Newsletter Operator

$100k+ Per Month From An ART Newsletter, How To Make Money With Surveys, An Amazing 9-Word Email That Revives Dead Leads, and More Feb 21, 2025

Save your seat at the event: newslettermarketingsummit.com

Episode Description:

Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction and Event Overview

01:47 The Artist's Success Story

06:11 Building an Email List and Marketing Strategy

08:53 The Power of Surveys and Data Collection

13:56 Segmentation and Custom Messaging

17:57 Niche Expert Framework for Newsletters

23:09 The Nine Word Email Strategy

28:53 The Newsletter Flywheel Effect

Why Billions In Revenue Just Shifted To Newsletters Feb 19, 2025

Check out Ezoic: ezoic.com
Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com
Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers.

Episode Topics & Timestamps

00:00 Understanding the Shift in Ad Revenue

12:09 The Evolution of Targeting: From Contextual to First-Party Data

20:40 The Value of First-Party Data in Advertising

27:58 The Art of Publishing and Business Success

29:53 The Evolution of Advertising Models

32:05 Maximizing Revenue through Advertising

34:04 Understanding Ad Revenue Trends

36:19 The Value of Traffic Sources

43:22 Leveraging First-Party Data for Growth

49:16 Identifying the Right Publishers for Programmatic Ads

50:56 The Future of Newsletter Advertising

53:01 Collecting Valuable User Data

Links Mentioned

https://www.ezoic.com/

https://www.youtube.com/@Ezoic

adrevenueindex.ezoic.com

How Ted Williams Sold His Local Newsletter For $5M, Led Axios Local From 0 To 30 Cities and 1M+ Subscribers, and Played a Pivotal Role In The $525M Axios Acquisition Feb 13, 2025

This episode is sponsored by Playbookz: Playbookz.co
Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money—a local and personal finance newsletter.
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Join our free newsletter for growth and monetization tactics:

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The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports Feb 07, 2025

Save your seat at our event: newslettermarketingsummit.com
Kendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports.
He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more readers than almost anyone.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Matt's agency GrowLetter

Sponsorship Sales Masterclass (With Justin Moore) Jan 22, 2025

Get Justin's new book: SponsorMagnet.com
Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Matt's agency GrowLetter

Episode Topics & Timestamps

00:00 The Importance of Custom Pricing for Creators

09:16 Creating a Comprehensive Sponsorship Strategy

27:05 Attracting Brands: The STP Framework

28:32 Navigating the Complexities of Pricing Sponsorships

29:00 Understanding the ARC Framework for Collaborations

32:19 Pricing Strategies Based on Brand Goals

34:46 Creating Compelling Sponsorship Packages

39:04 Innovative Collaboration Examples

43:52 Crafting Effective Outreach Strategies

57:10 The Importance of Execution in Sponsorships

How To Grow Your Email List With Paid Ads (The Right Way) Jan 20, 2025

Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction to AdCrate and Growth Strategy

02:56 The Importance of Ad Creative in Paid Advertising

05:47 Navigating Media Platforms: Meta vs. TikTok

08:53 Static vs. Video Creatives: Balancing Production and Impact

11:49 Effective Static Ad Formats and Testing Strategies

15:09 Common Mistakes in Ad Creation and Copywriting Tips

17:55 Leveraging AI for Ad Copy and Customer Insights

20:47 Innovative Ad Formats: Memes and Interface Hacking

25:42 Understanding Hook Rates and Audience Engagement

28:10 Navigating Video Content Creation on a Budget

35:09 The Importance of Script Writing for Ads

40:50 Exploring Effective Video Lengths and Frameworks

43:40 Utilizing Motion Graphics for Enhanced Engagement

46:34 Iterating and Testing Ads for Success

Links Mentioned

https://www.adcrate.co/

Trends We're Buying and Selling In 2025 Jan 16, 2025

Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Holiday Reflections and New Beginnings

02:03 The Honey Scandal Explained

17:48 Trends for 2025: Buying and Selling Insights

27:33 The Substack Ecosystem and Creator Independence

31:27 AI-Assisted Workflows for Content Creators

33:22 The Shift from Vanity Metrics to Revenue Focus

34:20 Emerging Newsletter Ad Networks

39:00 The Rise of B2B Newsletters and Creators

41:24 Challenges of Premium Newsletters

44:43 The Creator-in-Residence Model

48:55 The Future of Overseas Recruiting Agencies

Links Mentioned

https://newslettermarketingsummit.com/

ANNOUNCEMENT Jan 06, 2025

Here are the links:
- Join Write, Grow Sell here >>
- Register for the free live training here >>

The Newsletter Industry In 2024 and What's Next Dec 20, 2024

Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

How To Build a LinkedIn Audience From Scratch Dec 13, 2024

Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 The Importance of Clear Value Proposition

03:13 Audience Growth Strategies on LinkedIn

06:04 Content Creation Fundamentals

08:58 Optimizing Content for Engagement

11:47 Leveraging Controversy in Content

14:57 The Power of Personal Stories in Content

23:58 Reflecting on Weekly Engagements

24:57 The Importance of Specificity in Content

25:51 Understanding Engagement on LinkedIn

27:44 Strategies for Boosting Engagement

29:38 The Risks of Engagement Hacking

30:36 Building an Organic Audience

32:01 Converting Followers into Customers

34:50 Exploring Growth Hacks on LinkedIn

36:14 Leveraging LinkedIn Video Content

39:04 Navigating Links in Posts

40:55 Insights on LinkedIn Newsletters

Links Mentioned

https://x.com/tclarkmedia

https://www.linkedin.com/in/tclarkmedia/

https://www.bluecast.ai/

https://www.compoundcontentstudio.com/

How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following Dec 06, 2024

Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 The Genesis of The Pour Over

02:52 Growth and Scaling Challenges

06:10 Building a Subscriber Base

08:51 Content Quality and Reader Engagement

12:13 The Future of Newsletters and Podcasts

15:07 Team Dynamics and Content Creation

17:56 Advertising Strategies and Monetization

26:55 Rebuilding Advertiser Relationships

32:45 The Importance of Ad Copy

35:08 Growth Strategies and Paid Advertising

41:25 Referral Strategies for Subscriber Growth

46:36 Securing Sponsorships and Advertisers

Links Mentioned

Thepourover.org

ANNOUNCEMENT Nov 26, 2024

Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit:
NewsletterMarketingSummit.com

Use code BFCM24 for the extra $100 off any ticket.
This code expires on 12/2 at midnight EST.

In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit.
Speakers include:

Alex Leiberman
Sam Parr
James Altucher
Brian Morrissey
Jenny Rothenberg
Ryan Hashemi
Yossi J Levi
Chenell Basilio
Ryan Heafy
Brad Wolverton
Tim Huelskamp
Jay Clouse
Neville Medhora
Matt McGarry
And many more

Got questions about the event? Want to learn about sponsorship options?
Contact: ahrif@growletter.co

Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More Nov 15, 2024

Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps