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    Technology

    Mixed Methods

    A podcast interested in the how’s and why’s of user experience research. Through interviews with industry experts and hands-on trial and error, we indulge and celebrate curiosity. Expect to test assumptions, examine methods, and engage in some old fashion experiments.

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    Latest Episodes:
    How to Work Internationally - Jan Chipchase, Studio D Feb 15, 2018
    Show notes How to Work Internationally - Jan Chipchase, Studio D Mixed Methods Download

    Jan Chipchase has done it all. Before leading the global research practice at frog, the well-known design & innovation consultancy, Jan was a Principal Scientist at Nokia. He specialized in entry level products and his work caught the attention of a writer for the NY Times magazine. He became the center piece for an article titled, Can the Cellphone Help End Global Poverty? Jan was working on a product at the time that collectively sold over a billion units. He now runs a consultancy, Studio D Radiodurans, a luggage brand, SDR traveller, events all over the world and is the author of the popular, Field Study Handbook.

    Click here for more details about upcoming masterclasses and retreats Jan is putting on in 2018 or to learn more about the Field Study Template Kit.

    Listen Now

    Outside the Lab - Emily Goligoski, The Membership Puzzle Project Jan 25, 2018
    Show notes Outside the Lab - Emily Goligoski, The Membership Puzzle Project Mixed Methods Download

    After studying journalism in college, Emily Goligoski began exploring less traditional paths that would allow her to merge her love of journalism with her love of human factors. A few years and a master's degree later, Emily found herself working as a design researcher at the NYTimes. In 2015, she became the first researcher to go into the newsrooms, helping reporters better understand topics ranging from archiving to readers’ need during breaking news events. Last year she moved on to The Membership Puzzle Project, a NYU and De Correspondent collaboration exploring sustainable paths forward for public service news organizations. In this episode, we discuss Emily's work, the new methods she's experimenting with, presentation formats, and so much more. Here are a few examples of what Emily has been up to:

    • https://membershippuzzle.org/articles-overview/2017/4/4/hack-our-user-research-material
    • https://membershippuzzle.org/articles-overview/brainstorm-in-a-box
    • https://membershippuzzle.org/articles-overview/why-supporters-pay-for-journalism
    Listen in iTunes

    Combining Qual & Quant - Jeff Sauro, MeasuringU Jan 11, 2018
    Show notes Combining Qual & Quant - Jeff Sauro, MeasuringU Mixed Methods Download

    Jeff Sauro has had an amazing career. In addition to having a PhD in educational statistics and research methods, he’s worked at GE, Intuit, and Oracle. Jeff is probably best known though for his work at MeasuringU, the quantitative research firm he founded in 2004. As it says on their about page, they focus on “the statistical analysis of human behavior and quantifying the user experience.” When it comes to qual/quant research, Jeff is a leading voice in the community and in this episode we discuss what motivated this approach and speak a bit about how UX researchers could begin to incorporate this type of thinking into their practice, including How To Make Personas More Scientific.

    Listen in iTunes

    References from episode:

    • How To Make Personas More Scientific
    • 6 Proportions To Compare When Improving the User Experience
    • How To Compute a Confidence Interval in 5 Easy Steps

    The True Value of UX Research - Matt Gallivan, Airbnb Nov 30, 2017
    Show notes The True Value of UX Research - Matt Gallivan, Airbnb Mixed Methods Download

    Matt Gallivan has had an amazing career in research. From the redesign of NPR's website to Facebook ads, Matt has worked on amazing projects as an individual contributor and as a manager. For the last three years, he’s been at Airbnb and is now responsible for a team of researchers working on the Host side. This experience has given Matt a unique perspective on the role and value UX researchers bring to a product organization.

    Check out Matt's article on the true value of UX research here.

    Listen in itunes

    Mental Models - Indi Young, Co-Founder of Adaptive Path & Independent Researcher Nov 16, 2017
    Show notes Mental Models - Indi Young, Co-Founder of Adaptive Path Mixed Methods Download

    Indi Young has been doing UX research since before it was a thing. With over 25 years of experience in various consulting roles, Indi is a wealth of knowledge and good stories. Not only about co-founding the well-known consultancy and UX think tank, Adaptive Path, but also the conception of mental model diagrams. She has now written two books about this method, Mental Models and Practical Empathy. Check out indiyoung.com for more resources about how to make your own mental model diagram. Enjoy the episode!

    Listen in itunes

    Career Transitions (Grad School Pt. 2) - Sara Cambridge, Google Nov 02, 2017
    Show notes Career Transitions (Grad School Pt. 2) - Sara Cambridge, Google Mixed Methods Download

    Sara Cambridge has had a long and interesting career. After working as a graphic designer for about 14 years, Sara decided she was ready for a change. Not to give too much away, but Sara is now working as a UX researcher at Google. This episode is about how she made the transition from designer to UX researcher and the crucial role grad school played.

