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Mondays with Matt is a weekly short-form podcast from Barbell Logic founder Matt Reynolds, delivering practical lessons on strength training, coaching, and business you can apply immediately. Each episode blends real stories, clear takeaways, and simple actions you can take this week to move forward with confidence.
New episodes every Monday.
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The Flywheel Not the Funnel for Marketing Success
Matt discusses two different analogies when it comes to marketing and acquiring clients.
The traditional paradigm is the funnel. This idea is not wrong, but fails to emphasize certain aspects of successful marketing. Generally, you create a funnel to capture as many leads as you can, they build trust over time with you and eventually become clients.
The flywheel emphasizes certain aspects that this fails to capture.
It takes awhile to get a flywheel going. Once it is going, however, it is much easier to maintain the movement.
This highlights the need to continue to feed the flywheel. It points to the benefits of consistency and content over time.
The Flywheel Not the Funnel: Consistency & Content are King
Consistently create high value content and put it out. 90-95% of it should simply bring value to your clients. Your CTAs should generally be ways to provide more value to your clients. Some examples are below:
This not only solidifies the growing trust but helps these leads receive more content from you if they have decided they want to receive more content from you automatically.
You put content out through output media (your own website or newsletter), rent media (on other platforms such as social media sites), and earned media (appearances on others' channels).
As you become more successful, and as the flywheel builds momentum, a couple things happen.
First, your clients become promoters, helping bringing you more clients.
Second, you should be invited to do more earned media, such as Matt's recent appearance on Dave Tate's Table Talk podcast.
Apply the flywheel not the funnel to your marketing concept by starting with people you have already provided value for and built trust with and expand from there.
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Road Trip Analogy
Matt shares an analogy he picked up from Niki Sims regarding how long-term goal achievement is like a road trip.
Your destination is the desired end state. You envision where you want to go first. Before you set out or plan your route, you must know where you are going.
You next decide on your route. Maybe you want to get there as quickly as possible, so you plan the shortest route on the main highways because you have small children.
Matt, describing a great road trip he did with his family to Telluride, CO a few years ago, took another approach. He and his family did not drive more than 5 hours a day. They planned fun stops along the way and picked more scenic ways, even if it added time.
They got to their final destination and enjoyed the way there.
Major stops along the way are like the goals in the GAMEplan. Those shorter stops are like the actions to get to the goal (e.g. gas station stops).
We hope you enjoy and learn from the road trip analogy.
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Introduction to Undoing Urgency
Ryan Matt Reynolds reads the introduction to his forthcoming book Undoing Urgency, which will be available for pre-sale on Amazon in August 2024. Forbes is publishing this book.
Nick Soleyn, Barbell Logic's editor-in-chief, has been critical to the writing and editing of this book, making Matt's ideas and thoughts more clear and beautiful on the written page.
Undoing Urgency is, like the title suggests, about getting out from under the tyranny of urgent tasks so you can accomplish what is truly important to you.
Because many of the most important aspects of our life are important but not urgent, pressure will never exist to complete these tasks (unless we fail at them so bad that they too become urgent, e.g. a failing marriage or bad relationship with our children).
No matter what your goals or values, this book lays out an approach and practical tips to pulling the weeds out of your to do list.
The book is not simply theoretical, though. Matt shares some of his insights learned the hard way from his biggest failures and hardest hurdles.
Enjoy the introduction to Undoing Urgency.
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
When to Hire Out: The Eisenhower Matrix
The Eisenhower Matrix groups tasks into 4 categories:
Urgency deals with a close due date. These tend to be someone else's priority (bills, taxes, work tasks, household chores).
Important tasks are important to you.
Tasks can overlap in terms of urgency and importance, but often important non-urgent tasks get ignored because you have to motivate yourself to do them.
You need to maximize efficiency on urgent and important tasks.
Stop doing non-urgent and non-important tasks.
Now we come to urgent but non-important tasks.
When to Hire Out: Urgent, Non-Important Tasks
These tasks have to get done, but tend to be relatively unskilled. When they are skilled, someone else can typically do them for you.
Initially, as a business owner and young person, you have to perform these tasks. At some point, though, you have to be able to spend time working on the business, not in it, and you gain that time by automating and delegating these tasks.
One option is to hire tasks out. Matt sometimes uses Upwork or Fiverr for tasks like artistic renderings. Not only can Matt as the CEO and founder not perform these tasks well, but even the marketing and design team within Barbell Logic needs to be focused on more important work. Their time is worth more than these relatively quick tasks.
When to Hire Out: TurnKey Coach for Personal Trainers
This is what TurnKey Coach offers to coaches and personal trainers. Instead of using a dozen apps, use one that delivers communication, programming, metrics-tracking, screen recording, scheduling, and payment processing.
The App is build for efficiency, to maximize not only quality of life but enable you to study your craft and acquire more clients. Work on your business, not in your business.
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Take a Sabbath! Rest, Recharge, Refresh
If you are like Matt, someone who works long days, enjoys work, and can tend to overdo work and grind yourself away, you need to take a day off.
