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Motherhood Anthology: Photography Education for a Business You Love — Arts
Motherhood Anthology: Photography Education for a Business You Love

Welcome to The Motherhood Anthology podcast: photography education to create a business you love. This podcast will serve as an invaluable resource to guide you in the world of motherhood photography and owning your own successful photography business. Tune in weekly to hear from us and some of our most admired friends and colleagues as we share some of our greatest tools, how-tos, successes, failures, and everything in between.

Copyright: © 2022

Latest Episodes:

Episode 75 - The Art of IPS Pt. 2 Mar 12, 2024

Show notes

In the second part of this 2-part conversation, Laura Esmond of Reese & Co continues the discussion about mastering the art of in-person sales.

Today, we're discussing:

- Successfully setting sales appointments and streamlining client communication

- Using technology like Apple TV for client viewings and screen sharing

- Creating a memorable client experience through customer service

- Discussing pricing structures, photography packages, and album sales

- Finding joy and balance in life and defining success

And so much more!

Connect with Laura and Reese & Co:

https://www.reeseandcoportraits.com/

https://lauraesmond.com/

https://www.instagram.com/reeseandcoportraits/

Join Melissa Arlena's Picture Perfect Rankings SEO Program:

https://melissaarlena.com/picture-perfect-rankings

For our listeners, there's a little perk – 20% off on Shop products and courses with code "MOTHERHOOD"

https://www.melissaarlena.com

FB Group - https://www.facebook.com/groups/raiseyourranking

IG - https://www.instagram.com/melissaarlena/

Join us at our upcoming retreat for photographers:

https://themotherhoodanthology.com/the-motherhood-anthology-retreat/

Connect with TMA:

Website | Membership | Courses: https://www.themotherhoodanthology.com

Free Community: https://www.facebook.com/groups/themotherhoodanthology

Our Instagram: https://instagram.com/themotherhoodanthology

Connect with Kim:

Site: https://kimbox.com

IG https://www.instagram.com/kimbox

Connect with Allison

Site: https://www.lentillephotography.com/

IG: https://www.instagram.com/lentillephotography

Connect with Jenny:

Site: https://www.jennycrugerphotography.com/

IG https://www.instagram.com/jennycrugerphotography

Episode 74 - The Art of IPS Pt. 1 Mar 05, 2024

Show notes

This week is part 1 of a 2-part conversation with Laura Esmond of Reese & Co all about the art of in-person sales.

Today, Laura is digging into:

- Managing workload and prioritizing relationships in your photography business

- Balancing work and motherhood as a business owner

- Adapting a business during COVID-19 and periods of change

- The importance of in-person sales and client relationships

- Fears and benefits of meeting with clients to review photos

- Sales strategies and creating special client experiences in photography

- The emotional impact of photography and preserving family memories

And so much more!

Connect with Laura and Reese & Co:

https://www.reeseandcoportraits.com/

https://lauraesmond.com/

https://www.instagram.com/reeseandcoportraits/

Join Melissa Arlena's Picture Perfect Rankings SEO Program:

https://melissaarlena.com/picture-perfect-rankings

For our listeners, there's a little perk – 20% off on Shop products and courses with code "MOTHERHOOD"

https://www.melissaarlena.com

FB Group - https://www.facebook.com/groups/raiseyourranking

IG - https://www.instagram.com/melissaarlena/

Join us at our upcoming retreat for photographers:

https://themotherhoodanthology.com/the-motherhood-anthology-retreat/

Connect with TMA:

Website | Membership | Courses: https://www.themotherhoodanthology.com

Free Community: https://www.facebook.com/groups/themotherhoodanthology

Our Instagram: https://instagram.com/themotherhoodanthology

Connect with Kim:

Site: https://kimbox.com

IG https://www.instagram.com/kimbox

Connect with Allison

Site: https://www.lentillephotography.com/

IG: https://www.instagram.com/lentillephotography

Connect with Jenny:

Site: https://www.jennycrugerphotography.com/

IG https://www.instagram.com/jennycrugerphotography

Episode 73 - 10 Things You Can Do Right Now To Market Your Business Feb 27, 2024

Show notes

This week, Jenny is sharing her top 10 tips for marketing your business that you can take action on right now.

