"What’s the key to building a personal brand?"
"How do you go about “making connections” in the industry?"
"How do I get on the blogs or in a magazine?"
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There’s no question that 25-year-old Jocelyn Rivera is a rising star in the NY music landscape. With the credibility from working with big artists, labels, and brands combined with the flexibility of remaining independent - Jocelyn and The PressPlay Agency are situated at the coveted crossroads between the industry and the streets. From project managing for major labels to playing a key role in the rapid rise of two of Brooklyn’s latest and biggest stars, Sheff G and Sleepy Hallow, to now being the personal manager of the Bronx’s favorite lyricist, Don Q, Jocelyn has more than enough industry credibility. Which would be enough for most people. Instead, she’s taken what she’s learned and created the PressPlay Agency - to provide the same high-quality branding, creative direction, and PR services to independent and underground artists in need of support.
Through PressPlay, Jocelyn has helped hundreds of artists to better market themselves and their music, not to mention dozens of companies and brands. A prime example of the power of perseverance, networking, and pursuing one’s passion, Jocelyn is the embodiment of independent hustle in the music industry.
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