Music Business Hacks

Latest Episodes:

#267 - How to Market Holiday Music with Carl Stuck Nov 29, 2018

Show notes

Carl Stuck is a songwriter and musician hailing from Louisville, Ky. For years a fixture in the Louisville music scene he has also done extensive touring with multiple bands through much of the U.S. and has worked with artists as diverse as Randy Owen of country supergroup Alabama and soulful American Idol winner Ruben Studdard among others. He currently works both as a solo artist and as the singer/guitarist of the progressive rock leaning Splintered Mind as well as playing guitar for the electronic Velvet Saints, and country Bryan Fox Band. He also regularly gigs as a sideman for several local acts playing guitar, bass, mandolin, and even cajon. When he’s not busy doing music you can find him trying to catch up on his sleep.

Resources:

Favorite Books: Christopher McDougall - Born to Run Decartes - Meditations and Other Metaphysical Writings Stephen Hawking - A Brief History of Time

Favorite Podcasts: Bar Star, Shooting from the Lip, Song Exploder Favorite Gear:

Taylor 300 series guitarAny acoustic with Fishman pickups (Simon's recommendation: Fender Hellcat for an inexpensive acoustic with great electronics)

And be sure to check out Carl's website here: https://carlstuck.com/ and on social @carlstuck

#266 - Integrated Marketing Campaigns and Music Nov 29, 2018

Show notes

If you've ever taken a marketing class, then you'd have heard of IMC, or integrated marketing campaigns/communications. The underlying idea is that it's about how many different marketing channels and distribution works together. But most of the time, it doesn't work because people fail to integrate the most important part of all: the customer. Today, let's talk about what this means for your music.

#265 - There's a System For That Nov 28, 2018

Show notes

When something happens to you or you want to make something happen in your career, what do you do? Consider these situations: meeting an enthusiastic fan who has been changed by your life, reading a great article about music business, or connecting with someone at a conference: what is your system (habit) for following up and following through?

Related Episodes:

Episode #43 - Why Every Musician Should Have a Post-Show Game Plan

#264 - Why You Should Double Your Performance Price Nov 27, 2018

Show notes

How much do you charge for a performance? Have you thought about the strategy about your pricing? If it has only been based on the market rate (what venues offer or what similar rates you've received), I'd like to challenge you to think about changing your approach. And it all begins with doubling that number.

#263 - Why You Should Write Stuff Down Nov 26, 2018

Show notes

In today's episode, we cover the importance of documentation - especially when it comes to building up a sustainable music business.

Related Episode:

Episode #80 - Why Every Artist Should Have Timers Built Into Their Contracts

#262 - 5 Ways Artists Can Deal with Stress Nov 26, 2018

Show notes

We know that creativity is great for dealing with stress...but what happens when creatives start feeling stress? It can often sap our creative juices. In today's episode, we discuss 5 powerful ways artists can combat stress.

#261 - How to Quit Your Day Job Nov 19, 2018

Show notes

In today's episode, we talk about the most crucial steps in getting ready to leave your day job. If you can handle being a fulltime musician, then need to consider some important steps about budgeting, support from loved ones, and knowing when to actually transform your career.

#260 - Show Me, Don't Tell Me in Music Nov 19, 2018

Show notes

The first rule in any kind of creative writing us "Show me, don't tell me." How can you use this in your music business? Obviously, lyrics can be improved by having greater detail but you can also use storytelling techniques in your business correspondence and how you conduct live shows as well.

#259 - Weekly Recap: What is Your Vision for a Music Career? Nov 19, 2018

Show notes

In today's episode, we talk about the best ideas from the past week - in this case, it has everything to do with focus and vision.

Related Episodes:

Episode #251 - Your Post-Success/Failure Plan Episode #252 - Lessons Learned From Composing a Musical Episode #253 - The 5/25 Rule Episode #254 - How to Ask Better Questions to Get What You Want Episode #255 - Political Rallies and the Use of Music Episode #256 - Email Drip Campaign (Automated Marketing) Episode #257 - How to Repurpose Social Media Content Episode #258 - Interview: How Shannon Curtis Made $25k on a 2 Month House Concert Tour

#258 - Interview: How Shannon Curtis Made $25k on a 2 Month House Concert Tour Nov 15, 2018

Show notes

Shannon Curtis is an artist who works as a songwriter, singer, storyteller, recording artist, speaker, and author. Her sixth studio album, entitled Both at the Same Time, is out now, and explores concepts of duality and of holding opposing truths in tension.

Curtis and her husband Jamie Hill’s pioneering development of their unique community-driven house concert touring format takes them on extensive nationwide house concert tours each year. Their how-to book on that method debuted in February 2014 at #1 on Amazon’s Music Business Best Sellers list. They have become popular speakers on the topic at music industry conferences, and they routinely mentor other artists on house concert touring and DIY business.

Buy the book here! If you buy her book, send me the receipt and I'll send you both of my books!

Here’s the link to “Shannon & Jamie’s Art Revolution” email list: http://eepurl.com/drqp3j

Additional Resources:

Books discussed: Dr. Brené Brown - The Gifts of Imperfection & Daring Greatly Elizabeth Gilbert - Big Magic Podcasts: Pod Save America

Watch Shannon's TEDx talk here:

[embed]https://www.youtube.com/watch?v=xIIjAKE_7Lg[/embed]