Masters of Scale

Latest Episodes:

Reid Hoffman on Trump vs Musk, Zuckerberg’s “superintelligence,” and the next wave of AI Jun 17, 2025

Show notes

Amid global conflict, domestic unrest, and AI’s surging impact in all corners of business, it’s getting harder than ever to decipher noise from substance. To help us navigate this challenge, Reid Hoffman returns to Rapid Response, sharing valuable insights about Trump’s public spat with Elon Musk, the crisis in the Middle East, and how his new AI healthcare startup functions in the age of RFK Jr. Plus, Hoffman assesses Meta and Apple’s recent strategy to compete with OpenAI, and whether AI is realistically poised to spark a “white collar bloodbath”.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

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Advice for grads in the age of AI from Reid Hoffman, Spencer Rascoff & more Jun 14, 2025

Show notes

A group of graduating students asked Reid Hoffman the biggest questions looming in their minds as they venture out into their careers. Plus, we asked a dozen incredible CEOs, founders and authors for the one piece of advice they’d give to a new graduate. It’s excellent wisdom whether you’re a new graduate or not.

Read a transcript of this episode: https://mastersofscale.com

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Is Dude Perfect the next Disney? Jun 12, 2025

Show notes

What started as five friends filming trick shot videos 16 years ago has become a new media empire. Dude Perfect has more than 61 million followers on YouTube alone. CEO Andrew Yaffe talks with host Jeff Berman about how he and the dudes are leveraging the Disney playbook to build a vertically integrated business that spans, content, products, events and maybe someday … their own theme park.

Read a transcript of this episode: https://mastersofscale.com

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Trump’s impact on crypto future and your portfolio, with Unchained’s Laura Shin Jun 10, 2025

Show notes

While the first family engage in their own memecoin ventures, the crypto market is booming. Crypto expert and host of the podcast Unchained, Laura Shin joins Rapid Response to reveal the sector’s emerging economic, political and geopolitical implications. Shin also provides a primer on how to best experiment with crypto today, why Stablecoin is growing so fast, and what Coinbase joining the S&P 500 means for the industry’s future.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Simon Sinek: How to identify great leaders & find your why Jun 05, 2025

Show notes

Author Simon Sinek joins host Reid Hoffman for a lively chat about how to identify good leaders, scale ideas, and leverage the “ultimate hack” for success. They also discuss why missionaries beat mercenaries in Silicon Valley and whether AI can ever really be your friend.

Simon Sinek’s 15th anniversary edition of “Start With Why”: https://www.penguinrandomhouse.com/books/304046/start-with-why-15th-anniversary-edition-by-simon-sinek/

Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission.

Read a transcript of this episode: https://mastersofscale.com

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Sports biz at a crossroads, from the WNBA to the NCAA to ESPN, with Sarah Spain of Good Game Jun 03, 2025

Show notes

Sports business has never had higher stakes—for every league, every team, every streaming service, and every player. Sarah Spain, host of the podcast Good Game with Sarah Spain, longtime ESPN personality and sports journalist, joins Rapid Response to unpack the complexities behind the WNBA’s mainstream moment, the future of ESPN’s streaming, and the looming legal settlement that could transform college athletics forever. She argues that the men’s playbook isn’t the way forward for pro women’s leagues and breaks down how culture is key to any winning strategy—from the locker room to the C-suite.

You can find Sarah’s new book Runs in the Family here.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pioneers of AI: Reid Hoffman on AI’s environmental risks and rewards May 31, 2025

Show notes

Reid Hoffman recently stopped by Pioneers of AI to talk with host Rana el Kaliouby, and we didn’t want you to miss their fascinating conversation on AI’s environmental impact. They discuss AI’s potential for help and harm, explore what sustainable AI could look like, and predict how it could unlock scientific solutions to climate change.

Learn more about Pioneers of AI: http://pioneersof.ai/

Follow Pioneers of AI on all channels: https://linktr.ee/pioneersofai

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Why great storytellers thrive in business, with Trilith Studios CEO Frank Patterson May 29, 2025

Show notes

Trilith Studios CEO Frank Patterson joined host Jeff Berman on stage at the Fox Theatre in Atlanta as part of our Masters of Scale live tour in May. Patterson shares insights for thriving as a creative entrepreneur and reveals the philosophy behind the success of Trilith’s growing influence in the entertainment industry. Later in the conversation, actress and filmmaker Christina Wren joins the stage to talk about building a startup production company. This live event series is presented by Capital One Business.

To learn more about how you can attend an upcoming Masters of Scale live, go to mastersofscale.com/events

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OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin May 27, 2025

Show notes

OLIPOP’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO and formulator, Ben Goodwin, joins Rapid Response to share how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Esther Perel: Build better relationships at work May 22, 2025

Show notes

Therapist Esther Perel wants us all to build stronger relationships at work. Her coveted advice is the centerpiece of her books, TED talks and podcast “Where Should We Begin?” During the pandemic, she launched a conversational card game. Now, she joins host Jeff Berman to talk about why she just released a new edition, Where Should We Begin? At Work, designed specifically for coworkers. They also go deep on why stronger relational intelligence is essential for businesses, how AI is rewiring our brains, and more.

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