    Listen in itunes

    Building Rapport - Michael Margolis, GV Oct 19, 2017
    Show notes Building Rapport - Michael Margolis, GV Mixed Methods Download

    Michael Margolis is a pioneer in the field of UX research. After studying anthropology at Stanford University, Michael began applying his social science degree in an unusual way for the early 90s, redesigning products with a customer centric view. He's worked at The Learning Company, EA, Walmart.com, and Google. In 2010, he was asked to join GV's design studio as the first, and only, UX researcher working for a VC firm. Michael is known in the industry for his exceptional interviewing skills.

    Listen in Itunes

    Impact That Matters - Dan Perkel, IDEO Oct 05, 2017
    Show notes

    Impact That Matters - Dan Perkel, IDEO Mixed Methods Download Listen in itunes After getting a PhD from UC Berkeley, Dan Perkel went to work at the world-renowned design company, IDEO. He started as a design researcher, and is now responsible for co-leading the design research discipline for the San Francisco office. In this episode, Dan discusses what impact means to him, and how he's seen it over his career.Transcript (Unedited)Dan Perkel: So my name is Dan Perkel. I'm a design researcher her at IDEO. I've been here for five years. I immediately beforehand was doing a PhD at UC Berkeley in the School of Information where I was really exploring the anthropology and sociology of technology and media. So that was my focus there, and that's not even a focus yet, but as academic careers. It's a broad focus, but I feel like ever since I was a kid, or at least an undergrad many years ago, I kind of had these twin sides. I was interested in liberal arts and technology and that defined my undergraduate major was something called science and technology studies, which at the time was a very small. Now it's quite big, and I worked as a designer and did some work in client services before doing a master's degree, and in the course of doing a master's degree in which was really focusing on design and human computer interaction design at the time, I got more and more drawn to research as part of the design process.So then I was fortunate enough to get a chance to try my hand out at getting a PhD and the academic route, and realized that I wanted to go back out into the world and make things, and put research into the service of design. So I guess that's the ... I don't know if that's the short introduction or the long introduction [inaudible 00:02:44].AryelCianflone: Yeah, I would love to hear a little bit more. You just said you do have this very rich background in academia, and now you're obviously working at IDEO. You've been here for a number of years. What inspired that change? You mentioned wanting to get your hands dirty a little bit, but what inspired that and what kind of keeps you on this side?Dan Perkel: Yeah, that's a great question, and it's one that people are defintely trying to explore when they're starting a career. I think for me it was a couple of those core values that we have here, and one is the ability to collaborate with others on everything, and I found that when I was doing a degree, grad students were collaborating all the time and we were talking all the time, but we were never really helping each other solve each other's problems. There was almost a disincentive to do that as much as we were trying to help each other, and I found that for me that this didn't feel right. It wasn't as productive. Looking back I do wonder if we had all helped each other write our dissertations if we could have actually all finished in half the amount of time just by putting multiple brains on one problem. So that's one. I want to be able to really collaborate, and the other I think having your work be more than an article that sits behind a pay wall somewhere. I know that as you get more and more senior in your career, certainly the ability to be a public intellectual and to write publicly and to have more folks see what you do. That's great, and that's certainly a great way to get your voice into the world. I wanted to help make things and so being out in the world where I could make things and not just write things was really important to me.One of those things I don't think I realized when I started a PhD but certainly by the time I was done, that's kind of where my head was at.AryelCianflone: Yeah, I mean I think even this year I had the opportunity to attend Kai, and it was my first time. It was amazing. There's just such thought leadership there right in the space. You really can't find another space exactly like that, but I think what you've just described is something that I noticed there because as someone who has really been in industry more it's like for me, "Oh I learned something I should write an article about it," or "I should share it or talk about it," but there it was like this amazing discovery, and I was like, "Well how can I read that article?" It was, you had to be a member of this and you had to log in and you had to get past that pay wall.Dan Perkel: Yeah, I think it's true of academia in general. I think there's some good to being protected. You want to be able to explore longterm research for research's sake at times, and you don't want that pressure of making it all commercially viable and successful. That's the really important part of what happens in academia, but it's good to be able to find ways to translate that over.In my research practice here and our design practice here, I really believe in harnessing the power of experts. So as much as I can I really try to get folks from academia either into our project spaces, or we do great interviews and we're consistently impaired by that work, and so that's one way that I've tried to make sure to bridge the two sides in the work that we do.AryelCianflone: Yeah, totally. So I loved what you said, you were kind of talking about that decision to move from one space to the other, and being able to actually make things and in my mind I think have tangible impact that you can see in front of you as opposed to something that's a little bit more difficult to know the value of the work that you're doing. That's something that I've been thinking about a lot because this is a newer space, and I think in a way we're still really looking for those examples of high impact to be inspired and also to give researchers more confidence in the work that they're doing. That was part of the reason that I wanted to have this conversation was to hear from someone like you who's had an opportunity to work on some amazing projects and really see the impact of your work.So yeah I would love to hear a story that comes to mind for you when you think of the impact of design research.Dan Perkel: Yeah, that's a great question, and I'll say that what's interesting about the work that we do here, as opposed as to folks who are sitting actually in a product company is that we're ... it always works in like layers of impact. We're working for clients who themselves are trying to impact the world, and we're trying to either impact them at the organizational level or actually touch their actual products that are going out. So as you know there are only a certain number of details that I can share about most of that work, but I think one story that kind of comes to mind off the bat is we were doing some work with an organization that is trying to help older adults. Help them during times of crisis, and as they learn to manage their lives as they get older and older. Our system right now, especially in the United States is fraught with difficulties. It forces people to really manage a lot on their own, and they knew there was a problem and they went into government services and went into different organizations and try to see how people were trying to string all these things together on their own, and they said, "That's an opportunity for us to make a difference in people's