We talk about:

- Marketing strategies such as SEO, website optimization, branding, social media, and more

- The importance of consistency over time when it comes to marketing

- Building relationships and networking within your local community and the photography community

- Using email lists and incentives to engage with past clients

- Balancing personal and business content on social media platforms like Instagram

- And so much more!

Join Melissa Arlena's Picture Perfect Rankings SEO Program:

https://melissaarlena.com/picture-perfect-rankings

For our listeners, there's a little perk – 20% off on Shop products and courses with code "MOTHERHOOD"

https://www.melissaarlena.com

FB Group - https://www.facebook.com/groups/raiseyourranking

IG - https://www.instagram.com/melissaarlena/

Join us at our upcoming retreat for photographers:

https://themotherhoodanthology.com/the-motherhood-anthology-retreat/

Connect with TMA:

Website | Membership | Courses: https://www.themotherhoodanthology.com

Free Community: https://www.facebook.com/groups/themotherhoodanthology

Our Instagram: https://instagram.com/themotherhoodanthology

Connect with Kim:

Site: https://kimbox.com

IG https://www.instagram.com/kimbox

Connect with Allison

Site: https://www.lentillephotography.com/

IG: https://www.instagram.com/lentillephotography

Connect with Jenny:

Site: https://www.jennycrugerphotography.com/

IG https://www.instagram.com/jennycrugerphotography

Episode 72 - Planning Profitable High Volume Mini Session Events Feb 20, 2024

Show notes

Get an inside look into the incredibly valuable conversations happening live inside the TMA membership in today's episode. This is a recording of a live training that Allison led to supplement some new resources she has developed for our members all about planning profitable high volume mini session events.

In this episode, we're discussing:

- Strategies for hosting high-volume, profitable mini sessions

- Balancing mini sessions with full photography sessions

- Pricing mini sessions and optimizing the client experience

- Event planning and sales, marketing, and promotional strategies

- And so much more!

Join Melissa Arlena's Picture Perfect Rankings SEO Program:

https://melissaarlena.com/picture-perfect-rankings

For our listeners, there's a little perk – 20% off on Shop products and courses with code "MOTHERHOOD"

https://www.melissaarlena.com

FB Group - https://www.facebook.com/groups/raiseyourranking

IG - https://www.instagram.com/melissaarlena/

Join us at our upcoming retreat for photographers:

https://themotherhoodanthology.com/the-motherhood-anthology-retreat/

Connect with TMA:

Website | Membership | Courses: https://www.themotherhoodanthology.com

Free Community: https://www.facebook.com/groups/themotherhoodanthology

Our Instagram: https://instagram.com/themotherhoodanthology

Connect with Kim:

Site: https://kimbox.com

IG https://www.instagram.com/kimbox

Connect with Allison

Site: https://www.lentillephotography.com/

IG: https://www.instagram.com/lentillephotography

Connect with Jenny:

Site: https://www.jennycrugerphotography.com/

IG https://www.instagram.com/jennycrugerphotography

Episode 71 - Success Story: Alex McDougal Feb 13, 2024

Show notes

In this week's episode, we are excited to share another success story with you. We're joined by Alex McDougal of Alex Rose Photography and Rose and Salt Studio.

We're talking about:

Growing a photography business while balancing family responsibilities
Strategies for pricing photography services and increasing prices over time
Hiring and working with associate photographers
Running a successful photography studio rental business to supplement photography services
Taking small, consistent steps to grow a business in the long game
And so much more!

