Money Sense

Latest Episodes:

Aging in Place: Exploring In-Home Care Options for Seniors and Their Families Oct 30, 2026

Show notes

Most seniors want to remain in their homes as they age, but many families aren't aware of the support and resources available to make that possible. In this episode of Money Sense, Amy Bremmer sits down with Sara Atwood, owner of Senior Helpers Lake Country, to discuss how in-home care services can help older adults maintain their independence, safety, and quality of life. Drawing from her experience in the military and her personal journey caring for her grandmother, Sara shares how families can recognize when additional support may be needed and what options exist before considering assisted living or memory care. From companionship and transportation to meal preparation, medication reminders, and caregiver support, this conversation explores how personalized in-home care can help seniors continue doing the things they love while providing peace of mind for family members. Whether you're planning for yourself, caring for a loved one, or simply exploring future options, this episode offers valuable insight into aging at home with dignity, independence, and support.

Episode Highlights 1:14 - From Army Service to Senior Care Sara shares how her 21-year military career and commitment to service ultimately led her to a new mission: helping seniors age with dignity and independence. 1:55 - The Story of "Cutie Judy" Sara reflects on her grandmother's journey through dementia, assisted living, and memory care, and explains why that experience inspired her passion for helping seniors remain at home whenever possible. 5:40 - What In-Home Care Really Looks Like Beyond housekeeping and errands, Sara explains how non-medical in-home care helps seniors maintain their routines, independence, and quality of life. 7:17 - Why Independence Matters So Much Losing the ability to drive doesn't have to mean losing connection, purpose, or community. Sara discusses how caregivers help seniors continue doing the things they love. 8:00 - Supporting Families From a Distance Learn how caregivers can accompany clients to appointments, provide medication reminders, and help families stay informed about a loved one's well-being. 9:05 - What Caregivers Can and Cannot Do Sara outlines the important distinction between non-medical care and medical services, including medication administration and specialized health procedures. 10:32 - Creating a Personalized Care Plan What happens during an in-home assessment, what warning signs families should watch for, and how Senior Helpers builds customized support plans. 12:14 - The Four Pillars of Aging Well Sara explains Senior Helpers' approach: focusing on mind, mobility, medications, and what matters most to each individual. 14:30 - Combating Isolation Through Companionship Sometimes the greatest need isn't physical assistance. Sara discusses the importance of social connection, friendship, and companionship as we age. 15:44 - Overnight Care and 24/7 Support Options Families may not realize that caregiving support can range from a few hours a week to around-the-clock assistance. 16:19 - Understanding Costs and Payment Options Sara breaks down typical hourly rates, discusses long-term care insurance, veterans benefits, and other resources that may help cover the cost of care. 19:49 - Flexible Services, No Long-Term Commitment How short-term recovery care, ongoing support, and flexible service agreements allow families to get the help they need when they need it. 21:20 - Getting Started With Senior Helpers Sara explains how families can connect, schedule an assessment, and determine whether in-home care is the right fit for their situation.

SENIOR HELPERS OF LAKE COUNTRY Senior Helpers of Lake Country provides personalized, non-medical in-home care services that help older adults maintain their independence, safety, and quality of life while remaining in the comfort of their own homes. Services include companionship, transportation, meal preparation, personal care support, medication reminders, and respite care for family caregivers. Website: seniorhelpers.com/wi/lake-country

ELLENBECKER INVESTMENT GROUP Presenter of the Money Sense Podcast. Ellenbecker Investment Group (EIG), a registered investment advisor, provides comprehensive financial planning and fiduciary wealth management services for individuals, families, businesses, and charitable organizations. EIG's planning-first approach helps clients align their financial decisions with their values, goals, and long-term vision for the future. Website: ellenbecker.com

This podcast is for educational purposes only and should not be considered legal, tax, or financial advice. Guest opinions represent the views of the individuals speaking, and references to specific products, services, legislation, or organizations do not imply endorsement by Ellenbecker Investment Group. Before making financial, tax, or estate planning decisions, consult with qualified professionals familiar with your individual circumstances.

