Music Business Hacks

Latest Episodes:

#38 - How Artists Can Use the Scientific Method to Hack Their Careers Mar 10, 2018

Show notes

You might remember the Scientific Method from your high school days, but what you may not realize is that it can unleash your music business potential. Here are the 8 steps of the Scientific Method:

Define the problem
Research/observe the problem
Form a hypothesis
Conduct the experiment
Analyze the results
Form a conclusion
Publish/share results
Test it again

Resources: Social Media Lab The Scientific Method for Entrepreneurs (6 Step version)

#37 - Managers, Publicists, Booking Agents, and Lawyers: What Do They Do and When Should You Hire Them? Mar 09, 2018

Show notes

As your music business grows, you'll need to consider expanding your team beyond just your core band members. The four most important people in your career that can help you take things to the next level include a manager, a publicist, a booking agent, and an attorney. Today, we talk about who they are, what they do, how much they cost, and when you should consider hiring one. Resources: Music Manager Database Directory of Managers and Booking Agents McNamer and Company (entertainment attorney) If you need an IP attorney (for trademark or copyright registration), Ron Coleman is the guy who helped me win a Supreme Court case unanimously.

#36 - How to Book a Tour for Your Band, Step-by-Step Mar 08, 2018

Show notes

Today's episode provides an overview on one of the most important parts to your music career: touring. There's no question that touring is one of the most effective ways of building a regional or national following, however, it should be done strategically and methodically. Resources: How to Book a Tour for Your Band, step by step (article) How to Book a Tour (summary version) The Touring Musician: a Small-Business Approach to Booking Your Band on the Road (book) Episode 9: Perfecting Your Pitch

#35 - Weekly Recap: Social Media Hacks for Bands Mar 07, 2018

Show notes

#34 – Lessons Learned from Writing 2,200 Songs and Touring 100k Miles with Gayle Skidmore: An interview with the Netherlands-based singer-songwriter, Gayle Skidmore. #33 – 5 Big Tips That Can Save Your Tour - Tips to save your gear, sanity, and health while on the road. #32 – How Bands Can Create Reaction Videos to Get More Views: How you can hop on this new trend to make some new fans #31 – How to Get Better Pricing From Your Merchandise Suppliers : Ways to save money on one of the most important revenue generating so you can earn more with every sale. #30 – Hacks for Booking College Gigs: Best practices on breaking into this lucrative market #29 – When Should You Boost Facebook Posts?: - Inquiring minds want to do. How can you make the most of your social media? Today's activity: review the top hints of the week and how you can apply them in relation to your goals

#34 - Lessons Learned from Writing 2,200 Songs and Touring 100k Miles with Gayle Skidmore Mar 06, 2018

Show notes

Gayle Skidmore could be described as a serial songwriter, a nonstop touring machine, and one of the most talented singer-songwriters I've had the pleasure of knowing. She's won multiple awards from the San Diego Music Awards, including Best Pop Album and Best in Pop, as well as De Best Singer-Songwriter van het Groene Hart in The Netherlands. She's a master of 22 instruments and has 21 releases under her belt (at the time of this podcast). Check her music out at www.gayleskidmore.com Books recommended by Gayle: Tennyson: Poems The Prophet by Kahlil Gibram Best inexpensive purchase: Columbus Washboard Watch Her Newest Music Video for "Pale Ghosts" here: [embed]https://www.youtube.com/watch?v=nY3yVHfin78[/embed]

#33 - 5 Big Tips That Can Save Your Tour Mar 05, 2018

Show notes

There’s a lot of great advice out there about how to book a tour but I haven’t found many things about how to survive on tour. Today, I talk about 5 big tips that can help you endure the dangers of the road. Resources: Episode 5: Staying Healthy on Tour Episode 19: Stuff Every Musician Should Carry Recommendations: Steering Wheel Locks: Full Werk T-Shaped Car Lock for Vans & SUVs The Club Steering Wheel/Pedal Lock Disklok Large Full Steering Wheel Cover + Alarm Locks for the Trailer: Trailer Hitch Pin Lock (Class I-IV) Universal Hardened Steel Trailer Lock (fits all couplers) Hidden Shackle Puck Lock Cashbox: Steelmaster Locking Cashbox

#32 - How Bands Can Create Reaction Videos to Get More Views Mar 04, 2018

Show notes

Have you noticed the growing trend of reaction videos? They're funny and sometimes emotionally moving but more importantly, they're addicting. In today's episode, we'll talk about how can bands incorporate reaction and response videos in their own music marketing - just like Rich Brian did, who now has almost 90 million views on his YouTube music video, which was powered in part by the massive reactions on this reaction video: [embed]https://www.youtube.com/watch?v=-KMBELyZ_sM[/embed] Resources: How to Make a Reaction video (tutorial) Skittles Super Bowl Live video

#30 - Hacks for Booking College Gigs Mar 02, 2018

Show notes

It's pretty well known that colleges are a great market for musicians to make some decent money. But how do you get in and how can you make the most of the experience? In today's episode, we talk about common approaches like using NACA or other organizations as your entry point as well as some hacks that you can use to create your own path. Either way, it's worth checking out if the college market is right for you. Resources: National Association for Campus Activities (NACA) - website Association for Student Government (ASG) - website US College and University Directory - website Perfecting Your Pitch (Music Business Hacks podcast) How to Book College Gigs as an Indie Musician - article How to Get Booked to Speak at Colleges - podcast

#31 - How to Get Better Pricing From Your Merchandise Suppliers Mar 02, 2018

Show notes

#29 - When Should You Boost Facebook Posts? Mar 01, 2018

Show notes

With the ever-changing algorithm that is showing less and less of your content to your Facebook followers, it's tempting to just boost your way out of the problem. But is it worth it? What about Facebook ads? Today, we talk about paid social media strategy for Facebook strategy, go over some best practices, and how you can improve your music marketing game. Resources: How to Advertise on Facebook: The Complete Guide (article by Hootsuite) Facebook Advertising for Bands: Boost vs. Ad (Sonicbids blog) 40 Ways Bands Can Use Social Media to Increase Engagement at Shows (article) Books to help you win at social media: Going Social Music Business Hacks Likeable Social Media Crushing It

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