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    Business

    Masters of Scale

    On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world’s most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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    Copyright: © Wait What Inc.

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    Latest Episodes:
    Rapid Response: Landing on the moon, with Steve Altemus, CEO of Intuitive Machines Mar 07, 2024
    Show notes

    In tackling our own moonshots, few businesses can offer inspiration like Intuitive Machines. When the company’s Odysseus lander touched down on the moon on February 22, Intuitive Machines became the first private enterprise ever to reach the moon — and the first U.S. presence on the surface in 52 years. CEO Steve Altemus joins Rapid Response host Bob Safian to share how his team navigated multiple last-minute challenges, with lessons about both meticulous planning and swift adaptability. From autonomous vehicles and 3-D printed engines to leveraging software and AI, Altemus explains how commercial space exploration is leaving the realm of science fiction to become a real industry.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Reid Hoffman & Jeff Berman on why the future needs re-founders Mar 05, 2024
    Show notes

    Reid Hoffman thinks visionary leaders should pursue a "re-founder" state of mind. In this episode he welcomes the newest host of Masters of Scale, Jeff Berman, for a dialogue that digs into a re-founder's mission: evolving an organization while staying true to core values. As the re-founder of WaitWhat, the media company that brings this podcast to life, Jeff explores with Reid their own experiences with leadership succession. And they draw on re-founding insight from all-stars like Microsoft's Satya Nadella, Uber's Dara Khosrowshahi, and Yahoo's Marissa Mayer. So reset the clock to Day 0 – because it's always a prime time for a reboot!

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Reid Hoffman on OpenAI’s $7 trillion plan, Apple’s Vision Pro, and AI traps Feb 27, 2024
    Show notes

    Will OpenAI’s new text-to-video tool Sora revolutionize content creation? In this episode of Masters of Scale, Reid Hoffman joins Bob Safian to discuss Sam Altman’s fundraising, Meta’s dramatic resurgence, and three catalysts driving the recent tech layoffs. In this rapidly evolving world, Reid makes a case for how AI is redefining the game of scale, and why entrepreneurs shouldn’t buy into the myth of a “right moment” to engage with a new opportunity or challenge.

    Register for AI Day (Feb. 29): https://mastersofscale.com/mastersofaiday

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson Feb 22, 2024
    Show notes

    Cyber war is raging, and the culprit is AI. Poppy Gustafsson, CEO of cybersecurity firm Darktrace shares new, proprietary info about how cybercrime has become professionalized across the Dark Web, and why deepfakes could soon find their way into your Slack or Zoom calls. But AI is also a powerful new weapon against attackers: Poppy tells Rapid Response host Bob Safian how to protect the most exposed areas of a business, why the unique digital DNA of an organization offers a shield, and how human factors are often more vulnerable than any software.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Reid Hoffman opens up, w/On Being's Krista Tippett Feb 20, 2024
    Show notes

    Krista Tippett and our friends at On Being welcomed Masters of Scale host Reid Hoffman for an inspiring conversation about all things philosophy, AI, and technology’s impact on the human condition. We loved the episode so we’re sharing it with our listeners too. Reid opens up about his progressive upbringing and the power of friendship throughout his life. Plus, the pair experiment with Reid’s chatbot, Pi, and explore how being an AI optimist or pessimist will evolve the future of humanity.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor) Feb 13, 2024
    Show notes

    The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it’s winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing, and outlines why three metrics — being memorable, ownable, and relevant — matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else? Listen in!

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    5 leadership lessons from gaming with Reid Hoffman Feb 06, 2024
    Show notes

    Some of the most vital and overlooked entrepreneurial resources might just be stored away in your family games cupboard…

    It’s no secret that host Reid Hoffman is a lifelong game fanatic. But this admiration extends beyond just a hobby. Games are one of the biggest influences on Reid as a business leader.

    In this special episode of Masters of Scale, Reid dissects five popular games and extracts the hidden entrepreneurial wisdom they contain. From strategic thinking in Settlers of Catan to the art of deception in Poker, Reid explores the underestimated power of games and what every leader can learn from their diverse mechanics.

    Join us for a game night like you’ve never seen.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Learn from every "no" Jan 30, 2024
    Show notes

    In the entrepreneurial journey, facing rejection is not just a possibility, but a certainty. However, it's the ability to perceive these rejections not as setbacks, but as stepping stones, that sets apart the most successful entrepreneurs.

    Each 'no' offers a unique opportunity to refine an idea, sharpen a pitch, and foster resilience. It can even be a sign that your idea is so contrarian that it could be truly transformative.

    This is a theory we've explored before on Masters of Scale. And now we're revisiting it in this special "Remix" episode. We'll hear a range of scale leaders share their strategies for weathering the chorus of no's, and see how doing so was a vital part of their scale journeys.

    Learn more about MacGyver: MacGyver.com

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Inside Reid Hoffman’s meeting with President Biden Jan 23, 2024
    Show notes

    President Biden is the first president to face the full force of the AI revolution. In this special episode, Reid Hoffman joins Rapid Response host Bob Safian for an exclusive inside look into the closed-door meeting between Reid and President Biden. From regulation and economic impact to the potential dangers of AI in the wrong hands, Reid and Biden’s wide-ranging conversation explored the complex challenges that come with this groundbreaking technology. Reid reveals his thoughts on the president’s understanding of AI, the potential impacts of government regulation, and the opportunities that the new technology will bring.

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Rapid Response: What’s wrong with the remote vs. in-office debate? w/Atlassian co-CEO Scott Farquhar Jan 18, 2024
    Show notes

    The backlash against remote work is in full swing, with 90% of CEOs reportedly rewarding in-office workers with more promotions and raises. But to Scott Farquhar, co-CEO of Atlassian, that’s a big mistake — and in a just-released study, he’s got hard numbers to back him up. Scott talks with Rapid Response host Bob Safian about how the 10,000-person collaboration-software company — Australia’s premier tech startup — is defying the trend with a bold gambit called Team Anywhere. Adhering to an Atlassian core value (“no bullshit”), Scott shares insights about work flexibility, productivity, and the unexpected power of sporadic, but intentional gatherings. To prepare for the future of work, he says, business leaders need to take risks.

    If you're interested in learning more from Atlassian and Scott be sure to check out "Lessons Learned," a report about how Atlassian has navigated distributed work at scale, including experiments they've run, data they've collected, and stories Atlassian employees have shared: https://www.atlassian.com/solutions/distributed/lessons-learned

    Read a transcript of this episode: https://mastersofscale.com

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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