Medicare 2026: Everything You Need to Know Oct 26, 2026

Show notes

Medicare can feel overwhelming, especially when you're approaching age 65 and faced with decisions that could impact your healthcare and finances for years to come.

In this episode of Money Sense, Jean Range sits down with Medicare specialist Jim Larson of HealthMarkets Insurance Agency to break down the basics of Medicare and address some of the most common misconceptions people have when enrolling. From understanding Parts A, B, C, and D to comparing Medicare Advantage and Medicare Supplement plans, Jim shares practical insights from nearly two decades of helping retirees navigate their options.

Whether you're preparing to enroll in Medicare, still working past age 65, or helping a loved one evaluate their coverage, this conversation provides valuable guidance to help you make more informed decisions.

Episode Highlights

2:11 - Why Jim Chose to Specialize in Medicare
Jim shares how helping people understand complex insurance choices became his mission nearly 20 years ago.

10:24 - Medicare Open Enrollment Explained
Learn what happens during Medicare's annual Open Enrollment period and why reviewing your coverage every year matters.

12:01 - Who Qualifies for Medicare?
Understanding eligibility, Medicare before age 65, and what happens when you're still working past traditional retirement age.

17:20 - Medicare Advantage vs. Medicare Supplement Plans
One of the most important decisions retirees face, and the pros and cons of each option.

23:18 - Common Mistakes People Make with Medicare Coverage
How plan networks, ZIP codes, and annual changes can impact your healthcare choices.

39:17 - Medicare Scams and Unwanted Phone Calls
Jim explains why Medicare won't call you and how to avoid costly enrollment mistakes.

41:10 - Understanding Prescription Drug Coverage
Why drug plans vary, how formularies work, and what to know about medication costs and coverage limits.

47:59 - The Question Everyone Should Ask
Jim shares the one question he wishes every Medicare enrollee would ask before selecting a plan: "Is this really enough coverage?"

ELLENBECKER INVESTMENT GROUP

Presenter of the Money Sense Podcast. Ellenbecker Investment Group (EIG), a registered investment advisor, provides comprehensive financial planning and fiduciary wealth management services for individuals, families, businesses, and charitable organizations. EIG's planning-first approach helps clients align their financial decisions with their values, goals, and long-term vision for the future.

Website: ellenbecker.com

This podcast is for educational purposes only and should not be considered legal, tax, or financial advice. Guest opinions represent the views of the individuals speaking and do not necessarily reflect the views of Ellenbecker Investment Group. Before making financial, tax, retirement, or investment decisions, consult with qualified professionals familiar with your individual circumstances.

Finding Your Passion in Retirement Oct 16, 2026

Show notes

Retirement is often portrayed as the finish line after decades of work, but for many people, it's actually the beginning of an entirely new chapter. The challenge isn't simply having enough money to retire. It's knowing what you'll retire to.

This week on Money Sense, Karen Ellenbecker sits down with Jim Smith, a retired executive, mentor, craftsman, and lifelong learner, to discuss what retirement has truly looked like beyond the financial plan. Jim shares the unexpected realities of leaving a long career, adjusting to a new daily routine, finding purpose outside of work, and discovering the importance of relationships, community, and meaningful projects.

From mentoring young people and building woodworking projects to writing children's stories and embracing new technology, Jim's story is a powerful reminder that retirement doesn't have to be about slowing down. Instead, it can be an opportunity to learn, teach, create, give back, and invest your time in the things that matter most.

