining an iPod in your ears
    • Tick-tock... tock?!—The future of iPhone product cycles
    • Above Avalon Memberships

    Guests

    • Neil Cybart

    Hosts

    • Michael Gartenberg
    • Serenity Caldwell
    • Rene Ritchie

    Feedback

    Send in your comments, questions, feedback, or follow-up to:

    • Email: appletalk@imore.com
    • Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.
      a

    07: WWDC 2016 aftermath Jun 24, 2016

    WWDC 2016 has come and gone, and Gartenberg, Caldwell, and Ritchie break it all down. From watchOS 3 to tvOS 10, macOS Sierra to iOS 10, here's what it all means… and portends.


    06: App Store economy, with Ben Bajarin Jun 10, 2016

    Faster review times, subscriptions for every category, and search ads are the latest additions to the App Store, and special guest Ben Bajarin joins Gartenberg, Caldwell, and Ritchie to discuss how much — or how little — that may help the App Store economy.

    Show notes

    • App Store FAQ: What developers and customers need to know!
    • The New App Store: Subscription Pricing, Faster Approvals, and Search Ads
    • Phil Schiller: Apple making major changes to the App Store
    • APP STORE 2.0
    • Techpinions

    Guests

    • Ben Bajarin

    Hosts

    • Michael Gartenberg
    • Serenity Caldwell
    • Rene Ritchie

    Feedback

    Send in your comments, questions, feedback, or follow-up to:

    • Email: appletalk@imore.com
    • Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

    05: Virtual reality distortion, with Jan Dawson Jun 03, 2016

    Gartenberg, Caldwell, Ritchie, and special guest Jan Dawson chat Apple and Virtual Reality, first mover advantages, mainstream adoption, gaming culture, and fear of missing out.

    Show notes

      • Apple hires top virtual reality researcher Doug Bowman
      • Apple building massive team for virtual reality research
      • Apple's Route to Virtual Reality
      • Apple's Slow, Subtle Build to New Products
      • Apple lives in a real world, not a virtual one
      • Apple and making the virtual a reality
      • VRHeads.com

      Guests

      • Jan Dawson

      Hosts

      • Michael Gartenberg
      • Serenity Caldwell
      • Rene Ritchie

      Feedback

      Send in your comments, questions, feedback, or follow-up to:

      • Email: appletalk@imore.com
      • Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

    04: Firing the digital assistants, with Carolina Milanesi May 30, 2016

    Gartenberg, Ritchie, and special guest Carolina Milanesi of Creative Strategies chat about Alexa, Siri, Google, digital agents, virtual assistants, personalities, API, internationalization, utility, and more.

    Show notes

    • Should Virtual Assistants Be Humanized?
    • Alexa: A Short and Passionate Affair or A Long Standing Relationship?
    • Siri vs. Alexa is hilarious to people outside the U.S.
    • Could Artificial Intelligence and Machine Learning be Apple's BlackBerry moment?
    • It's a bot, bot, bot world. Also, Apple is doomed!
    • If Google's right about AI, that's a problem for Apple

    Guests

    • Carolina Milanesi

    Hosts

    • Michael Gartenberg
    • Rene Ritchie

    Feedback

    Send in your comments, questions, feedback, or follow-up to:

    • Email: podcast@imore.com
    • Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

    03: Apple Car as a service, with Horace Dediu May 20, 2016

    Gartenberg, Caldwell, Ritchie and special guest Horace Dediu of Asymco chat about Apple's investment in Didi Chuxing, Project Titan, and what a car business from Apple might—and might not—look like.

    Guests

    • Horace Dediu

    Hosts

    • Michael Gartenberg
    • Serenity Caldwell
    • Rene Ritchie

    Feedback

    Send in your comments, questions, feedback, or follow-up to:

    • Email: podcast@imore.com
    • Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

    02: Betting against Apple Pay, with Daniel Bader May 17, 2016

    Gartenberg, Caldwell, and Ritchie are joined by Daniel Bader to discuss the challenges Apple Pay faces when it comes to global expansion and consumer adoption.

    Show notes

    • Apple Pay expands to Big Five banks in Canada with support for Visa, MasterCard and Interac
    • Canadian banks, including 'the Big Five,' sign on for major Apple Pay expansion
    • Apple Pay-led surge in ANZ card customers drives rival banks to renegotiate
    • Cabinet approves Apple Pay's introduction in Taiwan
    • Kohl's Charge and Yes2You Rewards Now Easy as One Tap in Apple Pay
    • Apple Pay on the web/in browsers in iOS 10/OS X 10.12

    Guests

    • Daniel Bader

    Hosts

    • Michael Gartenberg
    • Serenity Caldwell
    • Rene Ritchie

    Feedback

    Send in your comments, questions, feedback, or follow-up to:

    • Email: podcast@imore.com
    • Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

    01: State of the iPhone, with John Gruber May 11, 2016

    Welcome to Apple Talk, a new podcast from iMore. Apple Talk focuses on in-depth industry analysis and critique of Apple and related companies. Every show, Michael Gartenberg, Serenity Caldwell, Rene Ritchie, and guests dive deep into the most important story of the week.

    And it all starts with a look at Apple’s iPhone business with special guest Mr. John Gruber of Daring Fireball.

    Show notes

    • This is Tim: Apple's CEO on the company's 2016 Q2 earnings
    • iPhone warning signs
    • Doubting the iPhone revisited (Paywall)
    • Apple and the Terrible, Horrible, No Good, Very Bad Drop in iPhone Sales
    • What does Apple look like without the iPhone?
    • After iPhone
    • Apple's best days behind it'... again

    Guests

    • John Gruber

    Hosts

    • Michael Gartenberg
    • Serenity Caldwell
    • Rene Ritchie

    Feedback

    Send in your comments, questions, feedback, or follow-up to:

    • Email: podcast@imore.com
    • Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

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