Move: The Go To Market Podcast

Latest Episodes:

126: What's Working With ABM Content w/ Bill Kent Aug 27, 2019

Show notes

You can’t give away a Tesla every time you need response. It’d be great if you could, but that sort of content creation just isn’t scalable for most of us. So what can you do to generate quality content, and get quality response from your customers?

125: A Peek Into Marketing Skillsets & Tech w/ Kyle Lacy & Justin Keller Aug 27, 2019

Show notes

It can be hard to hire people in marketing because the skill sets requirements are so different. It’s not like hiring in sales where the skill sets are a bit more straightforward. So how do you go about hiring in a marketing organization?

In a recent conversation with Justin Keller, VP of Marketing at Sigstr, and Kyle Lacy,VP of Marketing at Lessonly, they both revealed surprising skill sets they look for when hiring for their marketing team. Justin and Kyle also shared the technology they have found to be most important in their respective marketing agencies.

124: Life as a Category Builder w/ Tim Kopp Aug 27, 2019

Show notes

Is the problem that your company is looking to solve big enough?

Many companies spend too much time thinking about whether or not they have product/market fit and not enough time on whether or not they have a problem/market fit. If you are going to be a category leader in an industry you need to be singularly focused on solving a problem, not just building a product.

Another requirement for category leadership is a rock solid culture. At Terminus, the fuel to our fire is in our two company values:

One Team Mindset
Keys to the Ferrari

These are two sides of the same coin. One Team means we are all focused around a singular goal and our employees feel comfortable with the crew around them. Keys to the Ferrari means our employees also feel empowered to change the world with one idea. There is a healthy tension between these two poles, allowing us to be unified and ambitious at the same time.

Tim Kopp, a Venture Investor at Hyde Park Venture Partners, sat down with Sangram in Indianapolis to talk about life as a industry leader. Solving problems and building culture are a lot easier discussed than executed, but they are two keys to winning in the long run!

123: The Future of ABM (Part 2): The 3 Stages of Marketing and Sales Evolution Aug 27, 2019

Show notes

Did you know that less than 1% of leads turn into customers?

Sales & Marketing must be doing something wrong.

If you are still dead set on increasing the quantity of your leads instead of the quality of your relationships, it’s time to change the way you think!

In part II of this three part series called The Future of ABM, we discuss the three different stages to Sales & Marketing Evolution.

So… which stage is your team in?

One Night Stands: All about leads and shallow relationships
Engagement: Using a combination of inbound and outbound (allbound) efforts to engage potential customers and deepen relationships
Customer Centricity: Your entire sales & marketing team is unified around the one goal of serving customers and potential customers above all else

122: 4 Winning Attributes of a Top Marketer w/ Robby Gulri Aug 27, 2019

Show notes

Jumping into a new marketing position, or taking marketing leadership in a new industry? What should you focus on in the first few days in your new position?

Thankfully, we have Robby Gulri. Robby is within his 45 days as the CMO at Engage Talent.He left his previous position as CMO in an entirely different industry -- marketing and sales optimization. His new position? Talent acquisiont.

This jump provided Robby with a huge learning curve, and gave us a giant opportunity to hear from a marketing guru about how to tackle a new marketing or sales position and make an impact early on.

121: How to Align Your MarTech Tools to Fuel Growth w/ Kim Hajec Aug 27, 2019

Show notes

The sales & marketing world is getting more and more complex. How do you navigate this landscape effectively with your MarTech tools? How do you even know which ones to use, and how can the way you use those tools impact your growth?

120: 3 Things to Know When Pitching ABM to Your Board w/ Megan Lueders Aug 27, 2019

Show notes

Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation, and acquisition. Megan has been able to help their board and executive team see the value and progress of their ABM efforts.

If you're looking to go to an ABM conference in August, we gotcha. Check out the #FlipMyFunnel Conference: http://bit.ly/2HiJ9pS

Because you're listening to the podcast, we'll hook you up with a promo code for 15% any ticket.

Use the promo code: PODCAST

119: How to Get Started With ABM Content w/ Shauna Ward Aug 27, 2019

Show notes

A lot of people seem to think that Inbound and ABM have opposite strategies when it comes to content. That’s not true! With ABM, it is a similar mindset, but a different approach.

Shauna Ward is a Content Marketing Manager at Terminus, and she spends a lot of time thinking about how to use content in an increasingly ABM world. Here are three tips she has for getting started with ABM content!

Set expectations for measurement and set new KPI’s. Filling out lead forms may mean a lot in the inbound world, but engagement means more when you’re thinking along ABM lines.
Get personalized with your content. Show that you care about your targeted accounts.
Know when to use gated vs. ungated content. Balance giving away your content with keeping your targeted accounts engaged.

-----------

If you're looking to go to an ABM conference in August, we gotcha. Check out the #FlipMyFunnel Conference: http://bit.ly/2HiJ9pS

Because you're listening to the podcast, we'll hook you up with a promo code for 15% any ticket.

Use the promo code: PODCAST

118: The Future of ABM (Part I): The Brutal Truth Aug 27, 2019

Show notes

Account Based Marketing is B2B Marketing. That might sound like a bold statement, but it’s true! If you look at marketing trends over the past 15 years, it’s mostly an evolution of technology tools. Email marketing evolved from simple email blasts, to automated email campaigns, to predictive technology for lead capture.

But since ABM began to gain steam in 2015, we’ve seen an evolution in strategy, not tools. ABM isn’t just an improvement over an existing tool, it’s a whole new ballgame.

Over the next few weeks, we’re going to be going over the future of ABM and Part 1 is all about this brutal truth: The reality is that the value of marketing in totality is defined by sales.

--------------

If you're looking to go to an ABM conference in August, we gotcha. Check out the #FlipMyFunnel Conference: http://bit.ly/2HiJ9pS

Because you're listening to the podcast, we'll hook you up with a promo code for 15% any ticket.

Use the promo code: PODCAST

117: Transitioning From CMO to CEO w/ Mark Stouse Aug 27, 2019

Show notes

Making the leap from CMO to CEO takes you from a position requiring deep, specific knowledge to one that needs a broad perspective. How can professionals position themselves to transition and grow throughout their careers?

In this one Sangram interviews Mark Stouse, now CEO at Proof Analytics and former CMO at Honeywell. Mark is a marketer through and through, and notably, he's the first State Department speaker we've ever hosted on the podcast.

Mark transitioned from his long-time career in marketing to become a CEO. He came on the show to talk about that change and the journey he's been on. Sangram asked him about the roles of CEO and CMO and about how to make a transition like this one happen.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Move: The Go To Market Podcast

Related Podcasts

Links

Stay Connected