Episode Highlights

0:00 | The biggest surprises Jim experienced after retiring

1:05 | Why purpose, relationships, and meaningful work matter in retirement

3:10 | How priorities shift as we age and why "bucket list" thinking changes over time

4:15 | The importance of relationships, community, and avoiding isolation

5:40 | Strengthening your relationship with your spouse after retirement

10:24 | Mentoring young people and finding purpose by sharing skills and experience

12:05 | The value of effort, community impact, and giving back

13:42 | Retiring early and turning an unexpected transition into an opportunity

15:37 | Why retirement became a new beginning rather than an ending

17:14 | Embracing new opportunities, lifelong learning, and second careers

20:27 | How curiosity and technology continue to open new doors in retirement

22:12 | Navigating the emotional transition and grief that can accompany retirement

23:59 | Why retirees should think of retirement as a new career, not a slowdown

24:08 | Lessons from a 98-year-old artist: it's never too late to learn something new

27:35 | Investing your time wisely and creating a life filled with purpose

ELLENBECKER INVESTMENT GROUP

Presenter of the Money Sense Podcast. Ellenbecker Investment Group (EIG), a registered investment advisor, provides comprehensive financial planning and fiduciary wealth management services for individuals, families, businesses, and charitable organizations. EIG's planning-first approach helps clients align their financial decisions with their values, goals, and long-term vision for the future.

Website: ellenbecker.com

Q3 Market Update & Outlook Oct 07, 2026

Show notes

The third quarter delivered no shortage of market-moving headlines. Rising energy prices, geopolitical uncertainty, persistent inflation concerns, evolving Federal Reserve policy, and continued enthusiasm around artificial intelligence all influenced investor sentiment and market performance.

This week on Money Sense, Nik Kibardin, Wealth Services Advisor and Development Leader at Ellenbecker Investment Group, is joined by Mike Roth, Partner and Founder of Stark Investments. Together, they take a closer look at the major themes that shaped the third quarter, including the impact of oil prices on inflation, interest rates, consumer costs, and overall market performance.

The conversation also explores the growing influence of AI on corporate earnings and productivity, the concentration of market leadership among a small group of technology companies, and what investors should focus on as they head into the fourth quarter. Mike shares his perspective on navigating uncertainty and explains why discipline, diversification, and long-term thinking remain critical regardless of market conditions.

Episode Highlights

0:41 | The biggest market takeaway from the third quarter: oil remains a major market driver

4:27 | Why rising oil prices continue to influence inflation, interest rates, and investor expectations

8:40 | How higher energy costs are affecting consumers, businesses, and the broader economy

13:37 | What the Fed is watching and how interest rate policy could evolve in the months ahead

16:51 | Why investors should avoid building portfolios around specific market outcomes

17:32 | A look at third-quarter market performance, earnings growth, and continued AI-driven leadership

21:40 | Strong economic growth: positive for markets or a new inflation concern?

23:00 | The AI investment story, productivity gains, and what it means for long-term investors

28:58 | Key considerations for retirees and investors approaching retirement

29:14 | Why discipline, diversification, and a long-term perspective matter during uncertain markets

32:05 | The two factors Mike is watching most closely heading into the fourth quarter: oil and earnings

ELLENBECKER INVESTMENT GROUP

Website: ellenbecker.com

Why Americans are Retiring Earlier than Planned Oct 02, 2026

Show notes

Most people have an idea of when they'd like to retire, but life doesn't always follow the timeline we have in mind. Health concerns, job loss, workplace changes, burnout, or family caregiving responsibilities can all lead to retirement happening earlier than expected, making preparation for the unexpected an important part of retirement planning. This week on Money Sense, Nik Kibardin, CFP®, and Amy Bremmer, CFP®, Wealth Advisors at Ellenbecker Investment Group, discuss how to prepare for retirement on your own terms rather than being forced into it by circumstances beyond your control. They explore four common reasons people may leave the workforce earlier than planned and how today's retirement can look very different from previous generations.

The conversation also outlines seven steps that can help you prepare for greater flexibility in retirement, from creating a personalized financial plan and diversifying retirement income to developing a tax strategy, maintaining your employability, and planning for family responsibilities. Whether retirement is years away or quickly approaching, thoughtful preparation can help you navigate the unexpected with greater clarity and confidence.

