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    Business

    Masters of Scale

    On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world’s most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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    Latest Episodes:
    Rapid Response: Compassion in the face of crisis, w/Mercy Corps CEO Tjada McKenna Mar 09, 2023
    Show notes

    How do you stay focused and committed to putting out a fire while new fires ignite elsewhere? Mercy Corps CEO, Tjada D’Oyen McKenna returns to Rapid Response to discuss the expansive relief effort in Turkey and Syria since the earthquake, leading a grieving team, and how the org’s support strategy in Ukraine must pivot as the country enters its second year of war. Tjada also shares insights about the greater role businesses can play in societal improvement, and why altruism doesn’t mean sacrificing scale.

    Support Mercy Corps’ relief effort in Syria: https://www.mercycorps.org/donate/catastrophic-earthquake-strikes-syria

    Support families in Ukraine: https://www.mercycorps.org/donate/support-families-ukraine-and-40-countries-worldwide

    Read a transcript of this episode: https://mastersofscale.com/

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Rapid Response: Embrace tension, w/former IBM CEO Ginni Rometty Mar 02, 2023
    Show notes

    Hard challenges demand that we embrace tension. Former CEO of IBM Ginni Rometty argues that, right now, business has a responsibility to deploy what her new book calls Good Power — from putting skills first in hiring, as a way to close systemic opportunity gaps, to thoughtfully erecting guardrails around new technology. As an early pioneer in the AI space with IBM’s Watson, Ginni acknowledges the risk that disruptive technology can have on society. She offers her insider perspective on balancing what she calls “the teeter-totter” of marketplace demands with positive long-term impact.

    Read a transcript of this episode: https://mastersofscale.com/

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song Feb 28, 2023
    Show notes

    What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”

    Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Rapid Response: Finding windows of opportunity, w/Delta CEO Ed Bastian Feb 23, 2023
    Show notes

    With deserted airports, vaccine and mask mandates, and pandemic-prompted staff departures behind it, Delta Air Lines is once again soaring, recently sharing $563 million in profits with its employees. CEO Ed Bastian, in his third appearance on Rapid Response, talks about capitalizing on the big decisions made amid Covid darkness — from airport renovations to investing in free Wifi — and the opportunities and challenges of adding 25,000 new employees over the past year. Sharing insights on managing tumultuous shifts, as well as his evolving perspective on topics from wellness to business travel, Ed reveals the secrets to first class leadership, including the importance of a good night’s sleep.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Make it epic, w/will.i.am Feb 21, 2023
    Show notes

    What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).

    Read a transcript of this episode: https://mastersofscale.com/william-make-it-epic/

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Rapid Response: Kickstart your users from passive to passionate, w/Kickstarter’s Everette Taylor Feb 16, 2023
    Show notes

    To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”

    Read a transcript of this episode: https://mastersofscale.com/

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Need to Know: ChatGPT and AI’s inflection point, w/Reid & Bob Feb 14, 2023
    Show notes

    Reid Hoffman and Bob Safian sit down once more to discuss how today’s hot-button stories are impacting business. And right now, there's no hotter topic than ChatGPT and the race to bring transformative AI tools into the mainstream. So in this special AI deep-dive, Reid and Bob discuss how ChatGPT has reignited the search engine wars, how we can expect AI to transform our work and leisure, ways to see through the hype, and how business leaders should get the jump on the AI inflection point.

    Read a transcript of this episode: https://mastersofscale.com/

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Rapid Response: Betting on the Super Bowl, w/FanDuel CEO Amy Howe Feb 09, 2023
    Show notes

    Sports gambling is on track to grow into a $40 billion industry in the U.S., with FanDuel the lead player. CEO Amy Howe explains why the Super Bowl is so important to the company’s aspirations, even as it expands into wider gaming options and broader sports leagues. Leveraging its first-mover advantage, FanDuel is seeking to build an iconic brand around responsible gaming. With so much on the line, Super Bowl week is as make-or-break for Howe as it is for the two teams on the field.

    Read a transcript of this episode: https://mastersofscale.com/betting-on-the-super-bowl-amy-howe/

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Strategy Session: How to balance innovation with your core business? How to help others tell the story of your product? How to sell an audacious vision to risk-averse stakeholders? Feb 07, 2023
    Show notes

    How do you keep innovating while also making sure your core business stays on point? How do you turn your employees into impassioned storytellers? And how do you get even the most risk-averse stakeholders to get on board with your trailblazing new approach? Reid Hoffman and Bob Safian answer these questions and more, all posed live by entrepreneurs across many industries and stages of scale. Plus Reid reminds us the importance of staying grounded in our humanity amid the spate of big tech layoffs in our Need to Know segment.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Rapid Response: Turning point for a climate-crisis solution, w/Climeworks' Christoph Gebald Feb 03, 2023
    Show notes

    The carbon-capture industry notched a breakthrough in early 2023, when Climeworks became the first company to be third-party certified for taking carbon out of the air and mineralizing it underground. Climeworks co-founder and co-CEO Christoph Gebald is now racing to scale this new potential, from Iceland to Oman to the United States, by convincing investors, corporate partners, and governments to support a new pillar in the quest for net-zero goals. Christoph points to both serendipity and learning from mistakes as key in helping Climeworks navigate the steep path required in addressing climate-crisis.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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