Money Rehab with Nicole Lapin

Latest Episodes:

Allison Ellsworth Sold Poppi for $2 Billion. Here's What Happened Next. May 18, 2026

Show notes

Allison Ellsworth built Poppi from a homemade prebiotic soda to a $2 billion brand acquired by Pepsi… but you already know that. Today, Allison talks about what happens afterward, and how to follow-up a successful first act.

Allison opens up about the unexpected grief of letting go of a company that was her identity, and the pressure of building a new company after a successful exit. She also digs into advice for anyone who has a different money mindset than their spouse, and how to find common ground.

Plus, Allison shares how she’s talking to her three young kids about money and work— and why her kids waving her off with "Have fun, Mom" is her greatest parenting win.

Check out Nicole's financial literacy course The Money School

Find a Financial Advisor or Financial Coach from Nicole's company Private Wealth Collective

Watch video clips from the pod on Money Rehab's Instagram and Nicole Lapin's Instagram

Keep up with Allison on Instagram and TikTok

Here's what Nicole covers with Allison:

00:00 Are You Ready for Some Money Rehab?

01:10 When the Wire Hit

03:20 What People Get Wrong About "Billionaire" Headlines

04:15 The $50K Investment That Went Bankrupt Overnight

05:50 What Skills Transfer From Running a Company to Managing Wealth (And What Don't) 07:30 Running Your Personal Finances Like a Business

09:00 The Grief Nobody Warns Founders About

11:05 Separating Your Identity From Your Company

13:00 Founder-Led Content and What's Coming Next in Brand Building

15:20 Building the Second Company Differently

17:40 Self-Funding vs. Taking on Investors

19:30 The Emotional Payoff of Returning Money to Early Investors

21:45 Making 44 People Millionaires

22:00 Lessons From Being a Shark on Shark Tank 23:30 Female Founders, Mom Guilt, and "Spreadsheets in the Bedsheets"

26:40 Opposite Money Mindsets in a Marriage

31:30 Why Allison Has No “Fear Gene”

33:30 Raising Kids With Money Values

36:55 How to Talk to Your Kids About Work Without Losing Them

39:00 Buying Back Time

41:00 Secure the Bag

45:25 Allison Ellsworth's Tip You Can Take Straight to the Bank

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Real Estate Agent Glennda Baker on Finding Deals in This Market, Why Divorce Can Leave You “House Poor,” and the $47 Trillion Reason You Can't Buy a Home Right Now May 11, 2026

Show notes

Glennda Baker has been a real estate broker for decades, built a massive social media following teaching everyday people how to buy and sell smart, and learned some of the biggest money lessons the hard way… including a divorce where her ex looked her in the face and called her a "cash cow." Today, she joins Nicole to share what she knows about protecting your wealth, winning in today's housing market, and building real estate into generational wealth.

Glennda gets raw about her own financial trauma: the manipulation she didn't see coming in her marriage, the moment she was evicted to a vacant rental with her son and hit rock bottom, and why she will never get married again. She explains exactly how divorce hits women differently than men, including a hidden math problem most people miss when splitting a house at today's interest rates. Then Nicole and Glennda get into the real estate playbook.

They fact-check the viral real estate advice flooding your feed, from writing letters to homeowners to get off-market deals, to using a HELOC for a down payment, to buying property through individual LLCs. Glennda also makes her case for why buying a house for your kid beats a 529, why private equity is keeping Bobby and Susie off the property ladder, and the one negotiation move every buyer should make at closing.

Check out Nicole's financial literacy course The Money School

Find a Financial Advisor or Financial Coach from Nicole's company Private Wealth Collective

Watch video clips from the pod on Money Rehab's Instagram and Nicole Lapin's Instagram

Follow Glennda on TikTok and Instagram

Here's what Nicole covers with Glennda:

00:00 Are You Ready for Some Money Rehab?

01:21 Glennda's Origin Story

03:33 Should You Put Your Spouse's Name on Your House?