lives. Help them connect all the dots between organizations."So they came to work with us. So they came in with a hypothesis about what the solution would be, and what's really fun for us is that over the course of ten weeks we got to iterate with design and research going back and forth, and changing the way they thought about the problem in a way. A few things that we did, we spent several weeks over time hanging out in the community center, targeted around older adults. That was, the actual center I wish I could say more about who it was, but it's a wonderful group. It's oriented around this is a club. This is not an old-age home, and people come and they visit, but there's also social services that are incredible. So they're providing all these services, and they were so excited to have us work with them.So we did things like participate socially. We attended Zumba classes, and in the course of these Zumba classes it was like, "Yeah, this is where people are being social and being active, and look at the things that these folks can do." So much of older adulthood is defined by what folks can't do, and so that was really important to see and feel and experience first hand, but also on the social services side, we attended a class on Alzheimer's and dementia was intended for caregivers of some of the older adults who are experiencing these for the first time. We, one experienced what it meant to be in that kind of class. We then listened to the questions that people were asking, and realized some of the key pain points around the problems that our clients were wanting to solve weren't really about helping older adults per se. It was, but it was really helping those caregivers. Those people who never necessarily defined themselves as a caregiver, or still didn't, but they were sort of thrust in this role by something.AryelCianflone: By giving care.Dan Perkel: Yeah, thrust by something that happened in their lives, and we realized first of all in terms of who we should be helping. The opportunity to help caregivers, and there was a person in that organization who defined it as the accidental caregiver. Kind of riffing on the old book and movie, "The Accidental Tourist." I think that was a very funny phrase that we learned from this person. So that was one shift as we shifted who we were really trying to design for, and one is really focusing on the caregiver. Another is that by having our clients along for this journey, they came to us in a moment. I remember we were sitting having lunch after a few different design sessions and research sessions. They said, "I think we've been thinking about this problem all wrong," and he made a drawing of, "Here's how we've been thinking about the problem," and he basically flipped it upside down and said, "This is what I think the solution is." Honestly our team had been seeing it in the same way, but we hadn't told him this, and for us it's always incredibly important and meaningful when we have clients along with us and they see firsthand and experience this stuff, and they help us synthesize and [inaudible 00:10:40] conclusions. Then it's like, "Oh yeah."That's the impact by being out with us doing this kind of research and participating in research and design with us. It was able to flip that problem with something that I think is ... that is something at that moment I was like, "This is great. This is exactly what we want." So that's a moment of impact there, just on the way our clients are starting to see the problem.With any luck the work we've done is hopefully on the road to being out in the world in some capacity. I can't say too much about it from that sense, but at least we know right away the way our clients even see the problem they were trying to solve is completely different and hopefully more human-centered than what it was before.AryelCianflone: Yeah so I love that call out. I would love to hear a little bit more for you, because you're saying, "I'm not sure exactly from this work that we did what translated." What's going to be out in the world and when. So for you when you're working on a project, at the end of the project what makes you feel like, "Oh yeah that was great. We were successful," versus, "Oh man maybe we should tweak how we're doing that going forward," or something.Dan Perkel: Yeah that's a great question, and I think just to go back to ... One of the things that's really important for us in our process is that one is internally we're incredibly collaborative. We believe that we need all these different perspectives on research to be useful for design, and that includes working with our clients. We know we're being successful when we realize our clients are actually going out and changing the way they do things even before we leave, or the way they have the conversations with their colleagues or with their managers, or when we get ready for a final presentation and we say something like, "We would love for you to lead the work," and they say, "Oh absolutely," and they are incredibly comfortable and confident. They really learn something from the shared experience.That's one way we just know that there is something going on fundamentally that's going to change. When our projects end, our relationships don't end, so we kind of see how things are progressing and where they're going. We often reengage. With the project I just mentioned, we know there are positive steps being made forward since that project, so we were like, you know we've been helping out so we're excited to see things that have been tested out in the world and potentially going out.Yeah, have I answered your question?AryelCianflone: Yeah, and I think as someone on the outside looking in, IDEO is such a thought leader in this space. Like when you say human-centered design, I first learned of human-centered design through IDEO. Through reading different publications and different things that you guys had put out, and when you talk about that story, for me that totally resonates, and I've had similar experiences and I defintely think when you're talking bringing the client along for the ride. It's like I can make the most delicious meal in the world, but if I can't get anyone to eat it what's the value? As a researcher sometimes you spend so much care and love on a project, but if you don't bring those people along, if you don't get them to sit down at the dinner table it's like, "What's the point."I would love just hearing that story, something that comes to mind for me or something that I would love to get your perspective on is how do you ... you talked about your perspective being switched to the caregiver. I'm curious when do you feel confident in a finding? When you're going through a project like this with a client, is it when the light bulb goes off for them, or are you at a certain point like, "Oh I've heard this five times. This is something that feels really important."Dan Perkel: Yeah, that's a great question, and one I know that as a researcher you're kind of always like asking that.AryelCianflone: Asking yourself.Dan Perkel: "How confident are we," and I guess it operates at a few different levels.So first there is the research finding or something that we hear, and yes absolutely patterns. You start to hear the same thing, and especially when you hear similar things from people who you've intentionally recruited to be different from one another, then you're like, "We're on to something interesting there." That's one moment.We're also defined in a way by our constraints, so when we have a certain amount of time to work on a problem, we don't get the luxury of saying, "Oh I'm going to go back and learn more." We have to sometimes put design on paper. We try to present a breadth of possibilities. One of the things about doing research in service of design is that design naturally should our options should be different. It shouldn't be, especially early on, three variations of one little thing. We could go in t…