This does not necessarily mean you do nothing. If your job involves mental work, you might do some manual labor and turn off your phone. If you read, you might read fiction.
If your job primarily involves manual labor, you might enjoy boardgames, intellectual reading, or other more intellectual pursuits.
Similar to how a change in training can help you enjoy training more, a major change to activity can help you recharge.
Get outside. Go for a hike. Spend time with family or friends. Slow down. Turn off your phone. Pursue the truly important, not urgent.
Take a sabbath.
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Swing for the Fences! – Aggressively Pursue the Urgent & Important
A single decision or event can change the course of your life. Regardless of life, philosophy, or religion, this is true.
When presented with a big opportunity, you need to swing for the fences. Hyperfocus your life and efforts on this.
This is when urgent and important overlap. This is when you put your sleep, family life, and other things on the backburner to aggressively pursue the opportunity.
You don't get the outcome if you don't swing for the fences. You don't even get to swing for the fences if you don't swing at all – if you fail to show up.
Swing for the Fences Regardless of the Outcome
This does not mean you succeed. You may fail. You will fail often.
Another opportunity will come. Work hard, prepare yourself for those opportunities, and be ready to show up and wing for the fences when the opportunity falls in your lap.
Don't leave life with regrets about what you did not seek, what you failed to try.
Swing for the fences!
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enjoy the Pursuit Not the Outcome
We find joy in the pursuit of hard things. The process of doing hard things refines us, not the outcomes.
Jasen Huang shares how he would not do it again if he could do it again. He did not know how hard it would be but often asks, "How hard can it be?"
Andrew Schulz discusses with Joe Rogan how Joe enjoys hard things.
You have to come to love the hardship and pursuit it voluntarily. Hardship is coming for you, one way or the other. You can choose it, or it can choose you.
If you pursue comfort, hardship will find you. You almost certainly know someone who seeks comfort too much.
What does this lead to? Pain, things being taken from you, inability to physically or emotionally do things.
Enjoy the pursuit, not the outcome.
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Uniquely Hard, Uniquely Successful
If you set challenging goals, expect (and demand) hard efforts.
Alex Hormozi said on the Modern Wisdom podcast, the following:
When things get hard, this is where most people stop. And this is why they don't win. And hard feels shitty. This is what hard feels like. And this is why most people can't do it.
People who succeed work hard. And, guess what, in those rare circumstances and outliers you can think of, where everything falls into someone's lap, they don't value the wealth or whatever else they received. You don't respect them either.
We look up to the Michael Jordans, the Larry Birds, the Rudys. We look up to those who put in the work, day in and day out, for weeks, months, and years.
Uniquely Hard: Walking Through the Valley of S#%&
What are you going to do TODAY to move you toward your goal. Do it – TODAY.
Don't just listen to Alex Hormozi or Jocko or me. Do. Get in the arena. Take the first step.
Know that you'll have some initial motivation and the honeymoon phase. Before it becomes a habit, you'll want to quit. Don't. Persist.
Walk through the valley of suckiness.
Accomplish something uniquely hard. Accept your circumstances and the outcomes, but put in the work.
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Applying MED to Coaching Beyond Programming (Some Principles)
Matt and Scott developed the principles of MED programming, which approached programming by keeping as many variables constant as possible. Change as little as possible.
This does not mean easy. Simple and hard is wildly ineffective.
The approach focuses on intelligent resource allocation. For example, if you can get stronger and add muscle with 1×5 deadlift, why do 3×5 or 5×5?
Keep things simple. Don't do complexity for complexity's sake.
Applying MED to Coaching Beyond Programming – An Approach
Toward this approach, Matt has revised the 3 principles of MED for coaching.
The approach needs to be client-focused. It needs to be personal and flexible, simple and frictionless.
The Barbell Logic & TKC approach values clients' and coaches' time and money.
This system is flexible in 3 ways:
The fitness industry needs to be reformed. We aim to do that, one coach and client at a time.
Applying MED to coaching beyond programming. It's simple, hard, but effective.
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
When Should I Leave My "Safe" Job? – There Is No Safe Job
Totally safe, secure jobs do not exist.
If you're an employee, whether it be at a small or big company, you could lose your job for countless reasons outside your control.
If you work in the government, a shutdown or change in law could spell the end of your job.
Furthermore, even if you have a job that has a lower chance of loss, what is it costing you? Do you find satisfaction with it? Do you get to spend time with your family?
If you own a company, it is true, it is all on your shoulders. But, in reality, things are on your shoulders any way. If you like the idea of being your own boss and have the temperament and ability to do so, this is worth considering.
First, you need a side gig.
When Should I Leave My "Safe" Job? – Go For It, Prudently
If you have a side gig that is making good money and want to make it your main job, you should probably go for it if you've met the following conditions.
One critical note here is that before you come to this point, you need to ensure that you do not raise your living standards to the income from both jobs. Save the side gig money, do not raise your monthly expenses to your temporary monthly income.
When should I leave my "safe" job? If you are ready, you should probably leave it.
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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