Episode Highlights:

0:38 | Why retirement may happen earlier than expected

3:03 | Four common reasons people are forced into early retirement

6:25 | Workplace changes, burnout and career disruption

7:41 | How caregiving responsibilities can change retirement plans

9:41 | The changing face of retirement today

10:13 | “Light switch or dimmer?” Rethinking the transition into retirement

12:51 | Seven steps to help you retire on your own terms

13:15 | Building a personalized retirement plan

14:52 | Preparing financially for the unexpected

17:09 | Diversifying your sources of retirement income

17:44 | Creating a tax strategy for retirement

18:36 | Investing in your skills and future employability

20:33 | Planning for family and caregiving responsibilities

23:38 | Choosing the right financial professional

24:16 | Final thoughts on preparing for the retirement you want

Website: ellenbecker.com

EIG Behind the Scenes: Technology and the Human Connection Sep 23, 2026

Show notes

Financial information can be valuable, but understanding how it fits into your bigger financial picture is what makes it meaningful.

In this installment of the Money Sense series, Behind the Scenes at EIG, Brett Engelking, Director of Systems, Operations and Investments at Ellenbecker Investment Group, is joined by Christina Schnuckel, Director of Client Experience. Together, they explore how EIG helps clients stay informed and engaged through consolidated reporting, technology, ongoing meetings and educational resources.

Brett and Christina also discuss how technology has changed financial services while EIG's personalized approach has remained. From the value an advisor provides beyond investment performance to the growing role of artificial intelligence, they share how technology can create efficiencies while human connection and collaboration remain at the center of the client experience.

Episode Highlights:

0:27 | Continuing Behind the Scenes at EIG with a closer look at client reporting and technology

1:12 | Why monthly investment statements may not tell the complete performance story

2:28 | EIG's Consolidated Asset Summary and Total View portal

3:43 | Accessing financial information through the EIG mobile app

4:08 | Seeing the complete household financial picture

4:35 | The difference between EIG's investment and tax portals

5:36 | Ongoing client meetings and reviewing investments, taxes, cash flow and retirement projections

7:16 | How technology has transformed financial services and the EIG client experience

9:52 | Why EIG doesn't take a one-size-fits-all approach to investing

11:08 | The value of a financial advisor beyond investment performance

13:07 | Incorporating tax strategy, charitable giving and risk management into financial planning

14:05 | The human side of financial planning

14:48 | Client education, seminars and financial resources

16:48 | Preparing for the transition into retirement

17:28 | Artificial intelligence in financial services

18:14 | How EIG is using AI behind the scenes

19:47 | Navigating financial information and advice online

20:30 | Why AI can't replace human collaboration and professional coordination

22:00 | What's ahead in the Behind the Scenes at EIG series

ELLENBECKER INVESTMENT GROUP

Website: ellenbecker.com

EIG Behind the Scenes: What Makes Our Approach Unique Sep 17, 2026

Show notes

Financial planning is about more than choosing investments. A thoughtful financial plan considers where you are today, where you want to go, and the many pieces of your financial life that need to work together to help you get there.

In the first installment of a new Money Sense series, Behind the Scenes at EIG, Brett Engelking, Director of Systems, Operations and Investments at Ellenbecker Investment Group, is joined by Christina Schnuckel, Wealth Advisor and Director of Client Experience. Together, they pull back the curtain on the EIG client experience, from determining whether a client and advisor are the right fit to developing a holistic financial plan before investment recommendations are made.

The conversation explores EIG's planning process, team-based approach, estate and tax planning, and investment philosophy. Brett and Christina also discuss the importance of diversification, risk management, transparent fees and building an investment strategy designed for both strong and challenging markets. Along the way, they share some of the "aha moments" clients experience when they begin to see how investments, taxes, estate planning and other financial decisions work together as part of a bigger picture.

