Middle Row w Coco Mocoe

Latest Episodes:

The "Call Her Daddy" Effect (Part 1) Jul 22, 2024

Show notes

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it’s host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex co-host, Sofia Franklyn.

As her 3-year contract with Spotify nears a close, rumor has it she is gunning for a $100 million pay day. But is the show worth it? Or will Alex Cooper branch off into another lane?

Reference Links:

The Diary of a CEO: Alex Cooper Interview

Hannah Berner interviews Alex Cooper in 2020

Alex Cooper WSJ article about her $100 million goal for “Call Her Daddy”

Alex Cooper’s interview with Miley Cyrus for “Call Her Daddy”

Alex Cooper’s interview with Tana Mongeau for “Call Her Daddy”

Fluently Forward’s Deep Dive into “Call Her Daddy”

Time Stamps:

Introduction — 0:00

Alex Cooper Before Fame — 4:20

Alex Cooper on Hannah Berner’s podcast in 2020 — 6:10

The “Joe Rogan Effect” in marketing — 11:33

Alex Cooper dad in media — 12:00

The start of “Call Her Daddy” vs now (Sofia Franklyn and Alex Cooper) — 13:30

YouTube’s Adpocalypse and the end of messy storytimes — 14:43

“Call Her Daddy” reaching #1 on the Comedy Charts — 18:15

“Call Her Daddy” signing to Barstool Sports 19:35

Why Alex Cooper began doing celeb interviews 22:40

Alex Cooper’s privacy 24:00

What makes a good podcast — 25:15

Paid Time Stamps:

What was the tipping point where “Call Her Daddy” went mainstream — 29:00

Sofia Franklyn & Alex Cooper Fall Out — 30:40

Alex Cooper interviews Miley Cyrus — 31:45

Alex Cooper’s struggle with celebrity interviews — 36:10

Alex Cooper’s awkward interview with Megan Fox — 37:15

Hot Ones & Chicken Shop Date vs Call Her Daddy — 38:05

How signing to Spotify helped “Call Her Daddy” get celeb guests — 40:30

Why it seems like she is leaving Spotify — 47:40

Why “Call Her Daddy” is falling on the charts — 48:50

Emma Chamberlain vs. Alex Cooper Spotify Future — 51:15

Thank you for rating the podcast on your preferred podcast platform!

Email: cocomocoe@gmail.com

Follow Coco Mocoe on TikTok, Instagram and YouTube!

IG: @cocomocoe

TT: @cocomocoe

YT: coco mocoe

“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

Download the Substack app to watch the podcast from your phone!

The Millennial Effect: How millennials got the reputation of being "cringe" online Jul 15, 2024

Show notes

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

Want to hear more of "Ahead of the Curve" podcaast? Subscribe to the official Substack for $9/month to listen to the extended episodes every week: https://cocomocoe.substack.com/

Today we are joined by Kyle Fitzpatrick from The Trend Report™! Subscribe to his Substack to be notified of our conversation about Gen Alpha and our predictions for how they will differentiate from Gen-Z online.

In this episode of '“Ahead of the Curve with Coco Mocoe” podcast, we discuss how the different generations use the internet and more specifically, why Millennials got the reputation of being “cringe” despite creating the trends that Gen-Z is obsessed with re-creating.

For time stamps, refer here:

Introduction — 0:00

Meet Kyle from “The Trend Report” — 5:10

Why Baby Boomers love Facebook — 10:23

Why Baby Boomers are “loyalists” — 16:26

Why Gen X is so “forgotten” — 19:55

Why Millennials are “perfectionist” online — 26:30

The definition of “digital fomo” — 33:40

The “internet black hole” theory — 36:25

Why Gen-Z is so ironic online — 38:04

— PAID —

Gen-Z’s relationship to Millennials — 43:27

Millennials starting the “reality TV” trend — 45:04

Why millennials are so earnest — 46:20

Gen-Z’s “Brain Rot” language will not age well— 47:20

Why millennials don’t “fight back” — 50:15

Gen-Z’s obsession with trends and “cores” — 53:57

Gen-Z’s animosity towards Millennials — 56:20

Why Gen-Z is terrified of individuality — 1:00:09

Will Gen Alpha be anonymous — 1:02:50

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Rate the podcast to help it grow ⭐️

Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do. “Ahead of the Curve” is a marketing podcast for anyone who loves pop culture and trends.