    Full show notes at the publisher

    Generative Listening - Thomas McConkie, Mindfulness+ Sep 21, 2017
    Show notes

    Generative Listening - Thomas McConkie, Mindfulness+ Mixed Methods Download Listen in itunes Thomas McConkie, has been practicing meditation for 20 years, studying developmental psychology for 10, is an author, fellow podcaster (Mindfulness+), and faculty member at Pacific Integral. His study and practice has allowed him to create safe spaces for what he calls generative listening. This type of listening actually allows individuals to generate and share experiences otherwise inaccessible. As a community often trying to do generative research, this is an invaluable skill.TRANSCRIPT (UNEDITED)Aryel Cianflone: I'm so excited today to have Thomas McConkie on the show. I originally met Thomas through a mindfulness course that he conducts. A friend had taken it and recommended it to me, and so I actually wanted to invite Thomas because I felt like I learned some things that were really beneficial for my practice as a UX researcher, and I thought we could start today just with a little bit of a brief introduction, Thomas of how you got into this. Thomas McConkie: Cool. Thanks, Aryel. Yeah. It's good to be here. As far as mindfulness goes, I remember being about 18 years old when I was a freshman in college, and I just showed up in my first dorm room and realized that I had no life skills, like I had no idea how to manage myself outside of my parents' house. It's crazy because I grew up in Salt Lake City, not a place that was considered to be a mecca of medication back in the '90s. I mean, it's pretty counter-cultural to do meditation here, and yet, I just gravitated towards like I have this intuition, meditation could help me calm down, it could help me with my anxiety, and as luck would have it, I actually was just two blocks away from the largest order of Zen Buddhism outside of Japan and the entire world. Two blocks from my college dorm room, so I had stumble into the Zen center, and pretty soon, I'm meditating, and it really changed my life. I've been doing it ever since for about the last 20 years.Aryel Cianflone: Yeah. I mean, obviously, this isn't a podcast about meditation. Thomas McConkie: Right.Aryel Cianflone: This is a podcast about user experience research, but you also have a background in developmental psychology, and there's so much from your practice and from your study that I think could be really beneficial to the kind of skills and the conversations and things that researchers are doing in the space, so maybe you could talk a little bit to your background with developmental psychology as well. Thomas McConkie: Yeah. I'll say a word about that. I had been practicing mindfulness for maybe 15 years when I was introduced to some psychologists and researchers at Pacific Integral. This is an institute based in Seattle that's done some really pioneering research in adult development, and they took me in and trained me as a developmental researcher, even though my background was in eastern contemplative practice, and it really changed the way that I looked at meditation. It changed the way that I work with human beings. Over time, spending a lot of time with the research and spending a lot of time with the people who participate in our research, I started to appreciate just how different the way different adult minds construct meaning and their experience of the world. We all as human beings, we have sense gates. This is a Buddhist term, but we see, we hear, and we feel. All right? That's basically the combination of see, hear, and feel. It interweaves to create this kind of a human matrix, this experience of human life. Right? What I learned is that there are very discreet stages that unfold sequentially throughout adulthood, and that we actually know a lot about these stages. We know a lot about, we could say the different minds that construct meaning from the raw experience of the see, hear, feel. The short of it is, for a long time, humanity, and for a long time, including myself, I would approach a student in meditation and just teach them the practice as I knew it. What developmental psychology has taught me to do is really adapt my teaching and adapt my style to a given student based on the way that they're processing experience, and what I find about developmental psychology is when you learn just enough about the stages, you really start to strengthen your intuition of how you can optimize your offering, whether it's technology that you're offering and you want the user to be able to engage with it and as satisfying and fulfilling a way is possible or if you're teaching meditation. It doesn't matter what you're doing, but just that sensitivity to the stages of development, it really polishes the way we interact with one another. It's really, it's fascinating. I mean, it's this field of research that has a huge evidence-base, and the implications for society are really significant, and it's just not quite at the point where popular society has absorbed it, but I think over the next few decades, we might be more of a thing that we consider with educational policy, politics, climate, all the wicked problems in the world. I think development really bears on them because development determines how we'll interpret problems, how we'll construct them in our minds, and you can't have a fully integrated conversation with different stakeholders unless you're aware of how they're constructing the problem in their own mind, and development is really good at bringing precision to how people make meaning. Aryel Cianflone: I mean, I would love to get more resources for people who want to read more into that as well.Thomas McConkie: For sure. Aryel Cianflone: Yeah.Thomas McConkie: A great place to start is pacificintegral.com. There's a wealth of information and new research on that website. That's a good place to start.Aryel Cianflone: Yeah. I want to dive more into listening because I feel like that's a really unique skill that you have, but before we do that, I would love to just have you say a word about ...Thomas McConkie: Yeah.Aryel Cianflone: I think we're all familiar with the term 'Mindfulness', and we're familiar with the term 'Meditation', even if we have different interpretations, but you have Mindfulness+, even a podcast actually called 'Mindfulness+' with the plus sign inside the word plus right now. Thomas McConkie: Yeah. Yeah. Thank you. Yeah. Mindfulness+.Aryel Cianflone: I would love to have you just quickly say what's the thing that sets that apart? Why is there that plus?Thomas McConkie: For sure. Mindfulness. I'll just assume people listening don't know exactly what mindfulness is. A lot of people don't. I'm still learning what mindfulness is 20 years later. I think about mindfulness as a practice, an art, and a science of paying attention to how we pay attention.We're going to get into this when we talk about listening in a moment, but if you think about it, we're always paying attention to something. Right now in this moment, you're having a particular experience that has a particular composition and texture to it. You're attending to your life, and in one moment, you're listening to a podcast. In the next moment, you're cooking some pasta for dinner. The scene is always changing, but we're always attending.Even when we're spaced out, we're attending to some daydream. Right? Mindfulness is just this exercise of paying attention to how we're paying attention, and when we pay attention to how we pay attention, a choicefulness arises, because we realize that we can actually choose to pay attention in different ways to different things. I can pay a lot of attention to a grudge. I've been nursing for 20 years, or I can pay attention to the positive attributes that this person has that challenges me, and maybe that gives rise to forgiveness. That's an example. That's mindfulness. That's the 60-second crash course on mindfulness.Aryel Cianflone: Yeah. I'm so glad that we're having this conversation because this is something that you mentioned earlier, but I think that this study of developmental psychology will only become more important in the coming years. Thomas McConkie: There's a tremendous evidence-based for it. I've talked to different scientists. Amishi Jha is a good example. She's a neuroscientist, rockstar, who rubs elbows with the Dalai Lama, one of those types, and -Aryel Cianflone: One of those types.Thomas McConkie: One of those types, and I've talked to her about her neuroscience research, and she'll say that it takes a certain number of years for what we know in the laboratory, like the scientific evidence is really clear. It doesn't mean we know everything there is to know. We just know there's a there there, and that will take a certain number of years, decades even to trickle down into just popular consciousness. I think for me, I've been following developmental research for about 10 years, and seems not inevitable, but likely given the overwhelming evidence that adults develop throughout a life span. Adults do not reach physical maturity, and then just plateau. Right? We continue. We have the potential to develop cognitively, emotionally, interpersonally in increasingly complex ways throughout a life span, and development is the science that points us to like, "What are the patterns, and what can we learn about ourselves and about others by understanding these patterns?"Aryel Cianflone: Yeah. Definitely. This is exactly ... I think I've already mentioned this, but this is exactly why I wanted to have this conversation because so many UX researchers spend their days interacting with strangers and trying to get really personal really quickly. Right? You're sitting, having this one-on-one conversation with someone that maybe you met five minutes ago, and you might be talking about buying a car as a decision, or you might be talking about a really personal family topic or something like that.Thomas McConkie: Yeah.Aryel Cianflone: I was I guess surprised when I took this mindfulness meditation class that I felt like there was this real element of listening, and I was surprised by how quickly you were able to create such a kind of environment of safety for a group of strangers where they were opening up and sharing things that were just so personal, some of them. I'm thinking of there was an elderly woman who was talking about with this group of strangers in a way that felt really sincere about sexual awakening, and you had other people talking about the death of a family member, and I would just love to talk about how you created that environment of safety for people.Thomas McConkie: Yeah, I appreciate. That's a real compliment to hear that you felt safe in the environment and could feel the effects of what a high-quality attention does for the experience of being with another person or people, so thanks for that. An image comes to mind actually that's never occurred to me as you just say that. Imagine you're crossing a kind of rickety footbridge, and a hundred feet below is this raging Amazonian river, so it's precarious. Aryel Cianflone: Rocks over it. Thomas McConkie: Yeah. It's precarious, but you have to cross it, let's just say for the sake of argument, and the way you're going to do it is to really set your foot down really gently on a plank of wood and see like, "Can I trust my weight to this?" If it feels like you can, then you trust all of your weight to it. You lift your back foot, set it in front of the other, but you have to test the ground beneath you to see if you're held to see if it's safe. In a sense, listening, what we call at Pacific Integral 'Generative listening'. We call it 'Generative listening' because the very quality of your presence, and you're listening to the other. It gives them the experience of being safe, that the ground beneath them as it were will support them. My basic approach, the kind of ... I'm giving away my trade secrets here.Aryel Cianflone: Please. Thomas McConkie: My basic approach to bringing a room full of strangers together and creating a lot of trust and intimacy in a short amount of time is to really just drive home the teaching, that the quality of your presence is it's not a passive act to listen to another person. It's a creative act that draws a person out of themselves. It allows people to express things they didn't know they could express, they didn't know they had to express if you're fully present. It's the opposite of casting pearls before swine, that on the other end of the spectrum, there's, "Here's my pearl, and I'm going to show it to you because I can tell how reverent you are towards it", and it actually feels really relieving to get to show this to somebody because in my heart of hearts, I long to share this part of me with somebody. Aryel Cianflone: Yeah. Thomas McConkie: That happens. What I've found is that adults are so game for that. If you give them an excuse to relate and get personal, we all really want it. We love intimacy. We love to be vulnerable, and we're terrified of it.Aryel Cianflone: Yeah. I mean, yeah. It was almost shocking honestly. I can't remember the last time that I had an experience like that, where it was like you walked into this room, and all of a sudden, you were in this just completely different, just like the emotional vibe or something was so different, and I'm so happy to have you share your trade secret, and I would love to have you say more about, how do you actually do that? How do you actually become a generative listener? I love that term.Thomas McConkie: Yeah. It's profound. Another teaching, and this gets back. We had spoke a moment ago about what mindfulness is. I talked about paying attention to how you're paying attention.Metaphorically, we could say that in a given moment like right now as you're listening to me and right now as our listeners are listening in on this conversation, we bring a particular listening filter to the conversation, meaning that in a given moment, we might be listening with the kind of filter like, "Is this useful information to me? Is it not useful? Is it interesting? Is it not interesting? Is it true? Is it false?", and so on and so on.We have countless filters, but there's a category. There's a class of filters. Again, this is metaphorical, but there's a class of filters we could say that's inherently defensive. It's distrustful, and I don't say that in a negative way because we need this filters to survive.Sometimes, when someone approaches you, and they don't have totally trustworthy intentions, they don't have the best intentions in mind for you, then it's helpful to say like, "What's the scam? What's this all about?" What happens is we encounter so many of those situations in a given day that we become hardened, and those filters become our default. We forget that we're actually at a deep level. We're making a choice to listen that way. Generative listening comes in when we actually realize that, "Oh, I'm actually paying attention in a way that I'm actually trying to find what's wrong with this person. I'm listening to Thomas talk right now, and I'm wondering if he's totally full of it or if he might know what he's talking about." Then, we point that out. Never lose that skepticism. Aryel Cianflone: Still to be determined. No, I'm just kidding. Thomas McConkie: T…

