Maximize Your Influence

Latest Episodes:

Episode 87 - Building Emotion Apr 30, 2015

Show notes

It's always helpful to learn more about what successful people do in their daily lives. In this episode, Kurt and Steve highlight three key lessons we can learn form succeessful people.

For this week's Persuasion IQ question, Kurt and Steve talk about how to effectively build emotion at the right time during your presentation. Measuring the rate of your speech during the credibilty phase and then changing to the right rate during your call to action can make or break you!

Episode 86 - Is Your Prospect Visual? Apr 21, 2015

Show notes

After discussing Kurt's recent trip to Las Vegas, Kurt and Steve discuss an article that may be helpful if you've been to Vegas recently: "Are White Lies Good For Relationships?" You'll be surprised at the conculsion!

How can we tell if our prospect is "visually oriented?" Whe asking them a question that requires some thought, they often look upwards. In contrast if they are "auditory", they tend to look side to side. Finally, if they are "kinesthetic", they look downward. How does this impact you in the persuasion process? Tune into the episode to find out more!

Episode 85 - What Clients Like Most About Top Persuaders Apr 16, 2015

Show notes

Have you ever witnessed an animal "sniff" another animal and thought "wow I'm so glad I'm human?" A recent study shows that you might rely on smelling other humans. Check out the study here.

On this episode, Kurt and Steve discuss what attribute customers appreciate most about top persuaders. They give some pointers on how to improve this characterisitc as well as minimize more harmful ones. Check out the episode for more details!

Episode 84 - When To Send Email Marketing Apr 08, 2015

Show notes

Do you rely on email marketing to generate leads? What about telephone prospecting? As it turns out, there are specific times of day and the week that are more effective...and it's not quite what you think. Check out this episode for the exact statistics.

Colors shape our perception of products and services, period. They can also be used to set the tone on how we feel when we go into a persuasive encounter. Some colors instill a feeling of professionalism. Some colors make us hungry. Others grab our attention. On this episode, Kurt and Steve break down colors and how we can use them to enhance our message as persuaders.

Episode 83 - Get Stalled Prospects To Act Apr 02, 2015

Show notes

They've talked about it a lot on Maximize Your Influence, but on this episode Kurt and Steve discuss a recent article entitled "10 Body Signs Somebody Is Lying To You." They discuss the merits of the article as well as some additional suggestions that will help you detect deception.

Have you ever had a prospect stall on you? Your product is a perfect fit, it fits their budget, but they just aren't making a decision? On this episode Kurt and Steve discuss some of the techniques that will get your prospect off of the fence. Tune in for details!

Episode 82 - What Makes People Do Things They Don't Want To? Mar 26, 2015

Show notes

A recent study published by Psych Central discusses how to make new habits stick. The article goes over a variety of techniques that will dramatically increase your chances of implementing new habits. Check it out here.

On episode 82, Kurt and Steve discuss another important Persuaison IQ Test question. What is the main reason people do things they don't want to do? Kurt and Steve discuss the answer and give some tips on how to use the pyschological phenomena of "Cognitive Dissonance" to your advantage.

Episode 81 - What Mood Are Your Prospects In? Mar 19, 2015

Show notes

Have you ever given a presentation and had a tough time connecting with the audience? Some audiences are just difficult. Other audiences can be connected with if you know some basic pointers. For this week's article, Kurt and Steve discuss an article released by Harvard Business Review that gives some great tips on connecting with any audience. Connect to the article here.

Does the mood of your prospect matter? We're uncovering more and more research on the topic. No matter how appealing your product, if your prospect isn't in the right mood it doesn't matter. Kurt and Steve give some tips for what to do when you run across a prospect in a foul mood.

Episode 80 - How To Create Value Mar 12, 2015

Show notes

Have you ever encountered a prospect who had a skewed view of what they should pay for your product? Would you like to have more control about what your prospects think your product is worth? Tune into this episode for more information!

On this episode, Kurt and Steve also discuss how to properly frame somebody's expectaitons without insulting them. Doing this is the key between getting kicked out and totally resetting your prospect's perceived value!

Episode 70 - What Top Persuaders Have In Common Mar 05, 2015

Show notes

On this episode, Kurt and Steve continue in giving you the "cheat sheet" for the Persuasion IQ test. You can find the persuasion IQ test by visiting www.maximizeyourinfluence.com and clicking "Persuaison IQ" on the bottom of the page.

What do all top persuaders have in common? They're optimistic. Chances are you've never met a top producer who also has a negative attitude. On this episode, Kurt and Steve discuss what it takes to maintain an optimistic attitude, even in the face of intense rejection.

Episode 78 - Are "Fast Talkers" Persuasive? Feb 26, 2015

Show notes

We've all heard of the sterotypical "fast talker." They come across as too slick and like they're up to something, right?

On this episode, Kurt and Steve discuss what the most persuasive rate of speaking is. They also discuss what kind of tone, pauses, and energy to use when you're speaking at the most persuasive rate. Tune into the episode to learn more!

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