Middle Row w Coco Mocoe

Latest Episodes:

@caroreyrey: The Rise of Latinx Representation in Hollywood + Working with Celebs like Zendaya & Justin Bieber Apr 24, 2023

Show notes

Today's episode pulls back the curtain of Hollywood with Carolina Reynoso (@caroreyrey). Her and I met at our day job (BuzzFeed) and she has since gone on to film viral videos on red carpets like the Oscar's, meet Steven Spielberg, attend every exciting red carpet in the past year and much more.

We talk about how she got her foot in the door to the industry. How she started out by working with celebrities like Zendaya and Justin Bieber. And her passion, which is Latinx representation in media.

Here is an article by Axios about the Latinx moviegoer population vs Latinx representation in media: https://www.axios.com/2022/03/31/latinos-hollywood-representation-movies

Follow Carolina Reynoso (@caroreyrey) on social media here:

Instagram

TikTok

Watch her on the PeroLike YouTube channel here: https://www.youtube.com/@PeroLike

If you love the podcast, you will love my socials! Search 'Coco Mocoe' on your favorite apps to find me and connect.

Instagram: @cocomocoe

TikTok: @cocomocoe

YouTube: Coco Mocoe

LinkedIn: Coco Mocoe

For business inquiries, email: cocomocoe@whalartalent.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Coachella 2023: Frank Ocean Makes History in the Worst Way Possible Apr 23, 2023

Show notes

Coachella 2023 was one of the most dramatic years the festival has ever seen, in the worst way possible. And this time it wasn't the influencers who got the most hate; but surprisingly, one of the most anticipated headliners in Coachella history.

In this episode, we talk about Frank Ocean's disappointing performance (or lack thereof) as the Sunday headliner. What exactly went wrong and the advice I would give him on repairing his image from a marketing standpoint. Is Frank Ocean an example of the "rubber band" theory in marketing going too far?

Variety magazine wrote an in-depth article about what went wrong with Frank Ocean's Coachella performance, which you can find ⁠here⁠.

Let me know what you think of this episode in the comments of my recent TikTok about this whole debacle!

If you like the podcast, you will love my socials!

TikTok: @cocomocoe

YouTube: Coco Mocoe

Instagram: @cocomocoe

LinkedIn: Coco Mocoe

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

'Love is Blind' Season 4 Finale: How Netflix saved a dying franchise (w Grace Reports) Apr 14, 2023

Show notes

In this episode, we take a deep dive into the highly anticipated finale of Love is Blind season 4, where the contestants reveal their final decisions on whether to stay engaged or walk away. Join us as we analyze the most dramatic moments, heartbreaking breakups, and heartwarming love stories that unfolded throughout the season. From dissecting the couples' final vows to uncovering behind-the-scenes secrets, we recap everything you need to know about this epic finale. Tune in to discover our predictions for which couples will make it, which ones won't, and the reasons behind their decisions. Don't miss out on this exclusive breakdown of Love is Blind season 4!
The couples who are featured in the wedding finale are:
1. Chelsea and Kwame
2. Micah and Paul
3. Tiffany and Brett
4. Bliss and Zack
Follow Grace Report on YouTube, TikTok and Instagram for more reality TV recaps and deep dives.
Thank you so much for listening to this episode and giving it a rating! That helps me so much as my podcast grows.
Let me know who you want me to interview in the future!
Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.
If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Timm Chiusano: How a Marketing Exec Became TikTok's Favorite Vlogger Apr 10, 2023

Show notes

Today's episode is with one of TikTok's favorite vloggers, Timm Chiusano (@timmchiusano). He has been compared to one of the greatest vloggers and storytellers of all time, Casey Neistat. We talk about his rise on the app, his background working in media and winning an Emmy while he was at ESPN, his process for creating his most viral vlogs, his thoughts on the future of influencer brand collabs and more.

My favorite thing about Timm is his ability to remain curious. So often, people think they must have a video planned out or educate in every second in order to provide value. But Timm's videos act as a reminder that sometimes people just want companionship and don't go on social media to be lectured at. Usually, that is what they are escaping by opening their phones.

Thank you so much for listening to this episode and giving it a rating! That helps me so much as my podcast grows.

Let me know who you want me to interview in the future!

Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

@JZEats: Why Selena Gomez & Paris Hilton have gotten involved with this specific niche of content creation (& why these creators are so lucrative compared to others) Apr 03, 2023

Show notes

Today we sit down with a 10-year veteran creator, JZ Eats. I wanted to chat with her because she represents the one niche of creator that is one of the most lucrative niches on the internet - even the biggest celebrities, like Selena Gomez and Paris Hilton, have dipped their toes in.

And that would be food creators! Whether it is on Instagram, TikTok, YouTube or Pinterest - they remain some of the highest paid and highest engaged niche out of all creator-types. We dissect why that is in this episode.

Hear her advice and story on the podcast today.

