Music Business Hacks

Latest Episodes:

#48 - Dez Cadena of Black Flag/The Misfits talks Rick Rubin, Duff McKagen, & Punk Rock Mar 20, 2018

Show notes

In today's episode, we sit down with punk legend Dez Cadena to talk a bit about his decades of experience touring in punk bands Black Flag and the Misfits, as well as other steeped in rock n' roll history like Duff McKagen (Guns n' Roses), Ramones, and more. Check out Dez's new band, Mister Stratosphere on Facebook and Soundcloud Resources & Recommendations: Gear: Fender Stratocaster USA edition Gibson Les Paul Gold top Gibson Flying V "I like guitars for their own personality" Books: Catch 22 - Joseph Heller No Commercial Potential: The Saga Of Frank Zappa The Real Frank Zappa Book Small purchase: Laurel & Hardy - The Collection (21-disc Box Set)

#47 - Email Marketing Hacks Mar 19, 2018

Show notes

How can you get the most out of your email? Through two main efforts: acquisition and execution. In today's episode, we talk about some unspoken best practices that can truly help you grow and get the most out of your email list. Resources: Ep 40: Strategic Philanthropy for Your Music How to Upload an Email List to Facebook Email Marketing for Dummies (book) Email marketing services: Fanbridge MailChimp Emma

#46 - How to Protect Your Music Through Copyright Registration & Copyright Myths Mar 18, 2018

Show notes

Protecting your music through copyright registration is one of the most important things that you can do for your music. It's inexpensive, easy to do, but very misunderstood. Listen to today's episode to learn how you can protecting your art! Resources: Electronic Copyright Service (register your works electronically) Registering a Copyright FAQ Intellectual Property attorneys who can help you with registration: Ron Coleman McNamer and Company Kohl Haver (Swider Haver)

#45 - The Parento Principle in Your Music Business Mar 17, 2018

Show notes

What is the pareto principle and how can you use it for your music career? Tune into today's episode to learn!

#44 - How to Work a Crowd Mar 16, 2018

Show notes

Today, we talk about specific tactics on how you can better work a crowd. This includes modeling the flow of your set after theatre as well as being more engaging with the audience by improving your banter. The Slants' light box video: [embed]https://youtu.be/ugl33ZVfLr4[/embed] We use Freytag's Pyramid as an example of building momentum:

#43 - Why Every Musician Should Have a Post-Show Game Plan Mar 15, 2018

Show notes

What is a post-show game plan and how can you use it to revolutionize your music career? Find out what all successes do after their "main event" and how you can apply those same lessons to your tour dates.

#42 - Weekly Recap: Best Ideas to Get You On Shark Tank Mar 14, 2018

Show notes

What are the parallels between the music industry and the TV show shark tank? In this week's recap, we talk about the best ideas that you can apply to get you ready for the big moments in your career (including getting on Shark Tank). Episodes: #36 - How to Book a Band Tour, Step by Step #37 - Band manager, publicist, booking agent, lawyer: who to hire and when? #38 - How Artists Can Use the Scientific Method to Hack Their Careers #39 - 8 Tips to Help You Sell More Merchandise #40 - Strategic Philanthropy and Your Music #41 - Interview: How Phillip Broussard Uses His Finance Background to Hack the Music Industry

#41 - Interview: How Phillip Broussard Uses His Finance Background to Hack the Music Industry Mar 13, 2018

Show notes

In today's episode, we speak with Navy veteran, business maven, and John Mayer inspired blues-pop artist Phillip Broussard. Check out his work: Facebook (official page) YouTube page Bandcamp Resources: Favorite Books: How to Win Friends and Influence People by Dale Carnegie The Richest Man in Babylon - George Samuel Clason Gates of Fire - Steven Pressfield Best small purchase: Pushing the Envelope: The Small Greeting Card Manufacturer's Guide to Working with Sales Rep (book) Favorite piece of gear: Fender Standard Stratocaster (in white)

#40 - Strategic Philanthropy and Your Music Mar 12, 2018

Show notes

What is strategic philanthropy and how can you use it in your music business? Today, we learn about creating partnerships with non-profit organizations so you can raise the profile of your music while doing some good for the world. Example of a Facebook live video of our own "Tiny Desk Concert" t ACLU headquarters: [embed]https://www.youtube.com/watch?v=iX9vIsZyRiA&t=2s[/embed] Resources: Finding an Organization: Charity Navigator Charity Watch Nonprofit organizations I support: ACLU APANO Liberty in North Korea Trevor Project

#39 - 8 Tips to Help You Sell More Merchandise Mar 11, 2018

Show notes

The two ways of increasing revenue from merchandise are increasing profits and decreasing expenses. However, sometimes it simply means just selling more product in general. Today, we go over 8 simple tips on how you can start selling more merchandise right away - as well as give a review on what you could be doing better.

Resources:

Inexpensive graphic design work: Fiver Upwork

Merch display: Grid cube storage shelves - compact, modular display. I use 4 of these kits to make big displays for our merchandise. LED battery powered clip on light - I suggest getting 4 of these Deluxe aluminum clip light - for outdoor night shows, good for hanging onto popup tents

Credit Card Payment processing services:Square (Point of Sale) PayPal card reader

Other episodes on merchandise: Ep. 26 - How to Calculate Return on Investment from Merchandise Ep. 31 - How to Get Better Pricing from Merch Suppliers

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected