Music Business Hacks

Latest Episodes:

#105 - How to Overcome Common Obstacles on Stage May 10, 2018

Show notes

Things rarely go exactly as planned on stage. There are often setbacks - instruments go knocked out of tune, the monitors don’t sound right (or the venue lacks monitors entirely), someone forgets their parts - you got the idea. However, many of the typical obstacles can be overcome with the proper attitude and a little preparation.

#98 - Storytelling Tips Pt. 2: Writing Great Lyrics with Advice from Bruce Springsteen, Bob Dylan, Lin-Manual Miranda, and Leonard Cohen May 09, 2018

Show notes

Today, we talk about songwriting secrets gleaned from the art of storytelling. To help with best practices, we'll get advice from Jason Blume and Andrea Stople, as well as songwriting giants such as Bruce Springsteen, Leonard Cohen, Bob Dylan, and Lin-Manuel Miranda. We'll also cover songs from Eminem and Taylor Swift. Resources: Six Steps to Songwriting Success by Jason Blume Popular Lyric Writing: 10 Steps to Effective Storytelling by Andrea Stolpe

#97 - Storytelling Tips pt 1: Creating an Emotional Arc May 08, 2018

Show notes

We all want to learn how to tell better stories. From comedians to writers, the art of storytelling hooks an audience in a way that keeps them coming back. This week, we learn how to become better at the craft and apply it to some unexpected areas. Resources: My favorite books on storytelling: The Moth Presents: All These Wonders Wired for Story The Storytelling Animal The Art of Storytelling Article: Seth Godin: How to Tell a Great Story Videos on Storytelling: Andrew Stanton's TED talk: The Clues to a Great Story [embed]https://www.youtube.com/watch?v=KxDwieKpawg[/embed] Jonathan Gottschall's TEDxFurmanU talk: The Storytelling Animal: [embed]https://www.youtube.com/watch?v=Vhd0XdedLpY[/embed] Kevin Hart's 3 Secrets to Hilarious Storytelling: [embed]https://www.youtube.com/watch?v=vn_L4OPU_rg&t=359s[/embed]

#96 - Weekly Recap: Music Business Hacks Through the Eye of the Beholder May 07, 2018

Show notes

This week, we spent a lot of time building the case for developing more effective systems: better email, live shows, and processes to get your best content out there - as well as - how you can use an audience centric method to make sure your music resonates. We capped it off with an extended interview/discussion with Rick Barker. Check out the episodes: Episode 91: 5 Ways to Guarantee Your Emails Will be Read Episode 92: 5 Tips to Get Your Music Licensed for TV, Film, and Video Games Episode 93: How to Use Focus Groups to Choose Songs for Your Next Album Episode 94: 2 Things Holding Artists Back at Live Shows Episode 95: Rick Barker, Former Taylor Swift Manager & Music Industry Blueprint Founder on His Best Advice

#95 - Rick Barker, Former Taylor Swift Manager & Music Industry Blueprint Founder on His Best Advice May 06, 2018

Show notes

Today, we speak with music industry guru, Rick Barker. From formerly managing Taylor Swift to founding the Music Industry Blueprint podcast, Rick is a powerhouse of knowledge for independent artists. Get his book, The $150,000 Music Degree for free at www.rickbarker.com Check out his podcast, Music Industry Blueprint Resources & Recommendations: Audio book streaming service - Audible Most influential books: Crushing It by Gary Vaynerchuk How to Make it in the New Music Business by Ari Herstand Start With Why by Simon Sinek You Are a Badass by Jen Sincero If people want to learn more about my case: The Daily Show with Trevor Noah: https://on.cc.com/2tWRJAf Rolling Stone profile: https://rol.st/2KxEaQQ Also, check out Algora Pulse Social Media Tests (their podcast show is called Social Media Lab)

#94 - 2 Things Holding Artists Back at Live Shows May 05, 2018

Show notes

How you can take every situation, whether it is karaoke night or playing Madison Square Gardens, to show that you are a star.

#93 - How to Use Focus Groups to Choose Songs for Your Next Album May 04, 2018

Show notes

A few years ago, I thought of a new way to select songs for an album I was releasing: by treating it like a songwriting contest. I realized how a focus group could be a powerful way to not only get feedback, but to get engagement.

#92 - 5 Tips to Get Your Music Licensed for TV, Film, and Video Games May 03, 2018

Show notes

There’s a wealth of information out there on how to get your music into video games, on films, tv shows, commercials, and other opportunities. In today's episode, I want to cover my favorite tips to help get you started. Resources: Music Licensing Agencies to Check Out: Audiodraft Audiosocket Beatpick Broadjam Getty Images Music iStock Audio Mangatune Marmoset Ricall Rumblefish Sentric Music YouLicense The Best Books on Music Licensing: The Musician's Guide to Licensing Music: How to Get Your Music into Film, TV, Advertising, Digital Media & Beyond by Darren Wilsey (the best overall guide) Your Music Licensing Handbook by Paul Curtis - (for less than $5, it provides a decent overview) The Plain and Simple Guide to Music Publishing: What You Need to Know About Protecting and Profiting from Music Copyrights by Randall Wixen (not exclusively about licensing but very good info for all artists)

#91 - 5 Ways to Guarantee Your Emails Will be Read May 02, 2018

Show notes

Today, the average open rate for an email is 10%. The average click through rate for music is 2.5% (of the emails that are actually opened). With social media becoming the “new email,” it is likely that rates for Facebook event invites are close, if not lower. People seem to find a new trend in communication and then proceed to saturate it with the same poor tactics that gave them low responses to begin with. Here’s the secret: changing the medium won’t improve conversions, clicks, or interest. Changing the message will. So how do you get someone to read your messages? Today, we talk about 5 specific things you can do to guarantee that your emails will be read.

#90 - Monthly Recap: The Best Music Hacks From April May 01, 2018

Show notes

You have the ability to unlock your full potential as an artist. It just requires 3 main things:

Changing your perspective
Building new habits in light of your goals
Dedicate time to work on what needs to be done

Today, we talk about some of the best ideas that will help get you there.

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