Episode Highlights:

0:30 | Introducing Behind the Scenes at EIG, a new Money Sense series exploring the people, processes and philosophy behind Ellenbecker Investment Group

1:24 | What makes someone an ideal EIG client and why the right fit is about more than investable assets

2:41 | Why financial planning isn't only for people who already have significant wealth

3:15 | The Wealth Seed and helping people build a strong financial foundation at the beginning of their financial journey

4:10 | Why emergency savings, estate planning and financial protection come before investing

6:15 | What prospective clients can expect from EIG's multi-meeting financial planning process

6:48 | Why understanding a client's full financial picture is essential to making recommendations in their best interest

7:13 | The discovery meeting and the questions that help shape an individualized financial plan

8:34 | Why EIG builds the financial plan before focusing on investment management

9:36 | Estate planning as a foundational part of a comprehensive financial plan

11:23 | EIG's team approach and the roles of wealth advisors, advisor associates and operations associates

12:57 | Creating continuity so clients don't have to tell their financial story over and over again

14:39 | Shifting behind the scenes to EIG's approach to investing

15:02 | What diversification really means and why owning different stocks doesn't necessarily mean you're diversified

16:59 | Diversification as a core component of EIG's investment philosophy

17:13 | The risk of choosing investments based primarily on past performance

17:57 | Why investors may unknowingly own more of the same companies they already hold through mutual funds

18:42 | Chasing market performance and the danger of moving toward the latest "hot" investment

19:57 | How investment models help create diversified portfolios based on risk and return objectives

20:29 | Balancing the desire for growth with protection during down markets

22:11 | EIG's five pillars of investment philosophy: high-quality dividend-paying stocks, diversification, efficient and transparent fees, income protection and tax planning

23:46 | How newer investors can still achieve broad diversification through mutual funds and ETFs

24:36 | Going further behind the scenes: the financial planning "aha moments" clients often experience

25:12 | Integrating tax planning into the broader financial planning process

26:40 | Comparing current investments with recommendations and making sure risk aligns with the client's goals

27:47 | Helping clients move through the estate planning process with greater clarity and confidence

28:49 | A preview of the next Behind the Scenes at EIG conversation, including reporting, technology and AI

ELLENBECKER INVESTMENT GROUP

Website: ellenbecker.com

How to Get the Most Out of Your 401(k) Sep 14, 2026

Show notes

Saving for retirement is one thing. Making the most of your workplace retirement plan is another.

This week on Money Sense, Jamie Williams, CFP®, Wealth Advisor at Ellenbecker Investment Group, is joined by Jean Range, Senior Wealth Advisor at EIG, for an in-depth discussion on how to maximize the value of a 401(k). From employer matching contributions and investment selection to Roth versus pre-tax contributions, they break down the key decisions that can significantly impact long-term retirement success.

Together, Jamie and Jean explore common mistakes employees make with their retirement plans, the importance of starting early, how to navigate market volatility, and why your 401(k) should be viewed as part of your overall financial picture. They also discuss retirement distribution strategies, beneficiary designations, and the role professional guidance can play throughout every stage of your retirement journey.

Episode Highlights:

0:26 | Introduction to 401(k)s and why understanding your retirement plan matters

2:08 | Defined contribution plans versus traditional pension plans and how retirement has evolved

3:10 | Why 401(k)s have become a cornerstone of retirement planning

3:46 | The power of starting early and maximizing your employer match

4:51 | Understanding vesting schedules and what happens to employer contributions when you change jobs

5:43 | Dollar-cost averaging and how consistent contributions can benefit long-term investors

7:15 | Common 401(k) mistakes, including pausing contributions and failing to review investments

7:45 | Auto-enrollment and how employers are helping employees save more effectively

8:53 | The time value of money and the significant advantage of starting young

10:24 | The "latte factor" and how small spending decisions can impact long-term savings

11:57 | Navigating investment options and avoiding common allocation mistakes

12:35 | Understanding target-date funds and how they work

14:39 | Market volatility, emotional investing, and the dangers of trying to time the market

16:27 | When target-date funds may be appropriate and when investors may benefit from more customized allocations

18:54 | Why contributing enough to your 401(k) should be a top financial priority