Connect with Alex:

https://www.instagram.com/alexrosephoto

https://alexrosephotography.com/

https://www.roseandsaltstudio.com/

Join Melissa Arlena's Picture Perfect Rankings SEO Program:

https://melissaarlena.com/picture-perfect-rankings

For our listeners, there's a little perk – 20% off on Shop products and courses with code "MOTHERHOOD"

https://www.melissaarlena.com

FB Group - https://www.facebook.com/groups/raiseyourranking

IG - https://www.instagram.com/melissaarlena/

Join us at our upcoming retreat for photographers:

https://themotherhoodanthology.com/the-motherhood-anthology-retreat/

Connect with TMA:

Website | Membership | Courses: https://www.themotherhoodanthology.com

Free Community: https://www.facebook.com/groups/themotherhoodanthology

Our Instagram: https://instagram.com/themotherhoodanthology

Connect with Kim:

Site: https://kimbox.com

IG https://www.instagram.com/kimbox

Connect with Allison

Site: https://www.lentillephotography.com/

IG: https://www.instagram.com/lentillephotography

Connect with Jenny:

Site: https://www.jennycrugerphotography.com/

IG https://www.instagram.com/jennycrugerphotography

Episode 70 - Transitioning from Weddings to Motherhood Photographer Feb 06, 2024

Show notes

This week, tune in for Courtney Grant's photography business story. She transitioned from wedding photography to motherhood and newborn photography.

We talk about:

The challenges of wedding photography
Making the switch to focus on families
Her photography business model and pricing strategies
Tips for other photographers wanting to make a similar transition
And so much more!

Connect with Courtney:

https://courtneygrantphotography.com/

https://www.instagram.com/courtneygrantphotography

Join Melissa Arlena's Picture Perfect Rankings SEO Program:

https://melissaarlena.com/picture-perfect-rankings

For our listeners, there's a little perk – 20% off on Shop products and courses with code "MOTHERHOOD"

https://www.melissaarlena.com

FB Group - https://www.facebook.com/groups/raiseyourranking

IG - https://www.instagram.com/melissaarlena/

Join us at our upcoming retreat for photographers:

https://themotherhoodanthology.com/the-motherhood-anthology-retreat/

Connect with TMA:

Website | Membership | Courses: https://www.themotherhoodanthology.com

Free Community: https://www.facebook.com/groups/themotherhoodanthology

Our Instagram: https://instagram.com/themotherhoodanthology

Connect with Kim:

Site: https://kimbox.com

IG https://www.instagram.com/kimbox

Connect with Allison

Site: https://www.lentillephotography.com/

IG: https://www.instagram.com/lentillephotography

Connect with Jenny:

Site: https://www.jennycrugerphotography.com/

IG https://www.instagram.com/jennycrugerphotography

Episode 69 - Going Full Time Photography Jan 30, 2024

Show notes

This week's episode is featuring a recent conversation we had inside our membership community about going full-time with our photography businesses. If you're looking for applicable advice, and maybe a motivational pep talk, you've come to the right place today.

Join Melissa Arlena's Picture Perfect Rankings SEO Program:

https://melissaarlena.com/picture-perfect-rankings

For our listeners, there's a little perk – 20% off on Shop products and courses with code "MOTHERHOOD"

https://www.melissaarlena.com

FB Group - https://www.facebook.com/groups/raiseyourranking

IG - https://www.instagram.com/melissaarlena/

Join us at our upcoming retreat for photographers:

https://themotherhoodanthology.com/the-motherhood-anthology-retreat/

Connect with TMA:

Website | Membership | Courses: https://www.themotherhoodanthology.com

Free Community: https://www.facebook.com/groups/themotherhoodanthology

Our Instagram: https://instagram.com/themotherhoodanthology

Connect with Kim:

Site: https://kimbox.com

IG https://www.instagram.com/kimbox

Connect with Allison

Site: https://www.lentillephotography.com/

IG: https://www.instagram.com/lentillephotography

Connect with Jenny:

Site: https://www.jennycrugerphotography.com/

IG https://www.instagram.com/jennycrugerphotography

Episode 68 - Inside The Membership: Designs By Josephine Jan 23, 2024

Show notes

In today's episode, we are sharing a training from inside the membership. Joined by Josephine from Designs by Josephine, we discuss revamping photography websites and communicating value.

We cover:

Finding your niche
Using calls to action on your website
Getting quality testimonials
And so much more!

