Music Business Hacks

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**Music Business Hacks**

A music business show made for artists who are looking for clear information, inspiration, and application for their careers. Ideas are broken down into steps that musicians can use to advance their career. The show is written and hosted by Simon Tam, an industry professional who is the founder of The Slants Foundation, author of multiple books, and longtime mentor/speaker at SXSW, the DIY Musician Conference, and other major events.

Latest Episodes:

#378 - How to Multiply Your Content Apr 05, 2021

Show notes

You've written a song. Maybe you even released it. But how can you multiply its reach and its earning potential?

#377 - What Artists Should Focus On When Starting Out Mar 15, 2021

Show notes

With so much information out there for artists, newer and lesser established musicians often have trouble deciding on what is most important to focus on. Today, I speak with two younger artists about prioritization as well as addressing common questions for acts in earlier stages of their career.

This consultation session is part of the services provided by The Slants Foundation, a nonprofit that is dedicated to helping underrepresented artists. To learn more about the organization, visit www.theslants.org

#376 - How Differentiation Makes the Difference Mar 08, 2021

Show notes

When it comes to your music or how you present yourself, what makes you unique? How can you approach your songwriting, marketing/communications, and your audiences with the mindset of differentiation so that you can create a scalable and sustainable career?

Resources:

Episode #291 -How to Dominate a Niche Market part 1: Find a need Episode #292 - How to Dominate a Niche Market pt 2: Smallest Viable Audience Episode #293 - How to Dominate a Niche Market pt 3: What if Your Audience is Too Small? Episode #294 - How to Dominate a Niche Market pt 4: How to Find Your Niche Episode #295 - How to Dominate a Niche Market part 5: Always Give Value Episode #296 - Recap: The Secret Weapon to Success

#375 - The Return of In-Person Concerts Mar 01, 2021

Show notes

I'm making a few predictions for how/when live, in-person music shows will return. If you want to be set for performances, then you better be prepared!

Resources & Related Episodes:

To optimize merchandise:

Episode #26: How to Calculate Return on Investment from Merchandise Episode #31: How to Get Better Pricing from Merch Suppliers Episode #39: 8 Tips to Help You Sell More Merchandise Episode #50: Supplies Every Merch Bin Should Have Episode #59: The Best Ideas of March:Merchandise, Digital Marketing, and the Interviews Episode #205: Hacks for Merch Booths at Conventions, Street Fairs, and Events Episode #287: Dropshipping Your Merchandise with Print on Demand Episode #342: Making Your Own Merchandise

How to Get Sponsorships:

Episode #178 – Hacking Sponsorships pt. 1 – How to Pitch Sponsors Episode #179 – Hacking Sponsorships pt. 2- Creating a Compelling Story Episode #180 – Hacking Sponsorships pt. 3 – Finding Your “It Factor” Episode #181 – Hacking Sponsorships pt. 4 – Connecting with Sponsors Episode #182 – Hacking Sponsorships pt. 5 – Making Your List of Sponsors Episode #183 – Hacking Sponsorships pt. 6 – Places to Find Even More Sponsors Episode #184 – Hacking Sponsorships pt. 7 – How to Ask for What You Want Episode #185 – Interview: How Whitherward God Subaru to Sponsor Their European Tour

Perfecting Your Stage Show:

Episode #4: Don’t practice. Rehearse instead. Episode #43: Why Every Musician Should Have a Post-Show Game PlanEpisode #198: How to Captivate an Audience from Start to Finish

#374 - Algorithm or Audience? Feb 22, 2021

Show notes

Algorithm, the great hidden gatekeeper, has fundamentally shifted the music industry: think about how many artists are now releasing singles instead of albums because they think it favors discoverability, how many release covers on YouTube in hopes of catching more attention, and how we fall into trends when it comes to our careers instead of focusing on the people we're really needing to reach?

#373 - How Eddie Lam is Winning at TikTok Feb 08, 2021

Show notes

This week, I speak with Eddie Lam, a musician in Vancouver, BC who has been able to see huge growth in his social media metrics by leveraging the native attributes in TikTok. But more than that, I wanted him to highlight his big picture goals of building community and show how his different strategies, whether promoting shows or teach guitar on TikTok, all support this vision.

Resources and Links:

Eddie Lam's official website Eddie Lam on TikTok Vancouver is Awesome news: Burnaby guitarist's one-minute music lessons are a TikTok hit

#372 - TikTok, Twitch, & Clubhouse for Musicians Feb 01, 2021

Show notes

There are new social media sites popping up all the time and some rise to the surface more than others. Most recently, people have been swarming over TikTok, Twitch, and Clubhouse. In today's episode, I talk about what it actually means, where you should be focusing your attention, and the benefits of having a refined strategy connected to your goals.

#371 – Scaling Up pt. 4: Final Lessons from Coaching 3 Artists Jan 19, 2021

Show notes

Welcome back to the Music Business Hacks podcast!

We close out season 2 with final learnings from the DIY Musician Accelerator Program/Scaling Up series before launching a new series of content for you. In this episode, we'll talk with Aspen Jacobsen, Darro, and Maxximo, to hear in their own words what worked for them and what didn't work so well in terms of our mentorship program. You'll hear how all three artists doubled (or more) their following, increased engagement with fans, secured majored endorsement deals, and what their next steps are.

How 3 Artists Doubled Their Social Media Following Sep 22, 2020

Show notes

This year, CD Baby and The Slants Foundation launched a six month mentorship program for three lucky artists. Join me along with the selected artists Aspen Jacobsen, Darro, and Maxximo to see how they multiplied their social media following, secured endorsement deals from major companies, and increased their revenue - all during the middle of a pandemic! You'll also get a chance to ask your own questions to this music industry veteran and the artists mentored this year. And, you'll learn how you can be considered for this same program in 2021!

WHEN/WHERE:

September 24, 4pm PST/7pm EST. You can stream here:

https://www.youtube.com/watch?v=EtCLC0MZxUQ

In Between Episodes – Aspen Jacobsen 3 May 09, 2020

Show notes

As part of the D.I.Y Accelerator Program and Scaling Up series on this show, I’m providing the full recorded calls with the artists so that you can get complete transparency with our conversations (as well as hear more about the work we’re assigning based on their goals). It also allows you to hear what a consultation/coaching call is like and to dive more deeply into the artists who are in this mentoring program.

This is the third call with Aspen Jacobsen. Check out her work here: Website, Facebook, Instagram, and YouTube.

And listen to the full episode of this program here: www.musicbusinesshacks.com/370

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