    Full show notes at the publisher

    Becoming Jared Spool - Jared Spool, UIE Sep 07, 2017
    Show notes

    Becoming Jared Spool - Jared Spool, UIE Mixed Methods Download Listen in itunes Jared Spool is one of the most influential voices in UX. After a brief stint as an engineer, Jared went on to found User Interface Engineering in 1988, a leading consulting firm that specializes in website and product usability. Jared is a prolific writer, speaker, and advocate for UX with the ambition goal of ridding the world of all bad design. He's also more recently taken on the challenge of starting his own school to create the next generation of UX professionals. This episode focuses on finding out a bit more about how Jared built the enviable career he's now so well know for and what's inspired him to do it.Transcript (Unedited)Aryel Cianflone: I thought that we could start today with just a brief introduction, so if you want to maybe just speak a little bit briefly about your career, what you're doing now.Jared Spool: Oh, I'm not good at introducing myself, other than to say "Hi, I'm Jared." Well you know I'm the co-CEO and co-founder of Center Centre and founder of UIE. I've been doing this for 29 years. Before that I was a software engineer and my work is all around trying to figure out how to eliminate all the bad design from the world.Aryel Cianflone: Yeah. Not an ambitious goal at all.Jared Spool: Yep. I figure it's a 100 year mission and that I'm probably 30% into it. It just means I have to live a really long time.Aryel Cianflone: I love that goal. That's a great goal. I think if your goal isn't going to be ambitious I'm not sure it's worth having. That's a great introduction. Obviously you're leaving out that you're one of the most influential voices in UX and as you've said you've had this long and amazing career. One of the things as I was thinking about having this conversation with you, that there's so many things that we could talk about and I just wanted to kind of start with what got you interested in this work. You know you started out as an engineer. There's so many different directions that you could have gone, so yeah, how did it kind of start for you?Jared Spool: Yeah I don't know how influential I am. I mean every time I hear myself talk it always feels like things I've heard before. It doesn't seem that new or novel, but other people seem to like it. What got me started initially was I was mostly interested in, I was designing software and I was just sort of in the right place in the right time. I was working on personal computers designing software for sort of the first generation of personal computers. We were trying to figure out well if you're going to have a computer on your desk, what does it need to have on it. Right? There was a time when there were no desktop computers and so the things that we think of today of having an email client, or having a spreadsheet or even having a desktop, those things didn't exist because you didn't need them when you had other types of computers, but you did need them for a desktop computer, and they weren't obvious.I mean there were lots of attempts to do this and I was involved in a whole bunch of those designs and spent a lot of time studying what other people were doing. At the time we were making systems that were really built by engineers for engineers and it was expected you would read manuals. It was expected you would go to training and that you would never use something without having done a lot of preparation before you sat down and started to use it. The idea that you would sit down and just be able to figure it out by looking at it was a novel idea. This idea that you would go and sit down and use it, we didn't know anything about how to do that, I mean nothing, and we were all figuring that out and that really intrigued me. It was such a radical idea. Nobody thought it was possible at the time because no one had ever done it.Aryel Cianflone: Yeah.Jared Spool: And just figuring out what the methods are for figuring that out was fascinating.Aryel Cianflone: Yeah, so how did you get from that to the goal that you just stated of eliminating all bad design from the world?Jared Spool: So we've been plugging away at that, and we'd been plugging away at that for about 10 years and at that point I had this tragedy in my life. My first wife passed away, and she wasn't supposed to die. She had at the time, and for many years before, she had multiple sclerosis, which is a debilitating disease, but it doesn't kill you. It just makes you miserable for much of your life, but she had gotten complications due to that, and part of the reason that she had gotten complications was that a computer system failed. Because she had a diagnosis of multiple sclerosis, she had been maintaining her quality of life with regular physical therapy and occupational therapy and those were expensive, difficult sessions and the insurance company looked at them and the computer decided that multiple sclerosis is a disease that can't be cured, so therefore it doesn't make sense to keep paying for these things. It just started rejecting payments and we didn't know it for months. In addition to having racked up unreimbursed claims for months that we didn't know we were supposed to be paying for, we had to stop that stuff and it stopped for about a year and a half.In that year in a half, her mobility dropped tremendously to the point where she struggled to just do basic things that you and I take for granted, like getting out of bed, getting on and off the toilet, things like that. When your mobility drops and you spend a lot of time in a wheelchair, you end up getting rashes in parts of your body that come in contact with the chair and those rashes develop, if they get bad enough, they develop into open sores and then in one of those open sores a bacterial infection crept in and that killed her. The really sad thing was, was that about a month before she contracted the infection and died 24 hours later, a month before that we had convinced the insurance company to assign us a human case representative. They looked at what the computer had decided, decided that it was wrong, and reestablished the occupational therapy and the physical therapy, but it was too late.At that point, or at a very short point after that, I came to the conclusion that it was poorly designed computer systems that had killed my wife. And it wasn't the only story I'd heard about that, I mean I heard this story from lots of people very similar things happening and realized that we had to rid the world of all the badly designed things.Aryel Cianflone: Yeah, that's an incredibly powerful story. I mean I feel like that kind of even changes the way that I think about you and your career, because it's just such an incredible and such a powerful personal way to start a career like this.Jared Spool: Yeah, I mean it's, in some ways it wasn't the start of my career. I'd been 20 years into it at that point, but it definitely reframed why and how we were doing what we were doing and it gave us whole new meaning. Up until that point UIE, the company that I started in 1988, my wife died in 1996, so up until that point the company was basically just a design services firm. We did usability testing and some design work and things like that, but after that point our mission became much more clear and it's not just about doing any usability design. It was all about how do we figure out what the bad design in the world is and then how do we start to eliminate it. We knew at the time that this was probably an impossible thing to do, but we decided what the hell.Aryel Cianflone: Yeah, all of that kind of, you really did just kind of articulate a little bit of what your conception of UX was at the beginning of your