Join Melissa Arlena's Picture Perfect Rankings SEO Program:

https://melissaarlena.com/picture-perfect-rankings

For our listeners, there's a little perk – 20% off on Shop products and courses using code "Motherhood"

https://www.melissaarlena.com

FB Group - https://www.facebook.com/groups/raiseyourranking

IG - https://www.instagram.com/melissaarlena/

Connect with Josephine:

https://designsbyjosephine.com/work-together

Join us at our upcoming retreat for photographers:

https://themotherhoodanthology.com/the-motherhood-anthology-retreat/

Connect with TMA:

Website | Membership | Courses: https://www.themotherhoodanthology.com

Free Community: https://www.facebook.com/groups/themotherhoodanthology

Our Instagram: https://instagram.com/themotherhoodanthology

Connect with Kim:

Site: https://kimbox.com

IG https://www.instagram.com/kimbox

Connect with Allison

Site: https://www.lentillephotography.com/

IG: https://www.instagram.com/lentillephotography

Connect with Jenny:

Site: https://www.jennycrugerphotography.com/

IG https://www.instagram.com/jennycrugerphotography

Episode 67 - Case Study: Jojo Welden of Joanna Briggs Photography Jan 16, 2024

Show notes

This week, the TMA team is excited to coach and mentor for another case study session. Join Kim Box, Jenny Cruger, and Allison Craig of TMA as they share with you a coaching and mentoring session featuring Jojo Welden of Joanna Briggs Photography.

In this episode, we discuss:

The challenges around building a new client base and marketing a new business after a big pivot
Developing a new pricing structure by transitioning from an all-inclusive model to session fees and a la carte
Marketing basics from messaging to SEO, and websites to Google business profiles
Consistency in social media marketing and content creation
And so much more!

Connect with Jojo:

https://joannabphotography.co.uk/

https://www.instagram.com/joannabriggsphoto/

Join us at our upcoming retreat for photographers:

https://themotherhoodanthology.com/the-motherhood-anthology-retreat/

Get 10% off your first order from Willow Canvas:

IG: @willow_canvas

Sign up for the newsletter: www.willowcanvasbackdrops.com

Connect with TMA:

Website | Membership | Courses: https://www.themotherhoodanthology.com

Free Community: https://www.facebook.com/groups/themotherhoodanthology

Our Instagram: https://instagram.com/themotherhoodanthology

Connect with Kim:

Site: https://kimbox.com

IG https://www.instagram.com/kimbox

Connect with Allison

Site: https://www.lentillephotography.com/

IG: https://www.instagram.com/lentillephotography

Connect with Jenny:

Site: https://www.jennycrugerphotography.com/

IG https://www.instagram.com/jennycrugerphotography

Episode 66 - Monthly Coaching Inside the Membership Jan 09, 2024

Show notes

We're excited to share this recording from our live coaching session inside the membership this month. This is just a sneak peek of the monthly coaching sessions that all our members get to participate in throughout the year. In this session, we discussed transitioning full-time careers into photography businesses, standing out in crowded markets, communicating value to clients, and the power of word-of-mouth. If this inspires you, make sure to join the bootcamp now and stay tuned because doors open to the membership soon!

Join us at our upcoming retreat for photographers:

https://themotherhoodanthology.com/the-motherhood-anthology-retreat/

Get 10% off your first order from Willow Canvas:

IG: @willow_canvas

Sign up for the newsletter: www.willowcanvasbackdrops.com

Connect with TMA:

Website | Membership | Courses: https://www.themotherhoodanthology.com

Free Community: https://www.facebook.com/groups/themotherhoodanthology

Our Instagram: https://instagram.com/themotherhoodanthology

Connect with Kim:

Site: https://kimbox.com

IG https://www.instagram.com/kimbox

Connect with Allison

Site: https://www.lentillephotography.com/

IG: https://www.instagram.com/lentillephotography

Connect with Jenny:

Site: https://www.jennycrugerphotography.com/

IG https://www.instagram.com/jennycrugerphotography

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