06:22 Prenups, Postnups, and Why Everyone Already Has One

07:03 Why Glennda Will Never Get Married Again

08:11 How Divorce Hits Women Differently

09:29 The Hidden Math Problem When Splitting a House

11:43 Glennda’s Money Trauma

17:09 Buying a House Together: What Needs to Be in Writing

20:19 Trusts vs. Putting the House in Your Kid's Name

24:30 Why Glennda Would Rather Buy a House Than Fund a 529

26:35 Real Estate vs. the Stock Market

28:09 Glennda and Nicole Play TikTok Trend or Truth?

38:13 The $47 Trillion Boomer Equity Problem

40:02 The Starter Home Myth

42:00 What Budget Do You Actually Need?

48:52 How Private Equity Is Locking Out Everyday Buyers

52:43 A Hard Look at Affordability

55:00 The 7 Ds of Real Estate

59:33 Closing Cost Strategy

01:03:03 Glennda Baker's Tip You Can Take Straight to the Bank

All investing involves the risk of loss, including loss of principal. This podcast is for informational purposes only and does not constitute financial, investment, or legal advice. Always do your own research and consult a licensed financial advisor before making any financial decisions or investments.

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Nicole Opened These 3 Accounts for Her 1-Year-Old. Here's Why. May 06, 2026

Show notes

Today, Nicole unpacks the exact accounts she opened for her daughter, the math that makes starting early almost unfair, and the money script she's determined to rewrite for the next generation. Whether you have a newborn, a teenager, or you're realizing you wish someone had done this for you, this episode is a blueprint.

Nicole breaks down how a 529 plan is far more flexible than most parents realize, why a custodial brokerage account is less about returns and more about teaching kids that money grows quietly in the background, and why a retirement account for a one-year-old is not as insane as it sounds — it's one of the most powerful financial moves a parent can make.

Check out Nicole's financial literacy course The Money School

Find a Financial Advisor or Financial Coach from Nicole's company Private Wealth Collective

Watch video clips from the pod on Money Rehab's Instagram and Nicole Lapin's Instagram

Here's what Nicole covers today:

00:00 Are You Ready for Some Money Rehab?

01:13 529 Plans: More Flexible Than You Think

02:02 The Math on Starting Early vs. Waiting

02:51 Super Funding: The IRS Loophole Most Parents Miss

03:31 Lump Sum vs. Monthly: The Numbers That Will Shock You

04:00 How to Shop for the Best 529 Plan

04:17 Custodial Brokerage Accounts Explained

05:00 The Financial Aid Trade-Off

05:41 Why Nicole Really Opened This Account for Her Daughter

05:56 The Custodial Roth IRA (Yes, for a 1-Year-Old)

07:00 The Number That Changes Everything

08:00 Roth IRAs and Financial Aid: The Cleaner Vehicle

08:21 Rewriting the Money Script

09:00 Tip You Can Take Straight to the Bank

All investing involves risk, including loss of principal. This episode is for informational purposes only and does not constitute financial, investment, or legal advice. Always consult a licensed professional before making financial decisions.

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Are Birkins Better Investments Than the Stock Market? The Truth About Luxury Investing with Dana Auslander May 04, 2026

Show notes

You’ve probably seen the headlines about luxury investments outperforming the stock market… but is that actually true? And more importantly, is this a game only for millionaires, or is there a way for the rest of us to get in on it too?

Today, Nicole is joined by Dana Auslander, former Blackstone executive and founder of Luxus, a luxury alternative asset manager with the first dedicated Hermès Birkin fund. In this conversation, Dana unpacks the viral headlines, why her investment thesis puts Hermès bags ahead of other luxury brands like Chanel and Louis Vuitton, and how to invest in a Birkin without buying a Birkin.

Then, Nicole and Dana zoom out and explain what the luxury investment trends mean for retail investors, how the macroeconomy impacts luxury investments, and what the counterfeiting problem could mean for the whole market. Then, Dana goes beyond bags and rates watches, art, wine, and jewelry as alternative investments.