career and how it changed, but I would love to kind of hear you speak about that specifically because I think one of the things that's so valuable and so interesting for someone like me talking to someone like you is, you just have this different perspective, right? Like you have had the benefit of seeing the industry change so much and have a lot of experience. I would love to hear you kind of say a little bit about what your conception of UX was when you were starting and then now as someone who's 30 years in, how you think about that.Jared Spool: Well we didn't think of UX when I was starting. That was not even a term that we thought about. The word usability didn't even really come in to common use for ... you know I started in 1976, so you know it's not unusual for me to be standing in front of audiences that weren't even born then. In fact there are projects that I worked on that are older than many of the people I speak in front of these days.At the time it was called software human factors, and it was an extension of the human factors works that had started in the, really coming into form in the 50's and 60's and early 70's, which was in the 70's there was a big push towards ergonomics. Everybody was now sitting in chairs all day long. Before that you were up and moving around all the time and doing physical work, but in the 70's a large number of knowledge workers were now sitting in chairs and if you had the wrong chair you would be temporarily or permanently damaged, so people were working on physical ergonomics. What's the best way to sit in a chair? So in that period we started working on software ergonomics and software human factors and trying to understand how do you make software that accommodates the form of the human just like we're making physical things that accommodated the form of the human.It was a branch of sort of cognitive psychology though at that time. Cognitive psychology had not thought about design. So this was all fascinating right, because there was no where you could go to study this. There were no programs. There were no schools. I ended up studying social psychology because social psychology was the best place to learn experimental design and I was interested in the experimental design portion of it. Could we iterate over designs and change something based on a series of experiments and that fascinated me. That's where I got started was there, but you had to go into social sciences and social psychology, which at the time all the studies and experiment design was could you design an experiment that would predict heart failure. Could you figure out what medications actually improve longevity in life. There was a lot of work done around pain and around the perception of pain.There was a lot of work done because of, well it's a popular topic these days because of the Nazi's basically, to figure out how do people become those people. A lot of that was done by this notion of nature versus nurture. Are you genetically inclined to be an evil person or is that something that you're ...Aryel Cianflone: Socialized.Jared Spool: You're socialized into. And you get into things like the Milgrim studies and all sorts of things. That's where all the experiments were being done. When I studied experimental psychology I was studying Milgram studies and how did they actually conduct the experiments to come up with the results and what is the science and the math behind that. Then I was turning around and applying that to my work and saying how do I apply this stuff to designing software. Nobody knew how to do that. We were inventing it. I was in the very first usability tests that were ever done on computer software.Aryel Cianflone: That's amazing.Jared Spool: Yeah. It's weird to think of it. Oh yeah, I just happened to be in the room. I was one of five people who were involved in that project.Aryel Cianflone: No big deal.Jared Spool: Yeah. At the time it was no big deal, right? It was just a bunch of us in a corner not knowing that this was going to become an industry. We didn't think this is, like we have to get this right whatever we do here, it's the first thing. It's like I don't know, the whole attitude was hey, what if we did this to the point where the first usability lab for software ever built was an air conditioning closet, which had a big, giant air conditioner in it and we had to shut the air conditioner off in order to conduct the usability tests.Aryel Cianflone: Oh my gosh. I love stories like that because I mean that's the reality of experimentation and discovery and exploration is like typically you don't know that you're participating in this moment in history so often, so it's amazing to hear someone talking about that moment and just being in an air conditioning closet.Jared Spool: Exactly, right. We had no idea. We didn't know that what we were doing ... it's really funny, so that building was in Maynard, Massachusets and about 20 years later I got invited to speak in that building but by then it had been completely refurbished and the floor that the lab was on was now run by monster.com. That was their offices.Aryel Cianflone: How funny.Jared Spool: Part of the meeting that I was at where I was speaking, they had just build this beautiful usability lab and before I went to speak they offered to give everybody who was coming to the meeting a tour of their usability lab. So they gave this tour and it was a lovely lab and it was way bigger than what we ever had. And I turned to the person who had built it and I said, "You do know that the very first usability lab was built on this floor just down the hall from here." He goes, "No." I said, "Yeah the very first one it was right here," and so we went down, it turns out that space now is a kitchen. That's where the company kitchen was and I said, "We're standing in the usability lab, except it's this corner of the kitchen."Aryel Cianflone: You're like we need to get a plaque or something.Jared Spool: Yeah, this is a historic spot. This kitchen used to be the first usability lab ever built.Aryel Cianflone: That's got to be so amazing for someone like you who was there at the inception of this to see how much its grown. Like all these usability labs, all of these professionals, really like this whole community that started with just this little teenie group in a little teenie closet.Jared Spool: Yeah, it is. In some ways it's very weird. It's a very strange thing to think that something we were doing that from our perspective was just this hack turned out to be so important and so big.Aryel Cianflone: Yeah so you talking about that story, which is so fun to hear as someone whose kind of the beneficiary of that work that you were doing and that experiment that you were doing, yeah, maybe talk a little bit now from your perspective like I don't know, I guess I'm curious to hear where do you see all of this going next or what are you most excited about from what is happening right now. I'm curious because it's just such a unique perspective to have been one of the people in the small closet to now being one of the voices of this community that's really leading this community. What are you excited about? Where's the next experiment and the next place that you want this community to go?Jared Spool: Oh yeah, when you said I was one of the people in the small closet, I actually have never heard it phrased that way and it makes me feel like somehow I came out of the closet, which I'm perfectly happy to have done. At some point I emerged from the closet.I want to point out that there were a lot of people who are really smart who were in that project who became really fundamental. It wasn't just me. I've gone my path. They've all gone…

    Full show notes at the publisher

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