For business inquiries, email: cocomocoe@gmail.com

Listen to the extended episode by subscribing for $9/month on Substack: cocomocoe.substack.com

The Brooke Schofield Effect Jul 08, 2024

Show notes

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday trends report each week: cocomocoe.substack.com

Follow Coco Mocoe on Socials

* Instagram

* TikTok

* YouTube

Did you know that on TikTok (and almost all social platforms) there is a thing called “warming”? This is (allegedly) where employees at an app will find a creator or account that they like and they will “heat them up” in the algorithm. There is also an alleged button where they can “cool down” an account or have it slow down in the algorithm if they do something they deem unacceptable or they want a trend to die down on the platform. This has never been confirmed by TikTok but it was discussed in a Forbes article from 2023 titled, “TikTok has a secret button to make anything go viral”.

In the article, Forbes spoke to six current and former employees of TikTok and reviewed internal documents. The article states that some employees can hand pick creators or specific videos and “supercharge” their distribution on the FYP.

While this might sound unfair, and in some ways it is. One employee was thought to have violated company policy when they heated their spouses account on the FYP. But this is a common practice for large platforms. One reason for “heating” is when the platform wants users to begin using a particular feature on the app so they will hand pick and promote creators who are early adopters and leaning into the feature when everyone else is afraid to.

In today’s episode, I am going to talk about my theories about how the TikTok algorithm is shifting right now using the Brooke Schofield vs. Clinton Kane viral storytime as a great case study. Why did TikTok push out the story now vs when it was told on the Canceled Podcast with Tana Mongeau or the Zach Sang podcast multiple times? I have a few theories.

Rate the podcast to help it grow ⭐️

Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.

For business inquiries, email: cocomocoe@gmail.com

In this episode, we talk about;

Introduction — 0:00

Quick Life Updates — 5:09

Brooke Schofield Vs. Clinton Kane Timeline — 9:56

Why did TikTok push out Brooke’s videos — 14:29

What creators will TikTok make famous in 2024 and 2025 — 17:32

Why Reesa Tessa got pushed by TikTok — 19:10

Why the Brooke Schofield story went viral now vs when she told it in the past — 20:38

Extended Episode (Paid Members Only)

What will TikTok change in the next year — 23:44

How to fix your TikTok if videos are not uploading and sitting a 0 views 30:35

One hack to get your recent TikTok on the FYP — 32:57

“Leave hawk tuah girl alone!” — 35:02

Download the Substack app to listen or watch the podcast from your phone: https://substack.com/app?utm_campaign=app-marketing&utm_content=author-post-insert

The "Brat" Effect: The Branding of Charli XCX Jul 01, 2024

Show notes

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

"Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here.

Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up.

In this episode of ‘Ahead of the Curve with Coco Mocoe’, we talk about the power of association and anti-branding by studying the roll-out of Charli XCX’s highly acclaimed “brat” album. Not only is the music great, but the album branding matches the honesty and brutalism of the hyperpop album. And now, her fans are declaring 2024 a "brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly.

We will be discussing the power of associating yourself with a word like “summer” and why the music industry is obsessed with this specific word. From Meg Thee Stallion’s “Hot Girl Summer” to Charli XCX’s “brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly in their routine.