Check out Nicole's financial literacy course The Money School

Find a Financial Advisor or Financial Coach from Nicole's company Private Wealth Collective

Watch video clips from the pod on Money Rehab's Instagram and Nicole Lapin's Instagram

Follow Luxus and learn more about the Birkin Fund

Here's what Nicole covers with Dana:

00:00 Are You Ready for Some Money Rehab?

01:27 Are Birkins Actually Better Than the S&P 500?

02:00 What Is a Veblen Good — and Why It Matters

04:06 How Much Is a Birkin, Really?

04:29 The Secret to Getting One From Hermès

05:21 Manufactured Scarcity: How Hermès Controls Demand

06:12 The Rise of the Secondary Market

07:35 Gross vs. Net Returns: What the Charts Don't Show You

09:24 Jane Birkin's Bag Sold for $10.8 Million — Dana Was There

13:00 Is Chanel Actually Investment-Grade?

14:00 Birkin vs. Stock Market: Where Should You Put Your Money?

16:38 How the Luxus Fund Works

21:00 How to Invest Without Buying a Birkin

23:36 Sourcing Bags Through Private Dealer Networks

27:15 Storing, Authenticating, and Selling the Bags

28:33 How to Become an Accredited Investor

30:07 Is Buying a Birkin a Proxy for Hermès Stock?

32:20 The K-Shaped Economy and Luxury Demand

35:10 The Counterfeit Problem Is Getting Scary

38:18 Luxury Investment Ratings: Watches, Art, Wine, Jewelry

43:05 Secure the Bag: Financial Literacy for Women

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The State of the Housing Market and Why Real Estate Is Not AI-Proof with Jason Oppenheim Apr 27, 2026

Show notes

Jason Oppenheim (real estate broker, founder of the Oppenheim Group— the brokerage covered on Selling Sunset) starts this conversation with a take Nicole was not expecting: it's a buyer's market, and he'd know, because he's been renting for the last three years himself.

In this conversation, Jason covers every hot-button topic in real estate. He unpacks how he thinks AI will disrupt real estate and why he believes humanoid robots will be showing houses within the next two decades. He gets brutally honest about the LA market, why wealthy people are fleeing major cities in droves, and shares the cities he thinks real estate investors should avoid.

He makes the case that renting is not "throwing money away" — in fact, he argues that in many cases renting is a smarter financial move. He and Nicole also debate whether there's actually a housing affordability crisis (Jason says we're misdefining it), how he thinks about money and happiness, and why he hasn’t changed his financial goals since he was broke.

Check out Nicole’s financial literacy course The Money School

Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective

Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram

Follow the Oppenheim Group and keep up with Selling Sunset on Netflix

Here's what Nicole covers with Jason:

00:00 Are You Ready for Some Money Rehab?

01:11 Is It a Buyer's Market?

02:09 Why Wealthy People Are Leaving Major Cities

04:10 Where Are They Going? (And Where NOT to Buy)

05:38 Why Real Estate Is Not AI-Proof

10:35 “At Some Point, There Is No Work.”

17:43 Why Jason Loves 30-Year Treasuries

19:00 The AI Deflation Thesis

23:54 Is There Really a Housing Affordability Crisis?

30:40 Rent vs Buy Debate

36:21 Behind the Scenes of Selling Sunset

37:06 Does Money Buy Happiness?

39:24 Getting His Rolls Royce Stolen

40:00 How Jason Thinks About Spending vs. Saving

41:43 What Was Jason's FU Number?

42:12 Secure the Bag: Jealousy, Googling Your Own Net Worth, Bad Investments

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The SpaceX IPO Is Coming. Here's Everything You Need To Know About IPO Risks and Rewards Apr 22, 2026

Show notes

The SpaceX IPO will likely be the largest public offering in history... But before you get excited, Nicole breaks down how the IPO machine actually works, and why some of the smartest people in finance say the system is rigged against you.

Nicole walks through the full IPO process step by step: what underwriters actually do (and what they charge for it), how the roadshow and book-building work, and why the price you'll pay on IPO day is not the price institutional investors paid. She also covers what SpaceX employees need to know right now about their equity, stock options, RSUs, lockup periods, and the tax surprises that can blindside you before you sell a single share.

