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    Entrepreneurship

    Measure Success Podcast

    This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers.

    The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x.

    Carl is the author of Lost at CEO, An Entrepreneur’s Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

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    Latest Episodes:
    How to Build a Winning Sales & Revenue System Apr 08, 2025
    Show notes

    Revenue growth isn't about luck—it's about having the right strategy.

    Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn't—when it comes to predictable revenue growth.

    Key insights: ✅ Why most businesses struggle with sales conversion ✅ How to build a scalable and repeatable sales system ✅ The key to aligning marketing and sales for faster growth

    If your sales pipeline feels unpredictable, this episode will show you how to create a system that works consistently.

    Let 40 Strategy help refine your sales process!

    Connect with Mark:

    Website: https://modernrevenuestrategies.com/

    LinkedIn: https://www.linkedin.com/in/remarkablemark/

    Book title: "Are Your Leads KILLING Your Business?"

    Book Link: https://www.amazon.com/Are-Your-Leads-Killing-Business-ebook/dp/B0C17Y6G31

    Connect with Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    Why Now is the Best Time to Be an Entrepreneur Apr 01, 2025
    Show notes

    Business success isn't just about working harder—it's about understanding the trends shaping the future.

    In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses.

    Key insights: ✅ Why now is the best time to be an entrepreneur ✅ How to leverage intellectual property for business growth ✅ The role of technology in scaling smarter, not harder

    If you're looking to future-proof your business and increase its value, this episode is for you.

    Need help with your numbers? Book a 15-min intro with Nick at 40 Accounting: https://meetings.hubspot.com/ncuddigan/15-min-intro

    Connect with Lewis:

    Website: https://birthingofgiants.com/

    LinkedIn: https://www.linkedin.com/in/lewisschiff

    Facebook: https://www.facebook.com/lewisschiffmentor

    Twitter: https://x.com/lewisschiff

    Lewis is the author of the best-selling book, Business Brilliant, which focuses on wealth- creating behaviors and attitudes for the new economy (Harper Collins 2013): https://a.co/d/ar8XrxF

    His other books are The Armchair Millionaire, The Middle-Class Millionaire and The First Habit.

    Connect with Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    How to Communicate Strategy That Drives Results Mar 25, 2025
    Show notes

    Strategy means nothing if your team doesn't understand it.

    Dr. Michael Gerharz helps leaders simplify complex ideas so they can inspire action. In this episode, he explains why most strategies don't translate into execution and how to communicate with clarity.

    Key insights: ✅ Why leaders overcomplicate their message ✅ The power of clarity in strategic communication ✅ How to align teams and accelerate execution

    If your message isn't getting through, it's time to make strategy simple and actionable.

    Subscribe to our YouTube channel.

    Connect with Dr. Gerharz:

    Website: https://michaelgerharz.com

    LinkedIn: https://www.linkedin.com/in/michaelgerharz/

    Facebook: https://facebook.com/michaelgerharz

    Instagram: https://instagram.com/drgerharz

    Get Your Copy of 'The PATH to Strategic Impact': https://michaelgerharz.com/the-path

    Connect with Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    What Is the Best Strategy That Changes Everything Mar 18, 2025
    Show notes

    Strategy without action is just a wasted plan.

    In this episode, Dr. Thomas D. Zweifel, author of Strategy in Action, explains why most strategies fail before they even start—and how leaders can fix this gap.

    Key insights: ✅ The biggest mistakes organizations make in planning ✅ Why leaders struggle to execute strategy ✅ How to align teams for faster results

    If you want to close the gap between planning and action, this episode is a must-listen.

    Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

    Connect with Dr. Thomas:

    Website: https://www.leaders-academy.online

    LinkedIn: https://www.linkedin.com/in/thomasdzweifel/

    Facebook: https://www.facebook.com/LeadersAcademyOnline/

    Get Your Copy of "Strategy-In-Action: Marrying Planning, People and Performance": https://a.co/d/5ePyWQI

    Connect with Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    How to Build Integrity in Business & Life Mar 11, 2025
    Show notes

    Why does accountability feel like an attack? Because most people aren't ready to be 100% responsible for their actions.

    In this episode, Jeffrey Klubeck, author of The Integrity Game®, explains how integrity is more than just keeping your word—it's about fully aligning your actions with your values.

    Key insights: ✅ The two biggest misconceptions about integrity ✅ Why accountability often triggers ego defense ✅ How to create a culture where follow-through is the norm

    Success in business and leadership isn't about talking about integrity—it's about living it. This episode will challenge how you think about leadership and execution.

    Subscribe to our YouTube channel.

    Connect with Jeffrey:

    LinkedIn: https://www.linkedin.com/in/getaklu/

    Facebook: https://www.facebook.com/officialcoachjeffrey/

    Twitter: https://twitter.com/GetAKlu

    Get Your Copy of 'The Integrity Game®: Motivation + Accountability = Results!': https://a.co/d/jl0XtSh

    Connect with Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    The Magic Power of Service In Business & Life Mar 04, 2025
    Show notes

    What happens when you reach success but still feel empty?