19:21 | Roth 401(k) versus traditional pre-tax contributions and how to evaluate the right fit

20:49 | How tax planning influences retirement savings decisions

22:01 | 2026 contribution limits, catch-up contributions, and new opportunities for older savers

23:55 | Viewing your 401(k) as part of your total investment portfolio

25:34 | How comprehensive financial planning goes beyond investment management

26:14 | The risks of remaining in stable value funds and being overly conservative

27:29 | The importance of diversification and managing portfolio risk

28:24 | Rebalancing strategies and how often you should review your 401(k)

29:18 | Aligning your investment allocation with your risk tolerance and retirement timeline

30:07 | What to do when your employer changes 401(k) providers

30:50 | A common misconception: your 401(k) provider is not selecting investments for you

32:29 | Additional retirement plan mistakes to avoid

32:51 | Transitioning from saving for retirement to spending in retirement

33:20 | Evaluating whether to keep assets in a former employer's plan or roll them over

34:25 | Direct rollovers and preserving tax advantages during retirement transitions

35:08 | Why beneficiary designations may be more important than your estate plan

36:00 | Converting retirement savings into a sustainable retirement income strategy

36:49 | Hidden tax implications of retirement distributions, including effects on Medicare and Social Security

37:44 | Understanding fees and expenses within retirement accounts

38:20 | The value of personalized retirement planning and fiduciary advice

39:22 | Educational opportunities for employers and retirement plan participants

39:57 | Solo 401(k)s and retirement planning options for self-employed individuals and business owners

40:30 | Final thoughts on maximizing retirement plan benefits and building long-term financial security

ELLENBECKER INVESTMENT GROUP

Website: ellenbecker.com

De-Influencing in a "Swipe Now" Culture Sep 03, 2026

Show notes

In today’s digital world, shopping has never been easier. With targeted advertising, social media influencers, one-click purchasing, and endless sales promotions, it's easy to make purchases before we've had time to consider whether we truly need them. While these conveniences can save time and introduce us to useful products, they can also lead to overspending, clutter, financial stress, and unintended environmental consequences.

This week on Money Sense, Amy Bremmer, CFP®, Wealth Advisor at Ellenbecker Investment Group, is joined by Tammy Niemann, ChFC®, Wealth Advisor at Ellenbecker Investment Group, for a conversation about "de-influencing" in a swipe-now culture. Together, they explore practical strategies for resisting impulse spending, discuss how consumer habits impact long-term financial goals, and examine the connections between overconsumption, mental well-being, and environmental sustainability.

Amy and Tammy share personal experiences, actionable techniques for becoming a more mindful consumer, and thought-provoking insights into how small spending decisions can affect everything from retirement preparedness to household clutter. They also discuss lessons from the Netflix documentary Buy Now and the growing movement toward intentional consumption.

Episode Highlights:

0:18 | Introduction to de-influencing and the impact of modern marketing on spending habits

2:12 | Determining whether a purchase is a true need or simply a want

3:21 | How implementing a 24- to 48-hour waiting period can reduce impulse buying

4:34 | Why unsubscribing from marketing emails can help limit unnecessary spending

6:19 | Using social media algorithms intentionally by following de-influencers and minimalist creators

7:57 | "Breaking up with your phone" and reducing mindless scrolling that leads to spending

9:44 | How spending habits affect long-term financial goals and retirement readiness

11:00 | Why understanding your spending is one of the most important parts of financial planning

13:12 | The relationship between consumerism, clutter, and mental health

15:25 | Five practical rules for becoming a more mindful consumer

16:22 | Calculating purchases in "life energy" by measuring them in hours worked rather than dollars spent

17:52 | Asking whether a purchase will simplify or complicate your life

18:00 | The dangers of buying for an aspirational lifestyle instead of your current reality

18:45 | The sunk-cost mindset and why people struggle to part with unused purchases

19:16 | Exploring the environmental effects of overconsumption

20:13 | Surprising statistics about plastic recycling and the concept of greenwashing