Then, Nicole shares the framework she uses to evaluate any IPO, including the two sections of the S-1 prospectus most retail investors skip, and explains how you can get in on SpaceX before the IPO.

Check out Nicole’s financial literacy course The Money School

Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective

Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram

Here's what Nicole covers today:

00:00 Are You Ready for Some Money Rehab?

00:04 The SpaceX IPO: Just How Historic Is It?

01:08 How the IPO Process Actually Works

02:12 What Underwriters Do (and What They Cost)

03:04 The Roadshow and How IPO Pricing Works

03:45 NYSE vs. NASDAQ: Where Will SpaceX List?

04:25 Why Companies Go Public

05:14 What SpaceX Employees Need to Know About Their Equity

06:00 Lockup Periods Explained

07:06 Three Things Every Employee Must Do Before an IPO

08:06 Is the IPO System Rigged? Bill Gurley's Argument

10:00 The Figma Example: How Retail Investors Got Burned

11:19 How to Evaluate Any IPO Before You Invest

13:27 Watch the Lockup Expiration Date

14:09 Tip You Can Take Straight to the Bank

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Emma Grede’s Guide to Getting Paid What You Deserve and Building Unicorns Apr 20, 2026

Show notes

Emma Grede built a business and media empire (including brands like Good American and SKIMS) without a safety net. Today, she joins Nicole to pull back the curtain on the money mindset, negotiation tactics, and hard-won lessons that got her there.

Emma gets raw about paying herself £45K while paying a male hire £150K to do a worse job, the moment Good American sold $1 million worth of inventory on day one (and why her investors turned on her by noon), and creative strategies she’s used to close major deals. She and Nicole also dig into Emma's exact playbook for negotiating a raise, the traps women fall into with money, and why Emma never lends money — she just gives it.

Then they get into the taboos: prenups, the questions people should stop asking female founders, and whether financial planning and family planning should ever be kept separate.

Pick up Emma's amazing book Start With Yourself

Listen to Emma’s inspiring podcast Aspire

Check out Nicole’s financial literacy course The Money School

Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective

Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram

Here's what Nicole covers with Emma:

00:00 Are You Ready for Some Money Rehab?

03:39 Emma's Early Money Mistakes

06:00 The £45K vs. £150K Lesson

07:12 Learning the Language of Business

10:34 What Wealthy People Know About Investing

11:48 Good American's $1M Day One — and the Investor Critique

15:39 What Money Can't Buy (But People Think It Can)

18:13 Does Money Buy Happiness?

19:00 Emma's Secret to Always Asking for More

19:48 The Natalie Portman / Dior Negotiation Story

21:58 The Secret to Great Negotiations

22:30 Negotiating a Prenup at a Restaurant

24:33 Protecting What You Build During Marriage

26:45 Raise Negotiation Role Play

33:18 What NOT to Say When Asking for a Raise

35:01 Questions Female Founders Get That Men Never Do

38:20 The "Army of Help" and Financial Family Planning

40:34 Raising Wealthy Kids Without Ruining Them

43:59 Emma’s Early Hustle

46:00 Secure the Bag

53:15 What’s Next For Emma

01:01:39 Emma Grede's Tip You Can Take Straight to the Bank

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Jennie Garth on Negotiation Lessons From 90210 and Habits That Are Quietly Costing You Apr 15, 2026

Show notes

Jennie Garth went from working on bean fields for 25 cents an hour to buying her first home as a teenager after landing the role of Kelly Taylor in 90210. When she hit it big, people tried to tell her that she didn’t need to know about her finances. Today, she shares the money lessons she learned the hard way.

Jennie and Nicole dig into the psychology behind money: why a scarcity mindset can literally choke off your income, what "Tall Poppy Syndrome" is and why high-achieving women keep cutting themselves down, and how negative self-talk about money doesn't just hurt you… it hurts your kids, too. Jennie also shares why she and her husband Dave don’t combine finances, how she’s embracing the “I Choose Me” philosophy, and the parenting advice she’d give any new mom.