More recipes on the JZ Eats website: https://jz-eats.com/

The recipe she suggested:

Lemon Orzo Salad With Garlic Butter Shrimp - JZ Eats

Follow her on Instagram and TikTok (@JZEats)

Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Gwyneth Paltrow: How a Ski Trial Helped Her Re-Brand as Relatable (ft. FluentlyForward) Mar 30, 2023

Show notes

Gwyneth Paltrow has become the most famous "almond mom" with her brand 'Goop' and her odd eating habits. But when it seemed like tides were turning against her, she began a trial for a ski accident in Utah. The trial has made her more relatable than ever, and seemingly by "accident". For more information on the trial, you can read this BuzzFeedNews article here.

Shannon (aka FluentlyForward) and I talk about the dichotomy of Gwyneth Paltrow. What we can learn from a celebrity who doesn't try to be 'relatable' but rather leans into how out of touch she is.

We also talk about this marketing approach in relation to other trending celebrities like Selena Gomez, Hailey Bieber, Ellen DeGeneres and more. Everything is our opinions and all alleged.

If you want more from FluentlyForward, you can find her podcast landing page here.

Instagram: @FluentlyForward

If you like the podcast, you will love my socials:

TikTok @CocoMocoe

Instagram @CocoMocoe

YouTube @CocoMocoe

cocomocoe@whalartalent.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Will TikTok get banned? How it could change the social media landscape Mar 22, 2023

Show notes

Hi guys, Coco Mocoe here. Today's episode is all about the potential TikTok ban in the U.S. and the different ways this scenario could play out if it comes to fruition.
For more context on the TikTok ban, read this CNBC article: https://www.cbsnews.com/news/tiktok-ban-whats-next-company-purchase/
Here is an up-to-date article about the TikTok CEO testifying before congress: https://www.cnn.com/2023/03/23/tech/tiktok-ceo-hearing/index.html
Some topics covered in this episode:
Why the TikTok ban might be xenophobic
Why the TikTok ban could officially mark the end of Instagram, Facebook and Meta, as well
Is history repeating itself like how Vine ended then we saw some creators jump to YouTube
What platform could replace TikTok in it's absense?
What creators will come out on top if the ban goes through? How can you best prepare and adapt?
Let me know your thoughts on the TikTok ban on my recent TikTok about the topic. My goal is to prepare for the worst but hope for the best.
New episodes every Monday morning. If you like my podcast, you will love my socials:
Instagram: @cocomocoe
TikTok: @cocomocoe
YouTube: @coco mocoe
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Madi B Webb: How she turned a job at a record label into a following of over 2 million on TikTok Mar 20, 2023

Show notes

In today's episode, we talk to Madi B Webb about how a job at a record label turned into a huge following on TikTok of over 2 million followers and counting. We dive into:

1. The future of influencers as the face of fashion campaigns, like Alix Earle's campaign with Juicy Couture and Ken Eurich's campaign with Louis Vuitton.

2. How to be unapologetic when creating content online

3. Her background at a record label and paying influencers to post trending music

4. The filming of her current reality show

...and much more!

You can follow Madi B Webb here:

Instagram: @madibwebb

TikTok: @madibwebb

Thank you for rating the podcast wherever you listen!

Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.

If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.

Instagram: @cocomocoe

TikTok: @cocomocoe

YouTube: @cocomocoe

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

How a 30-day challenge made her TikTok's favorite pilates instructor & noticed by Billie Eilish: Wellness By Norah Mar 13, 2023

Show notes

Today's guest is a special friend and famed pilates instructor on TikTok, Wellness By Norah (@wellnessbynorah). We talk about how a 30-day challenge recently blew up her account and even got love from Billie Eilish. She has a background in marketing and we found some gems in her specific strategies that anyone can use, regardless of your niche.

If you want to subscribe to her playbook pilates classes, you can do that here: https://my.playbookapp.io/norah-myers/checkout

If you like my podcast, you'll love my socials:

TikTok: @cocomocoe

Instagram: @cocomocoe

YouTube: @cocomocoe

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

Vanderpump Rules: Why Tom Sandoval & Raquel Leviss' Affair Stopped The World Mar 09, 2023

Show notes

Hi guys! Today's episode is about two topics that are hitting close to home.
The Vanderpump Rules cast drama with Tom Sandoval, Ariana Madix and Raquel Leviss. I wanted to play hypothetical and give my advice on the few ways that they can save their reputations, even though it would be a tough one. Plus, my perspective on why this cheating scandal rocked the world in a way that we don't even see with professional musicians, athletes, etc... There is one common denominator with Tom Sandoval and Ned Fulmer from Try Guys.
Plus, I want to talk about the stray bullets I got on TikTok recently. A few TikTokers, who I have watched and enjoyed, decided to put me and a few others down to make a point about why views are so important on TikTok. I have worked on this app for years and I know that views come in hills and valleys -- and that's okay! But what is not okay is looking at your followers like currency and putting people down to sell a course. Putting down other creators who are open enough to put their ideas out there should never be a means to an end.
As a creator, I am vulnerable enough to put my thoughts and ideas out there -- even when they aren't getting millions of views. And that is okay! We have to give our favorite creators grace to try new things, to grow and to fail in the process -- or else their viral content will be stale in 6 months.
If you like my podcast, you will love my socials:
Instagram: @cocomocoe
TikTok: @cocomocoe
YouTube: Coco Mocoe
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

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