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Next Ten Words

Next Ten Words focuses on in-depth analysis and critique of the personal technology industry. Every week Michael Gartenberg, Rene Ritchie, and guests go beyond the soundbite to the next ten words. And the ten after that.

Latest Episodes:

16: Apple S.W.O.T. Oct 23, 2016

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We’re splitting Gartenberg off into his own podcast and this is the pilot! Listen along as we break down Apple’s strengths, weaknesses, opportunities, and threats going into the end of 2016!

15: Apple Watch and fitness, with Liz Plosser Oct 06, 2016

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Apple's messaging around Watch Series 2 was fitness-focused, but how does it hold up, and is there really a market for it? Caldwell, Ritchie, and special guest Liz Plosser from Self Magazine discuss!

14: Missing Macs, with Ben Bajarin Sep 30, 2016

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Apple’s new MacBook has been updated in 2016, but the new MacBook Pros are nowhere to be found, and the Mac mini and Mac Pro haven’t seen updates in years. What’s going on with Apple’s Mac product lines? Gartenberg, Ritchie, and special guest Ben Bajarin discuss!

13: Smile time Sep 23, 2016

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iPhone 7 has launched and Gartenberg, Caldwell, and Ritchie talk demand forecasting, messaging, media reception, gates, fumbles, and exceeding expectations.

12: The media is the iPhone message Sep 09, 2016

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iPhone 7 removed the headphone jack and added a two lens camera system, but how well did they sell them on the event stage? Gartenberg, Caldwell, and Ritchie explore the spin!

11: iPhone upgrade pressure Aug 26, 2016

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Are modern iPhones, iPads, and Macs 'good enough' that the mainstream — and perhaps even early-adopters — no longer feel the need to update? Gartenberg thinks they might be, Ritchie thinks there's lots more to come, and Caldwell... no spoilers, listen along!

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Send in your comments, questions, feedback, or follow-up to:

Email: appletalk@imore.com
Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.
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10: The iPad story Aug 11, 2016

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What's the iPad story? Gartenberg, Caldwell, and Ritchie discuss the narratives Apple has — and hasn't — used to not only sell iPads, but sell the *idea* of iPads.

09: Unpacking Pokemon Go Jul 15, 2016

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With the success of Pokémon Go, the enormity of the mobile market has been made shockingly clear. Confluence of technologies? Nostalgia and brand power? Thirst for distraction? Gartenberg, Caldwell, and Caldwell discuss what lessons can be learned and what'll come next.

08: The next iPhone, with Neil Cybart Jul 01, 2016

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Apple's job is to make better iPhones so more people buy them faster. How does a tick, tock, tock design cycle, and removing the headphone jack fit into that? Gartenberg, Caldwell, Ritchie, and special guest Neil Cybart discuss.

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Neil Cybart

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Feedback

Send in your comments, questions, feedback, or follow-up to:

Email: appletalk@imore.com
Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.
a

07: WWDC 2016 aftermath Jun 24, 2016

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WWDC 2016 has come and gone, and Gartenberg, Caldwell, and Ritchie break it all down. From watchOS 3 to tvOS 10, macOS Sierra to iOS 10, here's what it all means… and portends.

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