Check out Nicole’s financial literacy course The Money School

Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective

Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram

Get Jennie's memoir I Choose Me

Here's what Nicole covers with Jennie:

00:00 Are You Ready for Some Money Rehab?

01:47 Jennie's First Job and Early Money Memories

04:19 Faking It in Every Money Meeting

07:24 The 90210 Pay Gap and the Power of Negotiating as a Team

10:23 Being the "Hollywood Daughter" and Tall Poppy Syndrome

14:46 “Fear Is False Evidence Appearing Real”

17:03 How a Scarcity Mindset Literally Stops the Flow of Money

19:15 How Other People's Words Become Your Financial Self-Talk

20:26 Raising Money-Smart Daughters

23:55 How Jennie Inspired Nicole to Start Her Own Wealth Management Firm

25:41 When Three Suits Walk Into the Room

26:32 Jennie and Dave's Very Different Money Personalities

28:44 Why She Bought Her First Husband a Harley and a Music Studio

30:00 Did She Have to Unlearn That Money Can't Buy Love?

32:23 Secure the Bag

36:34 Advice for New Moms: Choose Yourself Too

37:33 Jennie's Last "I Choose Me" Moment

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How to Use AI to Understand the World and Get Ahead with GNOMI Founder Eva Cicinyte Apr 13, 2026

Show notes

AI isn't coming… it's already here, and it's already reshaping how we work and build wealth. Nicole's prediction: the winners of the next decade will be the techno-optimists, the people who learn to leverage AI to make more money, scale their time, and outsource distractions. Today, Nicole is partnering with Eva Cicinyte to show you exactly how.

Eva is the founder of GNOMI, an AI news agent designed to help people understand what matters in real time. Eva and Nicole break down why traditional news is broken beyond repair, how AI might actually be our best weapon against deepfakes, and why Eva built a feature that gives everyday investors access to the kind of real-time market intelligence that used to be reserved for Wall Street pros.

Then, Eva and Nicole get raw about what it really takes to build a company while building a family. Eva reveals why she kept her pregnancy a secret and shares the story of the conference call she refused to hang up, even as she went intp labor.

Try GNOMI and start with Finance Mode

Check out Nicole’s financial literacy course The Money School

Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective

Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram

Here's what Nicole covers with Eva:

00:00 Are You Ready for Some Money Rehab?

01:10 Why Traditional News is Broken

03:35 How Eva Turned an Unconventional Background Into a Superpower

10:00 The GNOMI Origin Story

13:42 Why Every Founder Should Vibe Code

15:02 GNOMI vs. ChatGPT: What's the Actual Difference?

20:15 Real-Time Financial News You Can Use

30:20 When You Need a Patent and What They Actually Cost

34:08 Raising Millions From One Investor

37:15 Will AI Kill Traditional News?

38:00 The Pregnancy She Kept Private

47:33 Raising Daughters in an AI World

52:30 Women in AI

54:18 The Future of News

55:00 Eva's Tip You Can Take Straight to the Bank

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How Mr. Beast Built a $2.6 Billion Empire on YouTube Apr 10, 2026

Show notes

Jimmy Donaldson (aka Mr. Beast) built a billion dollar content empire on YouTube. Today, Nicole breaks down how he actually did it, and more importantly, what lessons retail investors can apply to their own portfolio.

Nicole pulls back the curtain on the Mr. Beast business model: why his YouTube videos are actually loss leaders, how Feastables became the real money maker, and why he intentionally lost money on his Amazon deal.

And if you think none of this applies to you because you have no interest in going viral? Nicole closes with three concrete ways to invest in the creator economy right now, no camera required.

Check out Nicole’s financial literacy course The Money School

Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective

Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram

Here's what Nicole covers today:

00:00 Are you ready for some Money Rehab?

00:18 Mr. Beast By the Numbers

02:44 Jimmy Donaldson's Origin Story

04:13 How the Mr. Beast Business Model Actually Works

05:16 Economics of Feastables

06:00 The Beast Games Amazon Deal

08:08The $5.2 Billion Valuation

08:38 3 Ways to Invest in the Creator Economy