Music Business Hacks

Latest Episodes:

#187 - How to be a Social Media Rockstar (DIY Musician Conference speech) Aug 25, 2018

Show notes

I delivered one of the main addresses at the CD Baby D.I.Y Musician Conference in Nashville, TN on social media hacks. Really, the principles that I love sharing can be applied across multiple areas in your music career: pitching, getting shows, securing sponsorships, and of course, building a solid social media brand. Enjoy this talk + FAQ.

#186 - The Secret to Getting a Sponsorship Deal Aug 24, 2018

Show notes

For the past 8 episodes, we've been talking about sponsorship hacks - everything from pitching a potential sponsor to expanding your network. But really, it all comes down to one thing... Episodes this week: #178 - Hacking Sponsorships pt. 1 - How to Pitch Sponsors #179 - Hacking Sponsorships pt. 2- Creating a Compelling Story #180 - Hacking Sponsorships pt. 3 - Finding Your "It Factor" #181 - Hacking Sponsorships pt. 4 - Connecting with Sponsors #182 - Hacking Sponsorships pt. 5 - Making Your List of Sponsors #183 - Hacking Sponsorships pt. 6 - Places to Find Even More Sponsors #184 - Hacking Sponsorships pt. 7 - How to Ask for What You Want #185 - Interview: How Whitherward God Subaru to Sponsor Their European Tour Book: How to Get Sponsorships and Endorsements (print edition is $7, ebook is $4)

#185 - Interview: How Whitherward Got Subaru to Sponsor Their European Tour Aug 23, 2018

Show notes

Today we sit down with indie-folk/Americana band, Whitherward. Their inspirational story highlights a creative approach to building a sustainable career with many best practices in booking and sponsorship. List for a jam-packed episode full of great insights in taking your career to the next level! For more information on Whitherward, check out: Website: whitherward.com Bandcamp: whitherward.bandcamp.com YouTube: youtube.com//whitherwardmusic Facebook: facebook.com/whitherwardmusic Twitter: twitter.com/whitherwardband Instagram: @whitherwardontour Patreon: patreon.com/whitherward Tumblr: whitherwardmusic.tumblr.com Resources: Booking shows: Indie on the Move Concerts in Your Home database Ashley's phone videography: LG V30 (unlocked) Favorite books: Book: How to Get Sponsorships and Endorsements (print edition is $7, ebook is $4) Book: The Art of Asking by Amanda Palmerv Book: Myst: The Book of Atrus by Miller, Miller, and Wingrove Book: Ascent of the A-word by Geoffrey Nunberg Favorite podcasts: Stuff You Should Know Unqualified Lingthusiasm Now Hear This Other cool stuff: Flexible camera/phone tripod Switcher Studio (multi-angle video switching)

#184 - Hacking Sponsorships pt. 7 - How to Ask for What You Want Aug 22, 2018

Show notes

In today's episode, we talk about how to get what you want. When it comes to sponsorships and endorsement deals, how do you ask? Resources Episode #3 - How to Get a Sponsor pt.1: Creating Partnerships Episode #22 - How to Get a Sponsor pt.2:How to Make the Approach Episode #9 - Perfecting Your Pitch Book: How to Get Sponsorships and Endorsements (print edition is $7, ebook is $4)

#183 - Hacking Sponsorships pt. 6 - Places to Find Even More Sponsors Aug 21, 2018

Show notes

We're building on the techniques discussed this week to talk about even more places where you can fin potential partners for your music. This time, we're looking beyond your network. Resources: Episode #182 - Hacking Sponsorships pt. 5 - Making Your List of Sponsors Book: How to Get Sponsorships and Endorsements (print edition is $7, ebook is $4)

#182 - Hacking Sponsorships pt. 5 - Making Your List of Sponsors Aug 20, 2018

Show notes

Today, we're going to focus on an activity that could help you find your connections and lead to your first sponsorship deals. Resources: Book: How to Get Sponsorships and Endorsements (print edition is $7, ebook is $4)

#181 - Hacking Sponsorships pt. 4 - Connecting with Sponsors Aug 19, 2018

Show notes

So you've created a compelling pitch. You understand what makes you unique. Now, it's time to demonstrate how a partnership with your sponsorship prospect can be truly unique. In today's episode, we talk about where to find those connections. Resources: Episode #143:The Ultimate Sponsorship Report: POP Book: How to Get Sponsorships and Endorsements (print edition is $7, ebook is $4)

#180 - Hacking Sponsorships pt. 3 - Finding Your "It Factor" Aug 18, 2018

Show notes

In today's episode, we focus on activities designed specifically for you to find your "it factor," that which makes you unique and compelling in the eyes of a potential sponsor. Resources: Episode #9 - Perfecting Your Pitch Book: How to Get Sponsorships and Endorsements (print edition is $7, ebook is $4)

#179 - Hacking Sponsorships pt. 2 - Creating a Compelling Story Aug 17, 2018

Show notes

Today, we talk about how you can create a compelling story when delivering a presentation to the sponsor prospect. How can you use the principles of storytelling and pitching to close the sale so your next album, tour, or effort can be funded? Resources: Episode #97 - Storytelling Tips pt 1: Creating an Emotional Arc Article: Copy Hollywood's 3 Act Structure to Make Your Pitch Irresistible Book: How to Get Sponsorships and Endorsements (print edition is $7, ebook is $4)

#178- Hacking Sponsorships pt. 1 - How to Pitch Sponsors Aug 16, 2018

Show notes

Let's get into specific details on getting a sponsor for your music. How do you pitch them? What should you know before sending that email or picking up the phone? Today, we kick off a new series specifically on getting partnerships by the way of sponsorship. Resources: Episode #3 - How to Get a Sponsor pt.1: Creating Partnerships Episode #22 - How to Get a Sponsor pt.2:How to Make the Approach Episode #9 - Perfecting Your Pitch Book: How to Get Sponsorships and Endorsements (print edition is $7, ebook is $4)

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