Matt Brown Show - Conversations That Power The Business World.

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MBS337 - Inclusify With Dr. Stefanie K. Johnson Sep 27, 2021

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Humans have two basic desires: to stand out and to fit in. Companies respond by creating groups that tend to the extreme—where everyone fits in and no one stands out, or where everyone stands out and no one fits in. How do we find that happy medium where workers can demonstrate their individuality while also feeling they belong?
The answer, according to Stefanie Johnson, is to Inclusify. In this essential handbook, she explains what it means to Inclusify and how it can be used to strengthen any business. Inclusifying—unlike “diversifying” or “including”— implies a continuous, sustained effort towards helping diverse teams feel engaged, empowered, accepted, and valued. It’s no use having diversity if everyone feels like an outsider, she contends.
In her research, Johnson found common problems leaders exhibit which frustrate their attempts to create diverse and cohesive teams. Leaders that underestimated the importance of group coherence and dynamics often have employees who do not feel like they belong; leaders that ignore the benefits of listening to different perspectives leave some people feeling like they cannot be their authentic selves.
By contrast, leaders who Inclusify can forge strong relationships with their teams, inspire greater productivity from all of their workers, and create a more positive environment for everyone. Having a true range of different voices is good for the bottom line—it allows for the development of the best, most innovative, and creative solutions that are essential to success.

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MBS336 - Radical Product Thinking With Radhika Dutt (Entrepreneur & Product Leader) Sep 07, 2021

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R. Dutt is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies that she founded.
Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.

Methodologies such as Lean and Agile have democratized innovation by teaching us to harness the power of iteration to innovate faster, but our ability to set a clear destination hasn't kept up with the pace. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch "product diseases" that are often fatal to true innovation.

In Radical Product Thinking (RPT), product development is led by the vision for the change it's intended to create. This methodology helps leaders reimagine the problems they face and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides readers through these elements so they can develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory.

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MBS335 - Steal the Show With Michael Port (New York Times Best-Selling Author, Speaker, & Former Actor) Sep 03, 2021

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Every interaction is a performance, and much of our success—professional and personal—hinges on being able to inspire an audience. And while some people seem to be naturals in the spotlight, this ability very rarely derives from talent alone.
Confident communication is a skill, and anyone can learn how to do it.
In Steal the Show, New York Times best-selling author, top-rated corporate speaker, and former professional actor Michael Port teaches you how to make the most of your own moments in the spotlight. He makes it easy to give your presentations a clear focus, engage your listeners, manage your nerves, play the right role in every situation to give your message maximum impact, and much more. Drawing on his MFA training at the prestigious Graduate Acting Program at New York University, Port has engineered a system that the non-actor can use to ensure his or her voice is heard when it matters most.

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MBS334 - The Creator Mindset with Nir Bashan Aug 30, 2021

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Just about every book on creativity is bullshit. Filled with lofty theoretics and complexity about why you should be creative, they lack sound, practical tools about how to become more creative.

The Creator Mindset is designed to bring you simple, sound, and practical tools to awaken your creativity at work—even if you don’t think you are creative. Not fluff or theories. No bullshit or fillers. Bashan draws on a lifetime of success in business to give you real actionable tools that you can use to become more creative.

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MBS333 - All You Have To Do Is Ask With Wayne Baker Aug 26, 2021

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Imagine you’re on a deadline for a big project, and feeling overwhelmed. Or you’re looking for a new job, but can’t seem to get your foot in the door. Or you’re facing a personal challenge, and just don’t know what to do. What do these problems have in common? They can all be solved simply by reaching out to a colleague, friend, acquaintance, or wider network and making an ask. Studies show that asking for help makes us better and less frustrated at our jobs. It helps us find new opportunities and new talent. It unlocks new ideas and solutions and enhances team performance. And it helps us get the things we need outside the workplace as well. And yet, we rarely give ourselves permission to ask. Luckily, the research shows that asking—and getting—what we need is much easier than we think.