    Bill Carmody knows that struggle firsthand. Despite building a seven-figure business, he realized that more money wasn't the answer. In this episode, Bill shares the mindset shift that changed everything—moving from scarcity to abundance and service over self-interest.

    Key takeaways: ✅ Why "more" doesn't always mean better ✅ How service and purpose create true success ✅ The three myths that keep people trapped in scarcity

    Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors

    If you want to build a business that brings fulfillment, not just profits, this episode is for you.

    Connect with Bill:

    Website: https://www.BillCarmody.com

    LinkedIn: https://www.linkedin.com/in/billcarmody/

    Facebook: https://www.facebook.com/billcarmody

    Instagram: https://www.instagram.com/billcarmody/

    Twitter: https://twitter.com/BillCarmody

    Get Your Copy of 'The Three Rules of Marriage': https://threerulesofmarriage.com

    Connect with Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    How to Lead Without Burning Out Feb 25, 2025
    Show notes

    Leadership isn't about titles—it's about impact.

    In this episode, Elena Agaragimova, talent development expert and host of The Shift Podcast, shares how leaders at all levels can develop stronger management skills, engage teams effectively, and prevent burnout.

    Key insights: ✅ Why most managers lack proper leadership training ✅ How to manage change and team dynamics ✅ Strategies to balance performance and well-being

    Whether you're a seasoned leader or new to management, this episode offers practical tools to navigate today's workplace challenges.

    Subscribe and set notifications to our YouTube Channel.

    Connect with Elena:

    Website: https://elenaagar.com/

    LinkedIn: https://www.linkedin.com/in/elenaagaragimova/

    Facebook: https://www.facebook.com/elenaagaragimova

    Instagram: https://www.instagram.com/elenaagaragimova/

    Get Your Copy of 'Rough Guide to Awesome Leadership': https://a.co/d/ijt0xON

    Connect with Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    How to Find the Right Franchise for You Feb 18, 2025
    Show notes

    Franchising offers a proven business model, but is it the right fit for you?

    In this episode of Measure Success Podcast, Lance Graulich, a franchise expert who has helped build major brands like Wingstop and Krispy Kreme, explains how to evaluate, invest, and scale a franchise business.

    Key insights: ✅ The true costs and potential profits of franchising ✅ How to match your skills and risk tolerance with the right franchise ✅ Why some franchises fail—and how to avoid common pitfalls

    If you're looking for a way to own a business with less risk, this episode will help you understand how to make smart franchise decisions.

    🎧 Listen now.

    Where to find Lance:

    Website: www.lancegraulich.com

    LinkedIn: https://www.linkedin.com/in/lanceeyeonfranchising

    Facebook: https://www.facebook.com/lance.graulich/

    Instagram: https://www.instagram.com/lance.graulich/

    Twitter: https://x.com/lancegraulich

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    You Need to Know How Identity Shapes Success Feb 11, 2025
    Show notes

    Success isn't just about working harder—it's about working smarter with the right identity. In this episode, former NFL player Anthony Trucks shares how shifting his mindset transformed his career after football.

    Anthony dives into: ✅ The importance of identity shifts for long-term success ✅ How dark work—the unseen effort—builds resilience ✅ The biggest mistakes people make when chasing success

    This conversation is packed with practical advice for entrepreneurs, executives, and anyone looking to push past their limits.

    Subscribe and set notifications to our YouTube Channel.

    Listen now and learn how to build the habits and mindset of high achievers.

    Where to find Anthony:

    LinkedIn: https://www.linkedin.com/in/anthonytrucks/

    Facebook: https://www.facebook.com/AnthonyTrucks/

    Instagram: https://www.instagram.com/anthonytrucks

    Twitter: twitter.com/anthonytrucks

    Get a Copy of 'Identity Shift: Upgrade How You Operate to Elevate Your Life': https://a.co/d/11m1FEG

    Website www.AnthonyTrucks.com

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


    Train Your Mind to Thrive Under Stress Feb 04, 2025
    Show notes

    What does it take to succeed on Amazon? In this episode of the Measure Success Podcast, Steven Pope of My Amazon Guy shares his insights on growing a brand in today's competitive e-commerce landscape.

    Steven discusses the importance of understanding your product, building strong marketing strategies, and overcoming the unique challenges sellers face on Amazon. He also shares how his passion for teaching and his commitment to leveling up has fueled his success.

    Subscribe and set notifications to our YouTube Channel.

    Tune in to hear actionable advice and inspiring stories that will help you navigate the Amazon marketplace like a pro.

    Where to find Steven:

    Website: https://myamazonguy.com/

    LinkedIn: https://www.linkedin.com/in/steven-pope/

    Facebook: https://www.facebook.com/myamazonguys/

    Instagram: https://www.instagram.com/stevenpopemag/

    Twitter: https://twitter.com/myamazonguy

    Get a Copy of 'Advanced Amazon Selling Tips': https://a.co/d/hQhWFdZ

    Where to find Carl:

    https://40strategy.com

    https://www.linkedin.com/in/carljcox/

    https://www.instagram.com/carljcox40/

    https://x.com/40Strategy

    🎧 Measure Success Podcast

    https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

    🎧 $4M Strategies Podcast

    https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

    📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2


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