Maximize Your Influence

Latest Episodes:

Part Two Of "The Law Of Dissonance"...Plus More Listener Mail Nov 12, 2013

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Why do our prospects often not do what it is we want them to do? In this episode Kurt and Steve discuss the scientific reasons why persuasion can lead down a path you never intended...and what to do about it. They also discuss an email from a listener who keeps butting up against the price objection.

Episode 16 - Leveraging "Dissonance" To Get Long Lasting Decisions...Quickly Nov 06, 2013

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In 1957, Stanford Professor Leon Festinger developed the "Theory of Cognitive Dissonance." On this episode, Kurt and Steve discuss how persuaders can use this concept to leverage prospects into making long lasting decisions...and make them a lot faster. They also answer a listeners question about how to get the attention of prospects who are buried behind a wall of bureaucracy.

Episode 15 - Using Allure To Build Value And Create Urgency Oct 31, 2013

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Kurt and Steve discuss how the "Law of Scarcity" can better be used to create urgency and bulid value.

Episode 14 - How To Mentally Prepare For Powerful Persuasion Oct 24, 2013

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Kurt and Steve discuss the top three ways to get mentally prepared to persuade with maximum efficiency.

Episode 13 - How To Listen To People You Don't Want To Listen To Oct 17, 2013

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Kurt and Steve discuss how to better listen to people you normally don't like to listen to. They also discuss how fatigue can factor into the persuasion process.

Episode 12 - Negotiation Pitfalls From The US Government Shutdown Oct 09, 2013

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Episode 11 - Part 2 of Interview With Personality Expert, Jerry Clark Oct 01, 2013

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Confidence: It's All In The Arms - Plus, Interview With Jerry Clark On Personality Types Sep 25, 2013

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Kurt and Steve discuss confidence as it pertains to use of the arms. The cite a recent study which followed the perceived confidence of poker players. They also interview renowned sales expert Jerry Clark about Personality Types and how they can be used to persuade and influence.

Episode 9 - Do People Like You? You'd Be Surprised... Sep 17, 2013

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Episode 8 - Detecting Deception Sep 10, 2013

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In this episode, Kurt and Steve discuss some of the top ways to tell if somebody is trying to deceive you or not.

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