Here, Wayne Baker shares dozens of tools—used at companies like Google, GM, and IDEO—that individuals, teams, and leaders can use to make asking for help a personal and organizational habit, such as SMART criteria for making an ask, “plug-and-play” routines that make requests a standard component of meetings, mini-games that incentivize asking within teams, and the Reciprocity Ring and Givitas, tools that allow people to tap into the giving power of a network.

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MBS332 - Startup, Scaleup, Screwup- 42 Tools to Accelerate Lean and Agile Business Growth with Jurgen Appelo Aug 23, 2021

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This episodeis an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive.

Equal parts motivation and practical application, this episode answers the questions every business leader asks from the startup ventures to established companies.

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MBS330 - Customer Persuasion: How to Influence your Customers to Buy More With Chloe Thomas Aug 11, 2021

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Matt sits down with Chloë Thomas in this week’s mentorship session exclusive to SMERocketFuel.com

In the last year, eCommerce has been growing exponentially with businesses finding untapped marketplaces online. Chloë Thomas is an eCommerce expert and has written numerous books on the subject, listen to the full episode right now on SMERocketFuel.com.

It's FREE to join – https://www.smerocketfuel.com

With SMERocketFuel.com you can access new markets, fund your small business, and connect with other business owners from around the world.

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MBS329 - Growth Hacking Secrets Revealed With Author Mark Middo Aug 06, 2021

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Mark is who major brands hire to skyrocket their online sales. Mark's secret? Growth Hacking. Growth Hacking is the practice of taking an unconventional and innovative approach to lighting a fire under the sale of any product online or offline.

Find out how Mark growth hacked his way from the 9-5 slog to developing and selling his own online product for a 6-figure sum in under 3 months in this exclusive clip.

The full episode will be made on SMERocketFuel.com.

It's FREE to join – https://www.smerocketfuel.com

With SMERocketFuel.com you can access new markets, fund your small business and connect with other business owners from around the world.

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MBS327 - The 3-Minute Rule: Say Less to Get More from Any Pitch Or Presentation With Brant Pinvidic Jun 18, 2021

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Brant is one of the most successful producers in Hollywood, having sold more than 300 TV and movie projects. From Bar Rescue to The Biggest Loser, he has convinced risk-averse studios to turn over their money for his ideas - not by using his charm (though he is pretty charming), or by calling his ideas the greatest things since sliced bread (though they are pretty great).
Instead, he uses a simple, straightforward system called the WHAC method to boil any idea down to its most essential components, and structure it for maximum impact. By answering the questions- "What is it? How does it work? Are you sure? Can you do it?" you can weave your most crucial points into a compelling narrative structure and use the power of storytelling in any setting and at any level.
It's a method that's helped Brant sell each of his projects in no more than 3 minutes. But it's not just good for pitching Hollywood! Brant shows you how the same method has helped everyone from Fortune 100 CEOs to PTA presidents. It's helped plumbers sell home restoration systems, lawyers win cases, and oil drillers sell stock, and it's going to help you, too.

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MBS326 - Never Enough: The Neuroscience and Experience of Addiction with Judith Grisel Jun 01, 2021

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Judith Grisel was a daily drug user and college dropout when she began to consider that her addiction might have a cure, one that she herself could perhaps discover by studying the brain. Now, after twenty-five years as a neuroscientist, she shares what she and other scientists have learned about addiction, enriched by captivating glimpses of her personal journey. In this episode, Grisel reveals the unfortunate bottom line of all regular drug use- there is no such thing as a free lunch.
Drug abuse has been called the most formidable health problem worldwide, and Grisel delves with compassion into the science of this scourge. She points to what is different about the brains of addicts even before they first pick up a drink or drug, highlights the changes that take place in the brain and behavior as a result of chronic using, and shares the surprising hidden gifts of personality that addiction can expose. She describes what drove her to addiction, what helped her recover, and her belief that a ‘cure' for addiction will not be found in our individual brains but in the way, we interact with our communities.

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