Music Business Hacks

Latest Episodes:

#89 - Interview with Neo-Traditional Hispanic Country Star Madelyn Victoria Apr 30, 2018

Show notes

In today's interview, we speak with country chart topping star, Madelyn Victoria. From viral videos to performing with acts like the Jonas Brothers, this beauty pageant winner, model, and San Antonio native shares her story and secrets on Music Business Hacks. Resources & Recommendations: Book: Cash by Johnny Cash Guide to Facebook Ads and Boosting Microphone: Shure SM58 Madelyn Victoria's I Can Be Your Señorita music video: [embed]https://www.youtube.com/watch?v=Wj9t13yNYtM[/embed]

#88 - 10 Ways to Incorporate Social Media into any Fan Meet Up Apr 29, 2018

Show notes

In today's episode, we talk about the importance of creating unique events to engage with fans both offline and online. How can you become more creative with your fan engagement strategy? Resource: Check out Storify here.

#87 - Hacks for Traveling as a Musician on Airplanes Apr 28, 2018

Show notes

If you're flying to shows, you'll want to learn some of the basic hacks of traveling with a guitar and learning how to navigate the system. Recommended Items: Sign up for TSA Precheck Review Airlines for America guidelines Gear you should have: Gator ATA rated case for bass guitars Gator molded ATA case for guitar 8 Space ATA rack case ATA XL Keyboard case with wheels ATA rated pedal board case 28

#86 - 3 Mistakes Musicians Make to Sabotage Their Own Careers Apr 27, 2018

Show notes

Today, we talk about 3 common mistakes that many of us make that ends up hurting us: burning bridges, acting self-entitled, and blaming others. Related: Episode 72 - 6 Phrases That Make You Sound Like a Diva

#85 - 5 Common Myths About Touring and Booking Apr 26, 2018

Show notes

Today, I answer questions about the most common myths in regards to touring and booking. If you feel pretty good about all of these, then check out this article I wrote to help you for the next stage: How to Get More Pay for Live Gigs. You might also check out episode 52, How to Negotiate Better Performance Fees.

#84 - 6 Things Musicians Should Know That They Don’t Teach You in Music School Apr 25, 2018

Show notes

Today, we focus on six key things that every musician should know but they don't teach in music school.

Here are six things that you should know that aren’t covered in curriculum:

How to Pitch Your Music: Pitching your band is one of the most important lessons to not only get your career started, but to sustain it. It’s the foundation for networking, booking shows, getting press, working with sponsors, and creating new fans. Check out: Episode 9 - Perfecting Your Pitch Episode 10 - Getting Venues to Respond Episode 51 - The Science of Persuasion
How to Treat Other Bands: The music industry is a business that is all about relationships. Bottom line: don’t be a diva and don’t treat other bands like crap. . Learn the unspoken rules of how to treat a touring band.
Don’t Play too Often: I understand that when you first launch a band, you want to play out as often as possible. However, there are dangers to overplaying. Learn to walk that fine line so you don’t end up annoying promoters or getting burnt out.
How to Handle Your Gear: More specifically, you should learn how to lift heavy objects properly. Between hauling amps, merchandise, and other gear, there’s a lot of potential for injury. While you are at, get yourself some good ear plugs and protect your hearing too. My personal favorite are these from Alpine (they're less expensive but more comfortable than several other pro grade brands out there).
Go With the Flow: When you are touring often, it’s inevitable that something will go wrong. Learn how to deal with the situations and make the best of things when they do. Prepare for emergencies, such as the vehicle breaking down (you might even consider taking some basic auto repair lessons). Try revisiting your interband agreement or learning how to deal with conflict as well.
Learn the Right Things: We all want an easy solution: a nice record label deal, a headlining music festival slot, a viral video, etc. but these things are overrated. Don’t expect someone else to make your music career for you. Focus on the right things and build your career the right way.

#83 - Weekly Recap: Where Creativity Meets Best Practices Apr 24, 2018

Show notes

This week, we focused on bringing new, creative perspectives to standard music business best practices. Check out the episodes here: 78 - If Your Music Career Was a Food Cart 79 - Two Cent Video Strategy That Will Get Your Priceless Engagement 80 - Why Every Artist Needs Timers on Their Contracts 81 - How to Find New Audiences Through Market Segmentation 82 - Interview with Greg Wilnau

#82 - How to Earn Dependable Income From Live Music with Greg Wilnau of Musician Monster Apr 23, 2018

Show notes

Today we speak with Greg Wilnau of the Musician Monster podcast and 1k With Music. Learn specific strategiesfrom his Live Show blueprint: musicianmonster.com/blueprint Greg has 5 specific steps for making money: 1) Have a clear goal 2) Set up home base (test market) 3) CD Donation strategy (lead market) 4) Direct people to the merch booth 5) Announce a special offer from the stage Recommendations: Books: The 7 Habits of Highly Effective People by Stephen Covey Think and Grow Rich by Napoleon Hill How to Win Friends and Influence People by Dale Carnegie Brand Like a Rockstar by Steve Jones Apps: Headspace (Meditation Made Simple)

#81 - How to Find New Fans Through Market Segmentation Apr 22, 2018

Show notes

Market segmentation involves breaking down a broad audience into a smaller subset of customers. You can divide along demographics (age, gender, ethnicity, etc.) and/or psychographics (values, lifestyles, interests, etc.). The more that you can segment a market by narrowing it down while still having an audience large enough to offset any investment, the better. Today, we focus on how this is done.

#80 - Why Every Artist Needs Timers on Their Contracts Apr 21, 2018

Show notes

If you're like most people, you scroll past the terms and conditions sections of most software, 3rd party apps, and social media. When it comes to music agreements like licensing deals, content you upload to other platforms, and recording/distribution deals, this is an even more serious mistake. Here's why you should be calendaring review dates for your contracts and how to make it as painless as possible.

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