21:35 | Fast fashion, textile waste, and the unintended consequences of clothing donations

24:04 | The growing popularity of thrifting and secondhand shopping among younger generations

25:20 | Electronic waste, recycling challenges, and what happens to discarded technology

26:12 | Defining what "enough" means and aligning spending with personal values

26:40 | Final thoughts on mindful consumption, financial well-being, and intentional living

ELLENBECKER INVESTMENT GROUP

Website: ellenbecker.com

This podcast is for educational purposes only and should not be considered legal, tax, or financial advice. Guest opinions represent the views of the individuals speaking, and references to specific products, services, documentaries, products, organizations, or concepts do not imply endorsement by Ellenbecker Investment Group. Before making financial, tax, investment, or estate planning decisions, consult with qualified professionals familiar with your individual circumstances.

Small Business Tips and Habits Aug 28, 2026

Show notes

Building a successful business takes more than passion and determination. Long-term growth requires financial clarity, strategic decision-making, and the ability to balance profitability with sustainability. For entrepreneurs, understanding key financial metrics, building the right support team, and protecting their own well-being are all essential components of lasting success.

This week on Money Sense, Heather Deaton, Wealth Advisor at Ellenbecker Investment Group, welcomes Cheryl McMurtry, Founder and President of McMurtry Financial Services. Drawing on her experience helping small businesses and nonprofit organizations strengthen their financial foundations, Cheryl shares practical insights on the habits, strategies, and financial disciplines that help businesses thrive beyond the critical first few years.

The conversation explores the importance of knowing your numbers, understanding cash flow, budgeting for growth, maintaining profitability, and building the right team of professional partners. Heather and Cheryl also discuss pricing strategies, business sustainability, succession planning, delegation, and the often-overlooked connection between entrepreneurial success and personal well-being.

Episode Highlights:

1:31 | Cheryl shares her background and the mission behind McMurtry Financial Services
2:52 | Why most businesses fail within the first three to five years and the role financial health plays in long-term success
4:46 | The importance of knowing your numbers and running a business with financial clarity
6:27 | Understanding your break-even point and why every business owner should know it
7:28 | Profit margins, pricing strategies, and avoiding the trap of underselling your value
9:18 | Managing cash flow and understanding how money moves through a business
10:13 | Identifying seasonal trends and using historical data to make better business decisions
13:19 | How often business owners should review financial data and meet with trusted advisors
14:35 | Why waiting until tax season is often too late to make meaningful financial improvements
15:40 | Building reserves, emergency funds, and financial safeguards for businesses
16:54 | The value of lines of credit and planning for unexpected challenges
19:10 | Becoming an expert in your industry while relying on specialists for financial guidance
19:42 | Why budgeting serves as the roadmap for sustainable business growth
24:13 | Understanding your unique value proposition and pricing it appropriately
27:42 | The importance of managing expenses and evaluating the true cost of doing business
29:17 | Building a team of professional partners, from marketing specialists to HR experts
30:13 | Knowing where your time creates the most value and learning when to delegate
31:52 | Succession planning and developing future leaders within your organization
33:41 | Common financial pitfalls that prevent businesses from reaching long-term profitability
34:14 | Cheryl's “You Are Here” financial map analogy and why accurate bookkeeping matters
36:14 | Remaining compliant with taxes, regulations, and reporting requirements
38:12 | Protecting your well-being as a business owner and avoiding burnout
40:22 | Moving from the hustle mindset to building a scalable business with systems and processes
42:11 | Setting boundaries, defining your ideal clients, and learning to say no strategically
43:43 | How understanding the numbers helped Cheryl reshape her business and reclaim her time
45:24 | Why more volume doesn't always lead to greater profitability or satisfaction
47:40 | Delegation as a key strategy for growth, leadership, and preventing burnout
49:03 | What self-care really looks like for entrepreneurs and business leaders
51:33 | Final thoughts on building a sustainable, profitable, and fulfilling business
51:54 | How to connect with Cheryl and learn more about McMurtry Financial Services