Table of Contents:

0:00 - Introduction

3:19 - Life Updates

6:55 - Charli XCX “Brat” Summer

11:24 - Meg Thee Stallion & “Summer” Branding

14:08 - The “Barbie Summer” of 2023

15:07 - The Pavlov’s Dog Experiment & Power of Association

18:00 - Why brands are obsessed with the word “summer”

—— PAID ——

21:24 - Examples of the Power of Association

* Mariah Carey “All I Want For Christmas is You”

* Shonda Rhimes “Thank God It’s Thursday”

* Rebecca Black “Friday”

* Miley Cyrus “Party in the U.S.A.”

33:30 - How TikTokers like Alix Earle and Reese Teesa grow by repetition

36:49 - How to use power of association for yourself

Thank you for rating the podcast on your preferred podcast platform!

Email: cocomocoe@gmail.com

Follow Coco Mocoe on TikTok, Instagram and YouTube!

* IG: @cocomocoe

* TT: @cocomocoe

* YT: coco mocoe

Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: https://cocomocoe.substack.com/

Download the app to watch the podcast from your phone: https://substack.com/app

The 5-Year Cycle in Marketing: "Is TikTok's Expiration Date Near?" Jun 24, 2024

Show notes

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

Would TikTok be as big as it is today if it wasn’t for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe”

You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday…

Taking a break. Follow me on YouTube ❤️ Mar 26, 2024

Show notes

This is not goodbye, but see you later ❤️

This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene.

The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops.

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Join the #AheadOfTheCurve discord here

Watch the #ShareYourScreen podcast with me and Nicky Reardon on YouTube here

Email: cocomocoe@gmail.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

TikTok Ban 2024: Why it feels real this time & what will happen to creators Mar 14, 2024

Show notes

Subscribe to Coco's YouTube channel⁠ 📺

Follow Coco Mocoe on social media:

⁠instagram.com/cocomocoe⁠

⁠tiktok.com/@cocomocoe/⁠

Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠

Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!

Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978

Email: cocomocoe@whalartalent.com

CNN: "House passes bill that could lead to US ban of TikTok"

#TikTokBan #Marketing

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

"Why trends go viral": What I learned from "The Tipping Point" by Malcolm Gladwell Mar 05, 2024

Show notes

Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond.

In this episode, we discuss 3 of my major takeaways after reading the book:

The power of repetition or "The Blues Clues Effect"

The power of reverse marketing or "The Barbara Streisand Effect:

The power of ritual or "The Airwalk Effect"

Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy.

Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj

Subscribe to Coco's YouTube channel⁠ 📺

Follow Coco Mocoe on social media:

⁠instagram.com/cocomocoe⁠

⁠tiktok.com/@cocomocoe/⁠

Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠

Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!

Email: cocomocoe@whalartalent.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Creator Advice: "How to get out of a shadowban on TikTok" Feb 28, 2024

Show notes

Subscribe to Coco's YouTube channel 📺

Follow Coco Mocoe on social media:

instagram.com/cocomocoe

tiktok.com/@cocomocoe/

Join the Discord here: https://discord.gg/PjJuA7JehE

Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!

Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's algorithm (Reesa Teesa's 10 minute series takes over!)

You can listen to my episode about the success of Reesa Teesa and her "Who the F Did I Marry?" series here

Email: cocomocoe@whalartalent.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Billie Eilish vs. TikTokers + “Who the F Did I Marry?” Series Changes TikTok Algorithm Forever Feb 20, 2024

Show notes

Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral hooks. Instead she is using the 10-minute feature and with UMG pulling their music off the app, I wouldn't be surprised if the algorithm is seeking out longer storytellers, like Reesa, to push out instead of trending audios.
"The Tipping Point" by Malcolm Gladwell: https://amzn.to/3UN5D7L
In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her?
Let me know your thoughts in the reviews!
Join the #AheadOfTheCurve discord: https://discord.gg/W7rdag5AkE
Subscribe to Coco Mocoe's YouTube here
Email: cocomocoe@whalartalent.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

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