Measure Success Podcast

Latest Episodes:

Strategy Is Not About Doing More Jan 06, 2026

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In this episode of the Measure Success Podcast, Carl J. Cox sits down with John Whitt, founder of Business Whitt and author of Checkmate, to explore how strategic thinking, leadership, and generosity intersect.

John explains how lessons from competitive chess apply directly to business. Small advantages, disciplined execution, and resource placement matter more than chasing quick wins. The conversation covers clarity in goal setting, identifying constraints, testing ideas before scaling, and leading with generosity as a competitive edge.

Listeners will gain practical insight into building strategy that holds up under pressure and leadership habits that create lasting results.

Listen now and learn how to think ahead, execute with intention, and lead in a way that drives sustainable success.

How Smart Leaders Use AI to Execute Better Dec 30, 2025

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AI is changing how companies grow, how leaders lead, and how strategy gets executed.

In this episode of the Measure Success Podcast, Carl J Cox sits down with Klee Kleber, co-founder and partner at Build Group, to discuss what leaders need to understand right now. Klee shares why expertise is becoming a commodity, why implementation is still the biggest challenge, and how operator-led strategy creates real value.

They cover how AI is reshaping product development, go-to-market strategy, and leadership, along with why human judgment, trust, and execution still matter. This episode is a clear look at what is changing and what is not.

Listen in, then take action. Strategy only works when it gets implemented.

AI, Sales, and the Power of Human Connection Dec 23, 2025

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In this episode of the Measure Success Podcast, Carl J Cox talks with Gabe Lullo, CEO of Alleyoop, about the real role of outbound sales in today's market.

They discuss how AI is changing sales without replacing human connection, why founders should stay close to revenue early, and how content builds trust before the first conversation ever happens. Gabe shares lessons from scaling a remote SDR organization and explains how fractional sales teams help growing companies create momentum without overspending.

This conversation is practical, honest, and focused on strategy over tactics.

If you want to grow without burning your market or relying on automation alone, this episode will give you a clearer path forward.

Subscribe, listen, and apply what matters.

Why AI Is Reshaping Leadership Today Dec 16, 2025

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In this episode of the Measure Success Podcast, Carl sits down again with CEO and author Trey Taylor for a candid conversation on AI, culture, and the future of leadership. Trey explains why AI is no longer optional, how leaders can avoid lazy thinking, and what's driving the rapid rise of Latino-owned businesses in the U.S.

He shares insights on balancing culture, people, and numbers—his signature "three things"—while adapting to tools that change faster than organizations can keep up. Trey also gives practical examples of AI improving operations, decision-making, and customer impact.

Listen and learn how to lead with clarity in a changing world.

🎧 Tune in now

Where Do Leaders Go For Real Growth? Dec 09, 2025

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In this episode, Carl J. Cox talks with global speaker and executive coach Dona Amelia about why leaders need safe spaces to grow. Dona shares her upbringing in rural Indonesia, her rise as a performer and executive, and how those experiences shaped her belief that leaders can only grow when they have a place to speak honestly, ask real questions, and receive support without judgment.

She explains how peer networks, shared experiences, and diverse perspectives help executives make better decisions and avoid isolation at the top.

If you've ever felt pressure to know everything or carry everything alone, this conversation will resonate.

Listen now and learn how safe spaces help leaders think clearer and grow faster.

Get Found in the New AI Economy Dec 02, 2025

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In this episode of the Measure Success Podcast, Carl sits down with digital marketing expert Dave Burnett to unpack the seismic shift happening in search and AI. Dave explains why Google is no longer the only place customers look for answers and how large language models are reshaping discoverability. He shares lessons from his own journey—partnership failures, business resilience, and recovering from a traumatic brain injury—and how those experiences shaped how he leads today.

Dave outlines the new rules of digital visibility, why PR is becoming essential, and how companies can position themselves to be found in AI-generated results. If your business relies on search, this episode gives you clear steps to stay ahead.

Listen now.

Double Revenue. Cut Costs. One Strategy. Nov 25, 2025

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On this episode of the Measure Success Podcast, Carl J. Cox speaks with Tammy Nam, CEO of The Brief, the AI Agency for marketers. Tammy shares how she doubled revenue at Viki while cutting costs and improving team morale—a rare combination that highlights her strategic clarity and leadership strength.

She explains how The Brief helps marketers run smarter campaigns from start to finish using intelligent agents that analyze performance, generate content, launch faster, and learn continuously. Tammy also breaks down how leaders can protect their top performers, remove friction, and communicate with transparency.

Listen now for practical lessons on growth, leadership, and AI-driven marketing.

The Secret to Elite Business Performance Nov 18, 2025

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In this episode of the Measure Success Podcast, Carl J. Cox talks with Michael Erath, founder of Next Level Growth and author of The Five Obsessions of Elite Organizations.

Michael shares his powerful story of losing a multimillion-dollar company to fraud and how that crisis transformed his view of leadership. He explains how elite organizations are built around five obsessions—great people, inspiring purpose, optimized playbooks, performance-driven culture, and sustainable profits.

Tune in to learn how you can lead with purpose, build stronger teams, and achieve both a return on investment and a return on life.

Radical Clarity: How Founders Lead with Purpose Nov 11, 2025

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Many technical founders find themselves running companies almost by accident. They know their craft — but struggle to lead with clarity.

In this Measure Success Podcast episode, Carl J. Cox interviews Pete Steege, author of Radical Clarity, to discuss how "accidental CEOs" can grow their businesses by uncovering their true story.

Pete explains why clarity — not more effort — drives growth. He shares how to focus on purpose, align your team, and communicate with meaning so your message connects with customers.

🎧 Tune in to learn how to move from complexity to clarity.

Leadership Without Accountability Fails Nov 04, 2025

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Leadership alone doesn't drive success—it's only part of the equation. In this episode of the Measure Success Podcast, Dr. James Chitwood shares how his TRAC framework—Training, Recognition, Accountability, and Communication—creates lasting organizational transformation.

Hear how his military background shaped his leadership philosophy, why capitalism is at risk, and what it takes to build high-performing, people-centered teams.

Listen now and learn how to lead through structure, not just inspiration.

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