Music Business Hacks

Latest Episodes:

#227 - How to Provide a Legitimate Excuse and Balance Repsonsibilities Oct 04, 2018

Show notes

Today's episode answers a question submitted by a listener on how artists can provide excuses in order to get away from other obligations: work, school, etc. In addition to answering the question, we focus on the bigger question of balancing relationships and responsibilities.

#226 - How to Feel More Fulfillment as an Artist Oct 03, 2018

Show notes

In this episode, we talk about joy: how to stay feeling fulfilled so that we have the motivation and satisfaction in doing our work in the music industry. It's easy to fall into ruts, to lose focus, or feel disappointment when things don't go our way - so let's create a healthier approach in preparing for those moments so we don't falter.

#225 - How We Are The Northern Lights Successfully Embodies the D.I.Y Spirit Oct 02, 2018

Show notes

Today's interview is with We Are The Northern Lights.

“They say lightning never strikes the same place twice…” unless, of course, you are We Are The Northern Lights, the self-proclaimed “accidental passion project” of indie popfolk duo Hadar Orshalimy and Sheldon Low. With tight harmonies, melodic hooks and personal lyrics that draw comparisons to The Lumineers and The Civil Wars, as well as two of their four placements in film and television less than a year after WATNL’s creation, it’s hard to imagine anything about the project being “accidental.”

Check out We Are The Northern Lights: Website: http://www.wearethenorthernlights.com On Facebook On Instagram On YouTube

Resources: Book: No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour by Shannon Curtis Book: Hope in the Dark by Rebecca Solnit Book: How to Make it in the Music Business by Ari Hearstand Book: What Happened by Hillary Clinton Book: The 4-Hour Work Week by Tim Ferris Book: Awaken the Giant Within by Tony Robbins ZT Amplifiers (loud, portable amps)

#224 - Sept. Recap: What Every Artist Should Know and Be Oct 01, 2018

Show notes

In today's monthly recap, we talk about the best ideas from the four weeks. September was a month of building blocks: essentials that artists should know as well as essential qualities that make someone a great entrepreneur. From perspective to problem-solving, there are many things that aren't taught in traditional music programs or MBA programs but things you out to know...that's why we cover them on this show. I believe that being a successful artist involves critical skills in writing/performing music as well as personality traits that can be cultivated, such as curiosity, persistence, and innovation. Some of the episodes you'll definitely want to give (another) spin include: Episode #198: How to Captivate an Audience from Start to Finish Episode #200: Becoming a Lifelong Learner Episode #205: Hacks for Merch Booths Episode #208: 3 Qualities Every Artist Needs for Success Episode #209: How to Increase Your Creativity pt. 1 Episode #210: How to Increase Your Creativity pt. 2 Episode #216: 4 Traits Every Musicpreneur Needs to Have

#223 - How Artists Can Use Instagram Stories Sep 30, 2018

Show notes

Building on our previous episodes on using Instagram, today we discuss specific tactics and ideas to use Instagram Stories as an artist. We don't spend much time focusing on benefits or basics - for those, check out this great article from Buffer. If you want to take your Instagram game to the next level, you don't want to miss this episode.

#222 - How to be an Instagram Live Rockstar Sep 29, 2018

Show notes

Today, we talk about how you can master the art of Instagram Live as an artist. Whether it is promoting your new giveaway as we discussed in Episode #221 or your upcoming release, we focus on the key concepts you need to know. Resources: Best cellphone gimball stabilizer Blue Raspberry Mobile Microphone (for phones, tablets, and PCs)

#221 - How to Create Giveaways on Instagram Sep 28, 2018

Show notes

We discuss the most effective and legal ways of hosting a giveaway on Instagram (yep, there are rules). Resources: Instagram Promotion Guidelines (link) Example caption of terms: This is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s term of use.

#220: Artist Consultation Session with Elizabeth Eckert: Touring, Recording, Revenue, and more! Sep 27, 2018

Show notes

In this episode, I sit down with Elizabeth to answer questions about her career: everything from diversifying revenue streams to increasing effectiveness in her marketing. Chances are that many of the questions she had are also relevant to you as well! About Elizabeth: Singer, songwriter, pianist…a true artist, Elizabeth Eckert was discovered by five-time Grammy Award Winning producer Paul Worley, who upon hearing her for the first time declared she “bends music to her will, note by note.” Her indie-pop sound is reminiscent of Ingrid Michelson with the added "realness" of Sheryl Crow. Elizabeth's training as a pianist started at the age of 3 and culminated in a performance at Carnegie Hall as a teenager, and her career is an inspiring example of classical training with commercial success. A proud graduate of Indiana University as shown in her first single "Bloomington," Elizabeth appears at IU events regularly, and can usually be found on a sailboat when she's not making music. Be sure to check out her work here: EEckertMusic.com facebook.com/EEckertMusic instagram.com/EEckertMusic twitter.com/EEckertMusic Resources: More information about artist consultation work I do here. Episode #140: How to Create an Advisory Board for Your Band Episode #166: How to Book a Tour Overseas Episode #212: How Mentoring Others Will Keep You Motivated

#219 - How LaurDIY Reached Over 8 Million Subscribers on YouTube Sep 26, 2018

Show notes

Today, we look at DIY Crafter and YouTube video star LaurDIY, and how she was able to develop a successful business enterprise by using consistency, quality, and innovation. Artists take note: if you want to make a splash with your own channels, you can learn from her best practices to apply them into your own career.

#218 - How and Why You Should Say No Sep 25, 2018

Show notes

Artists need to learn how to say no more often. In today's episode, we talk about the benefits of turning down gigs and interviews so that you can better focus on projects. We'll also talk about a better way of saying no so you can develop relationships (instead of hurt feelings)

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